Al Rifai Group

What Al Rifai Group does

Al Rifai Group for Food Industries is a privately held food manufacturer founded in 1988, headquartered at its production site in 6th October City, Egypt, with a regional administrative office in Dubai, UAE. The company specializes in manufacturing and trading coated peanuts, coated sunflower kernels, chocolate-coated peanuts, and roasted nuts under four registered trademarks — Spicy®, DooNuts®, GoNuts®, and Dainty® — protected across multiple Arab and foreign jurisdictions. Its production facility, established in 2013 and equipped with modern coating, roasting, and packing technology, also grades and supplies raw peanuts in bulk to B2B customers, providing a degree of vertical integration on a core input.

The company serves two primary customer segments: retailers and distributors across the Middle East and Africa (the primary channel for branded consumer snacks), and B2B buyers of bulk raw peanuts for further processing. Distribution is executed through regional distributors and specialized marketing companies that handle retail-outlet delivery, supplemented by participation in trade exhibitions and an organic social media presence on Facebook, Twitter/X, and LinkedIn. The Dubai office is positioned to enable expansion into Far East and Europe markets.

Revenue is generated through branded finished-product sales and bulk raw material supply, with quote-based pricing rather than publicly disclosed rates. The company holds US FDA Registration (21 CFR Part 11) and ISO 9001 certification, supporting export-market eligibility. No M&A activity, funding rounds, leadership changes, or product launches are documented in the source material, and the management team is not disclosed.

Name

Al Rifai Group

Legal name

Al Rifai Group for Food Industries

Website

https://alrifai-group.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Al Rifai Group is an Egyptian-headquartered food manufacturer (founded 1988) producing coated peanuts, sunflower kernels, chocolate-coated peanuts, and roasted nuts under four brands (Spicy, DooNuts, GoNuts, Dainty) for retailers, distributors, and B2B bulk buyers across the Middle East, Africa, Far East, and Europe.

Ownership category

akta.pro rank

Product category

Snack Food Manufacturing

NAICS

Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

akta.pro secondary industry

Pretzels & Savory Baked Snacks Manufacturing (AFAKAIAD)

Keywords

• Coated peanut snacks
• Roasted nut products
• Snack food manufacturing
• Sunflower kernel snacks
• Bulk peanut supply

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branded Snack Products Sales: Manufacturing and selling branded coated peanuts, coated sunflower kernels, chocolate-coated peanuts, and roasted nuts under brand names Spicy, DooNuts, GoNuts, and Dainty
2. Bulk Raw Materials Supply: Supplying raw peanuts in bulk quantities to meet customer requirements

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Al Rifai Group manufactures and distributes branded savory and sweet snack foods, including crunchy coated peanuts (Spicy, DooNuts, and GoNuts variants), chocolate-coated peanuts under the Dainty brand, coated sunflower kernels, and roasted nuts. The company operates a dual business model: branded retail snack products are sold through regional channel partners and distributors across the Middle East, Africa, Far East, and Europe, while raw peanuts are supplied in bulk to B2B buyers for further processing or repackaging.

Product overview

Al Rifai Group is a food manufacturing and trading company founded in 1988, specializing in snacks, dried fruits, nuts, and coated peanuts. The product portfolio centers on four core product lines: Crunchy Coated Peanuts (featuring Spicy®, DooNuts®, and GoNuts® sub-brands), Crunchy Coated Sunflower Kernels (Spicy variant), Chocolate Crunchy Coated Peanuts (Dainty® brand), and High Quality Roasted Nuts. The company operates roasting, coating, and bulk raw peanut grading as its core manufacturing processes, with products distributed across the Middle East, Africa, Far East, and Europe markets.

Differentiator

Problem solved

Functional benefit

Brands

• Spicy: Brand for coated peanuts with different flavors, including spicy variants
• DooNuts
• GoNuts
• Dainty

Products and services

• Crunchy Coated Peanuts Branded crunchy coated peanut snacks offered in Spicy, DooNuts, and GoNuts flavor variants; sold to retailers and distributors for consumer purchase in the Middle East, Africa, Far East, and Europe.
• Chocolate Crunchy Coated Peanuts (Dainty) Chocolate-coated peanut snack sold under the Dainty brand; targeted at retail snack consumers via regional distributors.
• Coated Sunflower Kernels Crunchy coated sunflower kernel snack produced and distributed to retail snack markets as an alternative to coated peanut offerings.
• Roasted Nuts Roasted nut snack products manufactured and packaged for distribution through retail channels.
• Raw Peanuts (Bulk) Raw peanuts supplied in bulk to B2B buyers including food processors and industrial customers for further processing or repackaging.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Halwani Bros: Saudi Arabian packaged food manufacturer with broad snack and confectionery lines including nuts and coated products. Comparable regional snack manufacturer serving MENA retail channels with branded consumer goods.
• Hunter Foods: UAE-based snack manufacturer producing coated nuts, seeds, and savory snacks distributed across the Middle East. Closely comparable to Al Rifai in product type (coated peanuts/seeds), regional distribution focus, and B2B retail channel.
• Wonderful Pistachios: Branded roasted and flavored nut snack producer. Comparable as a direct competitor in the branded flavored/roasted nut snack category targeting similar consumer occasions.
• National Food Company (Saudi Arabia): Saudi manufacturer of nuts, snacks, and confectionery under brand portfolios. Comparable as a regional competitor producing branded coated nut snacks and confectionery across MENA retail.

Broad incumbents

• Americana Group: Kuwait-headquartered pan-MENA food conglomerate producing snacks, packaged foods, and meat. Comparable as a regional incumbent food manufacturer operating across Middle East and Africa with extensive distribution.
• Frito-Lay (PepsiCo): World's largest salty snack manufacturer with broad savory and coated snack portfolio. Comparable as the dominant incumbent in branded snack retail that Al Rifai competes with for shelf space.
• Blue Diamond Growers: Global almond snack cooperative producing flavored and roasted nut snacks under multiple brands. Comparable as a multi-brand flavored nut snack producer with international distribution.
• Planters (Hormel Foods): Global branded nut and snack manufacturer owned by Hormel, including coated and flavored peanuts. Comparable as a global benchmark for branded peanut snacks and as a competitive threat in any market Al Rifai enters.

Regional players

• Beyti (Egyptian Co. for Food Industries): Major Egyptian packaged food manufacturer producing dairy, juices, and snack products domestically and for export. Comparable as a domestic Egyptian food manufacturer competing for retail shelf space and export channels.
• Almarai: Saudi Arabia's largest packaged food and dairy company with growing snack and bakery presence across MENA. Comparable as a regional packaged-food incumbent leveraging Gulf-distribution scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AlRifai_Group
• Facebookfacebook.com/ALRifaiGroupforFoodIndustries
• LinkedInlinkedin.com/company/alrifai-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Rifai Group