Wheelchair Alliance
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Wheelchair Alliance firmographics
Firmographics- Name
- Wheelchair Alliance
- Legal name
- Wheelchair Alliance Community Interest Company
- Website
- https://wheelchair-alliance.co.uk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wheelchair Alliance industry classification
Industry- Product category
- Disability Advocacy and Policy
- NAICS
- Social Advocacy Organizations (8133), Human Rights Organizations (813311)
- SIC
- Services-Membership Organizations (8600), Services-Social Services (8300)
- akta.pro primary industry
- Disability Rights & Accessibility Advocacy (BPAGAFAF)
- akta.pro secondary industries
- Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM), Disability Services & Independent Living Support (BPAGACAG)
Keywords
Where Wheelchair Alliance is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wheelchair Alliance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Organisation Membership Fees: Annual membership subscriptions for organizations based on revenue bands: Up to £100K turnover: £100/year; £100K-£250K: £500/year; £250K-£500K: £1,500/year; Over £500K: custom pricing.
- Partnership Packages: Partnership packages starting from £5,000 per annum providing additional benefits beyond membership including APPG AGM invitation, access to National Advisory Board, and co-branding opportunities.
- Sponsorship: Principle Sponsorship packages starting at £15,000 per annum for organizations demonstrating commitment to the Alliance's mission, including co-branding at events and marketing materials.
- Charity Membership: Free membership offered to charities with direct links to wheelchair users to strengthen the wheelchair user voice.
- Donations: The organization accepts donations from individuals to support their work improving wheelchair access and provision.
- Research Grants: Research funded by grants from The Motability Foundation. Reports commissioned and funded through grants to understand wheelchair provision issues.
- Advertising: Advertising opportunities in email newsletters and on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Organisations with turnover up to £100K: £100 per annum |
| Subscription | Annual | Organisations with turnover £100K-£250K: £500 per annum |
| Subscription | Annual | Organisations with turnover £250K-£500K: £1,500 per annum |
| Subscription | Annual | Organisations with turnover over £500K: Contact for pricing |
| Subscription | Annual | Partnership packages: starting from £5,000 per annum |
| Subscription | Annual | Principle Sponsorship: starting from £15,000 per annum |
| Freemium | Annual | Charity Membership: Free |
| Freemium | Annual | Wheelchair User Membership: Free |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Wheelchair Alliance product offering
Product offeringCore offering
The Wheelchair Alliance is a Community Interest Company that operates as an umbrella advocacy organization for wheelchair users in England. It sells organizational memberships, partnership packages, and sponsorships, and produces policy documents (Wheelchair Charter), research reports, an educational Academy, and the Wheelchair Collective national council program to amplify wheelchair user voices and influence wheelchair service standards.
Product overview
The Wheelchair Alliance is a Community Interest Company (CIC) that serves as an umbrella advocacy organization for wheelchair users in England, established in November 2021. Rather than offering a technology product, the organization provides a portfolio of advocacy programs, research publications, and educational resources. Its core offerings include: The Wheelchair Charter (a 6-principle policy document setting standards for wheelchair provision), The Wheelchair Collective (a national council of wheelchair users funded by the RFU Injured Players Foundation), the Academy (an educational resource hub accessible via Notion), research reports on wheelchair provision economics and value, and an All-Party Parliamentary Group for advocacy. The organization also operates membership programs for wheelchair users and organizational partners, with an Innovation SIG focused on improving NHS wheelchair services.
Differentiator
Problem solved
Functional benefit
Brands
- The Wheelchair Collective: The UK's first national council of wheelchair users, created with support from the RFU Injured Players Foundation. A group of wheelchair users who share insight from their regions and communities to help influence change through lived experience.
- Wheelchair Alliance Academy
Products and services
- The Wheelchair Charter A set of 6 principles that ensure everyone who needs a wheelchair gets one, applicable to NHS provided and commissioned wheelchair services as well as private and independent suppliers.
- The Wheelchair Collective The UK's first national council of wheelchair users, bringing together ambassadors from every nation and region of the UK. Supported by the RFU Injured Players Foundation.
- Wheelchair Alliance Academy An educational resource hub providing guidance on acquiring wheelchairs, funding options, best practice insights, and the Quality Framework for wheelchair provision. Targets wheelchair users, commissioners, and providers.
