What Kickfurther does

Kickfurther (legal entity Ouiby, Inc.) operates a community-powered inventory financing marketplace for consumer packaged goods (CPG) brands and adjacent verticals including distributors, wholesalers, and e-commerce sellers. Founded in 2014 and headquartered in Boulder, Colorado, the company pioneered an online consignment Co-Op model in which a network of community buyers funds brand inventory purchases on consignment; brands then pay back as inventory sells, avoiding both debt and equity dilution. Brands create Co-Ops (Consignment Opportunities) on the platform, with most deals funding within a day (often in minutes to hours) and up to 100% of inventory costs covered versus 50-80% from traditional lenders.

The platform's core technology is the proprietary consignment Co-Op marketplace, supported by a screening and vetting process that verifies sales history, business credit, legal standing, and purchase orders and assigns Credibility Metrics and Badges to indicate buyer protection levels. AI and data models are used for financial risk assessment, and the platform offers a Personal Kickfurther Store where community buyers can earn commissions on funded products. Supporting functions include an online application and self-serve workflow alongside account-rep support for mid-market and enterprise brands.

Kickfurther monetizes through a 5% origination fee on funded amounts (reducing to 2% based on repayment performance), a monthly consignment profit starting around 2.2% per month, and a Kickfurther PRO monthly subscription tier for higher-revenue brands. The company operates in a single geography (United States), runs an 11-50 person organization, and as of October 2024 had facilitated $300 million in cumulative CPG inventory funding over a decade of operations. Its last disclosed venture round was a $5.9M Seed Plus led by Grand Oaks Capital in April 2021, and recent leadership additions include a President/CFO, Chief Analytics Officer, and Head of Compliance added in late 2024 and early 2025.

Name

Kickfurther

Legal name

Ouiby, Inc.

Website

https://kickfurther.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Kickfurther is a US-based, community-powered online marketplace that funds consumer packaged goods (CPG) brand inventory through a consignment Co-Op model, letting brands pay as inventory sells without taking on debt or giving up equity.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Consignment Profit Fees: Brands pay consignment profit to Buyers for each item sold during the sales period. Monthly Co-Op fee starts around 2.2% per month depending on deal structure.
2. Funding Fee (Origination Fee): 5% of the amount financed, calculated against cost of goods sold. Can drop to as low as 2% based on repayment performance over time.
3. Kickfurther PRO Subscription: Monthly subscription based on annual revenue. PRO companies can fund as much inventory as they'd like on the platform and pay only monthly consignment profit costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kickfurther runs a community-powered online consignment marketplace that funds consumer packaged goods (CPG) inventory purchases for brands. Brands create Consignment Opportunities (Co-Ops) on the platform, and a community of buyers funds up to 100% of inventory costs; brands then repay consignment profit as their inventory sells, without taking on debt or giving up equity.

Product overview

Kickfurther operates as a crowdfunded inventory funding platform designed specifically for CPG brands. The core product is the Kickfurther Marketplace Platform, which enables brands to access up to 100% of their inventory costs without taking on debt or giving up equity through a consignment-based Co-Op (Consignment Opportunity) model. The platform connects brands with a community of buyers who fund inventory on consignment, allowing brands to pay back as inventory sells. Supporting features include a Personal Kickfurther Store for community buyers to earn commissions, the Kickfurther Screening & Vetting Process for brand evaluation, and a Kickfurther PRO subscription tier for established brands. The platform also runs periodic initiatives like the annual CPGrow Competition offering substantial inventory financing prizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Kickfurther Marketplace Platform Online marketplace platform that connects consumer packaged goods (CPG) brands with a community of buyers who fund inventory on consignment. Brands create Co-Ops (Consignment Opportunities), the platform pays manufacturers directly, and brands repay as inventory sells.
• Kickfurther Co-Op (Consignment Opportunity) Consignment-based funding mechanism through which a brand raises up to 100% of inventory costs from marketplace buyers, with flexible 1-10 month payment schedules repaid as inventory sells.

Quantifiable outcome

• 30% lower cost than alternative lenders and factors
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• HawkemediaminorGTM or Marketing PartnerMarketing partner in Kickfurther's network helping brands with promotional and marketing support.
• RangeMeminorChannel Partner/ Reseller/ DistributorProduct sourcing platform partner helping connect brands with retail buyers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Clearco: Clearco provides non-dilutive growth capital to e-commerce and CPG brands, historically via revenue-share and now increasingly inventory-based funding — directly competing with Kickfurther for the same SMB CPG customer base.
• Wayflyer: Wayflyer offers revenue-based and inventory financing specifically to e-commerce brands, overlapping head-to-head with Kickfurther's core CPG inventory funding product.
• SellersFunding: SellersFunding provides working capital, inventory financing, and cash advances to Amazon and e-commerce sellers — a directly comparable product set for the same SMB e-commerce/CPG customer.
• 8fig: 8fig offers growth funding, inventory financing, and supply-chain tools to e-commerce SMBs, competing with Kickfurther for the same online CPG seller segment.

Emerging players

• Pipe: Pipe converts recurring revenue into upfront capital for SaaS and subscription businesses; the underlying model of monetizing receivables/recurring cash flows is conceptually adjacent to Kickfurther's consignment-funded inventory receivables.
• Behalf: Behalf offers SMB financing for inventory and supplier payments, with a model that overlaps Kickfurther's supplier-pay-direct workflow for small businesses.

Broad incumbents

• Fundbox: Fundbox provides SMB working-capital advances and lines of credit — a broader incumbent in the SMB financing category that competes for the same brand customer's working-capital dollars.
• OnDeck Capital: OnDeck is an established online SMB lender offering term loans and lines of credit; it competes with Kickfurther indirectly for SMB brand financing, though its product set is debt-based rather than consignment.
• BlueVine: BlueVine provides invoice factoring and lines of credit to SMBs; while more factoring-oriented, it competes for the same working-capital slot in CPG brand budgets.
• Stripe Capital: Stripe Capital extends financing to merchants on Stripe's platform using their payment data, competing for the same e-commerce/CPG SMB's working-capital need at scale — a much larger incumbent in the adjacent space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kickfurther
• Facebookfacebook.com/kickfurther
• LinkedInlinkedin.com/company/kickfurther
• Instagraminstagram.com/kickfurther

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds7 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kickfurther