What proFIT does

proFIT GmbH is a German B2B health-benefits technology company headquartered in Erkrath, founded in 2011 as the dedicated health division (Gesundheitssparte) of the procuratio-Unternehmensgruppe. The company operates a digital health voucher platform that enables employers to provide tax-advantaged employee health benefits across six categories — healthy nutrition, wellness, health travel, sports equipment, coaching & therapy, and sports offers — with employee choice preserved through voucher-category self-selection and redemption anonymized from the employer.

The platform architecture spans four surfaces: a web-based employer cockpit for budget loading and GDPR-compliant reporting, an employee self-service web portal plus iOS/Android app for voucher ordering and QR-code redemption, a partner portal and app for 3,000+ vetted health providers to validate redemptions and submit billing, and an automated 14-day settlement engine. Revenue combines employer-prepaid Guthaben balances with a 10% success-based service fee charged to providers only on redeemed vouchers. Pricing is quote-based on employer headcount and per-employee budget, anchored on the §2 Abs. 1 Nr. 10a/10b ZAG Sachbezug structure (up to €50/month/employee tax-free) and an optional §3 Nr. 34 EStG Prävention add-on (up to €600/year/employee).

proFIT sells via a sales-led B2B motion targeting employers of all sizes — from Mittelstand to enterprise — while operating a direct-to-consumer self-service channel for end employees through the portal and app. Provider acquisition is self-service and free to join, with success-fee monetization aligning proFIT's incentives with provider utilization. The company has held the EUPD Research 'Top Brand – Corporate Health' certification for six consecutive years (2021–2026), reaching 100,000+ employees across the employer customer base and adding 2026 product launches including the G.R.Ü.N. sustainability voucher sub-brand and the employee mobile app.

Name

proFIT

Legal name

proFIT GmbH – Gesundheit fördern

Website

https://profit-gutschein.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

proFIT GmbH is a German B2B digital health voucher platform, founded in 2011 as the health division of procuratio-Unternehmensgruppe, enabling employers to provide tax-advantaged, choice-based employee health benefits across six categories via a network of 3,000+ vetted health providers nationwide.

Ownership category

akta.pro rank

Product category

Corporate Health Benefits Platform

NAICS

Health and Welfare Funds (525120), Other Insurance Funds (525190)

SIC

Hospital & Medical Service Plans (6324)

akta.pro primary industry

Employer Wellness & Population Health Programs (HLAEAAAH)

akta.pro secondary industries

Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Corporate & Incentive / Reward Prepaid Programs (FSAMANAD)

Keywords

• Corporate health benefits
• Digital health vouchers
• Employee wellness platform
• Occupational health management
• Health benefit administration

Headquarters

HQ city

Erkrath

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Voucher Prepaid Purchases by Employers: Employers (companies) purchase proFIT credit Guthaben (prepaid health budget) on a recurring (e.g., monthly via standing order) or one-time basis. The credit is loaded onto employee accounts after employees select their health voucher category. Revenue is recognized as prepaid credits consumed against health services. The model is a prepaid / consumption-based system where employer spending depends on headcount and per-employee budget. Additional revenue includes a small usage-based service fee and a one-time portal setup fee.
2. Health Provider Service Fee: Health providers pay a 10% service fee to proFIT only when a voucher is successfully redeemed. Registration and listing in the portal are free. The fee is calculated on the voucher value redeemed. This is a pure success-based transaction fee model, aligning incentives between proFIT and its provider network.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

proFIT GmbH operates a digital health voucher platform that enables German employers to provide tax-advantaged employee health benefits. Employers fund prepaid health budgets (Guthaben) that employees allocate across six health categories (sport, wellness, nutrition, coaching/therapy, sports equipment, health travel) and redeem at a nationwide network of 3,000+ vetted health providers offering more than 7,000 services, via a web portal and mobile app with QR-code redemption.