- All-Party Parliamentary Group (APPG) for Wheelchair Users A parliamentary group dedicated to wheelchair user voice, focusing on leadership and better data to improve commissioning and transform NHS wheelchair services for fair and equal access.
- Innovation Special Interest Group (SIG) A working group exploring wheelchair innovation that supports expansion of the range of wheelchairs and suppliers linked to NHS provision, aiming for better choice and outcomes for wheelchair users.
- Wheelchair User Membership Program Free membership for wheelchair users providing access to online resources, research participation opportunities, quarterly newsletter, and ability to support lobbying for change.
- Organisation Membership and Partnership Program Tiered annual membership subscriptions for organizations based on revenue bands (£100/year to £1,500/year plus custom), plus partnership packages from £5,000/year and Principle Sponsorship from £15,000/year. Provides branding, APPG AGM invitation, National Advisory Board access, and co-branding opportunities.
- 2022 Research Report - An Economic Assessment of Wheelchair Provision in England The first independently verified research published revealing the experiences of wheelchair users, undertaken by Frontier Economics and commissioned by Motability in partnership with the Wheelchair Alliance.
- 2023 Research Report - The Value of a Wheelchair Research report identifying the real value of providing the right wheelchair that truly meets user needs, using social return on investment methodology. Undertaken by Frontier Economics and Revealing Reality, funded by the Motability Foundation.
- Wheelchair Alliance Election Manifesto A 5-point plan for immediate action launched ahead of the general election in June 2024, championing the needs of wheelchair users across England.
Quantifiable outcome
- Government spending of £125 per wheelchair user per year has remained unchanged for at least 5 years, indicating need for policy intervention
- +3 more outcomes
Companies that use Wheelchair Alliance
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Wheelchair Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wheelchair Alliance partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Frontier EconomicscoreIndependent economics research organization commissioned to conduct economic assessment of wheelchair provision in England (2022) and ongoing research on wheelchair provision with Revealing Reality.
- Revealing RealitycoreIndependent research organization leading qualitative research including in-depth interviews with wheelchair users for 'The Value of a Wheelchair' report (2023) and ongoing provision research.
- Transport Research Laboratory (TRL)coreLeading independent transport research organization commissioned by Motability Foundation to research updating UK regulations for powered mobility aids and micromobility devices. Wheelchair Alliance is on the Steering Group.
- RiDC (Research Institute for Disabled Consumers)minorResearch partner on TRL-led project for powered mobility regulations, contributing expertise on disabled consumer perspectives.
- Wheels For WellbeingminorDisability organization on Steering Group for TRL research project on powered mobility regulations.
- RNIB (Royal National Institute of Blind People)minorDisability charity on Steering Group for TRL research project on powered mobility regulations.
- Spinal Injuries AssociationminorDisability charity on Steering Group for TRL research project on powered mobility regulations.
- Disability Rights UKminorDisability charity on Steering Group for TRL research project on powered mobility regulations.
- Muscular Dystrophy UKcoreMajor charity partner representing people with muscle wasting conditions. Connected to Alliance for over 110,000 community members. Collaborating on shared goals for improved wheelchair access.
- MNDA (Motor Neurone Disease Association)minorCharity partner providing support for people affected by motor neurone disease, many of whom require wheelchair provision.
- Whizz KidzcoreMajor charity partner providing mobility equipment for young disabled people. Active in APPG for Wheelchair Users.
- Newlife CharityminorCharity partner providing equipment for disabled children, including wheelchairs.
- Spinal Muscular Atrophy UKminorCharity partner for people affected by spinal muscular atrophy, a condition often requiring wheelchair use.
- Back Up TrustminorCharity partner providing support for spinal cord injured people, including wheelchair skills training.
- AspireminorCharity partner supporting people with spinal cord injuries to live independently.
- Spinal Injuries AssociationminorCharity partner providing support for spinal cord injured people.
- Just4ChildrenminorCharity partner helping families fundraise for equipment including wheelchairs for children with disabilities.
- Ballyhoo PRminorPR agency supporting media coverage and communications, helping raise awareness of the Alliance's mission and campaigns.
- National Wheelchair Managers ForumminorProfessional body for wheelchair service managers, involved in Innovation SIG and APPG.
