First 4 Figures
First 4 Figures is a private, global direct-to-consumer manufacturer of premium licensed collectible statues, busts, replicas, and lifestyle products based on video game and anime IP, serving video game collectors, anime enthusiasts, and pop culture fans across multiple tiers and price points.
- Company typePrivate
- Founded2003
- HeadquartersSt. Peter Port
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What First 4 Figures does
First 4 Figures is a private, Guernsey-domiciled (St. Peter Port) manufacturer and direct-to-consumer retailer of premium licensed collectible statues, figures, busts, dioramas, and lifestyle products based on video game and anime intellectual property. Founded in 2003, the company employs 51-100 people and operates a vertically integrated DTC e-commerce platform at first4figures.com with global shipping from warehouses in Asia (primary stock allocation), the US, UK, EU, Australia, and Canada. The company's core technology is physical manufacturing across PVC, resin, and metal, with premium editions incorporating integrated LED lighting, motion-sensor-driven effects, limited-edition numbering, authentication cards, and signature Premium Deluxe Box packaging. Products are organized into tiered editions (Standard, Exclusive, Collector's, Definitive, Ultimate/Combo) and priced from approximately $79.99 to $1,699.99, with non-refundable 15-20% deposits on pre-orders and a proprietary Flexipay installment plan that spreads payments monthly until release.
First 4 Figures holds an unusually broad portfolio of officially licensed agreements with major IP holders including Nintendo (Zelda, Mario, Metroid, Kirby, Animal Crossing, Luigi's Mansion), Bandai Namco (Dark Souls, Pac-Man, Tekken, Soulcalibur), Capcom (Devil May Cry, Mega Man, Resident Evil, Darkstalkers, Monster Hunter), Sega (Sonic, Skies of Arcadia), Konami (Castlevania), Microsoft (Banjo-Kazooie), Activision (Crash Bandicoot), Square Enix (Final Fantasy, Okami, The World Ends With You), Viz Media and Crunchyroll (Bleach, One Piece, My Hero Academia, Cowboy Bebop, Berserk, Fullmetal Alchemist), and others. Sub-brand product lines include True Form, True Form Ultra, Super Deformed, and Action Figure scales, alongside life-size replicas, life-size busts, grand-scale busts, dioramas, metal collectibles, and a Life Products lifestyle category. The forward product pipeline includes pre-orders extending into Q3 2027 across multiple franchises.
The business model is direct-to-consumer with no wholesale or B2B channels disclosed. Pricing is one-time purchase with installment support via Flexipay; marketing relies on the company's own website, owned social channels (Twitter/X, Facebook, Instagram, YouTube), Twitch live streams, email newsletters, and earned media from gaming and entertainment outlets. The primary customer segments are video game collectors and anime enthusiasts, with a secondary segment of pop culture collectors purchasing for display and gifting. Geographic reach is effectively global, with certain Asian markets excluded due to licensing restrictions.
First 4 Figures firmographics
Firmographics- Name
- First 4 Figures
- Legal name
- First 4 Figures Limited
- Website
- https://first4figures.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- First 4 Figures is a private, global direct-to-consumer manufacturer of premium licensed collectible statues, busts, replicas, and lifestyle products based on video game and anime IP, serving video game collectors, anime enthusiasts, and pop culture fans across multiple tiers and price points.