Product overview

proFIT is a digital corporate health management platform operated by proFIT GmbH, part of the procuratio-Unternehmensgruppe with approximately 1,100 employees. The core offering is the proFIT-Gesundheitsgutschein system, launched in 2011, which provides digital health vouchers enabling employers to offer employees tax-advantaged health benefits. The system comprises the core voucher platform, six distinct health voucher categories (Healthy Nutrition, Wellness, Health Travel, Sports Equipment, Coaching & Therapy, Sports Offers), an employee mobile app and portal, an employer dashboard (Arbeitgebercockpit), a partner portal and app for health providers, an optional Prevention add-on module, and the G.R.Ü.N. sustainable regional food voucher sub-brand. The platform connects employers with a network of over 3,000 health providers offering more than 7,000 services nationwide. Two tariff models are available: Sachbezug (benefit-in-kind, up to 50 EUR/month tax-free) and Prävention (certified prevention, up to 600 EUR/year additional tax-free). All components integrate through a centralized digital infrastructure accessible via web portal and smartphone applications.

Differentiator

Problem solved

Functional benefit

Brands

• G.R.Ü.N. A sustainable benefit program that connects employers, employees, and regional organic farms. G.R.Ü.N. enables employees to purchase organic products from local farmers using health vouchers, combining employee health with environmental sustainability and regional economic support.

Products and services

• proFIT-Gesundheitsgutschein (Core Voucher Platform) Core digital health voucher platform enabling German employers to provide employees with budgeted, tax-advantaged health benefits. Employees select from six health voucher categories and redeem vouchers at approved network providers. Supports the tax-free Sachbezug (benefit in kind) budget of up to EUR 50/month per employee.
• Präventionsbaustein (Prevention Add-on) Optional add-on module that provides an additional annual tax-free prevention budget of up to EUR 600 per employee, redeemable only at certified prevention providers under §§ 20/20b SGB V. Designed for employers seeking to complement the core Sachbezug voucher with certified occupational prevention services.
• G.R.Ü.N. (Sustainability Regional Food Voucher) Sub-brand sustainable benefit program connecting employers, employees, and regional organic farms. Vouchers are redeemable at regional organic farms (Bio-Hofläden and delivery services) and in nutrition/cooking courses. Supports ESG reporting and regional value chains.

Quantifiable outcome

• High participation rates compared to standard health programs (described as 'überdurchschnittliche Teilnahmequoten' — above-average participation rates).
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Öko-Modellregion NiederrheincoreStrategic or Co-development Partner · 12 June 2026proFIT is officially listed as a 'Bündnispartner' (alliance partner) of the Öko-Modellregion Niederrhein. This partnership connects employee health, regional organic agriculture, and sustainable employer practices. Through the G.R.Ü.N. voucher module, employers can provide employees with vouchers redeemable at regional organic farms, creating additional purchasing power for ecological agriculture while offering a modern employee benefit. The partnership supports ESG reporting and regional value chains.
• Procuratio-Unternehmensgruppe (Parent Company)coreStrategic or Co-development PartnerproFIT GmbH is the health division (Gesundheitssparte) of the procuratio-Unternehmensgruppe. The parent company provides organizational backing, shared resources, and a pre-existing health industry network. proFIT was originally developed over 10 years ago (2011) to provide the procuratio group's own workforce with an innovative corporate health management concept.
• EUPD ResearchminorOthersEUPD Research is the independent market research and certification institute that awards proFIT the 'Top Brand – Corporate Health' quality seal each year. The relationship involves annual certification, expert nominations, and audit processes.
• 3,000+ Health Providers (Partner Network)coreOthersproFIT's network includes over 3,000 vetted health providers (fitness studios, wellness centers, nutrition counselors, health coaches, physiotherapists, health travel operators, organic food suppliers, sports equipment retailers) offering more than 7,000 health-related services nationwide. Providers join free of charge and pay a 10% success fee on redeemed vouchers. The network spans 6 voucher categories: Sport, Wellness, Ernährung, Coaching & Therapie, Sportausrüstung, Gesundheitsreisen.
• Solufind (External Data Protection Officer)minorOthersSolufind provides external data protection officer (Datenschutzbeauftragter) services to proFIT. Contact: Arne Hochschild. proFIT's privacy policy lists Solufind as the designated DPO.
• Kelp und Blättermann Rechtsanwälte (External Whistleblower Hotline)minorOthersKelp und Blättermann Rechtsanwälte serves as an independent external reporting office (Meldestelle) for proFIT's whistleblower protection system (Hinweisgeberschutzgesetz compliance). Located at Haagstr. 4-6, 47441 Moers. This is a legal compliance requirement under German whistleblower protection law.
• BVMW (Bundesverband der Mittelständischen Wirtschaft)minorGTM or Marketing PartnerBVMW is the Federal Association of German SME. proFIT is a member and presumably benefits from access to SME decision-makers as potential customers.
• BBGM (Betriebliches Gesundheitsmanagement)minorGTM or Marketing PartnerBBGM is a specialized BGM industry association. proFIT holds membership, supporting industry networking and credibility.
• BNW (Bundesverband für中小企业 / Mittelstand)minorGTM or Marketing PartnerBNW is a national SME association. proFIT holds membership supporting access to the Mittelstand employer market segment.
• BPA ServicegesellschaftminorGTM or Marketing PartnerBPA Servicegesellschaft is a service company in the care/health sector. proFIT holds membership, potentially supporting outreach to the healthcare and nursing facility segment.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wellhub (formerly Gympass): Wellhub (formerly Gympass) is a global corporate wellness platform offering employees access to gyms, wellness apps, and personal training. While primarily focused on fitness, it overlaps with proFIT's employer-sponsored wellness proposition and brings significant scale and capital, operating as a broader incumbent in the corporate wellness category.

