Bomnin Automotive

What Bomnin Automotive does

Bomnin Automotive Group is a privately-held, family-owned multi-brand automotive dealership group headquartered in Miami, Florida. The company sells new vehicles across 12 franchised brands (Chevrolet, Cadillac, Buick, GMC, Volvo, Chrysler, Dodge, Jeep, Ram, Alfa Romeo, Fiat, and Mitsubishi) and a sizable pre-owned inventory (1,887 used vehicles and 5,227 new vehicles disclosed on its website). It operates more than 10 dealership rooftops across Florida, Virginia, and New York, and serves individual consumers seeking vehicle acquisition, financing, trade-in, and ongoing service.

The business operates through a traditional dealership model: revenue is generated from unit vehicle sales (new and pre-owned), finance and insurance income from in-house credit application and loan arrangement, and service and parts revenue (including a mobile service option). The underlying technology is a standard dealership platform — a DealerOn-powered website with online inventory search and brand-specific microsites for local SEO. Marketing relies on its own website ecosystem, Google Analytics/Advertising, and aggregated online review volume (45,000+ positive reviews) as social proof. The group also operates a Vehicle Exchange Policy (30-day/150-mile) as a customer-retention add-on and has dedicated EV and hybrid shopping sections featuring Chevrolet Bolt and Volvo Plug-In Hybrid models.

The go-to-market is direct-to-consumer, anchored in physical showrooms with a supporting digital layer. The company is led by founder Arnaldo Bomnin, has 501-1,000 employees, and is a private corporation domiciled in Florida, USA, with no disclosed institutional investors or parent company. It has no disclosed M&A history, no funding rounds, and no patents.

Name

Bomnin Automotive

Legal name

Bomnin Automotive Group

Website

https://bomnin.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bomnin Automotive Group is a family-owned, multi-brand automotive dealership operator headquartered in Miami, FL, selling new and pre-owned vehicles across 12 franchised brands via 10+ rooftops in Florida, Virginia, and New York, serving individual consumers with vehicle sales, financing, service, and parts.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and pre-owned vehicles across 12 automotive brands including Chevrolet, Cadillac, Buick, GMC, Volvo, Chrysler, Dodge, Jeep, Ram, Alfa Romeo, Fiat, and Mitsubishi. The group carries 5,227 new cars and 1,887 pre-owned vehicles.
2. Finance and Insurance: In-house financing assistance and financial products to facilitate vehicle purchases, including credit applications and loan arrangement services.
3. Service and Parts: Vehicle maintenance, repair services, and parts sales. Mobile service option available for customer convenience.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bomnin Automotive Group operates multi-brand automotive dealerships selling new and pre-owned vehicles across 12 brands (Chevrolet, Cadillac, Buick, GMC, Volvo, Chrysler, Dodge, Jeep, RAM, Alfa Romeo, FIAT, Mitsubishi), with supporting in-house financing, trade-in valuation, certified pre-owned vehicles, dedicated electric and hybrid sales sections, full vehicle service and parts, and a mobile service option delivered through 10+ physical showroom locations in Florida, Virginia, and New York.

