Alpine Events
Alpine Events is a privately held event rental company operating three showrooms in Michigan and Florida, renting tents, tables, chairs, linens, lighting, and event equipment for weddings, corporate events, festivals, and private parties.
- Company typePrivate
- Founded2016
- HeadquartersGrand Rapids, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Alpine Events does
Alpine Events is a privately held event rental company founded in 2016, headquartered in Grand Rapids, Michigan, with full-service showroom locations in Ann Arbor, Michigan and Winter Haven, Florida. The company rents tents, tables, chairs, linens, lighting, glassware, tabletop items, dance floors, fabric draping, climate control equipment, bars, and catering supplies to couples, businesses, festivals, sports organizations, and individuals hosting weddings, corporate events, community celebrations, and private parties. Its inventory spans sailcloth, frame, pole, canopy, and structure tents, supported by complementary add-on services including custom CAD layout design, tablescape curation, custom lighting design, tent draping, and tent washing and cleaning.
The business model is direct-to-consumer, with revenue generated primarily from per-event equipment rentals priced on a unit basis, plus bundled professional setup, teardown, delivery, and design services. Representative pricing includes banquet tables at $9–$18, specialty chairs (Chiavari, bentwood) at $8–$14.25, and 44-foot sailcloth tents at $3,100–$8,600 per event, with a 50% non-refundable deposit required to secure bookings and final balance due 30 days before the event. The technology stack consists of a rental inventory management system, state-specific online catalogs (Michigan and Florida), a self-serve client portal (alpineevents.myportal.rent), and Custom CAD Layouts design services that allow customers to visualize event configurations before installation.
Customer acquisition relies on the company's website, an extensive blog featuring real event case studies, and organic social media presence across Instagram, Facebook, LinkedIn, and Pinterest, supplemented by in-person showroom consultations. Leadership is anchored by President and owner Carey Bisonet. Named customers span a museum (Detroit Institute of Arts), a zoo (John Ball Zoo), wedding venues (Felt Mansion, Village at Bay Harbor), and a nonprofit (Ann Arbor SPARK), reflecting a diversified customer base across weddings, corporate, and community event segments.
Alpine Events firmographics
Firmographics- Name
- Alpine Events
- Legal name
- Alpine Events
- Website
- https://alpineevents.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alpine Events is a privately held event rental company operating three showrooms in Michigan and Florida, renting tents, tables, chairs, linens, lighting, and event equipment for weddings, corporate events, festivals, and private parties.
- Ownership category
- akta.pro rank
Alpine Events industry classification
Industry- Product category
- Event Equipment Rentals
- NAICS
- General Rental Centers (53231), All Other Consumer Goods Rental (532289)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Tent & Canopy Rentals (HSACAFAA)
- akta.pro secondary industries
- Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Climate Control Rentals (Heaters, Fans, Misting, AC) (HSACAFAG), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL), Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)
Keywords
Where Alpine Events is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Alpine Events business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental: Core revenue from renting event equipment including tents, tables, chairs, linens, lighting, furniture, tabletop items, dance floors, and accessories. Rental periods are per event with pricing based on item type and quantity.
- Setup and Delivery Services: Professional setup and teardown services for tents, dance floors, and lighting. Delivery and pickup of rental items to event locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Rental Pricing |
| Other | Multi-year contract | Deposit and Payment Terms |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Alpine Events product offering
Product offeringCore offering
Alpine Events rents tents, tables, chairs, linens, lighting, furniture, tabletop items, dance floors, fabric draping, climate control equipment, bars, and catering supplies for weddings, corporate events, festivals, community events, parties, and sports events across Michigan and Central Florida. Rentals are bundled with delivery, professional setup/teardown, and add-on services including Custom CAD Layouts, Event Ambiance (lighting and tablescape curation), Tent Draping and Pipe & Drape, and Tent Washing & Cleaning. Customers browse inventory via online catalogs (Michigan and Florida), visit one of three showroom locations, and manage orders through a dedicated client portal.
