Wingreens Farms

What Wingreens Farms does

Wingreens Farms, operating under the parent entity Wingreens World, is an India-based multi-brand better-for-you food and beverage platform headquartered in Gurugram, Haryana. Founded in 2011 by Anju Srivastava and Arun Srivastava, the company originated from a small farm in Taoru, Haryana, and built its initial business around fresh dips and sauces sourced through direct farmer partnerships under the Women's Initiative Network (WIN) framework. Over the subsequent 14 years the platform expanded via a combination of organic brand development and acquisitions — Raw Pressery (2021, juices and beverages), Monsoon Harvest (2021, breakfast cereals), Postcard Snacks (2022, snacks), and Safe Harvest (2026, pesticide-free staples) — to span sauces, mayos, dips, snacks, juices, energy drinks, plant-based beverages, breakfast cereals, and pasta. The company now operates four primary sub-brands (Wingreens Farms, Raw Pressery, Wingreens Harvest, Saucery) plus the recently acquired Safe Harvest, with a portfolio that includes a deliberate budget tier (99 Store) and premium offerings.

The company's distribution model is multi-channel: direct-to-consumer e-commerce through its own storefront (wingreensworld.com), quick commerce partnerships with Blinkit and Zepto for rapid delivery in select cities, and traditional retail distribution across India. Pricing follows a unit-pricing model with one-time consumer purchases, with products ranging from approximately Rs. 40 (200ml juices) to Rs. 289 (1L almond beverages), and frequent combo offers and 20% discount promotions. Revenue for FY26 reached ₹362 crore, up approximately 25% from ₹289 crore in FY25, with EBITDA profitability achieved in FY26 after losses had narrowed from ₹180 crore in FY23 to ₹65 crore in FY24. Total capital raised is approximately ₹556 crore (~$76.5 million) across multiple funding rounds including a Series B led by Investcorp (2021, $17M), a 2022 Anicut Capital round, a 2023 bridge round led by Investcorp and Peak XV Partners at a ~$205 million valuation, a 2024 debt round, and a 2026 Series D led by Ashish Kacholia.

The business model is fundamentally one-time CPG sales to individual consumers with no disclosed subscription or recurring-revenue mechanics beyond repeat purchase behavior. The customer base is horizontal — health-conscious urban Indian consumers and premium/specialty food enthusiasts — served through mass-market distribution rather than enterprise contracts. The company is preparing for an IPO targeted between late FY28 and the first half of FY29.

Name

Wingreens Farms

Legal name

Wingreens World

Website

https://wingreensworld.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Wingreens Farms (Wingreens World) is an India-based multi-brand food and beverage platform selling better-for-you packaged products through D2C e-commerce, quick commerce, and retail. It serves health-conscious urban consumers with brands spanning sauces, dips, beverages, snacks, and cereals.

Ownership category

akta.pro rank

Product category

Packaged Food and Beverages

NAICS

Other Crop Farming (1119), Other Food Crops Grown Under Cover (111419)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

akta.pro secondary industry

Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

Keywords

• Packaged food products
• Better-for-you beverages
• Condiment manufacturing
• Plant-based beverages
• Breakfast cereals

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: Wingreens generates revenue through the sale of packaged food and beverage products including sauces, mayos, dips, snacks, juices, energy drinks, breakfast cereals, and other better-for-you food items through direct-to-consumer e-commerce, quick commerce platforms, and retail stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wingreens Farms is a multi-brand packaged food and beverage company that manufactures and sells better-for-you products including sauces, mayos, dips, chips, flatbreads, juices, plant-based beverages, energy drinks, smoothies, refreshers, iced teas, protein shakes, breakfast cereals, and durum wheat pastas. Products are sold under sub-brands Wingreens Farms, Raw Pressery, Wingreens Harvest, Saucery, and Safe Harvest, and distributed via owned e-commerce, quick commerce platforms (Blinkit, Zepto), and retail stores across India.

Product overview

Wingreens Farms operates as a multi-brand food and beverage platform under Wingreens World, featuring four distinct sub-brands: Wingreens Farms (sauces, mayos, dips, chips, and flatbreads), Raw Pressery (acquired brand offering juices, beverages, refreshers, energy drinks, and almond beverages), Wingreens Harvest (breakfast cereals, muesli, granola bars), and Saucery (gourmet dips and sauces). The portfolio spans categories including snacks, beverages, breakfast foods, and condiments, with products available across various price points including a budget-conscious 99 Store line. The company positions itself in the 'better-for-you' food segment with a focus on responsibly sourced, minimally processed ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• Wingreens Farms: Flagship brand offering sauces, mayos, dips, chips, flatbreads, and snack foods. Products are minimally processed and responsibly sourced.
• Raw Pressery
• Wingreens Harvest
• Saucery