- Ownership category
- akta.pro rank
First 4 Figures industry classification
Industry- Product category
- Collectible Statues & Figures
- NAICS
- Hobby, Toy, and Game Retailers (459120), Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.) (CRALAGAK)
- akta.pro secondary industry
- Miniatures & Figurines (Display/Collectible) (CRALAKAB)
Keywords
Where First 4 Figures is headquartered
LocationHeadquarters
- HQ city
- St. Peter Port
Offices1 record
Markets served
First 4 Figures business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Physical Collectible Sales: First 4 Figures generates revenue primarily through the one-time sale of premium licensed collectible statues and figures. Products are sold in multiple editions (Standard, Exclusive, Collector's, Definitive, Ultimate) at different price points, with higher-tier editions commanding premium prices due to additional features such as LED lighting, limited numbering, and enhanced packaging. The company operates a pre-order model requiring non-refundable deposits (15-20% of purchase price) at time of order, with the balance due upon product readiness to ship.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Edition - Base tier PVC and resin statues |
| Unit Pricing | Pay-as-you-go | Exclusive Edition - Mid-tier with LED and limited numbering |
| Unit Pricing | Pay-as-you-go | Collector's Edition - LED features and premium extras |
| Unit Pricing | Pay-as-you-go | Definitive Edition - High-end with full feature set |
| Unit Pricing | Pay-as-you-go | Ultimate / Combo Edition - Multiple figures or full sets |
| Unit Pricing | Pay-as-you-go | Life-Size Replicas - Full-scale prop and character replicas |
| Subscription | Monthly | Flexipay Installment Plan |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
First 4 Figures product offering
Product offeringCore offering
First 4 Figures manufactures and sells officially licensed premium collectible statues, figures, life-size replicas, busts, dioramas, and lifestyle merchandise based on major video game and anime franchises. Products are offered in multiple edition tiers (Standard, Exclusive, Collector's, Definitive, Ultimate) with LED light-up features, motion sensor technology, limited edition numbering, and premium packaging, sold directly to collectors worldwide through first4figures.com.
Product overview
First 4 Figures is a leading global manufacturer of licensed collectible figures and statues, specializing in video game and anime intellectual property. The product portfolio is organized into several tiers: premium Resin Statues and Life-Size Replicas for serious collectors; PVC Statues (True Form, True Form Ultra, Super Deformed, Action Figure scales) offering high-quality and affordable options; Life-Size Busts and Grand Scale Busts for enhanced display pieces; Metal Products for weighted collectibles; and Life Products for everyday lifestyle items including apparel and accessories. All products are available across multiple franchise lines including The Legend of Zelda, Metroid, Sonic the Hedgehog, Dark Souls, Mario, Animal Crossing, Banjo-Kazooie, Castlevania, Bayonetta, Crash Bandicoot, Darkstalkers, Devil May Cry, Darksiders, Gears, Kirby, Yu-Gi-Oh!, Avatar: The Last Airbender, Cowboy Bebop, and many others. The company offers Flexipay installment payment plans for pre-orders and ships globally from multiple warehouses.
Differentiator
Problem solved
Functional benefit
Products and services
- PVC Statues High-quality and affordable collectible PVC statues featuring licensed video game and anime characters, available in standard, exclusive, and definitive editions with LED light-up functions, targeted at collectors seeking premium character representations.
- Resin Statues Premium collectible resin statues representing the highest quality offerings, featuring detailed craftsmanship, LED functions, and limited edition numbering for serious collectors.
- Life Size Replicas Full-scale replicas of iconic weapons and props from video games, including life-size statues of characters and props from franchises like Zelda, Metroid, and Bayonetta, targeted at premium collectors.
- Life Size Busts Large-scale bust collectibles featuring heads and torsos of beloved characters, available in various editions with LED lighting effects.
- Grand Scale Busts Premium oversized bust collectibles featuring enhanced detail and premium finishing for serious collectors.
- Dioramas Multi-figure diorama scenes capturing iconic moments from video games with multiple characters and detailed environments.
- Metal Products Metal collectibles and replicas offering weight and premium feel for collectors.
- Life Products Everyday lifestyle items featuring licensed characters including apparel, mugs, crystal dragons, turntables, coasters, and accessories, targeted at pop culture enthusiasts seeking licensed merchandise for everyday use or display.
Companies that use First 4 Figures
Customer profileSegments3 records
Ideal customer profiles3 records
First 4 Figures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
First 4 Figures partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- NintendocoreFirst 4 Figures holds licensing agreements with Nintendo to produce officially licensed collectible figures based on Nintendo franchises including The Legend of Zelda (Breath of the Wild, Tears of the Kingdom, Majora's Mask), Super Mario (including Super Mario Bros. Wonder), Metroid Prime, Animal Crossing, Luigi's Mansion, and Kirby. Products include PVC statues, resin collectibles, and life-size replicas.
