Vogue College of Cosmetology

What Vogue College of Cosmetology does

Vogue College of Cosmetology (legally VCC Management, LLC, DBA Vogue College of Cosmetology) is a family-owned, for-profit vocational education institution founded in 1967 and headquartered in Austin, Texas. The company operates five Title IV-certified campuses across Texas (two in San Antonio, plus McAllen and Lubbock) and New Mexico (Santa Fe), delivering state-licensed programs in cosmetology (1,000–1,600 clock hours), esthetics (600–750 hours), and nail technology (400 hours), along with the recently introduced Social Content Creation / TikTok Shop Training module. The institution is led by CEO Teena Ball (16-year tenure) and Executive Advisor Bill Ball (35+ years) and has produced 50,000+ graduates since inception.

The curriculum is built on the Milady industry-standard educational platform, supplemented by Sugarlash PRO lash training kits, and is delivered through licensed instructors in fully equipped student salon and spa facilities where students perform services on paying clients. Students can choose day or night schedules, and select Texas campuses offer bilingual English/Spanish instruction. In 2024, Vogue became the first U.S. beauty school to integrate TikTok Shop training across all programs at no incremental cost, developed in partnership with top-tier creator Jenn Lyles.

Vogue monetizes through one-time tuition and program fees (cosmetology ~$18.6K–$21.4K, esthetics ~$12.8K–$14.9K, nail technology ~$8.1K–$10.7K), federal Title IV aid (Pell Grants, Stafford/PLUS loans), VA GI Bill benefits (Chapters 31, 33, 35), WIOA, Texas Workforce Commission, institutional interest-free monthly payment plans, third-party tuition financing via TFC, and a small transaction-based revenue stream from student salon and spa services. Go-to-market is direct-to-consumer via admissions-led consultations, campus tours, open houses, community events, alumni referrals, and localized social media marketing across Facebook, Instagram, X, and TikTok.

Name

Vogue College of Cosmetology

Legal name

VCC Management, LLC

Website

https://vogue.edu

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Short description

Vogue College of Cosmetology is a family-owned, Title IV-certified vocational beauty school operating five campuses in Texas and New Mexico, delivering licensed cosmetology, esthetics, and nail technology programs plus TikTok Shop training to over 50,000 lifetime graduates.

Ownership category

akta.pro rank

Product category

Cosmetology Vocational Education

NAICS

Cosmetology and Barber Schools (611511), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Cosmetology (General) (EDAOALAA)

akta.pro secondary industries

Cosmetology Schools & Programs (HSALANAA), Nail Technology (Manicure/Pedicure) Training Programs (HSALANAC), Eyebrow & Eyelash Training (Brow Design/Lash Extensions/Lifts) (HSALANAG), Makeup Artistry Training Programs (HSALANAE)

Keywords

• Cosmetology education
• Esthetics training
• Nail technology program
• Beauty school
• Vocational training

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tuition and Program Fees: Students pay tuition and fees for cosmetology, esthetics, and nail technology programs. Tuition varies by campus and program length. Additional costs include books, kits, and registration fees.
2. Federal Student Aid: Federal Pell Grants, Direct Stafford Loans, and Parent PLUS loans for eligible students through Title IV programs.
3. VA Benefits: Veterans Affairs educational benefits including Chapters 31, 33, and 35 for eligible veterans.
4. Institutional Financing: Monthly payment plans for tuition balance with no interest charges for qualified students.
5. Student Salon Services: Discounted beauty services performed by students including haircuts, facials, nail services, waxing, and makeup applications. Revenue from client services at student salon.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Vogue College of Cosmetology is a private post-secondary vocational school that trains individuals for state licensure and careers in cosmetology, esthetics, and nail technology. Programs combine classroom theory with hands-on practice in student salons, are delivered in English and Spanish, and range in tuition from approximately $8,000 to $21,000 depending on program and campus. The college also operates public student salon and spa services and was the first U.S. beauty school to add TikTok Shop beauty training to its curriculum in 2024.

Product overview

Vogue College of Cosmetology operates as a family-owned beauty school founded in 1967, offering a portfolio of vocational beauty programs including Cosmetology, Esthetics (skincare and lash services), and Nail Technology. The institution differentiates through its Social Content Creation (TikTok Shop Training) program—a first-to-market offering integrated into all programs at no additional cost. All students gain practical experience through the Student Salon & Spa, working with real clients under licensed supervision. Programs are available in English and Spanish at select Texas and New Mexico campuses, with day and night class options. The institution serves over 50,000 graduates and maintains five campus locations.

Differentiator

Problem solved

Functional benefit

Brands

• TikTok Shop Training: Social content creation and TikTok Shop monetization training program delivered in partnership with creator Jenn Lyles, included in all cosmetology, esthetics, and nail technology programs.

