Apex Display

What Apex Display does

Apex Display is an Australian privately-held retail shopfitting manufacturer and supplier headquartered in Brisbane (Tingalpa, QLD), founded in 1954 per firmographics (company history records 1970) and serving Australian retailers for over 50 years. The business manufactures and distributes a modular retail display platform headlined by the proprietary UniSlot™ system — an interchangeable-architecture product family spanning Cube, Wallmount, Freestand, Modular Gondola, H-Frame Gondola, Feature Pod and Linear Racks sub-configurations — alongside a complementary Slatwall system, timber and illuminated glass shop counters, clothing racks, mannequins and torsos, display tables and pedestals, dump bins, acrylic merchandisers, sign holders, and consumables such as paper carry bags, hangers and garment bags. All core products are manufactured in Brisbane with MDF panels, aluminium extrusions, premium timber finishes (with optional Laminex, Polytec and FlexiPanel upgrades) and a 5-year warranty on UniSlot™ items.

The company operates a sales-led, direct-to-retailer go-to-market: an own e-commerce storefront with Australia-wide shipping, a 1800 111 488 phone sales line, walk-in showroom access in Tingalpa without appointment, video-call options for interstate customers, and a business trading account programme. Pricing is unit-based across a wide SKU range — clothing racks from A$136+GST, adult female mannequins from A$345+GST, display tables from A$580+GST, UniSlot Cube Kits from A$1,716+GST — with GST-inclusive transaction economics. Revenue is generated almost entirely from one-time product sales rather than subscriptions, licensing or service contracts. Customers span enterprise accounts (City Beach, Sportscraft, Polo Ralph Lauren, Reebok, Dickies, Australian Open, Andar, Fayt The Label), SMB independents (Noosa Golf Co, Huck The World, Peppa Penny, East Coast Supplements) and non-profit retail (Salvos Stores), with primary end-markets in fashion retail, specialty retail, variety retail, pop-up/event retail and discount/charity retail.

Name

Apex Display

Legal name

Apex Display

Website

https://apexdisplay.com.au

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Apex Display is a Brisbane-based, Australian-owned manufacturer and direct-to-retailer supplier of modular shopfitting systems (notably the proprietary UniSlot™ platform), shop counters, clothing racks, mannequins and retail supplies, serving fashion, specialty, variety and charity retailers across Australia for over 50 years.

Ownership category

akta.pro rank

Product category

Retail Shopfitting Systems

NAICS

All Other Miscellaneous Retailers (45999), Other Miscellaneous Retailers (4599)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)

akta.pro primary industry

Off-Price DIY, Hardware & Home Improvement General Merchandise Retail (CRAEACAI)

Keywords

• Retail shopfitting systems
• Modular display fixtures
• Retail mannequins and racks
• Store fitout supplies
• Shop furniture manufacturing

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Shopfitting Products: One-time product sales of shopfitting systems, furniture, and supplies. Products sold directly through e-commerce with Australia-wide shipping. Includes modular systems, shop counters, display furniture, clothing racks, mannequins, and retail accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Apex Display manufactures and supplies modular retail shopfitting systems, fixtures, and shop supplies to Australian retailers. The flagship UniSlot™ system offers interchangeable shelving, gondolas, wallmount panels, and racks, complemented by slatwall panels, shop counters, display tables, mannequins, clothing racks, signage holders, and packaging supplies. All products are manufactured in Brisbane, Queensland and sold via e-commerce, phone sales, and a walk-in showroom with Australia-wide delivery.

Product overview

Apex Display is an Australian retail shopfitting company offering a comprehensive portfolio of physical retail display solutions, not a unified software platform. The core offering centers on two major modular display systems: the proprietary UniSlot™ Shopfitting System (featuring Cube, Freestand, Wallmount, Modular Gondola, H-Frame Gondola, and Feature Pod sub-configurations, plus components like timber shelves, hooks, brackets, faceout arms, and drawer units) and the Slatwall System (wallmount panels with compatible accessories). These core systems are complemented by shop furniture (counters including timber and illuminated glass variants, display tables, pedestals, dump bins, mannequins, clothing racks in multiple styles including Linear, Black, Industrial, Pipe, Collapsible, and Heavy Duty), shop supplies (paper carry bags, clothes hangers, garment bags, tissue paper, price tagging, signage holders, and product merchandisers including acrylic displays and shoe displays). All products are manufactured in Brisbane, Queensland, with 50+ years of industry experience serving Australian retailers.

Differentiator

Problem solved

Functional benefit

Brands

• UniSlot™: Proprietary modular shopfitting system featuring interchangeable components including shelves, hooks, brackets, and gondolas for retail display solutions

Products and services

• UniSlot™ Shopfitting System Proprietary modular retail display system featuring interchangeable components including Cube kitsets, Freestand units, Wallmount panels, Modular Gondolas, H-Frame Gondolas, and Feature Pods. Built with premium Australian timber and metal, allows retailers to reconfigure shelves, hooks, brackets, faceout arms, and drawer units without additional construction costs. Backed by a 5-year warranty.
• Slatwall System

Quantifiable outcome

• 4.9-star average rating across 136+ verified reviews
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• StoreprominorStrategic or Co-development PartnerStorepro collaborated with Apex Display on the Fayt The Label Brisbane flagship project, providing custom cabinetry integrated with UniSlot™ Wallmount fixtures for a sleek, modern boutique layout.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Kason Industries: US-based manufacturer of display hardware, fixtures, latches, hinges, and refrigeration equipment for retail. Overlaps with Apex Display's hardware components range (hooks, brackets, slatwall accessories) at larger scale and with broader industrial reach.
• Anchor Industries: US-based manufacturer of retail fixtures, display hardware, and signage components. Competes in the retail display hardware category with comparable slatwall-compatible accessories and fixtures at larger scale.
• Madix: US-based manufacturer of retail shelving, fixtures, gondolas, and display systems. Competes with Apex Display in modular retail fixtures, with broader product range and international presence serving large retailers globally.
• Lozier: US-based manufacturer of retail store fixtures, shelving, and display systems. Direct competitor in retail fixtures category with focus on big-box retailers and broader product portfolio spanning gondolas, wall systems, and accessories.
• Hussmann: Global leader in commercial display, refrigeration, and fixtures for retail. While significantly broader and larger than Apex Display, Hussmann competes in retail fixtures and display systems for grocery, convenience, and specialty retail at much greater scale.
• Trion Industries: US-based manufacturer of retail display hardware, scan hooks, sign holders, and shelf management products. Direct overlap with Apex Display's shop supplies range (sign holders, ticket frames, hooks, scan accessories) at larger scale.

Direct peers

• Storepro: Australian retail shopfitting and display company that has collaborated with Apex Display on flagship fitout projects (Fayt The Label Brisbane). Directly comparable in offering shopfitting systems, custom cabinetry, and display solutions to Australian fashion and specialty retailers.
• Gondola Storage Systems: Australian supplier of gondola shelving, retail display systems, and shopfitting components. Direct competitor in modular retail display products with overlap in gondola, slatwall, and shelving categories serving Australian retailers.
• Action Shopfitters: Australian shopfitting company providing retail fitouts, shop equipment, and display solutions. Competes directly with Apex Display in the Australian shopfitting market across similar product categories for fashion, specialty, and variety retail.

Emerging players

• Mannequin Madness: US-based mannequin retailer and recycler offering new, used, and recycled mannequins. Direct overlap with Apex Display's mannequin and torso product category, though US-focused with a sustainability angle.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Display