Brandjectory

What Brandjectory does

Brandjectory is a privately held LLC that operates an online platform connecting emerging consumer packaged goods (CPG) brand founders with investors, industry experts, and educational resources. Co-founded by Tom Malengo and Susan Bryenton, the company targets early-stage CPG companies at the seed to Series A stage, offering tools to prepare for fundraising, practice investor pitches, and access a curated network reported at 800+ CPG investors and 200+ industry experts. The platform serves three personas: emerging CPG brand founders (the paying side, on monthly subscriptions), CPG investors (free registration), and CPG industry experts (mentors and panelists). It is structured as a community-led, two-sided marketplace with the brand founder as the monetized user.

The platform is delivered as a virtual-first web and mobile application organized around three pillars — Education, Exposure, and Engagement. The product portfolio spans event programming (Founder/Investor Meet-Ups, Special Webinars, Pitch Slam competitions), educational tools (The Knowledge Base positioned as the CPG industry's only resource for building an investable CPG business, Pitch Deck Review, Space Lab classroom sessions), investor connection services (Investor Introductions, Brand Raising List, Profile Reviews), and community/mentorship programs (The Orbit mentoring, Space Walk monthly pitch practice, Space Chatter founder networking, Space Toolbox one-on-one coaching, Meet Our Members spotlights). The underlying technology stack is composed of third-party SaaS — Squarespace for web hosting, JotForm for investor registration, and Stripe for payment processing — with no proprietary AI/ML, no APIs, and no SDK offerings disclosed. Three product features (Investor Introductions, Founder Frontier, Brand Showcase) are labeled "coming soon," indicating an active but constrained product roadmap.

The business model combines monthly subscription revenue from brand memberships with event sponsorship income from corporate partners; investors register for free, which subsidizes the supply side and attracts brand-paying customers. The company has reported helping 15 brand founders obtain funding over the last 16 months and has produced annual Pitch Slam events since 2022, with the 2023 edition offering over $250,000 in cash and prizes from sponsors including Tetra Pak (title), Mondelez International, NIQ, and iLevel Brands. Brandjectory is bootstrapped with no disclosed external funding, operates with a very small core team of 3-5 individuals, and is U.S.-focused, with international users served at their own initiative under Michigan governing law.

Name

Brandjectory

Legal name

Brandjectory LLC

Website

https://brandjectorynow.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Brandjectory is a bootstrapped online platform and community that connects early-stage CPG brand founders with 800+ investors and 200+ industry experts through subscriptions, pitch competitions, mentoring, and a CPG-specific knowledge library.

Ownership category

akta.pro rank

Product category

CPG Brand-Investor Platform

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Event Sponsorship Sales & Partnership Brokerage (THAHAGAB)

Keywords

• CPG fundraising platform
• Investor matchmaking service
• Brand pitch competitions
• Founder community network
• Emerging brand education

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Brand Membership Subscriptions: Brand founders pay service fees to access the Brandjectory platform, including profile creation, pitch deck reviews, investor introductions, and event participation. Service fees are listed at the pricing page (brandjectory.com/pricing).
2. Event Sponsorships: Sponsorship revenue from brands, investors, and service providers sponsoring Pitch Slam events, webinars, and other Brandjectory events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Brandjectory is an online SaaS platform that connects emerging Consumer Packaged Goods (CPG) brand founders with a curated network of 800+ CPG investors and 200+ industry experts. Its offering bundles paid brand membership subscriptions, free investor registration, virtual events (Pitch Slams, Founder/Investor Meet-Ups, webinars), educational resources (The Knowledge Base, Pitch Deck Reviews, Space Lab Q&As), and mentoring programs (The Orbit, Space Walk, Space Chatter) to help early-stage brands raise capital and become investor-ready.

