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Eatphoria

Full company profile

uuid00qkg1p

Namestring
Eatphoria
Websiteurl
eatphoria.co.uk
Company typeenum
Private
Founded yearint
2014
Descriptiontext

Eatphoria is a privately-held restaurant group headquartered in London, United Kingdom, founded in 2014. According to its firmographic profile, the company franchises and operates multiple casual dining and takeaway food concepts, indicating a multi-brand model in which it both runs corporate locations and licenses franchisees rather than focusing on a single concept.

Short descriptiontext

Eatphoria is a London-based, privately-held restaurant group founded in 2014 that franchises and operates casual dining and takeaway food concepts, with a headcount of 11–50.

Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
casual dining restaurants, restaurant franchise operations, takeaway food concepts, foodservice group operations, multi-brand restaurant group
Industry1 code
PRIMARYTHAFACAJ
All-Day Dining Restaurants
Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)
NAICS code1 code
  • Restaurants and Other Eating Places72251
SIC code1 code
  • Retail-Eating & Drinking Places5810
Product category
Casual Dining Restaurants
Social media profiles1 record
Cost components5 values
Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Eatphoria is a UK-based restaurant group that operates casual dining restaurants and takeaway food concepts through a mix of directly owned sites and franchised outlets. The group, founded in 2014 and headquartered in London, runs its food concepts under its own brand in some locations while extending reach via franchise partnerships with third-party operators in other locations.

Differentiator
Functional benefit
Problem solved
Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Peers10 records
TypeBroad incumbent
Description

Long-established UK casual dining pizza chain with dine-in and takeaway. Larger incumbent operating in the same casual dining space as Eatphoria.

2LEON
TypeDirect peer
Description

UK fast-casual chain serving naturally fast food across dine-in, takeaway, and delivery. Operates in the same casual dining/takeaway category as Eatphoria's concepts.

TypeDirect peer
Description

UK-based Asian-inspired casual dining and takeaway chain concentrated in London. Closely matches Eatphoria's London base and dual dine-in/takeaway model.

TypeBroad incumbent
Description

Major UK casual dining chicken restaurant chain with strong dine-in and takeaway presence. Comparable as a scaled casual dining operator in the UK market.

TypeBroad incumbent
Description

UK casual dining Asian noodle chain combining dine-in and takeaway. Operates in the same casual dining category with a similar dual-occasion model.

TypeBroad incumbent
Description

UK casual Italian dining chain offering dine-in and takeaway. Comparable casual dining positioning to Eatphoria's UK restaurant concepts.

TypeDirect peer
Description

UK casual dining/brunch chain with dine-in and takeaway formats. Similar casual dining-plus-takeaway positioning to Eatphoria's concepts.

TypeBroad incumbent
Description

UK-wide French-inspired casual dining chain with all-day menu. Overlaps with Eatphoria's casual dining offering in the UK market.

TypeDirect peer
Description

UK casual sourdough pizza chain with dine-in and takeaway service. Directly comparable to Eatphoria's casual dining and takeaway restaurant concept mix in the UK.

TypeBroad incumbent
Description

UK takeaway-focused sandwich/coffee chain with strong London presence. Comparable on the takeaway side of Eatphoria's offering, though narrower in casual dining.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat1 record

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Eatphoria

Casual Dining Restaurantseatphoria.co.uk

Eatphoria is a London-based, privately-held restaurant group founded in 2014 that franchises and operates casual dining and takeaway food concepts, with a headcount of 11–50.

What Eatphoria does

Eatphoria is a privately-held restaurant group headquartered in London, United Kingdom, founded in 2014. According to its firmographic profile, the company franchises and operates multiple casual dining and takeaway food concepts, indicating a multi-brand model in which it both runs corporate locations and licenses franchisees rather than focusing on a single concept.

Eatphoria firmographics

Firmographics
Name
Eatphoria
Website
https://eatphoria.co.uk
Company type
Private
Founded year
2014
Headcount range
11–50 employees
Short description
Eatphoria is a London-based, privately-held restaurant group founded in 2014 that franchises and operates casual dining and takeaway food concepts, with a headcount of 11–50.
Ownership category
akta.pro rank

Eatphoria industry classification

Industry
Product category
Casual Dining Restaurants
NAICS
Restaurants and Other Eating Places (72251)
SIC
Retail-Eating & Drinking Places (5810)
akta.pro industry
PRIMARYTHAFACAJ
All-Day Dining Restaurants
Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

  • Casual dining restaurants
  • Restaurant franchise operations
  • Takeaway food concepts
  • Foodservice group operations
  • Multi-brand restaurant group

Where Eatphoria is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Markets served

Eatphoria business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Eatphoria product offering

Product offering

Core offering

Eatphoria is a UK-based restaurant group that operates casual dining restaurants and takeaway food concepts through a mix of directly owned sites and franchised outlets. The group, founded in 2014 and headquartered in London, runs its food concepts under its own brand in some locations while extending reach via franchise partnerships with third-party operators in other locations.

