YMCA of Greater St. Petersburg

What YMCA of Greater St. Petersburg does

YMCA of Greater St. Petersburg is a 501(c)(3) nonprofit community organization (EIN 59-0624468) founded in 1920, serving southern Pinellas County including St. Petersburg, Pinellas Park, Largo and surrounding communities. It operates three owned-and-operated wellness centers — Bardmoor YMCA (Largo), Jim & Heather Gills YMCA (St. Petersburg), and the 75,000+ sq.ft. Speer YMCA (St. Petersburg, opened December 2023) — together with 22 school-based before-and-afterschool care sites and three preschool academies. The core product set spans youth development (youth sports, martial arts, dance academy, esports, summer camp, school-age programs, preschool), health and wellness (group exercise including LES MILLS and SilverSneakers, personal training, aquatics, evidence-based community health programs such as diabetes prevention, fall prevention, and LIVESTRONG at the Y), and senior engagement. Technology is operational rather than differentiated: Daxko handles program registration and member management (operations.daxko.com/Online/2148/), Volgistics handles volunteer applications, and a standard YMCA mobile app supports schedules and member self-booking.

The business model blends recurring and transactional revenue streams: recurring membership fees (single, dual, family plans with no annual contracts) provide base access plus reduced program rates; subscription-style childcare tuition (state-licensed preschool at $205–$252/week, VPK, before-and-afterschool care, summer camp) generates weekly cash flow; program fees cover personal training, swim lessons, and specialty classes; and donations and corporate sponsorships (including the Send a Kid to Camp financial assistance initiative) layer philanthropic revenue on top. Distribution is exclusively direct-to-consumer through owned facilities, augmented by the nationwide YMCA reciprocal membership network (2,400+ YMCAs) and a tri-association arrangement giving members access across five Tampa Bay counties. The organization is governed by a local Board of Directors, holds Charity Navigator and Candid Guidestar transparency seals, and is staffed by 101–250 employees.

Name

YMCA of Greater St. Petersburg

Legal name

YMCA of Greater St. Petersburg

Website

https://stpeteymca.org

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

101–250 employees

Short description

The YMCA of Greater St. Petersburg is a 501(c)(3) nonprofit, founded in 1920, operating three wellness centers, 22 school-based childcare sites, and three preschool academies across southern Pinellas County, serving families, youth, adults, and seniors with membership-based fitness, youth development, and community health programs.

Ownership category

akta.pro rank

Product category

Community Fitness and Wellness Centers

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Services-Membership Organizations (8600)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Campus Recreation Centers & Fitness Facilities Operations (EDALAIAD)

Keywords

• Community fitness centers
• Youth development programs
• Childcare services
• Wellness memberships
• Aquatics programs

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Membership Fees: Recurring membership fees providing access to wellness centers, group exercise classes, Kid Zone childcare, and program discounts. Membership types include Single, Dual, and Family plans with no annual contracts.
2. Program Fees: Revenue from various programs including personal training, swim lessons, camps, youth sports, Tae Kwon Do, Dance Academy, and specialty programs. Members receive reduced rates.
3. Donations and Fundraising: Annual giving campaigns, Send a Kid to Camp initiative providing financial assistance for camp experiences, corporate sponsorships, and planned giving programs.
4. Childcare Services: Weekly childcare rates for preschool programs (Ages 2-5), before-and-afterschool care, and summer camp programs. State-funded VPK program and scholarship assistance available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

YMCA of Greater St. Petersburg operates three Wellness Centers (Bardmoor, Jim & Heather Gills, and Speer) in southern Pinellas County, providing members with access to fitness facilities, free group exercise classes, aquatics, and Kid Zone childcare. The organization also delivers youth development programs (youth sports, dance, martial arts, esports, summer camps), state-licensed preschool and school-age childcare at 22 school sites, evidence-based community health programs, and a Nationwide Membership network covering 2,400+ YMCAs.

