40 Days For Life

What 40 Days For Life does

40 Days for Life is a faith-based nonprofit organization founded in 2004 in Bryan/College Station, Texas, that organizes coordinated 40-day campaigns combining prayer, fasting, and 24/7 peaceful vigils outside abortion facilities to advocate against abortion. The organization's core offering is its internationally coordinated campaign framework, which mobilizes volunteer-led local campaigns supported by a headquarters team. It extends its mission through supplementary products including Day 41 Magazine (a quarterly publication), the 40 Days for Life Podcast (in its eleventh season), 40 Days for Life University (educational training for campaign leaders), a Speakers Bureau, and an annual Gala. A wholly-owned subsidiary, the Institute of Law & Justice, provides legal research, litigation support, and post-Roe America mapping, while 40 Days for Life Gear operates an e-commerce storefront selling branded merchandise and books.

The organization reports a volunteer base of over 1 million people across 1,000+ cities in 63-71 countries, with documented cumulative outcomes including 26,545 lives reportedly saved, 187 abortion centers closed, and 278 abortion workers who left the abortion industry since 2007. It reaches supporters through a multi-channel approach including its website, blog, email newsletter, podcast, social media (Facebook, Instagram, X, YouTube), and earned media coverage. Brand recognition is reinforced by endorsements from Pope Francis and leaders of major pro-life advocacy organizations including Focus on the Family, Susan B. Anthony List, March for Life, Priests for Life, and Students for Life of America.

40 Days for Life's revenue model is entirely donation-based, relying on individual contributions, a memorial sponsorship program with tiered plaque pricing ($500-$10,000), and merchandise sales through its e-commerce site. As a private nonprofit controlled by a Board of Directors led by President & CEO Shawn Carney and Board Chair Dr. Monique Ruberu, the organization has no parent company, no institutional investors, and no public revenue disclosure. Following the 2022 Dobbs decision overturning Roe v. Wade, the organization has accelerated its legal and policy work through the Institute of Law & Justice and continues to expand its international presence via regional directors based in London, Mexico City, and Frankfurt.

Name

40 Days For Life

Legal name

40 Days for Life

Website

https://40daysforlife.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

40 Days for Life is a Texas-based nonprofit that organizes 40-day prayer, fasting, and peaceful vigil campaigns outside abortion facilities worldwide, mobilizing over 1 million volunteers across 1,000+ cities in 71 countries.

Ownership category

akta.pro rank

Product category

Pro-Life Advocacy Services

NAICS

Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Advocacy & Public Policy Organizations (BPAGAJAK)

akta.pro secondary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

Keywords

• Pro-life advocacy
• Prayer vigils
• Faith-based campaigns
• Anti-abortion activism
• Community outreach

Headquarters

HQ city

Bryan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Donations and Contributions: The primary revenue source is donations from individuals and organizations who support the pro-life mission. The organization collects contributions through its website and direct appeals.
2. Merchandise Sales: Revenue generated through the online store (40daysforlifegear.com) which sells pro-life themed merchandise including books, apparel, and other items.
3. Memorial and Sponsorship Programs: The Memorial to the Unborn includes sponsorship opportunities with plaque placements at various contribution levels ($500-$10,000) and family memorial plaques.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

40 Days for Life organizes coordinated 40-day campaigns combining prayer, fasting, and around-the-clock peaceful vigils outside abortion facilities, paired with community outreach and media engagement. The nonprofit also operates an Institute of Law & Justice for legal advocacy, a University for training campaign leaders, a Speakers Bureau, an online merchandise store, and a memorial site at its Bryan, Texas headquarters.

Product overview

40 Days for Life operates as a unified campaign platform with multiple supporting products and sub-brands. The core offering is its internationally coordinated 40-day campaign combining prayer and fasting, 24/7 peaceful vigils outside abortion facilities, and community outreach. The organization extends its reach through Day 41 Magazine (quarterly publication), the 40 Days for Life Podcast (audio content), and 40 Days for Life University (educational training). Additional divisions include the Institute of Law & Justice (legal advocacy), a Speakers Bureau (professional speaking services), an annual Gala (fundraising event), and a Gear Shop (merchandise/e-commerce). The Memorial to the Unborn at its headquarters serves as both a tribute site and mobilization tool. The Vigil Search tool enables volunteers to find and join local campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Institute of Law & Justice: Legal arm of 40 Days for Life providing law and justice resources, litigation support, and compliance services for pro-life advocates.
• 40 Days for Life Gear