Product overview

Bomnin Automotive Group is a multi-brand automotive dealership offering a unified platform of vehicle sales and services across 12 brands (Chevrolet, Cadillac, Buick, GMC, Volvo, Chrysler, Dodge, Jeep, RAM, Alfa Romeo, FIAT, and Mitsubishi). The core offering comprises new and pre-owned vehicle sales, with dedicated sections for electric vehicles (Chevrolet Bolt) and hybrid vehicles (Volvo Plug-In Hybrids). Supporting services include financing, trade-in valuation, and a full service and parts department with mobile service capabilities. The group operates multiple dealership locations across Miami, FL, Homestead, FL, Manassas, VA, and Nanuet, NY.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of new vehicles across 12 automotive brands including Chevrolet, Cadillac, Buick, GMC, Volvo, Chrysler, Dodge, Jeep, RAM, Alfa Romeo, FIAT, and Mitsubishi at Bomnin's physical dealership showrooms, with separate sections for electric vehicles (Shop Electric) and hybrids (Shop Hybrid).
• Pre-Owned Vehicle Sales Sale of used and certified pre-owned vehicles including CarFax 1 Owner vehicles and vehicles priced under $15,000 across Bomnin's dealership rooftops.
• Financing Services Vehicle financing, credit applications, pre-approval, and payment calculator services offered through Bomnin's finance department to facilitate consumer vehicle purchases.
• Trade-In Services Value-your-trade service allowing consumers to assess the trade-in value of their current vehicle toward a new or pre-owned purchase from Bomnin.
• Service and Parts Department Vehicle maintenance, repairs, and genuine parts ordering services available at Bomnin dealership locations, supported by sales, finance, parts, service, and collision assistance departments.
• Bomnin Mobile Service Mobile service option that brings vehicle maintenance and repair services directly to the customer's location, complementing in-dealership service work.

Quantifiable outcome

• 45,000+ positive online reviews demonstrating customer satisfaction

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered community and operational.

• St. Jude Children's Research HospitalcommunityOthersCharitable partnership involving community donations and support for pediatric cancer research and treatment.
• Kristi HousecommunityOthersLocal community organization supported by Bomnin Automotive Group through charitable involvement.
• United WaycommunityOthersNational non-profit partnership supported through workplace giving campaigns and community donations.
• Simon Youth FoundationcommunityOthersEducation-focused non-profit providing scholarships and support for youth through community partnership.
• Google (Analytics and Advertising)operationalTechnology or IntegrationDigital marketing and analytics partnership using Google Analytics, AdSense, AdWords, and DoubleClick products for website analytics, advertising, and remarketing.
• DealerOnoperationalTechnology or IntegrationWebsite platform provider powering the dealer website infrastructure and online inventory systems.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lithia Motors: Public multi-brand franchised dealer group with hundreds of stores across the U.S., representing many of the same OEMs Bomnin carries, and sharing a multi-brand, multi-state growth strategy.
• Holman Automotive: Family-owned, privately held multi-brand dealer group on the East Coast, structurally similar to Bomnin as a founder-led, private multi-rooftop operation with franchised retail and fleet services.
• AutoNation: Largest U.S. franchised auto retailer operating ~300 stores across 19 states with multi-brand new and used vehicle sales, F&I, and service operations, directly comparable to Bomnin's multi-brand dealership model.
• Group 1 Automotive: Public franchised auto retailer with ~200 dealerships in the U.S. and U.K., overlapping on most of Bomnin's brands and providing a directly comparable new-vehicle, used-vehicle, and service mix.
• Sonic Automotive: Public multi-brand franchised dealer group with EchoPark used-car operations, comparable to Bomnin's combination of franchise dealerships and dedicated pre-owned inventory.
• Asbury Automotive Group: Public franchised dealer group with 150+ new-vehicle franchises plus Clicklane digital channel, directly comparable to Bomnin on multi-brand retail, F&I, and service.
• Ed Morse Automotive Group: Privately held multi-brand franchised dealer group with Florida and Midwest presence, comparable to Bomnin on private ownership, multi-brand franchising, and Florida market exposure.
• Penske Automotive Group: Global multi-brand franchised dealer group with a strong U.S. footprint across premium and volume brands, comparable on OEM franchise mix and F&I/parts/service revenue model.

Emerging players

• Carvana: Online used-car retailer with vertical e-commerce experience and home delivery, representing the digital-native model that pressures traditional dealers like Bomnin on used-vehicle share.

Broad incumbents

• CarMax: Largest U.S. used-vehicle retailer with national footprint and integrated F&I; overlaps with Bomnin's 1,887-unit pre-owned business but operates a no-haggle, used-only model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bomnin-automotive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bomnin Automotive