Animalert

What Animalert does

Animalert is a French public-interest non-profit association (Association loi 1901, registration W 751 273 035) founded in 2024 and headquartered in Granville, France. The organisation operates a mobile-first alert platform designed to reunite lost, found, or injured companion animals with their families through real-time, geolocation-based push notifications distributed to users in the vicinity of a reported incident. The core Animalert mobile application is available on iOS and Android, with every announcement human-moderated before publication to ensure quality and prevent abuse. The product surface includes the consumer mobile app, Animalert Pro (a dedicated offering for local government and field agents), a public Death Registry (Registre des décès) for documenting roadkill, a free lost-pet poster generator, and WikiPaw, an affiliated ad-free and tracker-free citizen encyclopedia covering animal welfare topics.

The underlying technology is a relatively lightweight Firebase-backed mobile application with location-based alerting, a volunteer moderation layer, and open data publishing through France's official data.gouv.fr portal. Animalert serves five distinct participant types — individual pet owners, volunteers, partner associations and shelters, local government (via Animalert Pro), and patrons — with 45 active volunteers and over 500 reports tested to date. The business model is donation-funded: the app is free for all users, no subscriptions or advertising revenue are taken, and operational support comes from individual patrons, Google Ad Grants (in-kind ad credits), and a network of institutional partnerships including Google, Apple, École 42 Paris, Canva, JeVeuxAider.gouv.fr, Data.gouv.fr, Enactus France, Live for Good, and 42 Angoulême. Animalert is multilingual (French, English, Italian, Spanish) and markets itself as carbon-neutral with a ~30 MB app footprint.

Name

Animalert

Legal name

Animalert

Website

https://animalert.app

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Animalert is a French non-profit association founded in 2024 that operates a free, community-driven mobile platform for real-time, location-based alerts about lost, found, and injured animals, serving pet owners, volunteers, partner shelters, local governments, and donors across France.

Ownership category

akta.pro rank

Product category

Animal Welfare Technology

NAICS

Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

Keywords

• Lost pet alerts
• Animal welfare app
• Community pet rescue
• Stray animal reporting
• Pet recovery platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Donations and patron support: As a registered French non-profit (association loi 1901, registration W 751 273 035), Animalert is funded entirely by donations from individuals and patrons. The organisation states that generous contributions from its community ensure Animalert remains free for all users. No revenue is generated from app sales, subscriptions, or advertising.
2. Google Ad Grants: Animalert participates in the Google Ad Grants programme to raise awareness of lost, found, and deceased pets. This is a non-monetary benefit (ad credits) used for awareness rather than direct revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Animalert operates a free, non-profit mobile platform that enables community members to publish and receive real-time, geo-targeted alerts when a pet is lost, found, or in distress, helping reunite animals with their families. The platform also offers Animalert Pro, a dedicated tier for local governments, a public Death Registry (Registre des décès) integrated with data.gouv.fr, an automated poster generator, and the WikiPaw animal welfare knowledge base.

Product overview

Animalert is a public-interest non-profit that operates a unified mobile platform consisting of the core Animalert mobile application, supplemented by Animalert Pro for government authorities, a Death Registry for documenting animal deaths, and a Poster Generator tool. The ecosystem is complemented by WikiPaw, a separate but affiliated citizen encyclopedia focused on animal welfare education, articles, investigations, and a glossary. The platform is available in multiple languages (French, English, Italian, Spanish) and is carbon neutral. The organization was registered in 2024 and maintains partnerships with major technology companies including Google, Apple, Canva, and various French institutions.

Differentiator

Problem solved

Functional benefit

Brands

• WikiPaw: Animalert's knowledge layer encyclopedia containing articles, investigations, and a glossary on animal welfare topics.

Products and services

• Animalert Mobile App Free mobile application for iOS and Android that lets community members publish and receive real-time, geo-targeted alerts about lost, found, and stray animals to speed up reunions with their families.
• Animalert Pro Dedicated government tier of the Animalert platform tailored for local authorities, providing enhanced tools for managing stray-animal reports, coordinating community response, and integrating with official open-data sources.
• Death Registry (Registre des décès) Public registry within the Animalert platform for recording deceased animals, integrated with official French open-data sources such as data.gouv.fr.
• Poster Generator In-app tool that automatically generates printable missing-pet posters from a published Animalert alert so users can distribute flyers locally.
• WikiPaw Knowledge base within the Animalert ecosystem providing articles and resources on animal welfare, lost-pet best practices, and related guidance for pet owners and volunteers.

Quantifiable outcome

• Lost dogs reunited with families in under one hour after alert was sent through the platform
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered minor, core and moderate.

