Amit Aggarwal

What Amit Aggarwal does

Amit Aggarwal is an Indian luxury fashion design house founded in 2012 by designer Amit Aggarwal and operated through the legal entity AM.IT Design., headquartered in Noida, Uttar Pradesh. The house offers two primary womenswear lines — CORE (ready-to-wear contemporary pieces such as dresses, tops, jumpsuits and capes priced from roughly $160 to $3,000) and CULT (high-end couture gowns, sarees and lehengas priced up to approximately $8,579) — and in March 2026 expanded into menswear via 'Amit Aggarwal Man', covering shirts, kurtas, tuxedos, bandhgalas and long jackets. Production is handcrafted by trained artisans using signature techniques including polymer manipulation, liquid organza, Chikankari embroidery from Lucknow, and upcycled vintage Banarasi weaves, with a 'Book An Appointment' custom/bespoke service and complimentary alterations for up to six months.

The business is a privately held, founder-led direct-to-consumer brand monetizing through one-time purchases of made-to-order or pre-designed garments via its own e-commerce site (amitaggarwal.com, shipping globally in multiple currencies) and a domestic flagship store. Marketing is event-driven and PR-led: seasonal runway presentations at Lakmé Fashion Week x FDCI, celebrity dressing for red carpet events including Gold House Gala 2026, and organic social on Instagram, Facebook, YouTube and LinkedIn. Customer concentration is in luxury occasion-wear buyers — Bollywood and international celebrities, fashion-forward women, NRI and global Indian communities — supplemented by a March 2026 co-branded partnership with Indriya (Aditya Birla Jewellery) for the 'Orizon' collection at Lakmé Fashion Week x FDCI, indicating a category-extending, partnership-led growth posture.

Name

Amit Aggarwal

Legal name

AM.IT Design.

Website

https://amitaggarwal.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Amit Aggarwal is a privately held Indian luxury fashion house founded in 2012, operating from Noida under legal entity AM.IT Design., selling handcrafted couture, ready-to-wear, and newly launched menswear through its own e-commerce platform and domestic flagship, serving celebrity, NRI, and high-net-worth occasion-wear customers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Ready-to-Wear Sales: Direct sale of pre-designed contemporary garments through e-commerce and flagship stores. Products include dresses, tops, jumpsuits, capes, coordinates in the CORE collection at various price points from approximately $160 to $3,000 USD.
2. Couture Sales: High-value bespoke and made-to-order couture pieces including gowns, sarees, and lehengas from the CULT collection. Prices range from approximately $3,500 to $7,800 USD. Customization services available.
3. Menswear Sales: Expansion into men's fashion including shirts, kurtas, tuxedos, bandhgalas, and long jackets. Prices range from approximately $180 to $3,000 USD.
4. Custom/Bespoke Orders: Made-to-order garments with custom sizing and personalized design modifications. Booked through appointment system. Includes alterations services for up to six months from purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Amit Aggarwal is an Indian luxury fashion house that designs, manufactures, and sells couture and ready-to-wear garments for women and men. The brand offers a dual-line architecture comprising CORE (ready-to-wear contemporary wear) and CULT (high-end couture), plus Amit Aggarwal Man menswear, blending traditional Indian craftsmanship (Chikankari, Banarasi weaves) with sculptural, futuristic silhouettes using innovative materials such as polymers and liquid organza.

Product overview

Amit Aggarwal is an Indian fashion designer brand offering a dual-line architecture comprising CORE (ready-to-wear contemporary wear) and CULT (high-end couture) collections for women, alongside Amit Aggarwal Man for menswear. The brand distinguishes itself through sculptural silhouettes, artisanal craftsmanship blending traditional Indian techniques (Chikankari, Banarasi weaves) with futuristic elements, and sustainable practices using upcycled materials. Core womenswear offerings include Dresses, Gowns, Sarees, Lehengas, Jumpsuits, Tops, and Capes, while menswear features Shirts, Kurtas, Tuxedos, Bandhgalas, and Long Jackets. The brand operates through its e-commerce platform and flagship stores, with customization services and complimentary alterations available. Notable celebrity clientele includes Priyanka Chopra Jonas, Kareena Kapoor Khan, and Ranveer Singh.