Product overview

Brandjectory is an online relationship-building platform that provides emerging CPG (Consumer Packaged Goods) brand founders with a suite of virtual programs and tools organized around three pillars: Education, Exposure, and Engagement. The core platform is delivered as a SaaS web and mobile application and includes subscription-based membership for brand founders. The platform's product portfolio spans: event programming (Founder/Investor Meet-Ups, Special Webinars, Pitch Slam competitions); educational tools (The Knowledge Base, Pitch Deck Review, Space Lab); investor connection services (Investor Introductions, Brand Raising List, Profile Reviews); and community/mentorship programs (The Orbit mentoring, Space Walk pitch practice, Space Chatter founder networking, Space Toolbox one-on-one coaching, Meet Our Members spotlights). Free investor registration is offered alongside paid brand subscriptions. The platform connects brands to a network of 800+ CPG investors and hundreds of industry experts.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Membership Subscription Paid monthly subscription tier for CPG brand founders that unlocks the full Brandjectory platform: profile creation, one-on-one profile and pitch deck reviews, the Knowledge Base, Founder/Investor Meet-Ups, Space Lab Q&As, Pitch Slams, Space Walk practice sessions, The Orbit mentoring, and direct investor introductions to a network of 800+ CPG investors. Priced via tiered plans on the website's pricing page.
• Free Investor Registration Free self-serve registration for accredited and non-accredited CPG investors and industry experts, granting access to brand profiles, pitch decks, the Brand Raising List, virtual events, Pitch Slams, and Founder/Investor Meet-Ups at no cost.
• The Knowledge Base Educational content library described as the CPG industry's only dedicated resource for learning how to build an investable CPG business. It covers fundraising, growth strategy, and investor readiness and is included with the brand membership.
• The Brandjectory Pitch Slam Annual competitive pitch event where CPG brand founders pitch their companies to a panel of investors, network with industry experts, and compete for cash and prizes. Launched in 2022 as the inaugural Brandjectory Pitch Slam and continued in 2023 with $250,000+ in sponsor-supported cash and prizes.
• Brand Battle Pitch Slam Annual pitch slam series co-hosted with Jeff Church and the DreamMakers Accelerator Program, featuring accelerator-stage CPG brands pitching investors for prizes and visibility. Inaugural Slam I held February 19, 2025 and Slam II held March 14, 2025; second annual edition scheduled April 15 and May 13, 2026.
• Special Webinars Free publicly accessible webinar events hosted by Brandjectory covering CPG topics such as pricing strategy, trade spend, storytelling, AI implementation, and broker/distributor relationships, featuring industry experts and serving as a top-of-funnel marketing and education channel.

