Agence Regionale Du Tourisme Grand Est

Name

Agence Regionale Du Tourisme Grand Est

Legal name

Agence Régionale du Tourisme Grand Est

Website

https://art-grandest.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Regional Tourism Development Services

NAICS

Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

akta.pro secondary industry

Cultural, Heritage & Arts Travel Agencies (THAKAFAK)

Keywords

• Regional tourism development
• Tourism marketing services
• Tourism data observatory
• Sustainable tourism support
• Business tourism MICE

Headquarters

HQ city

Colmar

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Regional Public Funding: Primary funding source from the Grand Est Regional Council as the governing authority, operating within the framework of the Schéma Régional de Développement Touristique 2023-2028.
2. Membership Fees: Annual membership fees voted by the General Assembly, with members participating in general assemblies, thematic working groups, and exercising statutory rights within governance.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Agence Régionale du Tourisme Grand Est (ART GE) is a regional tourism development agency that supports tourism stakeholders with market data, professional training, sustainable tourism transition tools, and marketing and promotional services. It operates the Explore Grand Est digital platform, the regional tourism data observatory covering 150 intercommunalities, and the Grand Est for Groups B2B platform. The agency animates professional clubs and delivers international promotion of Grand Est as a tourism destination.

Product overview

ART GE operates as a regional tourism development agency organized around three strategic pillars (Piloter – Progresser – Performer) with a platform-plus-modules architecture. The core product is the Explore Grand Est Platform, a digital acceleration platform for direct marketing of tourism offerings with over 3,500 experiences. Supporting modules include: Explore Grand Est Académie (podcast-based professional training with AI & Tourism content), ÉcoBoussole (sustainable tourism self-diagnostic tool), Grand Est for Groups (group tourism platform with 350+ services), Explore Grand Est Meet&Connect (MICE/business events module), Observatoire & Data Touristiques (regional tourism observatory with data visualization), and Tendances & Prospective (trend monitoring and analysis). Additional services include the Wedia-powered Médiathèque, Newsletter, and two professional clubs (Club Croissance and Club NOVA).

Differentiator

Problem solved

Functional benefit

Brands

• Explore Grand Est: Tourism marketing and attractivity brand for the Grand Est region, including platform for tourism offers, cultural, sports and wine tourism experiences
• Grand Est for Groups
• Explore Grand Est Académie
• ÉcoBoussole
• Focus Tourisme
• Explore Grand Est Meet & Connect

Products and services

• Explore Grand Est Platform
• Explore Grand Est Académie Podcast Channel
• ÉcoBoussole Self-Diagnostic Tool
• Grand Est for Groups Platform
• Explore Grand Est Meet&Connect
• Observatoire & Data Touristiques

