904 Happy Hour

Name

904 Happy Hour

Legal name

904 Happy Hour Corp

Website

https://904happyhour.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Regional Digital Media

NAICS

Advertising, Public Relations, and Related Services (5418), Arts, Entertainment, and Recreation (71)

SIC

Services-Advertising (7310)

akta.pro primary industry

IRL & Lifestyle Live Streaming Platforms (MPACACAC)

Keywords

• Local event coverage
• Regional entertainment media
• Digital advertising platform
• Local content publishing
• Event marketing services

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising and Marketing Services: The company provides advertising and marketing services to businesses and events, selling media kits, rates, and availability to reach their audience of 3.5 million monthly viewers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

904 Happy Hour operates a regional digital media platform covering North Florida events, food, nightlife, sports, culture, and community news through its website, mobile app, weekly email newsletter, and social media channels. It reaches over 3.5 million monthly viewers and sells advertising and marketing services to local businesses and event producers to promote events, restaurants, and venues across Jacksonville, St. Augustine, and surrounding areas.

Product overview

904 Happy Hour is a media and entertainment resource platform providing comprehensive local event coverage, news, and lifestyle content for North Florida. The core product is the 904happyhour.com website, which is complemented by a weekly email newsletter reaching 70,000+ subscribers, a mobile app, and a robust social media presence with 215K+ Facebook followers and 29K+ Twitter followers. Monthly, the platform reaches over 3.5 million unique viewers through its combined digital channels. The company also offers advertising and creative services to local businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• 904 Happy Hour Website Flagship website providing local events, news, restaurant coverage, sports updates, and things-to-do guides for Jacksonville, St. Augustine, Fernandina, Amelia Island, and surrounding North Florida regions.
• 904 Happy Hour Weekly Newsletter

Quantifiable outcome

• 3.5 million monthly viewers across all platforms
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered notable and core.

• Beaches OktoberfestnotableGTM or Marketing Partner904 Happy Hour has helped promote Beaches Oktoberfest, Jacksonville Beach's largest event of the year, with marketing and advertising support.
• Downtown VisioncoreGTM or Marketing Partner904 Happy Hour assists Downtown Vision, one of downtown Jacksonville's premier event producers, with marketing and advertising efforts for their events.

Scale indicators5 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Time Out: Global media brand covering things to do, events, food, and culture in major cities. Overlaps with 904 Happy Hour's content categories (events, food + drink, nightlife) and digital-plus-events media model.
• Eventbrite: Large-scale event discovery and ticketing platform connecting consumers with local events. Comparable end-user experience for event discovery and overlapping advertiser/sponsor relationships with local event producers.
• Axios: National digital media brand with local newsletters and event coverage. Comparable in its blend of newsletter-driven local content, event journalism, and advertising-supported business model, though operating at much larger scale and across multiple metros.
• Thrillist: National digital lifestyle publisher covering food, travel, nightlife, and things to do. Comparable content mix (events, dining, local activities) and advertising-supported digital media model, though operating at national scale.
• Jacksonville.com (The Florida Times-Union): Primary regional newspaper covering Jacksonville and Northeast Florida, with significant digital event, food, and lifestyle content. The most direct established local media incumbent competing for the same advertising dollars and audience attention in the 904 region.

Direct peers

• Patch.com: Nationwide hyper-local digital news and events platform covering individual towns and neighborhoods. Directly comparable to 904 Happy Hour's model of aggregating local events, news, and lifestyle content for a defined geographic footprint, monetized through local advertising.
• Hoodline: Data-driven hyper-local news and lifestyle publisher covering multiple U.S. cities with neighborhood-level content and local advertiser programs. Closely mirrors 904 Happy Hour's regional coverage and local-SMB advertising orientation.
• Do604: City-specific digital events and things-to-do platform (Vancouver) with editorial coverage, newsletters, and local advertising. Structurally very similar to 904 Happy Hour's city-focused events media business, useful as a comparable regional player model.
• The Infatuation: Digital media platform covering restaurants, nightlife, and local things to do in major cities, monetized through advertising and brand partnerships. Comparable in editorial coverage of food, drink, and events, though focused on larger metros.

Regional players

• Visit Jacksonville: Official destination marketing organization for Jacksonville producing local event listings, visitor guides, and editorial content. Shares the same end-user (things to do, events, dining) and overlapping advertiser base in the 904 area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/904happyhour
• Facebookfacebook.com/904happyhour
• Instagraminstagram.com/904happyhour
• LinkedInlinkedin.com/company/904-happy-hour

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 904 Happy Hour