Others

• Kenjo: Kenjo is a European HR and people operations platform with employee wellness and benefits features. While not a direct voucher network competitor, it represents an adjacent HR-tech platform that could expand into employer wellness benefits, intersecting with proFIT's offering through channel or integration partnerships.
• Corporate Health Alliance / ias-Gruppe: ias-Gruppe is a German occupational health management (BGM) provider offering corporate health services, EAPs, and workplace prevention programs. It is an adjacent participant in the German BGM ecosystem that serves overlapping employer customers and could partner with or compete against proFIT in the broader occupational health management category.

Emerging players

• Personio: Personio is a leading German HR software platform serving SMEs with HR management, payroll, and benefits administration. It is an emerging adjacent competitor that could embed employee benefits like proFIT's voucher system natively into its HR stack, and shares proFIT's Mittelstand employer target market.
• Humanoo: Humanoo is a digital corporate health platform offering employees preventive health, fitness, and mental wellbeing content through a B2B employer-funded app. It overlaps with proFIT in the employer-sponsored health and prevention categories but differentiates through a pure digital/app model rather than a physical voucher/provider network.

Regional players

• fit/one (and similar fitness network operators): fit/one and comparable German fitness chain operators participate as provider partners in proFIT's network but also offer their own corporate subscription products. They are adjacent competitors in the employer fitness/wellness benefit segment and partially overlap with proFIT's Sport category.

Direct peers

• Hansefit: Hansefit is Germany's leading corporate fitness and wellness network, offering employers subsidized access to thousands of sports and wellness facilities for their employees. It is the closest direct competitor to proFIT in the employer-sponsored wellness voucher and fitness pass category, with overlapping target customers (German Mittelstand and enterprise employers) and a similar prepaid/network economics model.
• EGYM Wellpass: EGYM Wellpass is a corporate wellness platform providing employees access to a network of fitness studios, wellness, and prevention offerings via a flat-rate subscription model. It competes directly with proFIT for German employer wellness budgets and shares the B2B2C voucher/pass structure with employer-funded employee access.
• Urban Sports Club: Urban Sports Club offers flexible sports and wellness memberships with access to a network of partner facilities, including corporate and B2B channels. It competes with proFIT in the employee wellness/fitness pass space, particularly in urban German markets, with overlapping category offerings (sport, wellness, coaching).
• Qualitrain: Qualitrain is a German corporate fitness subsidy program that gives employees subsidized access to thousands of fitness studios and wellness facilities. It is a direct competitor to proFIT's Sport and Wellness voucher categories, with a similar employer-funded employee benefit model and nationwide German provider network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profitgutschein
• LinkedInlinkedin.com/company/profit-gutschein
• Instagraminstagram.com/profit_gutschein
• Xx.com/ProfitGutschein

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about proFIT