Differentiator

Problem solved

Functional benefit

Companies that use Eatphoria

Customer profile

Ideal customer profiles2 records

Eatphoria technology and API

Technology

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Eatphoria partnerships and signals

Strategic signal

Recent moves1 record

Eatphoria competitors and assessment

Company assessment

Broad incumbents

  • Pizza Express: Long-established UK casual dining pizza chain with dine-in and takeaway. Larger incumbent operating in the same casual dining space as Eatphoria.
  • Nando's: Major UK casual dining chicken restaurant chain with strong dine-in and takeaway presence. Comparable as a scaled casual dining operator in the UK market.
  • Wagamama: UK casual dining Asian noodle chain combining dine-in and takeaway. Operates in the same casual dining category with a similar dual-occasion model.
  • Zizzi: UK casual Italian dining chain offering dine-in and takeaway. Comparable casual dining positioning to Eatphoria's UK restaurant concepts.
  • Côte Brasserie: UK-wide French-inspired casual dining chain with all-day menu. Overlaps with Eatphoria's casual dining offering in the UK market.
  • Pret a Manger: UK takeaway-focused sandwich/coffee chain with strong London presence. Comparable on the takeaway side of Eatphoria's offering, though narrower in casual dining.

Direct peers

  • LEON: UK fast-casual chain serving naturally fast food across dine-in, takeaway, and delivery. Operates in the same casual dining/takeaway category as Eatphoria's concepts.
  • Itsu: UK-based Asian-inspired casual dining and takeaway chain concentrated in London. Closely matches Eatphoria's London base and dual dine-in/takeaway model.
  • Bill's: UK casual dining/brunch chain with dine-in and takeaway formats. Similar casual dining-plus-takeaway positioning to Eatphoria's concepts.
  • Franco Manca: UK casual sourdough pizza chain with dine-in and takeaway service. Directly comparable to Eatphoria's casual dining and takeaway restaurant concept mix in the UK.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

Eatphoria social profiles

Digital presence

Eatphoria financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Eatphoria leadership team

Management profile

Number of profiles

Eatphoria funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Eatphoria M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eatphoria

What does Eatphoria do?

Eatphoria is a UK-based restaurant group that operates casual dining restaurants and takeaway food concepts through a mix of directly owned sites and franchised outlets. The group, founded in 2014 and headquartered in London, runs its food concepts under its own brand in some locations while extending reach via franchise partnerships with third-party operators in other locations.

When was Eatphoria founded?

Eatphoria was founded in 2014. It employs 11 to 50 people.

Where is Eatphoria based?

Eatphoria is headquartered in London, United Kingdom, in the Europe region.

Who are Eatphoria's main competitors?

Broad incumbents on record are Pizza Express, Nando's, Wagamama, Zizzi, Côte Brasserie and Pret a Manger. Direct peers are LEON, Itsu, Bill's and Franco Manca.

Does Eatphoria have an API?

No public API is recorded for Eatphoria.

What industry is Eatphoria in?

Eatphoria's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 72251 and its SIC code is 5810.

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Live signals
ThegrocerWraps & Wings unveils new store design and ramps up expansion plansWraps & Wings unveiled a new store design and plans to open 20 new locations over two years. The design features LED lighting, digital screens, and self-service kiosks, aiming to boost dine-in appeal. Eatphoria's sales rose 26% to £23.9m in 2025.QSR Media UKEatphoria bags multi-million-pound TAN Food investment, expands UK footprintEatphoria, a multi-brand quick-service restaurant group, has officially launched following a multi-million-pound investment from TAN Food, part of Italian venture capital firm TAN Holdings. The group operates halal brands including Wraps & Wings, Eggsquisite, Holy Bagel, Mad About Doner, and Dim Dum, with system sales reaching over £25m in 2024 and currently operating five hybrid QSR sites alongside dozens of cloud kitchens. Eatphoria plans to open at least 12 restaurants over the next 12 months, with the first site expected in Q2 2026, marking TAN Food's first investment in a UK food and beverage brand.FoodserviceequipmentjournalInvestment deal to fuel expansion of multi-brand operator EatphoriaMulti-brand quick-service restaurant group Eatphoria has been officially formed following a multi-million-pound investment from TAN Food, part of TAN Holdings, an Italian venture capitalist firm. The group, which operates Wraps & Wings as its flagship brand alongside Eggsquisite, Holy Bagel, Mad about Doner, Dim Dum, and holds a license agreement with Baskin Robbins, reported system sales growth of 163% over three years to over £25 million in the year to December 2024. With the new capital, Eatphoria plans to execute an accelerated expansion strategy targeting at least 12 new Wraps & Wings locations over the next 12 months, with the first opening in Q2.