What Uncovered Holdings does

Uncovered Holdings (operating as Uncovered Group) is a London-based, social-first creative agency founded in 2017 by Chris Cookson (CEO) and Catherine Orr (CCO). The firm is a TikTok Agency Marketing Partner and serves enterprise brands end-to-end across strategy, creative ideation, production, creator marketing, rights management, social media management, data and insights, and analytics. Its capability stack spans nine discrete service lines delivered by in-house teams, anchored by platform-native expertise on TikTok and Instagram, and extended in October 2024 by the Uncovered VFX Studio, which uses AI-augmented workflows to lower the cost of bespoke visual effects.

Revenue is generated through professional services and managed services — primarily project fees, retainers, and campaign-based engagements with large UK and European enterprises. The client roster spans more than 25 named brands across 14+ verticals, including KFC, Tesco, Rightmove, Nationwide, BYD, Peugeot, BMW, British Airways, Specsavers, Nike, and The Labour Party. Go-to-market is sales-led via direct enterprise outreach, competitive pitches, and a dedicated new business function, supported by industry awards (Campaign UK Social Media Agency of the Year 2025, IPA Beacon list) and earned media. The company is privately held, founder-owned, bootstrapped with no disclosed institutional funding rounds, headquartered at 5 Exchange Gardens, London SW8 1DF, and is currently expanding across Europe under a Managing Director and Client Lead appointed in 2024 and 2025 respectively.

Name

Uncovered Holdings

Legal name

Uncovered Group Limited

Website

https://uncoveredgroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Uncovered Group is a London-based social-first creative agency and TikTok Agency Marketing Partner, founded in 2017, that delivers integrated strategy, creative, production, and media services to enterprise brands across the UK and Europe.

Ownership category

akta.pro rank

Product category

Advertising and creative agency services

NAICS

Public Relations Agencies (541820)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

UGC Sourcing & Community Creator Programs (BPAFAHAK)

Keywords

• Social media marketing
• Creative agency services
• Tiktok advertising
• Influencer marketing
• Content production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Full-service social-first creative agency providing strategy, creative, production, and media services to enterprise brands. Revenue generated through project fees, retainers, and campaign-based engagements.
2. Managed Social Media Services: End-to-end social media management including content creation, ad spend management, and performance measurement for brand partners.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Uncovered is a social-first creative agency that delivers end-to-end social media and content solutions for enterprise brands, spanning platform and creative strategy, creative ideation, production and design, creator and influencer marketing, rights licensing, social media management, data and insights, and analytics and reporting. Its agency offering is anchored by TikTok Marketing Partner expertise and an in-house VFX Studio launched in October 2024 to scale bespoke visual effects using AI-driven workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Uncovered VFX Studio In-house visual effects studio launched October 2024 that enables enterprise brands to create and scale bespoke visual effects, transforming assets into eye-catching real-world applications. Uses AI-driven workflows to reduce the cost of visual effects while maintaining high-quality output.
• Strategy Services Strategic services including Platform Strategy, Organic Strategy, and Creative Strategy to help enterprise brands define their social-first approach across platforms.
• Creative Services Creative offering including Creative Ideation, Copywriting, and Art Direction for brand content on social platforms.
• Production & Design Services In-house production capabilities covering Design, Shoots & Editing, and Music Production & Sound Design for social-first content.
• Creator Marketing Services Management of a Creator Network and Talent Management to connect enterprise brands with relevant influencers and creators for social campaigns.
• Rights Management Services Content Rights Licensing and Music Rights Licensing services for brand content across social and digital channels.
• Social Media Management Services Social Calendar Management and Community Management & Engagement services to maintain and grow brand presence on social platforms.
• Data & Insights Services Social Audit, Social Listening, and Trends Watch capabilities to inform strategy and content development for brands on social platforms.
• Analytics & Reporting Services Campaign Reporting, Campaign Optimisation, and Measure Frameworks (T&L) for tracking and improving social campaign performance.
• Publisher Network Services Branded Content & Partnerships connecting brands with publishers for expanded reach beyond owned social channels.

Quantifiable outcome

• +76% increase in Intent for Peugeot campaign with 20 original films
• +4 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Two partnerships are on record, tiered notable and core.

• The Labour PartynotableStrategic or Co-development Partner · 1 January 2024Since January 2024, Uncovered collaborated with The Labour Party's digital team to enhance their social media presence for the election. This partnership showcased creative agency and internal team collaboration, including launching Labour's TikTok with 75 million organic views in six weeks, producing Labour's first political party broadcast, and managing social ads for 100 MPs with over 1,500 pieces of creative content.
• TikTokcoreGTM or Marketing PartnerUncovered is an Agency Marketing Partner to TikTok, recognized as a best-in-class agency partner with proven TikTok expertise across both media and creative solutions. The partnership enables Uncovered to work with advertisers end-to-end, developing and creating assets, managing ad spend, and measuring the impact of TikTok ads. The agency helps maximize advertiser and brand success on TikTok.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Amplify: UK-based creative agency with strong social media practice serving enterprise brands. Comparable to Uncovered on creative-led social work and comparable client profile.
• The Social Element: UK-based social media agency specializing in social media management, content creation, and influencer marketing for enterprise brands. Directly comparable to Uncovered on geography, customer profile (enterprise), and core social-first service offering.
• Social Chain: Manchester-based social media agency and influencer marketing company. Comparable to Uncovered on social-first positioning, influencer marketing capabilities, and UK enterprise client base.
• Born Social: UK-based social media agency serving enterprise brands with social strategy, content, and influencer work. Directly comparable to Uncovered as a UK social-first creative agency competing for similar enterprise clients and industry awards.
• VaynerMedia: Global social-first creative agency founded by Gary Vaynerchuk. Directly comparable to Uncovered as a social-first creative agency serving enterprise brands on TikTok and Instagram, with creator network and paid social capabilities. Uncovered recently hired Kristie Thistlethwaite from VaynerMedia.

Broad incumbents

• Mother: London-based creative agency with strong reputation in entertainment and social. Comparable to Uncovered on award-winning creative work for major UK brands, though more established and broader than social-first.
• WPP: Global advertising holding company including Ogilvy, Grey, and VMLY&R. Comparable to Uncovered as a competitor for enterprise social media business at the holding company level, but offers much broader integrated services across creative, media, PR, and data.
• Dentsu: Global advertising holding company including Dentsu Creative and Merkle. Comparable to Uncovered on enterprise client overlap and paid social capabilities, but with significantly broader integrated offerings.
• Publicis Groupe: Global advertising holding company including Leo Burnett, Saatchi & Saatchi, and Digitas. Comparable to Uncovered as a competitor for enterprise social media pitches, but with significantly broader media and technology capabilities.

Emerging players

• Goat: Independent creative agency with social and influencer capabilities. Comparable to Uncovered as a smaller independent competing for similar creative and social briefs, though at a smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/uncovered-group
• Instagraminstagram.com/uncoveredlondon/?hl=en
• TikTokuncoveredgroup.com/tiktok-partner

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uncovered Holdings