0101 Today
- Company typePrivate
- Founded2021
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
0101 Today firmographics
Firmographics- Name
- 0101 Today
- Legal name
- 0101 Today Private Limited
- Website
- https://0101.today
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
0101 Today industry classification
Industry- Product category
- MarTech Consulting Services
- NAICS
- Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)
- akta.pro secondary industries
- Customer, Marketing & Sales Consulting (BPAHACAG), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)
Keywords
Where 0101 Today is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
0101 Today business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Consulting and Advisory Services: Tech-based consulting engagements focused on customer acquisition improvement, MarTech stack auditing and optimization, digital transformation, and conversion rate optimization. Works as partners with clients and their existing agencies.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
0101 Today product offering
Product offeringCore offering
0101 Today is a tech-based consulting firm that helps brands improve customer acquisition through unified, behavioural-data-driven MarTech enablement. It audits and re-engineers clients' existing marketing technology stacks, then delivers AI-assisted strategy and execution across marketplaces, call centers, paid and social channels, and overall digital transformation. Revenue is earned through professional consulting engagements rather than traditional agency execution.
Product overview
0101 Today is a tech-based consulting company and India's first 'Data Conversion Company' headquartered in Mumbai. The company offers a portfolio of marketing technology services organized into distinct verticals: MarTech (including AI-based decision tree assessments and marketing automation), Marketplaces, Call Center optimization, Paid/Social advertising, and Frameworks. Their flagship AI-powered product is 121 Comms, a free tool for generating brand-aligned content across email, WhatsApp, SMS, and RCS channels. The company also provides a four-stage Digital Maturity Assessment framework and operates GenZ Circle as a community initiative for young marketers. The offering architecture combines consulting expertise with technology tools, positioning 0101 Today as a bridge between marketing strategy and data-driven execution.
Differentiator
Problem solved
Functional benefit
Brands
- 121 Comms: An AI-powered tool designed to streamline digital communication for email, WhatsApp, SMS, and RCS, enabling quick generation of high-quality, brand-aligned content.
- Personi5
- GenZ Circle
Products and services
- 121 Comms Free AI-powered tool that generates high-quality, brand-aligned content for one-to-one marketing communication across email, WhatsApp, SMS, and RCS channels. Intended for marketers who need to scale personalized content without production overhead.
- MarTech Consulting Marketing technology consulting including MarTech stack auditing, workflow reengineering, data unification, and marketing automation implementation to create unified customer-data experiences for enterprise clients.
- Marketplace Consulting Marketplace optimization and management services including core marketplace partner identification, pricing strategy development, and organic listing optimization across e-commerce platforms.
- Call Center Consulting Call center technology optimization services that leverage voice data for customer acquisition, including real-time recording, hot-lead filtering, omnichannel integration, and AI-powered insights to improve customer understanding.
- Paid, Social Consulting Performance marketing and social media customer acquisition services including paid advertising, programmatic campaigns, social relationship building, and behavioural-data segmentation beyond demographics and psychographics.
- AI Decision Tree Assessment Tool AI-based decision tree assessment tool that analyses business requirements across five dimensions (Data Management, AI, Customer Loyalty, CRM, and Marketplace Management) and provides confidence-scored recommendations (83–95%) to inform digital transformation roadmaps.
- Personi5 Tool launched to enhance brand conversion on social media amid declining organic reach, helping brands improve conversion performance on social platforms with paid-model dependency.
Quantifiable outcome
- 20% reduced cost of messaging
- +4 more outcomes
Companies that use 0101 Today
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
0101 Today technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature2 records
0101 Today partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- BaggitcoreComprehensive partnership for brand communication, MarTech, Data Analytics & Performance Marketing. 0101 partnered with Baggit to take their digital journey forward, growing the brand in both offline and online channels. Baggit is a leading Indian fashion brand with hundreds of stores.
- Divine SolitairecorePartnership for end-to-end D2C digital transformation. Divine Solitaire is among top Indian diamond product brands operating in 88+ cities. 0101 is helping build superior digital experience and enabling partner jewellers to grow through digital platforms.
