Aix Live

What Aix Live does

AIX Live is a Manchester-based, privately held immersive technology company that produces large-scale, technology-enhanced live fan events and operates a connected-event data platform under the AIX Hive brand. Its core product suite comprises four components: AIX Hive, a centralized cloud operating system that captures first-party event data and distributes insights to brands, rights-holders, and creators; the AIX App, a mobile fan-engagement application that enables real-time, low-latency participation over private 5G networks; AIX Show, an immersive pre-show and full-experience product delivered at major venues such as AO Arena Manchester and O2 London; and the AIX Tech Platform, an underlying spatial audio and Unreal Engine-based rendering layer developed partly through the company's Manchester spatial audio Lab. The company has demonstrated operational scale with headline events including a Euro 24 watch party for 70,000+ England fans, a 40,000+ pre-show at O2 London, a 30,000-fan World Cup 22 watch party at Mayfield Depot, and a sold-out AO Arena immersive show.

The business model is a hybrid of three revenue streams: transaction-fee revenue from delivering immersive event experiences to venues and audiences, data-monetisation revenue through AIX Hive insights sold to brands, rights-holders, and creators, and marketplace-commission revenue from a planned distribution network for third-party immersive creators. Pricing is not publicly disclosed and is engaged on a quote basis. Go-to-market combines an event-driven motion (large venue productions, watch parties, academic and innovation-grant-funded showcases) with a community-led 'connected neighbourhoods' motion aimed at democratising access to premium immersive cultural experiences.

The company is grounded by an extensive academic and innovation partnership network, including Salford University (Innovate UK- and Salford Council-funded spatial audio project), Abertay University (Tay 5G Challenge-funded private 5G immersive watch project), MediaCity Immersive Technologies Innovation Hub (Unreal Engine plugin development), and CoSTAR Realtime Lab, CoSTAR Screen Lab, and Audiences For The Future. It operates in Europe and is positioned as a creator-, brand-, and IP-owner-facing platform, with the neighbourhood-level fan community as the long-tail end user.

Name

Aix Live

Legal name

AIX Live

Website

https://aix.live

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AIX Live is a Manchester-based immersive technology company that operates the AIX Hive cloud platform to deliver large-scale, private 5G-enabled fan experiences at major venues and is building a distribution network for third-party immersive creators and a first-party data layer for brands, rights-holders, and creators.

Ownership category

akta.pro rank

Product category

Immersive Live Event Technology

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYTHAHAOAA

Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Virtual & Hybrid Event Solutions

SECONDARYMPAGAOAE

Hybrid Concerts & Live Shows (Venue + Remote Audience)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Virtual & Hybrid Events

SECONDARYTHAHAOAG

Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Virtual & Hybrid Event Solutions

SECONDARYMPAGAOAG

Virtual Fan Events & Meet-and-Greets (Q&A, VIP Access)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Virtual & Hybrid Events

SECONDARYMPACACAI

Enterprise & Professional Live Streaming Platforms (Webinars/Events)

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Live Streaming Platforms (Gaming/IRL)

Keywords

• Immersive event technology
• Live fan engagement
• Spatial audio production
• Cloud event platform
• Immersive experience design

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Immersive Event Experiences: AIX Live creates and sells immersive event experiences to fans and audiences, including watch parties and pre-shows at major venues like AO Arena and O2 London.
2. AIX Hive Data Platform: Provides first-party data points and insights to brands, rights-holders and creators through the AIX Hive centralized cloud operating system.
3. Distribution Network for Immersive Creators: AIX is building a distribution network for immersive creators across the AIX network, providing a platform for third-party content distribution.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

AIX Live produces and delivers technology-enhanced live fan experiences, including large-scale watch parties and immersive pre-shows at venues such as AO Arena Manchester and O2 London. The company's AIX Hive cloud operating system aggregates first-party data from these events, supplying data-points and insights to brands, rights-holders and creators while the AIX App enables real-time, low-latency fan participation on private 5G networks.

Product overview

AIX Live operates as a unified immersive experience platform centered around the AIX Hive cloud operating system. The platform comprises the AIX App (mobile fan engagement tool), AIX Show (immersive pre-show experiences), and the AIX Tech Platform (underlying spatial audio and rendering technology). The Hive serves as the data backbone powering the entire ecosystem, enabling low-latency, real-time fan participation across large-scale connected events.

Differentiator

Problem solved

Functional benefit

Brands

• AIX Hive: Centralized cloud operating system that powers connected event experiences, providing data-points and insights to brands, rights-holders, and creators.