- Bandai NamcocoreFirst 4 Figures holds licensing agreements with Bandai Namco to produce collectibles based on Dark Souls, Pac-Man, Tekken, Soulcalibur, and other Bandai Namco IP. The company produces multiple Dark Souls figures including Artorias, Sif, and various character statues across multiple edition tiers.
- CapcomcoreFirst 4 Figures holds licensing agreements with Capcom to produce collectibles based on Devil May Cry, Mega Man, Resident Evil, Darkstalkers, and Monster Hunter franchises. Products include the Devil May Cry 3 Dante statue, Darkstalkers Morrigan Aensland resin and PVC figures, and the Darkstalkers Felicia definitive edition.
- SegacoreFirst 4 Figures holds licensing agreements with Sega to produce collectibles based on Sonic the Hedgehog, Golden Axe, Skies of Arcadia, and other Sega properties. The company produces multiple Sonic figures including Sonic Adventure 2, Sonic Frontiers, and Sonic the Hedgehog Title Screen statues.
- KonamicoreFirst 4 Figures holds licensing agreements with Konami to produce collectibles based on Castlevania: Symphony of the Night, including Richter Belmont, Alucard, Death, and Dracula statues in various edition tiers.
- Microsoft (Xbox Game Studios)coreFirst 4 Figures holds licensing agreements with Microsoft to produce Banjo-Kazooie collectibles including the Jinjonator, Tooty, Banjo-Kazooie Duet, and other characters in various edition tiers.
- ActivisioncoreFirst 4 Figures holds licensing agreements with Activision to produce Crash Bandicoot collectibles including Crash Bandicoot Classic, Crash in Kart, Aku Aku masks, and Crash Team Racing Nitro-Fueled figures.
- Square EnixcoreFirst 4 Figures holds licensing agreements with Square Enix to produce collectibles based on The World Ends With You, Final Fantasy, and other Square Enix properties. The company produces multiple Okami figures including Ninetails and Shiranui Celestial Howl.
- FromSoftwarecoreFirst 4 Figures produces collectibles based on FromSoftware games including Dark Souls (via Bandai Namco) and Sekiro: Shadows Die Twice. Products include Sekiro definitive edition statue.
- Viz MediacoreFirst 4 Figures holds licensing agreements with Viz Media for anime properties including Bleach, One Piece, and My Hero Academia collectibles.
- Funimation / CrunchyrollcoreFirst 4 Figures produces collectibles for anime series distributed by Funimation and Crunchyroll, including Fullmetal Alchemist Brotherhood, Cowboy Bebop, and Berserk. Products include Cowboy Bebop figures such as Vicious, Spike, Ed and Ein, and Jet Black.
- 4Kids Entertainment / Various Anime Rights HolderscoreFirst 4 Figures holds licensing agreements for Yu-Gi-Oh! anime property, producing the Blue-Eyes White Dragon, Dark Magician, and Pharaoh Atem statues. Also produces Avatar: The Last Airbender figures (via Viacom/Nickelodeon licensing).
- Koch Media / Plaion (formerly THQ Nordic)coreFirst 4 Figures produces Darksiders collectibles including Fury, Death, War, and Strife statues in various edition tiers under licensing from Koch Media/Plaion.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
First 4 Figures competitors and assessment
Company assessmentDirect peers
- Kotobukiya: Japan-based manufacturer of high-quality anime, video game, and comic collectible statues and figures. Direct competitor in PVC and resin statues across Marvel, DC, Star Wars, anime, and video game franchises with similar Bishoujo and ARTFX lines.
- Good Smile Company: Japanese figure manufacturer specializing in Nendoroid chibi figures and 1/4 to 1/7 scale anime collectibles. While focused on smaller scales, directly competes for anime collector customers and increasingly on video game IP (Persona, Devil May Cry, Final Fantasy).