Product overview
Alpine Events operates as a comprehensive event rental company offering a unified rental platform that encompasses tent rentals (sailcloth, frame, pole, and canopy types), tables, chairs, linens, lighting, glassware, tabletop items, dance floors, fabric draping, climate control equipment, bars, and catering supplies. The company provides these items as a coordinated service model where rentals can be bundled with professional setup, Custom CAD Layouts for space planning, and Event Ambiance services including Lighting and Tablescape Curation. The core offering centers on tent rental services with add-on capabilities like Tent Draping and Pipe & Drape Rentals, Tent Washing & Cleaning, and custom design consultation. The product portfolio spans from large-scale tent structures for weddings and corporate events to intimate details like linens, glassware, and decorative lighting, all available for rental across Michigan (Grand Rapids, Ann Arbor) and Florida (Winter Haven) locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Tent Rental Services Rental of sailcloth, frame, pole, and canopy tents in multiple widths and expandable lengths for weddings, corporate events, festivals, and outdoor gatherings, including professional setup services.
- Custom CAD Layouts Custom computer-aided design layouts that visualize event space configurations including tent placement, table arrangements, and overall event flow prior to the event.
- Tables Rental of banquet, round, square, cocktail, conference, serpentine, bistro, barnwood, and Tuscany barnwood tables in various sizes for event seating and surface needs.
- Chairs & Seating Rental of folding chairs, chiavari chairs in multiple finishes, bentwood, farm/cross-back, French bistro, ghost, resin, and Adirondack chairs, plus bar stools and soft seating collections.
- Linens Rental of polyester linens in 70+ colors, Panama linens in 17 colors, matte satin linens, and velvet linens in various sizes for rounds, rectangles, and specialty tables.
- Tabletop Items Rental of chargers, china, flatware, and glassware for complete table settings at events.
- Glassware Rental of champagne coupes, rocks glasses, and beer pints in various styles and colors for event beverage service.
- Lighting Rental of market lights (100-foot strands), chandeliers (black rectangle, sphere, wagon wheel), rattan basket/dome/pendant chandeliers, and ring lights.
- Event Ambiance Services Lighting rentals and tablescape curation services to create mood and visual appeal at events, including custom lighting design.
- Tent Draping and Pipe & Drape Rentals Fabric draping services and pipe-and-drape systems to enhance tent aesthetics, including tiered tent draping packages.
- Dance Floors & Staging Rental of dance floors including the Birch & White Checker Dance Floor for weddings and events, along with staging options.
- Climate Control Equipment Outdoor climate solutions including patio heaters (tophat, Zubri), tent heaters (80,000-400,000 BTU), and generators (1,700-7,300 watts).
- Bars & Shelving Rental of the Full Race Track White Bar with modular sections, plus bars with linen and skirting options.
- Catering & Cooking Equipment Rental of catering equipment including cake stands, chafing dishes, serving bowls and platters, catering and beverage items, and refuse/recycling solutions.
- Tent Sidewalls & Accessories Rental of tent sidewalls including clear sailcloth, solid white, and windowed options in various dimensions, plus safety accessories such as exit signs and fire extinguishers.
- Fabric Draping Rental of fabric draping options including billowy leg drapes in corner and standard configurations, and tiered tent draping packages.
- Soft Seating Collection Rental of patio seating furniture including Harbor Weave and Terra colored patio chairs and sofas for outdoor and lounge settings.
- Tent Washing & Cleaning Professional cleaning and maintenance service for rented tents, ensuring hygiene and quality between events.
- Sailcloth Tents Signature sailcloth tent rentals in 32-foot and 44-foot widths with expandable lengths, featuring elegant drape and clear sidewall options for waterfront and outdoor weddings.
- Frame Tents Frame tent rentals available in multiple sizes (10-foot to 40-foot widths) and styles including HD White, High Peak, Marquee, F3 Hip Clear, and Navitrac configurations.