Product overview

YMCA of Greater St. Petersburg operates as a community wellness organization offering a multi-fitness facility model through three Wellness Centers (Bardmoor YMCA, Jim & Heather Gills YMCA, and Speer YMCA). The core offering centers on state-of-the-art fitness facilities with free access to group exercise classes (LES MILLS, Zumba, SilverSneakers, yoga, cycling) included with membership, alongside fee-based personal training services. The product portfolio extends across youth development programs (youth sports, martial arts, dance academy, esports, summer camp, school-age programs, preschool academies), health and wellness services (community health programs, aquatics, swim lessons), and community engagement (volunteer programs, family fun events). The organization serves southern Pinellas County with 22 school-based before-and-afterschool locations and three dedicated wellness facilities, all connected through a shared membership model with Nationwide Membership access to YMCAs across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Y Dance Academy: Dance program for ages 2 through adult offering dance classes and performances.
• LIVESTRONG at the Y
• YMCA esports
• Send a Kid to Camp
• YREADS!

Products and services

• Wellness Center Memberships Membership-based access to three multi-fitness facilities (Bardmoor YMCA in Largo, Jim & Heather Gills YMCA in St. Petersburg, and Speer YMCA in St. Petersburg) featuring cardio equipment, strength training, free weights, group exercise studios, indoor and outdoor pools, rock climbing walls, and childcare. Available to individual consumers and families in southern Pinellas County.
• Group Exercise Classes Free weekly fitness classes including LES MILLS programs (BODYCOMBAT, BODYPUMP, GRIT, RPM, BODYBALANCE, TONE), Zumba, SilverSneakers, cycling, yoga, and Pilates for members at all fitness levels.
• Personal Training Certified personal trainer-led individual and small group training sessions with customized workout plans, available to members seeking specific fitness goals.
• Aquatics and Swim Lessons Comprehensive water programs including swim lessons for all ages, Safety Around Water Program, Triathlon Swim Clinics, Water Fitness classes, and family free swim, delivered across indoor heated pools, outdoor competition pools, and splash pads.
• Youth Sports Leagues Youth athletic programs including Basketball, Flag Football, Soccer, T-Ball, and Volleyball designed to teach sportsmanship, teamwork, and physical fitness to children.
• esports Programs Competitive esports program for children and teens offering leagues and open play with age-appropriate games including Super Smash Bros. Ultimate, Mario Kart 8 Deluxe, Rocket League, and Marvel Rivals on gaming PCs, PlayStation 5, Xbox, and Nintendo Switch, including esports Open Play at Speer YMCA Technology Lab for ages 6-13.
• Y Dance Academy Dance instruction program offering Dance for Ages 2-18, Dance for Adults, and the annual Bravo performance showcasing Dance Academy students.
• Martial Arts Programs Martial arts instruction including Youth Tae Kwon Do, Youth Kickboxing, and Adult Self-Defense and Kickboxing programs, with the Tae Kwon Do program recognized as award-winning.
• Summer Camp Day camp running June 1 - August 7, 2026, offering sports, science experiments, sailing, art, dance, and outdoor exploration for children, including Day Camp, Teen Camp, and Specialty Camps options.
• Before-and-Afterschool Program Before-and-Afterschool care at 22 school locations throughout southern Pinellas County, including Middle School Academies, Prodigy Cultural Arts Program, YReads! literacy program, and Storefront at Finance Park.
• Preschool Academies State-licensed full-day childcare for children ages 2-5 at Bardmoor YMCA Preschool Academy and Speer YMCA Preschool Academy, with VPK (Voluntary Prekindergarten) program offered to qualifying 4-year-olds. Bardmoor location earned National Accreditation in May 2024.
• Kid Zone Free childcare services for children of members while parents exercise, including Parents' Night Out, Parents' Morning Out, and Teens' Night Out programs, featuring arts and crafts, STEM activities, group games, and literacy activities.
• SilverSneakers Senior Fitness Fitness program designed for seniors, offering SilverSneakers Classic, SilverSneakers Circuit, and senior-specific classes to improve health and mobility for older adults.
• Community Health Programs Evidence-based health support programs including Blood Pressure Self-Monitoring, Diabetes Prevention, Fall Prevention, LIVESTRONG at the Y (cancer recovery), Parkinson's Disease Programs, and Weight Loss programs.
• Adult Sports Leagues Adult recreational sports leagues and drop-in programs including Basketball, Dodgeball, Pickleball, and Volleyball for adults seeking competitive or casual sports participation.
• Rock Wall Climbing 25-foot indoor rock climbing wall at Jim & Heather Gills YMCA with eight different routes, free for members ages 4 and up, with trained climbing staff available for guidance.
• Volunteer Programs Ongoing volunteer opportunities including Kid Zone Assistant, Gaming/Technology Lab Assistant, Preschool Garden Attendant, Reading Mentor (YReads! program), STEM Guest Speaker, Summer Camp Assistant, and Youth Sports Coach, plus special event and internship opportunities.