- Netcore CloudcoreStrategic partnership to deliver ROI-driven KPIs on First-Party Data. 0101 leverages Netcore Cloud's MarTech platform capabilities to help clients improve platform utilization and deliver value with multiple use cases. The partnership addresses the underutilization of MarTech stacks in the market.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
0101 Today competitors and assessment
Company assessmentEmerging players
- AbsolutData (Fractal): India-anchored AI and analytics consultancy with marketing analytics offerings. Overlaps with 0101's AI Decision Tree and predictive analytics capabilities and serves a similar mid-market enterprise buyer.
- ProfitWheel: Earlier employer of 0101 Director Growth Veer; a marketing intelligence platform with AI-driven customer analytics. Closely comparable AI-and-data orientation but at the platform rather than consulting layer.
Broad incumbents
- iProspect (Dentsu): Global digital performance marketing agency under Dentsu, and the previous employer of 0101 co-founder Mihir Mehta. Operates in India with paid/SEO/content services that intersect 0101's Paid, Social vertical.
- InMobi (Glance): Indian marketing and consumer tech platform operating across mobile advertising, data, and content. Provides comparable data-driven marketing infrastructure and is a potential alternative buyer of MarTech consulting services.
- GroupM (WPP): Largest global media investment group with data, programmatic, and MarTech capabilities through Essence, Mindshare, and Wavemaker. Competes for the same enterprise CMO budgets that 0101 targets.
- Dentsu International: Global advertising and marketing services group housing iProspect, Merkle, and Dentsu Creative. 0101 positions explicitly against agency models, making Dentsu's full-service portfolio a direct adjacent competitor for MarTech and CRM budgets.
- Merkle (Dentsu): Global CRM, data, and MarTech consultancy within Dentsu. Highly comparable to 0101 on customer data platform, lifecycle, and personalization advisory, though at much larger scale and international footprint.
Direct peers
- Wpromote: US-based digital marketing agency with a strong MarTech and data consulting practice. Closely comparable in offering mix (consulting + technology + paid performance) though operating primarily in North America.
- Resulticks: India-headquartered MarTech platform with unified customer data, journey orchestration, and AI capabilities. Competes with 0101's MarTech advisory offerings and serves overlapping D2C/BFSI buyers in India and APAC.
- Netcore Cloud: Indian MarTech platform offering email, automation, and personalization tools. 0101 is a strategic implementation partner of Netcore, but Netcore's broader platform capabilities overlap directly with 0101's MarTech stack advisory and execution services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
0101 Today social profiles
Digital presence0101 Today financial estimates
Financial estimateRevenue estimate
Valuation estimate
0101 Today leadership team
Management profileNumber of profiles
Profiles5 records
0101 Today funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
0101 Today M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 0101 Today
What does 0101 Today do?
0101 Today is a tech-based consulting firm that helps brands improve customer acquisition through unified, behavioural-data-driven MarTech enablement. It audits and re-engineers clients' existing marketing technology stacks, then delivers AI-assisted strategy and execution across marketplaces, call centers, paid and social channels, and overall digital transformation. Revenue is earned through professional consulting engagements rather than traditional agency execution.
Is 0101 Today a public or private company?
0101 Today is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 0101 Today founded?
0101 Today was founded in 2021. It employs 11 to 50 people.
Where is 0101 Today based?
0101 Today is headquartered in Mumbai, India, in the Asia region.
How does 0101 Today make money?
One revenue line is on record: consulting and Advisory Services.
Who are 0101 Today's main competitors?
Emerging players on record are AbsolutData (Fractal) and ProfitWheel. Broad incumbents are iProspect (Dentsu), InMobi (Glance), GroupM (WPP), Dentsu International and Merkle (Dentsu). Direct peers are Wpromote, Resulticks and Netcore Cloud.
Does 0101 Today have an API?
No public API is recorded for 0101 Today.
What industry is 0101 Today in?
0101 Today's product category is MarTech Consulting Services. Its primary akta.pro industry code is MPAAAFAJ, Marketing Technology (MarTech) Strategy & Stack Advisory, with a secondary code of BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 541613 and its SIC code is 8742.