- Pole Tents Traditional pole tent rentals in 30-foot and 40-foot widths with expandable lengths, available in Aztec patterns (Florida catalog).
- Canopy Tents Canopy tent rentals in 20-foot widths with various patterns including white grass, white & green, white & blue, and Aztec and Cmate designs (Florida catalog).
Companies that use Alpine Events
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Alpine Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Alpine Events partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Alpine Events competitors and assessment
Company assessmentDirect peers
- Marquee Event Group: Multi-market event rental company providing tents, furniture, lighting, and staging for weddings and corporate events — comparable full-service event rental positioning.
- EventWorks: Indianapolis-based tent and event rental company serving weddings, corporate, and festival clients with tents, tables, chairs, and lighting — comparable regional full-service event rental model.
- Atlas Party Rentals: Ohio-based event rental company providing tents, tables, chairs, linens, and event equipment with delivery and setup — comparable product mix and direct-to-consumer rental model.
- EventSource: Midwest-based tent and event rental company offering tents, tables, chairs, linens, and full-service event setup — directly comparable multi-category rental + setup model to Alpine Events.
- Bright Event Rentals: Large full-service party and event rental company in California offering tents, tables, chairs, linens, tabletop, and event design — comparable one-stop-shop rental model across a single major regional market.
- Mahaffey Event Rentals: Multi-state event rental company providing tents, furniture, linens, and event production services with bundled delivery and installation — comparable scale and service breadth to Alpine.
- Encore Event Rentals: Event rental company offering tents, tables, chairs, linens, and event accessories with delivery and setup services — comparable multi-category event rental business.
Broad incumbents
- CORT Event Furnishings: National event furniture rental arm of CORT, providing large-scale furniture rental for corporate events, trade shows, and meetings — broader incumbent with overlapping furniture and tabletop rental categories.
Regional players
- Premiere Events: Texas-based event rental company offering tents, tables, chairs, and full-service event production — directly comparable rental model but operating in a different regional market.
- Hensley Event Resources: Arizona-based event rental company serving the Phoenix metro with tents, tables, chairs, linens, and full event setup — comparable product offering but in a distinct Southwest geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Alpine Events social profiles
Digital presenceAlpine Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpine Events leadership team
Management profileNumber of profiles
Profiles1 record
Alpine Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpine Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpine Events
What does Alpine Events do?
Alpine Events rents tents, tables, chairs, linens, lighting, furniture, tabletop items, dance floors, fabric draping, climate control equipment, bars, and catering supplies for weddings, corporate events, festivals, community events, parties, and sports events across Michigan and Central Florida. Rentals are bundled with delivery, professional setup/teardown, and add-on services including Custom CAD Layouts, Event Ambiance (lighting and tablescape curation), Tent Draping and Pipe & Drape, and Tent Washing & Cleaning. Customers browse inventory via online catalogs (Michigan and Florida), visit one of three showroom locations, and manage orders through a dedicated client portal.
Is Alpine Events a public or private company?
Alpine Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alpine Events founded?
Alpine Events was founded in 2016. It employs 11 to 50 people.
Where is Alpine Events based?
Alpine Events is headquartered in Grand Rapids, United States, in the North America region.
How does Alpine Events make money?
Two revenue lines are on record. Equipment Rental is the primary driver. The others are setup and Delivery Services.
Who are Alpine Events's main competitors?
Direct peers on record are Marquee Event Group, EventWorks, Atlas Party Rentals, EventSource, Bright Event Rentals, Mahaffey Event Rentals and Encore Event Rentals. CORT Event Furnishings is listed as a broad incumbent. Regional players are Premiere Events and Hensley Event Resources.
Does Alpine Events have an API?
No public API is recorded for Alpine Events.
What industry is Alpine Events in?
Alpine Events's product category is Event Equipment Rentals. Its primary akta.pro industry code is HSACAFAA, Tent & Canopy Rentals, with a secondary code of HSACAFAB, Event Furniture Rentals (Tables, Chairs, Lounge). Its NAICS code is 53231 and its SIC code is 7350.