Quantifiable outcome

• 22 school locations with before-and-afterschool programs
• +2 more outcomes

Named customers1 record

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Pinellas County SchoolscoreStrategic or Co-development Partner · 7 June 2022Strategic partnership to build Mangrove Bay Middle School (health and wellness leadership magnet school for 600 students) connected to Speer YMCA. The 111,757 sq.ft. shared campus includes media center, dining hall, gymnasium, culinary center, pool, sports field, track and garden. This is the first Y-school partnership of its kind in Tampa Bay, enabling before-and-afterschool programs at the same campus and bringing together low-income and high-income families.
• OneBloodminorGTM or Marketing PartnerBlood donation drive partnership hosting OneBlood buses at YMCA wellness centers. Donors receive Big Red Bus T-Shirt and $20 eGift Card. Partnership supports YMCA's ability to deliver vital community services.
• BayCareminorGTM or Marketing PartnerBayCare Community Health provides free health screenings at YMCA locations including blood pressure, BMI, cholesterol, and glucose testing to help detect early onset of illness and support the YMCA's community health mission.
• Florida Suncoast Sierra ClubminorStrategic or Co-development PartnerPartnership helping make the Jim & Heather Gills YMCA facility more eco-friendly and energy efficient. Demonstrates commitment to environmental sustainability.
• PublixminorGTM or Marketing PartnerCorporate sponsor supporting Speer YMCA. Publix has been recognized for supporting community health and wellness initiatives.
• Tampa Metropolitan Area YMCAcoreStrategic or Co-development PartnerLocal association partnership providing members access to YMCAs across five Tampa Bay area counties covering Hillsborough County (Tampa, Dade City, Plant City, Seffner, Valrico, Zephyrhills) and beyond.
• YMCA of the SuncoastcoreStrategic or Co-development PartnerLocal association partnership providing regional member access across the Tampa Bay tri-association area.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Planet Fitness: Largest commercial fitness chain by membership, focused on low-cost basic gym access. Represents the most disruptive commercial competitor for price-sensitive adult members who use YMCA facilities primarily for fitness (versus youth/senior programs).
• Life Time Fitness: Premium commercial fitness chain offering multi-sport facilities, group classes, childcare (Kids Academy), swim lessons, and family programming. Competes for the same family-oriented member base the YMCA serves, but with a for-profit premium pricing model.
• Gold's Gym: Established commercial fitness chain with comparable offerings in group fitness, personal training, and youth programs. Competitor for adult fitness members in the same Florida market.
• LA Fitness / Esporta Fitness: Mid-market commercial fitness chain with multi-sport facilities including pools, basketball, and group classes. Direct competition for adult fitness memberships in the Tampa Bay region.

Direct peers

• JCC Association (Jewish Community Centers): Network of Jewish Community Centers offering similar multi-program community centers including fitness, aquatics, childcare, summer camps, and senior programs. Closest structural analog as a non-profit community-based recreation provider with a similar mission and program mix.
• Tampa Metropolitan Area YMCA: Adjacent YMCA affiliate serving Hillsborough County (Tampa, Plant City, Zephyrhills). Direct peer because it operates the same membership-based community wellness model under the same national YMCA brand and participates in the tri-association partnership with YMCA of Greater St. Petersburg.
• Salvation Army Kroc Centers: Operates large community recreation and aquatics centers offering fitness, youth programs, and family services under a non-profit mission. Closest direct structural peer in facility scale and community program model.
• Boys & Girls Clubs of America: National non-profit network providing youth development, after-school programming, and summer activities. Competes directly with YMCA's youth programs, school-age care, and preschool offerings in many local markets.
• YMCA of the Suncoast: Pasco and Hernando County YMCA affiliate and tri-association partner. Operates wellness centers, childcare, and youth programs using the same YMCA model, making it a directly comparable local peer for cross-coverage analysis.

Others

• BayCare Health System: Florida-based healthcare system and YMCA's community health partner providing free screenings. Represents the healthcare partner ecosystem and a potential peer for non-profit community health delivery models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/YMCAStPetersburg
• Facebookfacebook.com/stpeteymca
• Instagraminstagram.com/stpeteymca
• LinkedInlinkedin.com/company/stpeteymca

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA of Greater St. Petersburg