What Fosfor does

Fosfor is a privately-held French "phygital" agency (operating under the trade name Agence FOSFOR) that designs and deploys immersive physical-digital communication installations for enterprise, retail, luxury, and public-sector clients across Europe and North America. Founded in 2016 and headquartered near Lyon with offices in Paris, Montréal and Genève, the company has built a portfolio of four proprietary solutions — Dynaprint (dynamic in-store printing), Crystalbox (interactive display device), Doohit (animated digital-out-of-home propellers) and Transparent Screen Technology that overlays digital content on real physical products — and deploys them inside retail stores, corporate events, trade shows and public-institution activations.

The company's commercial model rests on two revenue streams: (i) custom professional services for phygital experience design and implementation, and (ii) deployment/licensing of its proprietary hardware solutions into enterprise environments. GTM is event-driven and project-based, leveraging direct enterprise sales, presence at industry events such as Paris Retail Week, and a referral network anchored on marquee client relationships. Pricing is quote-based and not publicly disclosed; engagements appear project-specific rather than recurring SaaS contracts.

Fosfor is co-founded and led by CTO Benoit Camilleri and Creative Director Cédric Besacier. No funding rounds, parent company or external institutional investors are referenced; the firm appears founder-owned and -operated. Its client roster — LVMH, L'Oréal, Disney, BMW, Cartier, Logitech, Decathlon, Fnac, Orange, La Poste, Unilabs, the French Ministère des Finances and the Parlement Européen among others — illustrates multi-vertical exposure but project-by-project engagement, with no recurring revenue disclosure available.

Name

Fosfor

Legal name

Fosfor

Website

https://agence-fosfor.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Fosfor (Agence FOSFOR) is a French phygital agency founded in 2016 that designs and deploys immersive physical-digital installations — including dynamic printing, interactive displays, and transparent screens — for retail brands, luxury houses, corporations, and public institutions across France, Canada, and Switzerland.

Ownership category

akta.pro rank

Product category

Immersive Brand Experience & Phygital Communication Solutions

NAICS

Indoor and Outdoor Display Advertising (541850), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Phygital experience design
• Immersive brand activations
• Interactive retail displays
• Augmented reality installations
• Event technology solutions

Headquarters

HQ city

Champagne-au-mont-d'or

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Phygital Experience Design & Implementation: Custom design and implementation of phygital experiences for enterprise clients, retail environments, and events. Projects include immersive installations, interactive displays, and branded activations.
2. Proprietary Device/Solution Licensing: Licensing of proprietary phygital solutions such as Dynaprint and Crystalbox to enterprise clients for deployment in their retail or event spaces.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Fosfor designs, fabricates, and deploys phygital (physical-digital) communication solutions for enterprise clients across retail, corporate events, trade shows, and public spaces. The agency sells custom immersive experiences built around proprietary technologies including Dynaprint (dynamic in-store printing), Crystalbox (interactive displays), Doohit (animated digital-out-of-home propeller displays), and Transparent Screen Technology. Deliverables span concept ideation, technical design, content production, on-site installation, and post-event analysis.

Product overview

Fosfor is a French phygital (physical-digital fusion) agency that creates immersive brand experiences by combining physical installations with digital technologies. The agency operates a portfolio of proprietary solutions including Dynaprint (dynamic retail print), Crystalbox (interactive display), Doohit (animated digital advertising props), and transparent screen technology. These products are deployed across retail environments, corporate events, trade shows, and public spaces to engage customers, shoppers, visitors, collaborators, and users through sensory, emotional, and cognitive activation throughout the customer journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Dynaprint Proprietary dynamic printing solution that creates interactive, personalized in-store printing experiences with visual impact effects, used in retail environments such as the Logitech G gaming shelf redesign.
• Crystalbox Proprietary interactive display device used at events, trade shows, and retail spaces to captivate audiences with immersive visual content.
• Doohit (Hélices Doohit) Proprietary digital out-of-home advertising solution featuring animated propeller displays that attract attention in public spaces and trade show environments.
• Transparent Screen Technology Proprietary transparent display screen technology that allows physical products to be showcased while simultaneously displaying digital content, enabling immersive product configuration experiences such as the Decathlon 3D shoe configuration at Paris 2024.
• Phygital Experience Design & Implementation End-to-end custom design and implementation service for phygital experiences, covering concept ideation, technical design, fabrication, on-site installation, and post-event delivery for enterprise clients, retail environments, and corporate events.

Quantifiable outcome

• Strong client testimonials across 50+ enterprise brands including LVMH, Disney, Decathlon, Logitech, and government institutions
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• George P. Johnson Experience Marketing: Large established experience-marketing agency serving enterprise brands with events, exhibits, and immersive activations worldwide. Overlaps with Fosfor's enterprise and event-driven GTM but at significantly greater scale.
• Havas Events: Global experiential and event network within Havas, serving enterprise clients with brand experiences and activations. Comparable GTM motion to Fosfor's enterprise and event-driven acquisition model.
• GL events: Major French-listed live events and venue services group with event production, signage, and installation capabilities. Adjacent incumbent whose installation and signage activities overlap Fosfor's hardware-led event offerings.
• Jack Morton Worldwide: Global brand experience agency that creates live, digital, and hybrid experiences for major brands. Comparable in target customer (Fortune 500 brand teams) and category (experiential design + production).

Direct peers

• MKG Events: Paris-based creative events and experiential agency serving enterprise and luxury clients with bespoke brand activations. Closest geographic and segment peer to Fosfor's French luxury and enterprise book of business.
• Auditoire: Paris-based event and experiential communication agency delivering corporate events, conventions, and immersive brand experiences for global brands. Directly comparable French experiential peer.
• Fake Love (now Deloitte Digital): New York-based immersive experience studio that designs and builds physical-digital installations and branded environments for global brands. Directly comparable to Fosfor's phygital activations and proprietary experience technology.
• MAS Event Design: Specialist in custom event scenography, installations, and bespoke stage/set design for enterprise events. Comparable to Fosfor's custom-build capabilities for events and brand activations.
• Sparks: Global experiential marketing agency that designs and produces brand experiences, retail installations, and live events for enterprise clients. Closely mirrors Fosfor's project-based experiential delivery model.

Emerging players

• Amplify (Amplify Trading Ltd / Amplify Marketing): Experiential and brand activation agency building immersive, shareable consumer experiences with technology integration. Comparable to Fosfor's tech-enabled retail and event activations at the premium end.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Team.Fosfor
• LinkedInlinkedin.com/company/agence-fosfor
• Instagraminstagram.com/agence.fosfor
• Xx.com/agence_fosfor

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fosfor