Products and services

• AIX Hive Centralized cloud operating system that powers AIX Live's connected event experiences, providing first-party data-points and insights to brands, rights-holders, and creators to reduce costs and increase revenues. Targeted at brands, rights-holders and creators running live events.
• AIX App Mobile application that enables fans to play along with games and events in real time with low latency on private 5G networks during immersive watch events. Targeted at fans attending AIX Live watch parties and pre-shows.
• AIX Show Immersive pre-show and live experience combining live graphics and spatial audio, sold to and delivered at major venues such as AO Arena Manchester and O2 London. Targeted at venue operators, brands, IP owners and attending fans.
• AIX Tech Platform Immersive technology platform developed in partnership with academic institutions, including spatial audio Lab capabilities and a proprietary Unreal Engine plugin for live graphical and spatial audio rendering. Targeted at brands, creators and academic partners developing immersive experiences.

Quantifiable outcome

• 70,000+ fans participated in single watch party event (Euro 24)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Salford UniversitycoreStrategic or Co-development Partner · 1 January 2023AIX collaborated with Salford University on a project funded by Innovate UK and Salford Council. The partnership focused on developing immersive spatial audio and related technologies through the AIX immersive spatial audio Lab.
• Abertay UniversitycoreStrategic or Co-development Partner · 1 January 2023Project produced in partnership with Abertay University and funded by Tay 5G Challenge. The collaboration focused on creating immersive watch experiences streamed on private 5G networks with real-time fan engagement.
• MediaCity Immersive Technologies Innovation HubcoreStrategic or Co-development PartnerAs part of the MediaCity Immersive Technologies Hub, AIX developed their own Unreal Engine Plugin for immersive reaction to live graphical and spatial audio artists.
• CoSTAR Realtime LabminorStrategic or Co-development PartnerListed as a previous collaborator in academic and research partnerships for immersive technology development.
• CoSTAR Screen LabminorStrategic or Co-development PartnerListed as a previous collaborator in academic and research partnerships for immersive technology development.
• Audiences For The FutureminorStrategic or Co-development PartnerListed as a previous collaborator in academic partnerships for audience engagement and immersive experience research.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cosm: Cosm builds and operates large-scale immersive shared-experience venues (sports, entertainment, science content) for mass audiences. Directly comparable to AIX Live's arena-scale immersive watch parties with shared real-life fan participation.
• Fever: Fever operates a marketplace and production layer for immersive and experiential events (concerts, candlelight shows, branded experiences) targeting city-based audiences. It is highly comparable to AIX Live's neighbourhood-based immersive experiences marketplace and event-driven GTM.
• Meow Wolf: Meow Wolf creates large-scale immersive art installations and permanent experiential venues. Comparable as a producer of immersive, narrative-driven experiences monetised via ticket sales to fans seeking shared real-life cultural experiences.
• teamLab: teamLab operates immersive digital-art exhibitions and permanent venues using projection, sensors, and interactive graphics. Comparable in the use of spatial graphics and immersive technology to create participatory fan experiences at scale.

Broad incumbents

• AEG Presents: AEG is a major global live entertainment promoter and venue operator with a broad portfolio. Comparable as a broad incumbent competing for the same arena and rights-holder relationships that AIX Live targets for immersive events.
• Live Nation Entertainment: Live Nation is the world's largest live entertainment promoter and venue operator. Comparable as a broad incumbent that books and produces arena-scale events (including at AO Arena and O2), competing for the same rights-holders, venues, and fan attention.
• Eventbrite: Eventbrite operates a large-scale event ticketing, discovery, and management platform. Comparable as a broader event-tech incumbent whose marketplace and data capabilities overlap with AIX Hive's data-platform ambitions.

Emerging players

• Hopin: Hopin built a virtual and hybrid events platform with attendee engagement, networking, and streaming features. Comparable as an emerging event-tech player whose hybrid event platform and engagement tools overlap with AIX Hive and AIX App's fan-engagement layer.
• Pixelynx: Pixelynx is an early-stage company building interactive, music-driven immersive experiences and creator tools. Comparable as an emerging player at the intersection of immersive tech, creator distribution, and fan engagement that AIX's marketplace targets.

Others

• Disguise: Disguise provides visual production technology (rendering, projection, xR stages) used in immersive live shows and broadcasts. Comparable as an enabling technology provider whose tools underpin immersive stage experiences similar to AIX's Unreal Engine-based offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aix-live

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aix Live