Products and services

• 40 Days for Life Campaign The organization's flagship 40-day coordinated campaign combining prayer and fasting, around-the-clock peaceful vigils outside abortion facilities, and community outreach to end abortion locally and globally. Available to individuals, churches, and communities worldwide.
• Institute of Law & Justice A legal research and advocacy division providing legal resources, internships, and support for pro-life advocates, including post-Roe America mapping, state constitutional amendment tracking, and compliance services.
• 40 Days for Life University Educational resources and training programs for campaign leaders and volunteers, providing guidance on organizing vigils and outreach efforts.
• Speakers Bureau A roster of experienced pro-life speakers available for events, media appearances, and speaking engagements to discuss abortion issues.
• 40 Days for Life Gear Shop An e-commerce store selling pro-life merchandise including books, devotionals, apparel, and accessories to support the mission.
• What to Say When Book Series National bestselling books including 'What to Say When: The Complete New Guide to Discussing Abortion' and 'What to Say When 2: Your Proven Guide in the New Abortion Landscape' by Shawn Carney and Steve Karlen.
• Memorial to the Unborn

Quantifiable outcome

• 26,545 lives saved since 2007
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Pope Francis / VaticanmajorStrategic or Co-development PartnerPope Francis has expressed appreciation for the dedicated work of 40 Days for Life, assuring the organization of prayerful support. The Vatican and President of the Pontifical Academy for Life visited the 40 Days for Life headquarters in 2017. The movement brings 2 Chronicles 7:14 into 21st century focus.
• Students for Life of AmericamajorStrategic or Co-development PartnerKristan Hawkins, President of Students for Life of America, states that historians will write about the crucial role 40 Days for Life played in the demise of legal abortion and encourages young activists to become involved.
• Priests for LifemajorStrategic or Co-development PartnerFrank Pavone, National Director of Priests for Life, has been involved with 40 Days for Life from its inception and shares the vision of mobilizing the Body of Christ in front of abortion centers.
• Susan B. Anthony ListmajorStrategic or Co-development PartnerMarjorie Dannenfelser, President of Susan B. Anthony List, describes the fruits of the 40 Days for Life prayer movement as invaluable to the pro-life cause.
• March for LifemajorStrategic or Co-development PartnerJeanne Monahan, President of March for Life, describes 40 Days for Life as the most fruitful pro-life work she is aware of today.
• Focus on the FamilymajorStrategic or Co-development PartnerJim Daly, President of Focus on the Family, describes 40 Days for Life as a testimony to the power of prayer and what can happen when people are consumed by a magnificent obsession for the sanctity of life.
• American Life LeaguemajorStrategic or Co-development PartnerJudie Brown, President of American Life League, describes 40 Days for Life as a life-changing experience, exercise in sacrifice for others, and an appeal to heart to love the innocent.
• Abby Johnson (Former Planned Parenthood Clinic Director)coreStrategic or Co-development PartnerAbby Johnson, former Planned Parenthood clinic director who converted during a 40 Days for Life campaign, now serves as a prominent advocate for the movement and appeared in the Unplanned movie.
• Hallow AppminorGTM or Marketing Partner40 Days for Life partnered with Hallow, a prayer app, to support prayer and spiritual practices during campaigns.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Focus on the Family: Large Christian conservative advocacy and media organization with broader family-issues portfolio. Endorses and amplifies 40 Days for Life; comparable in faith-based donor base and multi-channel content strategy but operates at much larger scale across multiple issues.
• Family Research Council: Christian conservative policy organization engaging in advocacy across family, religious liberty, and life issues. Operates in adjacent advocacy space with comparable donor base and policy engagement model.

Direct peers

• Heartbeat International: Global network of pregnancy resource centers and pro-life advocacy. Operates in adjacent space of reducing abortion through alternative-support services, complementary to 40 Days for Life's facility-side advocacy.
• Students for Life of America: Pro-life youth advocacy organization with grassroots campus activism. Named partner of 40 Days for Life, sharing the pro-life movement mission and field-organizing approach.
• National Right to Life Committee: The oldest and largest grassroots pro-life organization in the United States, focused on abortion policy advocacy at federal and state levels. Operates in the same advocacy space with comparable donor-driven model.
• Care Net: Network of pregnancy resource centers providing alternatives to abortion. Operates parallel demand-reduction strategy to 40 Days for Life's clinic-side mobilization approach.
• Susan B. Anthony List: Federal political action committee and advocacy organization dedicated to electing pro-life candidates and ending abortion. Directly comparable mission and partner organization referenced by 40 Days for Life leadership.
• Live Action: Pro-life media and advocacy organization using investigative content and grassroots campaigns to oppose abortion. Comparable in mission and use of digital content to mobilize supporters.
• Priests for Life: Catholic clergy-led pro-life advocacy organization. Co-founded alongside 40 Days for Life at inception and shares religious outreach and clinic-side mobilization approach.
• March for Life: Annual pro-life rally and education organization. Partner of 40 Days for Life with overlapping grassroots mobilization and advocacy on abortion policy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/40daysforlife?lang=en
• YouTubeyoutube.com/channel/UCIuKDmVVDK1mm_iRhC01j4Q
• Facebookfacebook.com/40daysforlife
• LinkedInlinkedin.com/company/40days
• Instagraminstagram.com/40daysforlife.official/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 40 Days For Life