- DesignabilityminorCharity partner conducting research on inclusive design including The Unfair Index UK-wide study.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Wheelchair Alliance competitors and assessment
Company assessmentDirect peers
- Spinal Injuries Association: UK charity supporting people with spinal cord injuries, a population heavily dependent on wheelchair provision. Listed as a Wheelchair Alliance charity partner and Steering Group member on the TRL powered mobility regulations project, making it a directly comparable peer.
- Muscular Dystrophy UK: UK charity supporting people with muscle-wasting conditions, many of whom require wheelchair provision. A named core charity partner of the Wheelchair Alliance with 110,000+ community reach; both organisations collaborate on shared advocacy goals around improved wheelchair services.
- Wheels for Wellbeing: UK disability charity championing accessible cycling and mobility rights for disabled people. Sits on the TRL-powered mobility regulations Steering Group alongside the Wheelchair Alliance and overlaps closely on accessible mobility legislation advocacy.
- Motor Neurone Disease Association (MNDA): UK charity supporting people affected by motor neurone disease, a population with high wheelchair dependency. A named Wheelchair Alliance charity partner providing direct comparability in member services, advocacy, and policy engagement on disability equipment access.
- BackUp Trust: UK charity supporting people with spinal cord injuries, including wheelchair skills training. Listed as a Wheelchair Alliance charity partner and overlaps directly on advocacy for wheelchair user independence and service quality.
- Disability Rights UK: UK disability rights organisation led by and for disabled people, focused on policy, welfare, and accessibility advocacy. A Steering Group partner of the Wheelchair Alliance on the TRL research project and a near-direct comparator on national disability advocacy.
- Newlife Charity: UK charity funding equipment (including wheelchairs) for disabled children. A named Wheelchair Alliance charity partner and direct comparator in paediatric wheelchair provision and family-facing advocacy services.
- Whizz Kidz: UK charity providing mobility equipment (wheelchairs) primarily to disabled children and young people. Active in the APPG for Wheelchair Users alongside the Wheelchair Alliance and a named charity partner; both organisations pursue overlapping goals of improved wheelchair access and provision in the UK.
Broad incumbents
- Scope: One of the UK's largest disability charities, working broadly on disability equality, employment, and welfare rather than specialising in wheelchair provision. Comparable as a broader incumbent in the UK disability advocacy space, with overlapping policy asks on disability rights and accessibility.
- Leonard Cheshire: Major UK disability charity supporting disabled people through services, policy, and international programmes. A broader incumbent operating at greater scale across disability categories; comparable on national disability advocacy and government engagement even though not wheelchair-specific.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wheelchair Alliance social profiles
Digital presenceWheelchair Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wheelchair Alliance leadership team
Management profileNumber of profiles
Profiles10 records
Wheelchair Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wheelchair Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wheelchair Alliance
What does Wheelchair Alliance do?
The Wheelchair Alliance is a Community Interest Company that operates as an umbrella advocacy organization for wheelchair users in England. It sells organizational memberships, partnership packages, and sponsorships, and produces policy documents (Wheelchair Charter), research reports, an educational Academy, and the Wheelchair Collective national council program to amplify wheelchair user voices and influence wheelchair service standards.
Is Wheelchair Alliance a public or private company?
Wheelchair Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Wheelchair Alliance founded?
Wheelchair Alliance was founded in 2021. It employs 1 to 10 people.
Where is Wheelchair Alliance based?
Wheelchair Alliance is headquartered in London, United Kingdom, in the Europe region.
How does Wheelchair Alliance make money?
Seven revenue lines are on record. Organisation Membership Fees are the primary driver. The others are partnership Packages, sponsorship, charity Membership, donations, research Grants and advertising.
Who are Wheelchair Alliance's main competitors?
Direct peers on record are Spinal Injuries Association, Muscular Dystrophy UK, Wheels for Wellbeing, Motor Neurone Disease Association (MNDA), BackUp Trust, Disability Rights UK, Newlife Charity and Whizz Kidz. Broad incumbents are Scope and Leonard Cheshire.
Does Wheelchair Alliance have an API?
No public API is recorded for Wheelchair Alliance.
What industry is Wheelchair Alliance in?
Wheelchair Alliance's product category is Disability Advocacy and Policy. Its primary akta.pro industry code is BPAGAFAF, Disability Rights & Accessibility Advocacy, with a secondary code of BPAGALAM, Disability Services & Assistive Solutions (Accessibility, Assistive Tech). Its NAICS code is 8133 and its SIC code is 8600.