Differentiator

Problem solved

Functional benefit

Products and services

• CORE (Ready to Wear) Contemporary ready-to-wear collection featuring Dresses, Tops, Jumpsuits, Capes, and Sets at accessible price points ranging from approximately $161 to $1,611 USD. Targeted at fashion-forward women seeking everyday-to-occasion pieces with the brand's sculptural aesthetic.
• CULT (Couture) High-end couture collection featuring Gowns, Sarees, and Lehengas crafted with artisanal techniques, representing the brand's most premium offerings with prices ranging from approximately $764 to $7,799 USD. Designed for luxury occasion wear and red carpet appearances.
• Amit Aggarwal Man Men's ready-to-wear collection including Shirts, Kurtas, Tuxedos, Bandhgalas, and Long Jackets with prices ranging from approximately $181 to $3,015 USD. Extends the brand's sculptural aesthetic and artisanal craftsmanship into menswear.
• Occasion Wear Curated collection for special occasions featuring Gowns, Lehengas, Sarees, and Sets designed for events and celebrations requiring elevated fashion.
• Evening Edit Evening wear collection featuring elegant Dresses and Gowns for formal evening occasions.
• Banarsi Edit Collection featuring Banarasi weaves and textiles, including Draped Sarees, Gowns, and Corsets crafted from upcycled vintage Banarasi fabrics, incorporating sustainable practices by repurposing heritage textiles.
• Custom/Bespoke Service Personalized custom tailoring service allowing customers to book appointments for bespoke creations, with complimentary alterations for up to six months from purchase date on all full-priced styles. Includes custom sizing and personalized design modifications.

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Indriya (Aditya Birla Jewellery)coreStrategic or Co-development Partner · 22 March 2026Indriya, the Aditya Birla Group's jewellery brand launched in July 2024, partnered with Amit Aggarwal to present 'Orizon' at Lakmē Fashion Week X FDCI. The collaboration showcased contemporary Indian jewellery—including polki, diamonds, and coloured gemstones—combined with sculptural couture crafted from upcycled Banarasi weaves. The collection featured Indriya's distinctive 'samosa-dart' setting for polki stones, designed to amplify light reflection and create a lighter, more fluid aesthetic. Indriya operates over 50 stores nationwide and positions itself as a modern interpreter of Indian heritage craft.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rohit Bal: Indian luxury designer with luxury couture, menswear, and signature aesthetic positioning; directly comparable in couture/Lakmé Fashion Week participation and Bollywood brand-building.
• Shantanu & Nikhil: Indian luxury designer duo with strong menswear/formalwear positioning; comparable in menswear launch trajectory, couture pricing, and DTC flagship-and-e-commerce distribution.
• Anita Dongre: Indian luxury designer with multiple sub-brands (bride, couture, menswear, prêt); operates DTC e-commerce, flagship stores, and a comparable occasion-wear focus with global shipping.
• Sabyasachi Mukherjee: India's largest luxury couture house; comparable as a Bollywood-driven Indian designer brand with international celebrity placements, couture/bridal collections, e-commerce, and multi-product pricing tiers.
• Manish Malhotra: Indian luxury designer with couture, menswear and diffusion lines plus extensive Bollywood endorsement; directly comparable target customer (celebrity and luxury occasion wear) and DTC e-commerce model.
• Falguni Shane Peacock: Indian couture label with international celebrity placements and global red-carpet visibility; comparable couture product offering, sculptural embellishment aesthetic, and DTC e-commerce.
• Anamika Khanna: Indian luxury designer known for contemporary couture fusing Indian textiles with modern silhouettes; directly comparable target market (Bollywood celebrities, fashion-forward women, NRI buyers) and bespoke/RTW architecture.
• Abu Jani Sandeep Khosla: Indian couture duo known for intricate hand-embroidery and Bollywood clientele; comparable couture pricing tiers, celebrity-driven marketing, and bespoke luxury positioning.
• Ritu Kumar: Heritage Indian luxury designer with couture, prêt and menswear; comparable in heritage-Indian-craft positioning (handloom, Chikankari, Banarasi), DTC retail, and Indian celebrity clientele.
• Tarun Tahiliani: Indian luxury designer blending heritage couture with contemporary silhouettes; offers comparable bridal/couture, RTW, and bespoke services through flagship stores and direct sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@amitaggarwal1329
• Facebookfacebook.com/amitaggarwalfashion
• LinkedInlinkedin.com/company/amit-aggarwal-official
• Instagraminstagram.com/amitaggarwalofficial
• Xx.com/iamitaggarwal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amit Aggarwal