• Live for GoodminorStrategic or Co-development PartnerLive for Good supports young entrepreneurs building projects with positive social impact. Animalert appears as a partner on the Animalert website, suggesting mutual collaboration on social entrepreneurship initiatives.
• École 42 PariscoreStrategic or Co-development PartnerÉcole 42 Paris is a partner in Animalert's development ecosystem. The club 42Builders at 42 Paris conducted a Crash Test of Animalert's beta app with student testers, providing structured product feedback. This is a core technical partnership for product validation.
• Enactus FranceminorStrategic or Co-development PartnerEnactus France supports student-led entrepreneurial projects with social impact. Animalert's partnership with Enactus France positions it within a network of social entrepreneurship programmes.
• GooglemoderateGTM or Marketing PartnerAnimalert participates in the Google Ad Grants programme, using free advertising credits to raise awareness of its lost/-found pet alerts. This is primarily a marketing and awareness partnership.
• ApplemoderateGTM or Marketing PartnerAnimalert has received Apple Developer Program exemption as a registered non-profit association, enabling free distribution of the iOS app via TestFlight and the App Store. The partnership enables free app distribution and access to Apple's ecosystem.
• CanvaminorGTM or Marketing PartnerCanva is listed as a partner, likely providing design tools or platform access that supports Animalert's visual content creation for posters, social media, and educational materials.
• JeVeuxAider.gouv.frmoderateStrategic or Co-development PartnerThe official French government civic engagement platform lists Animalert as a partner, enabling volunteer recruitment through the national civic service infrastructure and legitimising Animalert's volunteer programme.
• Data.gouv.frcoreStrategic or Co-development PartnerAnimalert publishes open data on France's official open data portal (data.gouv.fr), including the map of 8,896 dog waste bag dispensers. This establishes Animalert as a civic data contributor and strengthens its credibility with public institutions.
• 42 AngoulêmeminorStrategic or Co-development Partner42 Angoulême is part of the 42 network of coding schools and is listed as a partner, suggesting involvement in the development ecosystem alongside École 42 Paris.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Société Protectrice des Animaux (SPA): SPA is France's oldest and largest animal welfare association, operating shelters, adoption services, and rescue operations nationally. Animalert lists SPA-aligned partner shelters on its platform, and both organizations share a French non-profit animal welfare mission with overlapping volunteer and shelter networks.
• 30 Millions d'Amis: 30 Millions d'Amis is a well-known French animal welfare nonprofit known for its televised fundraising campaigns and advocacy work. It shares Animalert's French nonprofit status, donation model, and animal welfare mission, but operates primarily through advocacy and shelter support rather than digital alerting.

Emerging players

• Finding Rover: Finding Rover is a US-based lost-pet platform using facial recognition for pet matching. It overlaps with Animalert on the lost-pet alert and reunification use case and target user (pet owners), but uses a different technology approach (image matching vs. community alerts).

Others

• Nextdoor: Nextdoor is a hyperlocal community platform where neighbors frequently post about lost and found pets. It is a partial substitute for Animalert's community-alert mechanism and represents an indirect competitive threat, though it lacks Animalert's specialized moderation and welfare mission.
• iNaturalist: iNaturalist is a citizen-science platform for recording wildlife observations using geolocation. While focused on wildlife rather than companion animals, it shares Animalert's open-data publishing model (with data.gouv.fr), community moderation approach, and nonprofit governance structure.

Broad incumbents

• ASPCA: ASPCA is the largest US animal welfare nonprofit, providing shelter, rescue, anti-cruelty, and pet reunification services. While US-focused, it is a structural comparable in terms of donation-funded scale, government relations, and a multi-sided community of supporters, partners, and field responders.
• Petco Love (formerly Petco Foundation): Petco Love is a large US animal welfare nonprofit supporting shelter adoption, lost-pet reunification, and welfare programs. While it operates at much greater scale and primarily in the US, it shares Animalert's nonprofit, donation-funded model and focus on animal welfare outcomes through community mobilization.

Direct peers

• PawBoost: PawBoost is a US lost-pet alert network offering mobile alerts, flyers, and community tools to reunite lost pets. It is directly comparable to Animalert in product category (lost-pet alerts) and target user (pet owners), though it operates a freemium/commercial model rather than a nonprofit structure.
• PetAlert: PetAlert is one of the most recognized lost-pet alert networks in France, operating a similar mobile alert and community model. Animalert explicitly names PetAlert as a primary competitor, indicating direct overlap in product, target users (French pet owners), and value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/animalertapp
• Facebookfacebook.com/animalertapp
• LinkedInlinkedin.com/company/animalertapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animalert