Products and services

• Cosmetology Program State-approved cosmetology training program covering hair, skin, and nail services, combining classroom theory with hands-on practice in student salons to prepare students for state licensure and employment in the beauty industry. Intended for individuals pursuing a cosmetology license.
• Esthetics Program

Quantifiable outcome

• Graduate placement rate - High job placement rate mentioned but specific percentage not disclosed
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• U.S. Department of Veterans AffairscoreStrategic or Co-development PartnerSelected programs approved to train veterans eligible for Chapters 31, Chapter 33, and Chapter 35 benefits. All five campuses are VA certified. GI Bill is a registered trademark of the U.S. Department of Veterans Affairs.
• Workforce Innovation and Opportunity Act (WIOA) - New MexicocoreStrategic or Co-development PartnerSanta Fe campus is a WIOA eligible training provider. Eligible students can use WIOA benefits for enrollment.
• New Mexico Division of Vocational Rehabilitation (NM DVR)minorStrategic or Co-development PartnerSanta Fe campus is an approved vendor with NM DVR Post Secondary Education program. Eligible students can use DVR benefits for enrollment.
• U.S. Department of Education (Federal Student Aid)coreStrategic or Co-development PartnerParticipating institution in Title IV Higher Education Act programs. Students can receive Federal Pell Grants, Direct Stafford Loans, and Parent PLUS loans. Federal school codes: 041782 (Fredericksburg), 041783 (Ingram), 041784 (McAllen/Lubbock), 041785 (Santa Fe).
• Milady CurriculumcoreTechnology or IntegrationUses the Milady curriculum - the premier source of educational materials in the cosmetology industry. Available at McAllen and Lubbock campuses for enhanced digital learning materials and board exam preparation.
• Texas Workforce CommissionminorStrategic or Co-development PartnerStudents eligible for Texas Workforce Commission benefits can enroll at Fredericksburg Road campus.
• Jenn Lyles (Top 1% TikTok Creator)coreStrategic or Co-development PartnerTop 1% TikTok Shop creator ($8M+ in sales, 100K+ followers) developed TikTok Shop training curriculum exclusively for Vogue. First beauty school in U.S. to offer this training. 11 self-paced modules included in all programs at no extra cost.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bellus Academy: Bellus Academy operates a small chain of cosmetology and esthetics schools focused on advanced and specialty training. Comparable to Vogue on cosmetology/esthetics program mix and student salon services, with more emphasis on premium specialty tracks.

Direct peers

• Empire Beauty Schools: Empire Beauty Schools is one of the largest U.S. cosmetology school chains, operating more than 60 campuses nationally with similar Title IV-eligible cosmetology, esthetics and nail programs. Directly comparable to Vogue on business model (tuition-funded, accredited vocational beauty education), core program mix, and Title IV positioning.
• Aveda Institutes: Aveda Institutes operate branded cosmetology and esthetics schools across the U.S. using the Aveda curriculum and brand. Directly comparable to Vogue on program mix (cosmetology, esthetics, barbering), Title IV eligibility, and accredited for-profit vocational positioning; Aveda competes for the same aspiring-beauty-professional student.
• Vidal Sassoon Academy: Vidal Sassoon Academy operates branded cosmetology academies under the Sassoon label in major U.S. metros. Comparable to Vogue on premium branded cosmetology curriculum, accredited for-profit vocational delivery, and student salon services as a side revenue stream.
• The Salon Professional Academy (TSPA): The Salon Professional Academy is a franchise network of cosmetology and esthetics schools operating across multiple U.S. states. Directly comparable to Vogue on franchise/franchised cosmetology delivery, Title IV-funded tuition model, and the combination of cosmetology + esthetics + instructor training.
• Milan Institute: Milan Institute operates a network of for-profit cosmetology, esthetics, and nail technology campuses across the Western U.S. Comparable to Vogue on multi-campus for-profit delivery, Title IV-funded tuition, and similar cosmetology/esthetics/nail program stack.
• Paul Mitchell The School: Paul Mitchell The School is a national branded network of cosmetology schools licensing the Paul Mitchell brand. Comparable to Vogue in offering accredited cosmetology and barbering programs at the same credentialed for-profit vocational tier, with similar Title IV and state-licensed curriculum delivery.

Regional players

• Avenue Five Institute: Avenue Five Institute is an Austin, Texas-based cosmetology and esthetics school operating in the same metropolitan market as Vogue's home office. Closest direct local competitor with overlapping cosmetology, esthetics, and lash programs targeting Austin-area students.
• Mitsu Sato Hair Academy: Mitsu Sato Hair Academy is a cosmetology school operating in Texas and Oklahoma with comparable clock-hour cosmetology and esthetics programs. Directly comparable to Vogue on regional cosmetology delivery and Title IV-funded tuition model.
• Hollywood Beauty College: Hollywood Beauty College operates regional cosmetology and esthetics programs across Southwestern U.S. campuses. Comparable to Vogue on for-profit accredited cosmetology delivery and bilingual community outreach in select markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/thevoguecollege?lang=en
• Facebookfacebook.com/voguecollegeofcosmetology
• Instagraminstagram.com/voguecollege
• TikToktiktok.com/@voguecollege

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vogue College of Cosmetology