- Iron Studios: Brazilian premium collectible manufacturer producing high-end statues and dioramas from Marvel, DC, anime, and video game franchises. Direct competitor in premium resin and polystone collectibles with similar tiered edition strategies (Standard, Deluxe, Exclusive).
- Banpresto: Japanese prize-figure and collectible manufacturer (Bandai Namco subsidiary) producing affordable anime character figures via crane game and retail channels. Competes in the same anime IP space (Yu-Gi-Oh!, Naruto, Dragon Ball) at lower price points with massive volume.
- Prime 1 Studio: Japanese premium collectible statue manufacturer producing high-end licensed figures from anime, video games, and film. Direct competitor across virtually all major IP categories (Zelda, Dark Souls, Devil May Cry, Sonic) with comparable multi-tier edition strategies and premium pricing.
- Sideshow Collectibles: US-based distributor and manufacturer of premium movie, TV, and gaming collectibles including statues and prop replicas. Competes directly in licensed video game statues (Dark Souls, Zelda adjacent) and serves as both manufacturer and authorized third-party retailer for premium collectible brands.
- Hot Toys: Hong Kong-based premium collectible manufacturer specializing in highly detailed 1/6 scale figures from film, video games, and anime. Competes in the high-end display collectible category with comparable pricing ($200-$1,000+ per piece) and global DTC distribution.
- Bandai Spirits (Tamashii Nations): Japanese division of Bandai Namco producing S.H. Figuarts, FiguartsZERO, and statue collectibles across anime, tokusatsu, and video game IP. Direct competitor with first-party access to Bandai Namco IP that F4F licenses (Dark Souls, Pac-Man, Tekken, Soulcalibur).
- Square Enix (Square Enix Store / Static Arts): First-party publisher and collectible manufacturer producing Static Arts and Bring Arts figures for Final Fantasy, Dragon Quest, NieR, and other Square Enix IP. Both a licensor (currently licensing to F4F) and a competitor in the premium video game collectible category.
Broad incumbents
- Funko: US-based mass-market pop culture collectibles company producing Pop! vinyl figures, ReAction figures, and Loungefly products across thousands of licensed IP. Competes at a lower price/quality tier across the same video game and anime franchises but with vastly broader distribution and brand awareness.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
First 4 Figures social profiles
Digital presenceFirst 4 Figures financial estimates
Financial estimateRevenue estimate
Valuation estimate
First 4 Figures leadership team
Management profileNumber of profiles
First 4 Figures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First 4 Figures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First 4 Figures
What does First 4 Figures do?
First 4 Figures manufactures and sells officially licensed premium collectible statues, figures, life-size replicas, busts, dioramas, and lifestyle merchandise based on major video game and anime franchises. Products are offered in multiple edition tiers (Standard, Exclusive, Collector's, Definitive, Ultimate) with LED light-up features, motion sensor technology, limited edition numbering, and premium packaging, sold directly to collectors worldwide through first4figures.com.
Is First 4 Figures a public or private company?
First 4 Figures is a private company. It is classified as unknown and is currently operating.
When was First 4 Figures founded?
First 4 Figures was founded in 2003. It employs 51 to 100 people.
Where is First 4 Figures based?
First 4 Figures is headquartered in St. Peter Port.
How does First 4 Figures make money?
One revenue line is on record: physical Collectible Sales.
Who are First 4 Figures's main competitors?
Direct peers on record are Kotobukiya, Good Smile Company, Iron Studios, Banpresto, Prime 1 Studio, Sideshow Collectibles, Hot Toys, Bandai Spirits (Tamashii Nations) and Square Enix (Square Enix Store / Static Arts). Funko is listed as a broad incumbent.
Does First 4 Figures have an API?
No public API is recorded for First 4 Figures.
What industry is First 4 Figures in?
First 4 Figures's product category is Collectible Statues & Figures. Its primary akta.pro industry code is CRALAGAK, Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.), with a secondary code of CRALAKAB, Miniatures & Figurines (Display/Collectible). Its NAICS code is 459120 and its SIC code is 5945.