Quantifiable outcome

• One-third of regional tourism activity driven by group tourism, representing 1.5% of regional GDP and 32,000+ FTE jobs
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Touren Service FrancecoreStrategic or Co-development Partner · 1 January 2024Partnership for the development and operation of the Grand Est for Groups platform, offering 350+ group-focused tourism services to coach operators, travel agencies, and tour operators. Created in 2024 with continued development into 2026.
• Atout FranceflagshipGTM or Marketing Partner · 1 January 2024Strategic partnership for international promotion, including workshops in Germany (Frankfurt), Italy (Milan), and participation in Roadshow Francia. Joint press tours and media events across target markets.
• France Vélo TourismecoreStrategic or Co-development Partner · 1 January 2024Reinforced partnership to accelerate the promotion of cycling tourism in Grand Est, integrating regional cycling offerings into the national France Vélo network.
• KomootcoreTechnology or IntegrationStrategic partnership with the world leader in outdoor route planning, integrating Grand Est cycling and hiking itineraries into the Komoot platform for global visibility.
• UNWTO (United Nations Tourism)flagshipStrategic or Co-development PartnerParticipation in the Wine Tourism Innovation Challenge organized by UNWTO with the General Directorate for Enterprises, promoting European wine tourism innovation. ART GE promotes regional wine tourism excellence at international events.
• Direction Générale des Entreprises (DGE)flagshipStrategic or Co-development PartnerFrench government partner for the Wine Tourism Innovation Challenge, supporting innovation in wine tourism at the European level.
• Club Croissance Tourisme Grand EstcoreStrategic or Co-development PartnerProfessional club animated by ART GE for tourism businesses, providing networking, skill development, and collective intelligence on topics including AI in tourism.
• Club NOVA Tourisme Grand EstcoreStrategic or Co-development PartnerProfessional club animated by ART GE for institutional tourism actors, providing networking and collective development opportunities for regional tourism institutions.
• Université de StrasbourgminorStrategic or Co-development PartnerAcademic partnership for exploratory study on group tourism, providing research support and data analysis for understanding group tourism dynamics in Grand Est.
• Meet & Com GroupcoreGTM or Marketing PartnerPartnership for EVENTS Days Grand Est B2B event, deploying business meeting formats for tourism professionals in Nancy (October 2025) and other locations.
• ADEMEminorStrategic or Co-development PartnerEnvironmental agency partnership for sustainable tourism development, including support for cycling infrastructure and sustainable mobility initiatives in Grand Est.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Atout France: France's national tourism development agency, sitting above ART GE in the public-tourism hierarchy. Provides shared international promotion (joint B2B workshops in Germany, Italy, Roadshow Francia), making it both a parent coordinator and a strategic distribution partner for ART GE.

Others

• ADN Tourisme: National federation representing French local tourism offices (OTI, ADT, CRT), the parent category of ART GE. Provides sector-wide training, awards (including the 'Most Inspiring Instagram Account' awarded to Explore Grand Est), and policy advocacy - an ecosystem counterpart rather than direct competitor.
• France Vélo Tourisme: National cycling-tourism network that ART GE partners with to integrate Grand Est cycling itineraries (including La Voie Bleue, European Route of Year 2026) into national promotion. Functions as a distribution channel and adjacent peer in the niche cycling-tourism vertical.

Direct peers

• Comité Régional du Tourisme Hauts-de-France: French regional DMO delivering analog services: data observatory, professional training, marketing platforms, and international B2B workshops. Same parent mandate under Regional Council governance; directly comparable operational footprint.
• Comité Régional du Tourisme Provence-Alpes-Côte d'Azur: Leading French regional DMO with similar responsibilities around data, professional training, MICE, and digital acceleration platforms. Comparable governance model (under Regional Council) and serves as a benchmark for international promotion budgets and award-winning content.
• Comité Régional du Tourisme Auvergne-Rhône-Alpes: French regional tourism development agency performing the same mandate (data observatory, professional training, international promotion, B2B marketplaces) for a neighboring region. Comparable in product portfolio (digital platform, observatoire, professional clubs) and geographic scope to ART GE.
• Comité Régional du Tourisme de Bretagne: French regional DMO operating a comparable platform-plus-services model: professional data tools, B2B support for tour operators, international promotion campaigns, and professional clubs. Functions as a structural comparator for ART GE's offerings and funding model.
• Agence Régionale du Tourisme Bourgogne-Franche-Comté: Neighboring French regional DMO that co-owns the La Voie Bleue cycling brand with ART GE, illustrating direct collaboration on cross-border itineraries. Operates with the same three-pillar service architecture (Piloter / Progresser / Performer) and parity funding model.

Regional players

• Visit Flanders: Regional tourism body for Flanders delivering data observatory services, cycling and cultural tourism promotion, B2B matchmaking for tour operators, and proprietary content platforms - directly comparable to ART GE's Explore Grand Est + Grand Est for Groups architecture.
• Visit Brussels: DMO/Convention Bureau for the Brussels-Capital Region delivering data-led destination marketing, MICE support, and a digital content/media library similar to ART GE's Explore Grand Est ecosystem. Useful international benchmark for city-region DMO operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/artGrandEst
• LinkedInlinkedin.com/company/art-grandest

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agence Regionale Du Tourisme Grand Est