Products and services

• Wingreens Farms brand (sauces, mayos, dips, chips, flatbreads, snacks) Flagship brand offering sauces, mayos, dips, chips, flatbreads, and snack items made with responsibly sourced ingredients targeted at health-conscious Indian consumers.
• Raw Pressery (juices, almond beverages, protein shakes, refreshers, energy drinks, iced teas) Beverage brand offering juices, almond beverages, protein shakes, lemonades, iced green teas, energy drinks (Raw Power), and refreshers made from fruit, not concentrate, for health-conscious consumers.
• Wingreens Harvest (breakfast cereals, muesli, granola bars, oats, multigrain flakes) Breakfast-focused brand offering muesli, granola bars, oats, and multigrain flakes made with ancient grains, free from artificial flavors and preservatives, for consumers seeking healthier breakfast options.
• Saucery (gourmet Italian dips, sauces, and spreads) Gourmet dips and sauces brand offering Italian-style sauces, fresh dips, and spreads crafted with fresh and wholesome ingredients for home cooking.
• Raw Power Energy Drink Energy drink range with three flavors (Red Energy, Crazy Cola, Beer Buzz) enriched with caffeine and taurine, carbonated and available in 250ml cans.
• Daily Dose smoothies and blended beverages Range of smoothies and blended beverages including Vit-C Burst, Berry Healthy, Turmeric Twist, and Good Ol' ABC, featuring nutrient-dense fruit and vegetable combinations at Rs. 60-80 per 250ml.
• RAW Refreshers fruit beverages Fruit-based refresher beverages in four flavors (Sugarcane, Aam Mango, Pink Guava Chilli, Pineapple) made from fruit, not concentrate.
• Almond Beverages (plant-based dairy alternatives) Lactose-free plant-based beverages including Unsweetened Almond Beverage Plain and Almond Beverage Cacao, offered in 1L and 200ml sizes, available in Delhi NCR.
• Iced Green Tea ready-to-drink range Ready-to-drink iced tea range in four flavors: Mint Mojito, Lemon, Peach, and Jasmine, made with green tea.
• Durum Wheat Pastas (Penne, Fusilli, Elbow Macaroni) Pasta products made from 100% Durum Wheat Semolina, available in Penne, Fusilli, and Elbow Macaroni variants, typically sold with sauce combos.
• Protein Milkshakes (Cold Coffee, Choco Mint, Banana Honey) Ready-to-drink protein beverages including Cold Coffee, Choco Mint, and Banana Honey flavors, with 18g of protein per 200ml bottle.
• Safe Harvest (pesticide-free staples: cereals, grains, millets, spices, cold-pressed oils, natural sugars) Pesticide-free staples brand offering cereals, grains, millets, spices, cold-pressed oils, and natural sugars sourced from small and marginal farmers for consumers seeking transparently sourced pantry essentials.

Quantifiable outcome

• Revenue grew from ₹289 crore (FY25) to ₹362 crore (FY26), representing approximately 25% growth
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• BlinkitminorChannel Partner/ Reseller/ DistributorQuick commerce distribution partnership enabling rapid delivery of Wingreens products to consumers in select cities.
• ZeptominorChannel Partner/ Reseller/ DistributorQuick commerce distribution partnership for rapid product delivery.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Raw Pressery: Now a wholly-owned Wingreens subsidiary, Raw Pressery was previously a leading Indian cold-pressed juice and better-for-you beverage D2C brand — directly comparable product portfolio (juices, almond beverages, protein shakes) and target consumer.
• Paper Boat (Hector Beverages): One of India's most recognized D2C beverage brands offering traditional Indian flavors in modern packaging — comparable D2C-led, multi-brand beverage play targeting health-aware urban consumers.
• Yoga Bar: Indian better-for-you snacks and breakfast cereals brand (muesli, protein bars, nut butters) — directly comparable product categories to Wingreens Harvest and Snacks range with similar premium positioning.
• The Whole Truth Foods: Indian better-for-you packaged foods brand focused on clean-label snacks, protein bars, and breakfast cereals — competes head-to-head with Wingreens Harvest and Postcard Snacks in the same D2C and modern retail channels.
• Epigamia: Indian better-for-you dairy and smoothie brand (Greek yogurt, smoothies, plant-based curd) — comparable premium D2C food brand targeting urban health-conscious consumers with similar distribution model.
• True Elements: Indian better-for-you breakfast and snacks brand offering muesli, granola, oats and seeds — directly overlaps with Wingreens Harvest and Saucery product categories in D2C and online grocery channels.

Emerging players

• Slurrp Farm: Indian children's better-for-you packaged foods brand (millets, pancakes, noodles) — comparable better-for-you D2C positioning with adjacent category overlap to Wingreens Harvest cereals and Safe Harvest staples.
• Plix (Plixlife): Indian plant-based nutrition and wellness brand offering protein, greens, and beauty supplements — partial overlap with Wingreens' plant-based beverages (almond beverages) and 'better-for-you' positioning.

Broad incumbents

• Kapiva: Larger, established Indian Ayurveda and wellness F&B brand offering juices, supplements and superfoods — broad incumbent in the better-for-you/health food segment competing in overlapping D2C and retail channels.
• Britannia Industries: One of India's largest listed FMCG companies with major presence in bakery, dairy and snacks — broad incumbent expanding aggressively into premium better-for-you sub-categories that overlap with Wingreens' snacks, cereals and dips portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4xYopcwD1_wwTsxF8EKDrw
• Facebookfacebook.com/wingreens
• LinkedInlinkedin.com/company/wingreens
• Instagraminstagram.com/wingreensworld
• Xx.com/WingreensFarms

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds10 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wingreens Farms