Canned Wine Group

What Canned Wine Group does

Canned Wine Group is a UK-based, privately held beverage company founded in 2019 by Simon Rollings and Ben Franks, headquartered in Bath with an additional office in Châteauneuf-du-Pape, France. The company produces and markets premium single-serve wines in aluminium cans and, more recently, 20-litre KeyKeg bag-in-keg formats under three collections: the Canned Wine Co. Varietal Collection (its original range, including Sparkling Chardonnay, Grüner Veltliner, Viognier, Grenache Rosé, St Laurent, and Old Vine Garnacha), the Heritage Collection (regional wines from Rueda and Loire Valley), and The Copper Crew, an organic Italian sub-brand sourced from Tenuta Viglione in Puglia. Wines are curated from a network of more than ten European winemakers across Italy, Austria, France, and Spain, including a Master of Wine (Norrel Robertson), and are packaged using polymer-lined aluminium cans designed to preserve flavour and reduce CO2 emissions per litre by an estimated 72% versus glass.

The company's go-to-market is B2B-led, targeting on-trade venues (restaurants, hotels, theatres, stadiums, cinemas, museums, airlines, and ferries) and premium retail through at least eight UK distributors — Tennent's, Bidfood, Bibendum, Enotria & Coe, Matthew Clark, Amathus, Nectar Asahi, and Dayla — alongside a direct-to-consumer Shopify storefront at cannedwine.co. KeyKeg wine-on-tap installations are deployed directly into venues at the company's cost (couplers, lenses, and fonts remain CWG property), with the stated value proposition of reducing venue wine waste by up to one-third and recovering approximately £4,200 of revenue per site annually. The company is led by co-founders Simon Rollings (Founder & Executive Chair) and Ben Franks (CEO & Co-Founder), supported by a team of approximately 10–12 people, with David Kelly as Board Chair, Sophie Gibson as Non-Executive Director, and Richard Spilsbury as Board Observer. The company is B Corp certified (B Impact score 90.0) and Positive Luxury ESG+ Butterfly Mark certified (73%), and has reported a CEO transition announced on 24 February 2026.

Name

Canned Wine Group

Legal name

Canned Wine Company Ltd

Website

https://cannedwine.group

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Canned Wine Group is a UK-based premium canned wine producer and wine-on-tap supplier, serving on-trade venues, travel, retail, and culture sectors through a portfolio of European-sourced varietal, heritage, and organic Italian wines.

Ownership category

akta.pro rank

Product category

Canned Wine

NAICS

Wineries (312130), Beverage Manufacturing (3121), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Beverages (2080), Metal Cans (3411), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Premium canned wine
• Wine on tap
• Sustainable wine packaging
• B2B beverage wholesale
• Single-serve wine

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Wholesale/B2B Wine Sales: B2B sales of canned wines and KeyKeg products to on-trade venues (restaurants, hotels, theatres, venues), retail partners, and sports/cultural venues through distributor network.
2. Direct-to-Consumer Sales: Consumer e-commerce through cannedwine.co website. Shopify-powered storefront accepting major credit cards, PayPal, Apple Pay, Google Pay.

Pricing tiers

Go-to-market motion3 records

Distribution channels14 records

Marketing channels6 records

Core offering

Canned Wine Group produces, markets and distributes premium European wines in infinitely recyclable aluminium cans across the Canned Wine Co. Varietal Collection, Canned Wine Co. Heritage Collection, and The Copper Crew organic Italian sub-brand. It also operates a wine-on-tap proposition using 20-litre KeyKeg containers with free installation, training and technical support for on-trade hospitality venues, reducing wine waste by up to one-third.

Product overview

Canned Wine Group operates as a premium canned wine company with three distinct wine collections: Canned Wine Co. (Varietal Collection) as the original range offering varietal wines reflecting winemaker talent and grape characteristics; Canned Wine Co. (Heritage Collection) showcasing fine wines from historic European regions; and The Copper Crew as an organic Italian sub-brand from Puglia featuring characterful, fruit-forward wines. The portfolio spans still wines (white, rosé, red) and sparkling wines in various formats (187ml, 200ml, 250ml cans, and 20L KeyKegs). The company also offers a wine-on-tap service using KeyKegs for hospitality venues, providing a waste-reducing dispensing solution alongside traditional canned formats.

Differentiator

Problem solved

Functional benefit

Brands

• The Copper Crew: Organic Puglian wine brand featuring characterful, fruit-forward wines including Bianco Spritz, Organic Fiano, Organic Rosato, and Organic Negroamaro. Founded by two friends Oli and Theo.
• Canned Wine Co. Varietal Collection
• Canned Wine Co. Heritage Collection

Products and services

• Wine on Tap (KeyKeg) B2B wine-on-tap dispensing service for on-trade venues using 20-litre KeyKeg containers. The Copper Crew range is available on tap with free installation, training, marketing support, couplers, lenses and fonts provided by Canned Wine Group; equipment remains CWG property. Serves restaurants, hotels, cinemas and entertainment venues seeking to eliminate wine waste from open bottles and offer premium wines by the carafe (375ml/500ml).
• Sparkling Chardonnay Naturally sparkling Blanc de Blancs canned wine produced by Tre Secoli cooperative in Piedmont, Italy. Available in 200ml vegan-friendly format as part of the Canned Wine Co. Varietal Collection, targeted at premium single-serve consumption.
• Grüner Veltliner Vibrant and zesty Austrian Grüner Veltliner white wine from Niederösterreich, produced by Weingut Markus Huber. Available in 187ml and 250ml organic and vegan-friendly cans as part of the Varietal Collection. Multiple award winner including ICWA Gold and Decanter recognition.
• Viognier Full-bodied white Viognier with ripe and velvety style from Pays d'Oc in southern France, produced by Famille d'Exéa. Available as organic and vegan-friendly canned wine in the Varietal Collection.
• Grenache Rosé Crisp, dry vegan-friendly rosé from Pays d'Oc produced by Thierry Boudinaud of Vignobles Boudinaud, a French family winery dating to 1626. Award-winning single-serve canned rosé in the Varietal Collection.
• St Laurent Medium-bodied Austrian red wine from Carnuntum produced by the Weingut Glatzer family estate. Bright and juicy style matured 12 months in oak barriques; canned in the Varietal Collection for single-serve occasions.
• Old Vine Garnacha Smooth and silky Spanish red produced from old Garnacha vines in Aragon by El Escocés Volante, founded by Master of Wine Norrel Robertson (the 'Flying Scotsman'). Matured 12 months in oak; canned in the Varietal Collection.
• Verdejo - Rueda Vibrant and zesty Spanish white from the Rueda region produced by Javier Sanz Viticultor, a five-generation family winery driving organic certification. Available in 250ml cans as part of the Heritage Collection.
• Gamay - Loire Valley Bright and juicy French red Gamay from Touraine in the Loire Valley, produced by Lionel Gosseaume (President of InterLoire since 2021). Available in 250ml cans as part of the Heritage Collection.
• Bianco Spritz Fresh and fizzy organic white wine spritzer from Puglia, Italy, produced by Tenuta Viglione, an Equalitas-certified family estate. Available in 200ml organic and vegan-friendly cans as part of The Copper Crew range.
• Organic Fiano Vibrant and zesty organic white wine from Puglia produced by Tenuta Viglione, blending Fiano (85%) and Falanghina (15%). Available in 187ml cans as part of The Copper Crew range, focused on on-trade occasions and casual consumption.
• Organic Rosato Fresh and fruity organic rosé from Puglia produced by Tenuta Viglione, blending Primitivo (60%), Aleatico (25%) and Malvasia Nera (15%). Available in 187ml cans as part of The Copper Crew range.
• Organic Negroamaro Smooth and silky organic red wine from Puglia produced by Tenuta Viglione, blending Negroamaro (90%) and Aleatico (10%). Available in 187ml cans as part of The Copper Crew range.

Quantifiable outcome

• Wine waste reduction of up to one-third for venues using KeyKeg system
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

22 partnerships are on record, tiered core and minor.

• KeyKegcoreTechnology or IntegrationKeyKeg provides the 20L bag-in-keg technology for Canned Wine Group's wine-on-tap proposition. CWG covers installation costs for venues, provides couplers, lenses and fonts, with equipment remaining property of Canned Wine Group.
• Tenuta ViglionecoreStrategic or Co-development PartnerItalian winery in Puglia producing The Copper Crew organic wines (Fiano, Rosato, Negroamaro, Bianco Spritz). Giovanni Zullo and family own the 250-hectare estate established 1937. Winery is Equalitas certified with solar panels, water recycling, and biodiversity initiatives.
• Weingut Markus HubercoreStrategic or Co-development PartnerAustrian winemaker producing Grüner Veltliner from Niederösterreich. Family estate with Michel Huber at the helm, producing award-winning Grüner Veltliner.
• El Escocés Volante (Norrel Robertson MW)coreStrategic or Co-development PartnerSpanish family winery in Aragon producing Old Vine Garnacha. Master of Wine Norrel Robertson (Flying Scotsman) and family produce premium Garnacha from old vines at altitude.
• Famille d'ExéacoreStrategic or Co-development PartnerFrench family estate in Languedoc, managed entirely organically including olive trees and grains. Director Aymeric leads young industry entrepreneur team. Produces Viognier for CWG.
• Vignobles BoudinaudcoreStrategic or Co-development PartnerFrench family winery dating to 1626, producing Grenache Rosé for CWG. Thierry Boudinaud's approach blends tradition and innovation.
• Weingut GlatzercoreStrategic or Co-development PartnerAustrian family estate in Carnuntum producing St Laurent. Walter Glatzer focuses on premium Austrian wine with son Mathias and daughter Hanna now involved.
• Lionel GosseaumecoreStrategic or Co-development PartnerLoire Valley winemaker from Touraine, President of InterLoire since 2021. Produces Gamay for CWG, supporting eco-friendly transition of Loire Valley vineyards.
• Javier Sanz ViticultorcoreStrategic or Co-development PartnerSpanish winery in Rueda, five generations of winemakers over 150 years. Leticia Sanz driving organic certification. Produces Verdejo for Heritage Collection.
• Tre SecolicoreStrategic or Co-development PartnerItalian cooperative in Piedmont established 1887, producing Sparkling Chardonnay. UNESCO Heritage site location with 300+ years of grape growing. Director Elio Pescarmona.
• Every Can CountsminorGTM or Marketing PartnerFunding partner of Every Can Counts programme, promoting wider responsible aluminium recycling. Supports sustainability messaging around infinitely recyclable cans.
• Tennent'scoreChannel Partner/ Reseller/ DistributorUK distributor for CWG products in on-trade channel
• BidfoodcoreChannel Partner/ Reseller/ DistributorUK foodservice distributor for CWG products
• Bibendum WinecoreChannel Partner/ Reseller/ DistributorUK wine specialist distributor for CWG products
• Enotria & CoecoreChannel Partner/ Reseller/ DistributorUK wine merchant and distributor for CWG products
• Matthew ClarkcoreChannel Partner/ Reseller/ DistributorUK drinks distributor for CWG products
• Amathus DrinkscoreChannel Partner/ Reseller/ DistributorUK premium drinks distributor for CWG products
• Nectar AsahicoreChannel Partner/ Reseller/ DistributorUK drinks distributor for CWG products
• DaylacoreChannel Partner/ Reseller/ DistributorUK drinks distributor for CWG products
• The Drinks TrustminorGTM or Marketing PartnerCharity partnership through Ocado campaign. For every can purchased on Ocado during campaign, donation made to The Drinks Trust supporting hospitality industry.
• IHG (InterContinental Hotels Group)coreChannel Partner/ Reseller/ DistributorHotel Indigo Bath and potentially other IHG boutique properties stocking CWG premium canned wines for in-room welcome service.
• British AirwayscoreChannel Partner/ Reseller/ DistributorPremium in-flight wine service stocking CWG canned wines

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cannedwineco
• LinkedInuk.linkedin.com/company/canned-wine-co
• Instagraminstagram.com/cannedwinecompany
• TikToktiktok.com/@cannedwineco

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canned Wine Group