Wayne

What Wayne does

Wayne Corporation is a privately held Employee Assistance Program (EAP) provider headquartered at the Medical Arts Building, 1169 Eastern Parkway, Suite 1166, Louisville, Kentucky. The company traces its origins to 1981 and has provided EAP services continuously since 1983, making it a 40-plus-year operator in the U.S. employer-benefits segment. Its service portfolio centers on confidential counseling, Critical Incident Stress Debriefing (CISD), DOT Substance Abuse Professional (SAP) services, and enhanced legal, financial, and elder/child care consultation. Customers are employers and benefits brokers/consultants, with employees and their household family members as end users.

Name

Wayne

Legal name

Wayne Corporation

Website

https://waynecorp.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Wayne Corporation is a privately held Louisville, Kentucky-based Employee Assistance Program provider founded in 1981. It delivers employer-paid counseling, critical incident response, DOT/SAP compliance services, and telehealth to employers and employees across Kentucky, Indiana, and a national provider network.

Ownership category

akta.pro rank

Product category

Employee Assistance Programs (EAPs)

NAICS

All Other Support Services (561990)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

akta.pro secondary industries

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB), Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK), Employee Assistance Programs (EAP) Management (HLAEAHAB), Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)

Keywords

• Employee assistance programs
• Mental health counseling
• Critical incident response
• DOT substance abuse services
• Workplace wellness benefits

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Employee Assistance Program Services: Wayne Corporation derives all revenue from Employee Assistance Programs and related services sold to employers as employee benefits. Employers pay for EAP coverage which provides counseling and support services to employees and their household family members at no direct cost to the employee.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wayne Corporation sells employer-paid Employee Assistance Programs (EAPs) that provide confidential assessment, short-term counseling, and referral services to employees and their household family members for personal, family, and workplace problems. Its EAP offering is supplemented by Critical Incident Stress Debriefing (CISD), DOT Substance Abuse Professional services, Kentucky Drug Free Workplace Program support, online soft skills training through Advantage University, and enhanced legal, financial, elder, and child care consultation.

Product overview

Wayne Corporation offers a unified Employee Assistance Program (EAP) service architecture centered on its core EAP offering, supplemented by multiple specialized modules including Critical Incident Stress Debriefing (CISD) for trauma response, Substance Abuse Professional/DOT Compliance services, and enhanced offerings for legal/financial and elder/child care needs. The company also provides online Soft Skills Training through Advantage University (64 courses) and operates a WeCounsel Provider Platform for network credentialing. All services are coordinated with employers' HR practices and delivered through a network of licensed mental health professionals, with 24/7 availability and both telehealth and face-to-face counseling options.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Assistance Program (EAP) Core Employee Assistance Program providing professional counseling and support services to employees and their household family members for personal, family, and workplace problems, including assessment, short-term counseling, and referral services to qualified local professionals. Sold to employers as an employee benefit.
• Critical Incident Stress Debriefing (CISD) On-site counseling service provided by licensed professionals for stress responses following traumatic or emergency situations such as workplace violence, accidents involving injuries or death, and natural disasters. Debriefing typically occurs 24-48 hours following a traumatic event.
• Substance Abuse Professional (SAP) and DOT Compliance Services Services for evaluation of employees who have violated DOT drug and alcohol program regulations, including recommendations for education, treatment, follow-up testing, and aftercare. Also includes policy development and employee/supervisor education and training.
• Kentucky Drug Free Workplace Program Program assisting employers in meeting requirements for a Drug Free Workplace Program under Kentucky regulations (803KAR25-280), including EAP, drug and alcohol testing coordination, and employee/supervisor education.
• Enhanced Legal and Financial Consultation Services Enhanced consultation and referral services for legal and financial issues, provided as part of the comprehensive EAP offering.
• Enhanced Elder and Child Care Referral Services Enhanced consultation and referral services for elder care and child care issues, included as part of comprehensive EAP services.
• Advantage University Soft Skills Training Online training courses for staff and managers offered through Advantage University, including 64 soft skills training courses covering topics such as stress management, communication, and coping with change. Courses can be taken anytime with tools allowing learners to pause and revisit material.
• WeCounsel Telehealth Counseling Platform Provider portal and virtual counseling platform enabling licensed mental health professionals in Wayne Corporation's network to deliver telehealth counseling sessions to employees across multiple states, with individual, group, and provider application workflows.

Quantifiable outcome

• Reducing workplace absenteeism and unplanned absences
• +6 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ComPsych: ComPsych is the world's largest provider of employee assistance programs, serving more than 78 million individuals. It is the most direct competitor to Wayne Corporation in the B2B EAP market, offering similar counseling, work-life, and crisis services to employers via broker and consultant channels.
• E4 Health: E4 Health provides integrated EAP, behavioral health, and absence management services to employers. It is a direct peer to Wayne, with similar mid-market positioning, broker channel go-to-market, and emphasis on customizable employer programs.
• Espyr: Espyr is an EAP and behavioral health provider offering counseling, crisis intervention, and wellness programs to employers. It is a direct peer comparable to Wayne in scale, customer base (employers via brokers), and EAP-centric service mix.
• CuraLinc Healthcare: CuraLinc Healthcare is a mid-sized EAP provider offering counseling, crisis support, and work-life services to employers. It is a direct peer to Wayne, operating in a similar size tier and targeting employers via brokers with comparable customization and 24/7 access claims.

Emerging players

• Lyra Health: Lyra Health is a venture-backed digital mental health benefits platform offering on-demand teletherapy and EAP-style services to employers. It is an emerging player that competes with Wayne for employer mental health budgets, with stronger technology and significant funding.
• Spring Health: Spring Health is a digital-first mental health benefits provider serving employers with on-demand therapy and EAP integration. It is an emerging player that overlaps with Wayne's employer EAP value proposition but competes on digital UX and breadth of providers.
• Modern Health: Modern Health provides global mental health and EAP-like benefits through a digital platform targeting employers. It is an emerging player that competes with Wayne for mid-market and enterprise employer contracts, with a technology-forward delivery model.

Broad incumbents

• Lincoln Financial Group: Lincoln Financial offers employee assistance and wellbeing services through its group benefits division. It is a broad incumbent that competes with Wayne by bundling EAP with disability and group insurance products sold through brokers and consultants.
• Magellan Health: Magellan Health is a large managed behavioral health organization that offers EAP services as part of a broader behavioral health and specialty care portfolio. It competes with Wayne for employer EAP contracts through health plan and consultant channels at greater scale.
• Optum (UnitedHealth Group): Optum provides EAP, behavioral health, and integrated wellbeing services to large employers and health plans. It is a broad incumbent that competes with Wayne on employer EAP procurement, particularly for national accounts with integrated benefits needs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WayneCorpLou
• LinkedInlinkedin.com/company/wayne-corporation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wayne