Acanthe

What Acanthe does

Acanthe is a privately-held French apparel company founded in 1983 that designs, produces, and retails classic family-oriented clothing across menswear, womenswear, children's wear (girls and boys), and babywear. Its core products include shirts, blouses, sweaters, cardigans, polos, t-shirts, dresses, skirts, pants, swimwear, pajamas, and accessories, manufactured with high-quality natural materials (cotton, lamb's wool, linen) and featuring exclusive Liberty fabric collaborations and a Toile de Jouy heritage collection. The brand's design studio is located in the Paris region.

The company operates a direct-to-consumer model through a network of branded physical boutiques across France and proprietary e-commerce storefronts (acanthe-paris.com for the main brand and acanthe-uniforme.com for school uniforms). It also runs a 'Seconde Vie' second-hand clothing resale site, supporting circular fashion. Pricing ranges from approximately €7.50 for sale items to €159 for premium Liberty pieces, with regular seasonal discounting up to 50%.

Monetization combines one-time retail unit pricing with a subscription-based loyalty program: the Acanthe+ card costs €30 per year and provides 30% discount across the assortment, functioning as both a retention tool and a recurring-revenue stream. Customer segments are purely consumer-facing (families with children, plus individual men and women), with no enterprise or institutional accounts. The company has no publicly disclosed revenue, no funding history, no parent company, and no institutional ownership; it appears to be independent and family-controlled. Geographic operations are confined to France.

Name

Acanthe

Legal name

Acanthe

Website

https://acanthe-paris.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Acanthe is a privately-held French family apparel brand, founded in 1983, that designs and retails classic clothing for men, women, children, and babies through its own boutiques across France and e-commerce, with Liberty fabric collaborations and an annual loyalty program.

Ownership category

akta.pro rank

Product category

Family Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Children’s, Baby & Maternity Apparel Brands (CRAAAAAG)

akta.pro secondary industry

Kids’ & Baby Apparel Retail (CRAAABAD)

Keywords

• French family apparel
• Children's clothing brand
• Liberty print fashion
• School uniforms retail
• Multi-generational clothing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Retail Sales: Revenue generated from direct sales of clothing and accessories to consumers through physical retail boutiques and e-commerce website. Products are sold at full price, during seasonal sales, and through the loyalty program.
2. Acanthe+ Loyalty Program: Annual membership fee of €30 for the Acanthe+ loyalty card, which provides 30% discount on all purchases for one year, driving customer retention and repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Acanthe designs, produces, and sells family-oriented apparel (men's, women's, children's, and baby clothing) under its own brand, distributed through French retail boutiques and an e-commerce website. The company also operates a school uniform sub-brand (Acanthe Uniforme), an exclusive Liberty fabric collaboration line, a Toile de Jouy heritage collection, a loyalty subscription card (Acanthe+), and an online second-hand resale platform (Seconde Vie) for past Acanthe pieces.

Product overview

Acanthe is a French clothing brand founded in 1983, offering a comprehensive family wardrobe across multiple collections: Men's (Homme), Women's (Femme), Children's (Enfant for girls and boys), and Baby (Bébé). The brand specializes in classic French children's fashion and family clothing with high-quality natural materials. Key product lines include the core clothing collections, the Liberty fabric collaboration collection, the Toile de Jouy heritage print collection, and the Acanthe Uniforme school uniform line. The brand operates a loyalty program (Carte Acanthe+) offering 30% year-round discount, and a sustainability initiative (Seconde Vie) for second-hand clothing resale.

Differentiator

Problem solved

Functional benefit

Brands

• Acanthe+: Loyalty card program offering 30% discount on all purchases for one year for a membership fee of €30.

Products and services

• Homme (Men's Collection) Men's everyday and seasonal apparel under the Acanthe brand, sold to French family consumers through physical boutiques and the online store.
• Femme (Women's Collection) Women's everyday and seasonal apparel under the Acanthe brand, sold to French family consumers through boutiques and e-commerce.
• Enfant (Children's Collection) Children's clothing under the Acanthe brand targeting French parents shopping for kids through boutiques and e-commerce.
• Bébé (Baby Collection) Baby apparel under the Acanthe brand sold to French parents through boutiques and e-commerce.
• Toile de Jouy Collection A heritage-pattern apparel and accessories collection using the Toile de Jouy motif, sold to Acanthe family shoppers through boutiques and e-commerce.
• Liberty Fabric Collection A capsule apparel line produced in collaboration with Liberty London fabrics, offered to Acanthe customers via boutiques and e-commerce.
• Acanthe+ Loyalty Card Subscription-based loyalty programme offering an annual discount and customer perks to repeat Acanthe shoppers across all family product lines.
• Seconde Vie (Second-hand Resale) An online resale channel allowing customers to buy and sell second-hand Acanthe garments, extending product lifecycle and offering discounted past-season pieces.
• Acanthe Uniforme (School Uniforms) A dedicated sub-brand offering approved school uniforms for children, sold to French parents through the Acanthe Uniforme e-commerce site.

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Liberty (Liberty Fabrics)coreStrategic or Co-development PartnerAcanthe collaborates with Liberty, the renowned British textile brand, to create exclusive clothing pieces featuring Liberty prints. This collaboration includes various Liberty fabric collections such as Liberty Betsy, Liberty Michelle, Liberty June Blossom, Liberty Columbia Road, and Liberty Margaret Annie. The partnership produces differentiated, premium products across women's, girls', and baby collections.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bonpoint: Bonpoint is a French luxury children's clothing brand with boutiques in Paris and internationally. It competes with Acanthe on premium positioning within children's and baby categories, particularly for high-end fabrics and heritage storytelling.
• Catimini: Catimini is a French children's clothing brand offering girls' and boys' collections through boutiques and e-commerce. It directly competes with Acanthe's Fille and Garçon ranges on style and price positioning.
• Du Pareil au Même (DPAM): DPAM is one of France's largest family and children's clothing retailers with nationwide boutique coverage and a strong e-commerce presence. It overlaps Acanthe across children, baby, and women's collections and competes directly for the same French family demographic.
• Tartine et Chocolat: Tartine et Chocolat is a French premium children's and baby clothing brand with Parisian heritage. It directly competes with Acanthe on premium children's, baby, and Liberty-style fabric collaborations for the same high-end family customer.
• Sergent Major: Sergent Major is a French children's clothing retailer with broad boutique distribution across France. It overlaps directly with Acanthe's Enfant collections and competes on everyday kidswear and accessories.
• Orchestra: Orchestra is a French family clothing and children's retailer with extensive physical and online distribution across France. It competes with Acanthe on multi-generational family assortments and school uniform-adjacent categories.
• Petit Bateau: Petit Bateau is an iconic French children's and family apparel brand owned by Yves Rocher, operating boutiques and e-commerce across France. It overlaps with Acanthe on core children's basics, babywear, and family essentials.
• Jacadi: Jacadi is a French premium children's clothing brand with boutiques across France and international expansion. It directly competes with Acanthe's Enfant and Bébé collections on quality, timeless style, and heritage positioning.
• Cyrillus: Cyrillus is a French family clothing brand offering apparel for women, men, and children with a similar timeless-heritage positioning to Acanthe. Both target French families with multi-generational wardrobes and operate DTC via boutiques and e-commerce.
• Tape à l'œil: Tape à l'œil is a French family and children's clothing retailer with a strong store network in France and Belgium. It is a direct competitor to Acanthe on kidswear and family basics, with overlapping price points and DTC channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/acanthe_paris
• Facebookfacebook.com/acantheparis

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acanthe