Quantifiable outcome

• 15 brand founders obtained funding in 16 months
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• DreamMakers (Jeff Church)coreStrategic or Co-development Partner · 15 April 2026Brand Battle Pitch Slam collaboration with DreamMakers accelerator program. Jeff Church, co-founder of Suja Juice and founder of DreamMakers, partners with Brandjectory to host pitch slams for accelerator brands. Brands pitching have been part of Jeff's DreamMakers Accelerator Program.
• Tetra PakflagshipGTM or Marketing Partner · 1 January 2023Title sponsor of the 2023 Brandjectory Pitch Slam. Tetra Pak is a pioneering food processing and packaging solutions company providing safe, innovative and environmentally sound products.
• iLevel BrandsminorGTM or Marketing PartnerGold sponsor of 2023 Pitch Slam. National brokers providing clients with transparency and collaboration for growing sales.
• Mondelez InternationalminorGTM or Marketing PartnerGold sponsor of 2023 Pitch Slam. Mondelez International's venture hub partners with emerging food/tech brands to push the boundaries of what's possible in snacking.
• NIQ (Nielsen)minorGTM or Marketing PartnerSilver sponsor of 2023 Pitch Slam. Global leader in retail measurement and insights.
• Stripe, Inc.coreTechnology or IntegrationPayment processing services provider for credit card payments on the Brandjectory platform. Stripe is a registered ISO of Wells Fargo Bank, N.A.
• Promomash (Yuval Selik & Alla Korot)minorGTM or Marketing PartnerPitch Slam hosts. Yuval Selik, a recovering CPG founder, co-founded Promomash to provide safety net and guidance for brand founders, helping them sidestep pitfalls in retail success.
• Compass Natural Marketing (Steve Hoffman)minorGTM or Marketing PartnerPitch Slam entertainment. Steve Hoffman has been a managing partner at Compass Natural Marketing for over 20 years and provides acoustic entertainment for events.
• Babson CollegeminorStrategic or Co-development PartnerCPG Founder Advice Line webinar collaboration featuring Tom Malengo at Babson College.
• 30+ Additional SponsorsminorGTM or Marketing PartnerVarious sponsors including Bright, Catapult, Foster Garvey, K2 Financing, Kickfurther, Sophia Advisors, BlackInk Ops, Caboodle Consultants, FoodBusinessSuccess, Foxtrot, ForceBrands, Frooishen, Giannuzzi, GoodFoodCFO, Go Rabbit, Interact, McGinn, Presence, Rich Insights, SARAL, ScalePassion, StepTwo, TheFreshMarket, BeyondBrands, SLG, and The Story of a Brand Podcast - offering over $250,000 in cash and prizes.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RangeMe: RangeMe is an online platform that helps emerging CPG brands get discovered by retailers and buyers. It shares Brandjectory's mission of giving emerging brands visibility to decision-makers, though focused on retail buyers rather than investors.
• CircleUp: CircleUp is a data-driven investment platform focused on consumer brands, offering capital, market intelligence, and retail connections. Like Brandjectory, it connects emerging CPG brands with investors and growth resources, making it the most direct functional peer.

Emerging players

• Promomash: Promomash provides retail sales execution and broker support for emerging CPG brands. As a Brandjectory Pitch Slam host, it serves overlapping CPG founders with complementary services around retail readiness.
• First Look VC: First Look VC is an early-stage CPG-focused venture fund that supports founders with capital and investor readiness. As a Pitch Slam sponsor, it is both an ecosystem partner and a competing source of direct investor introduction for CPG brands.
• DreamMakers: Founded by Suja Juice co-founder Jeff Church, DreamMakers is a CPG brand accelerator that supports emerging founders with fundraising and retail readiness. Brandjectory partners with DreamMakers for Brand Battle Pitch Slams, and they serve overlapping founder audiences.

Others

• Kickfurther: Kickfurther is an inventory-financing platform used by emerging CPG brands to fund purchase orders. As a Brandjectory Pitch Slam sponsor, it is an ecosystem partner offering adjacent capital solutions to the same founder base.
• The Story of a Brand (podcast): The Story of a Brand is a media property (podcast and content) featuring CPG brand founder stories. As a Brandjectory Pitch Slam sponsor and community partner, it reaches the same emerging CPG founder audience through content rather than platform services.

Broad incumbents

• BevNET / Brewbound: BevNET and Brewbound are established media and event platforms covering the beverage and beer CPG industries. Like Brandjectory, they run events and content that connect emerging brands with industry and investors, but at much larger scale and longer tenure.
• New Hope Network (Informa): New Hope Network runs the Natural Products Expo West/East events and related media for natural and organic CPG brands. It serves an overlapping founder/brand audience with events, content, and investor exposure, but operates at significantly larger scale.

Regional players

• Indie Beauty Expo: Indie Beauty Expo runs events and an online community connecting independent beauty brand founders with retailers and investors. It mirrors Brandjectory's community + event model for founders, but focused on the beauty vertical rather than food/beverage CPG.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/brandjectory
• YouTubeyoutube.com/@brandjectory5805/videos
• LinkedInlinkedin.com/company/brandjectory
• Instagraminstagram.com/brandjectory/?hl=en
• Facebookfacebook.com/Brandjectory-100063605809507

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandjectory