Aclaris

What Aclaris does

Aclaris is a Swiss specialty water-filtration company founded in 1995, operating through legal entity ACLARIS GmbH (registered in Lindau, Germany) with its operational headquarters in Rebstein, Switzerland, where it opened a new corporate headquarters in June 2025. The company develops and manufactures water-filtration and mineralization solutions organized into three sub-brands: CLARIS, the core product line of tank filters for fully automatic coffee machines in which the company claims global category leadership; CLAROSWISS, a portfolio of custom water filter systems across S, C, N, F, T, and K series serving commercial, industrial, and medical/laboratory applications; and MINTEC, drinking-water mineralization cartridges based on proprietary IMC® (Ionic Mineral Content) dosing technology. Underlying technical components include ion-exchange resin formulations, activated-carbon filtration media, and bio-based plastic housings certified to ISCC PLUS standard since 2024.

The business is B2B-driven, with direct field sales to OEM coffee-machine manufacturers, hospitality and food-service chains, medical/laboratory customers, and industrial buyers. Pricing is quote-based and not publicly disclosed, and revenue is generated primarily through hardware sales of filtration cartridges and dosing systems plus recurring replacement-cartridge demand tied to installed equipment. Geographic reach extends across Switzerland, Germany, Austria, China (via a Shanghai subsidiary and Tmall/JD.com consumer channels), and South Korea. The company employs approximately 100 people globally, is privately held, and is led by three CEOs (Oliver Jud, Fritz Niederreiter, Christian Daume), with a dedicated President Global Expansion role recently added to formalize international growth as a strategic priority.

Name

Aclaris

Legal name

ACLARIS GmbH, Lindau

Website

https://aclaris.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Aclaris is a Swiss water-filtration company (founded 1995, ~100 employees) manufacturing CLARIS tank filters for coffee machines, CLAROSWISS custom filtration systems, and MINTEC mineralization cartridges for OEM, hospitality, medical, and industrial customers worldwide.

Ownership category

akta.pro rank

Product category

Water Filtration Equipment

akta.pro primary industry

Under-Sink Water Filtration Systems (CRAJAJAD)

akta.pro secondary industry

Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Water filtration systems
• Tank filters
• Water mineralization
• Coffee machine filters
• Commercial water treatment

Headquarters

HQ city

Rebstein

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Water Filter Products: Sale of water filtration products including tank filters (CLARIS), compact filters (CLAROSWISS), and mineralization cartridges (MINTEC). Products sold directly to B2B customers (OEM manufacturers, hospitality, medical) and through distribution channels for B2C.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Aclaris develops, manufactures, and sells physical water filtration and mineralization products through three brands: CLARIS tank filters for fully automated coffee and beverage machines (the global market leader in this category), CLAROSWISS custom compact water filters (S, C, N, F, T, K series) for professional, hospitality, medical, laboratory and industrial applications, and MINTEC drinking-water mineralization cartridges (TASTE, VITALITY, WORKOUT, AROMA) that use the proprietary IMC® dosing system. All products are developed and produced in Switzerland under the "Swiss Made" designation and are sold primarily B2B to OEMs, hospitality chains and industrial customers, with direct e-commerce channels in China for households.

Product overview

Aclaris offers a three-brand water filtration portfolio: CLARIS (tank filters for home and professional coffee machines), CLAROSWISS (custom commercial/industrial water filters across S, C, N, F, T, K series), and MINTEC (drinking water mineralization with TASTE, VITALITY, WORKOUT, AROMA cartridges). The integrated IMC® dosing technology enables controlled mineral addition. All three brands are developed and manufactured in Switzerland with Swiss Made certification.

Differentiator

Problem solved

Functional benefit

Brands

• CLARIS: Tank filter brand for fully automated coffee machines, tea, steam/humidification, and cold beverages. Positioned as the worldwide No. 1 in tank filters.
• CLAROSWISS
• MINTEC

Products and services

• CLARIS Tank Filters Tank filter brand and product line for fully automated coffee machines and beverage equipment. Worldwide leader in in-tank filtration with multiple connection technologies (plug, screw, bayonet). Products include ACL-TFB35, ACL-TFO50, ACL-TFB150 standard tank filters serving both home appliances and professional machines.
• CLAROSWISS Custom Water Filters Custom compact water filter solutions for professional, commercial, hospitality, medical, laboratory and industrial applications. Product series include S-Series (scale protection), C-Series (machine protection), N-Series (highest protection with pH stabilization), F-Series (organic pollutant reduction), T-Series (complete demineralization) and K-Series (combined technologies for heavily contaminated water).
• MINTEC Water Mineralization Cartridges Drinking-water mineralization technology that enriches tap water with magnesium, potassium, calcium and sodium using food-grade minerals refined to FDA standards. Cartridge variants include TASTE, VITALITY, WORKOUT and AROMA. Features the proprietary IMC® (Intelligent Mineral Control) dosing technology that maintains consistent mineralization throughout cartridge lifespan and an integrated cleaning stage. Used in households, gastronomy and after reverse osmosis systems.
• CLAROSWISS FilterApp Mobile companion app for CLAROSWISS water filter customers, providing product guidance, filter selection support and customer engagement. Available on the Apple App Store and Google Play.

Quantifiable outcome

• 19% CO2 footprint reduction for tank filters and filter cartridges through material optimization
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• ClaroSwiss Filtration Technology (Shanghai) Co., Ltd.coreOthersSubsidiary entity in China operating as ACLARIS APAC headquarters, managing sales and distribution across the Asia-Pacific region from Swiss Center Shanghai.
• HubSpotcoreTechnology or IntegrationCRM platform provider used for customer management, marketing automation, and regular communications to customers and prospects.
• Specialty Coffee Association (SCA)supportingStrategic or Co-development PartnerIndustry association membership supporting activities for building fair and sustainable coffee value chains globally. ACLARIS engages in various initiatives supporting the specialty coffee community.
• Google Analytics / Google Tag ManagersupportingTechnology or IntegrationWeb analytics and tag management services for website performance monitoring and user behavior analysis.
• Kainz WerbeagenturminorImplementation/ SI/ Consulting PartnerAdvertising agency responsible for concept, design, and implementation of website and marketing materials.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Pentair: Global water treatment company offering residential and commercial filtration, including under-sink and reverse osmosis systems. Larger incumbent with overlapping product categories but broader portfolio scope including pool, industrial, and agricultural water treatment.
• Brita (Clorox): Global leader in household water filtration pitchers and replacement cartridges, owned by The Clorox Company. Overlaps directly with Aclaris's consumer household filtration segment but operates at significantly larger scale across global retail channels.
• EcoWater Systems: Whole-house and point-of-use water treatment specialist serving residential and light commercial markets via a dealer network. Adjacent competitor to Aclaris's household and CLAROSWISS filter portfolio with overlapping water softening and filtration categories.
• Culligan International: Established water treatment company offering POU, whole-house, and commercial filtration systems globally. Overlaps with Aclaris's household and light-commercial segments but with broader service-heavy business model including dealer network.
• 3M Purification: Multinational manufacturer of water filtration products for residential, commercial, food service, and industrial applications. Competes with Aclaris's professional and household filter lines as part of a much broader industrial conglomerate portfolio.

Direct peers

• PUR (Helen of Troy): Direct competitor in consumer water filtration pitchers, dispensers, and faucet-mount systems under Helen of Troy Limited. Comparable product offering targeting household water quality with a strong North American distribution footprint.
• BWT (Best Water Technology): Austrian-headquartered water filtration specialist serving both B2B (HoReCa, industrial, healthcare) and consumer segments with point-of-use filters, similar to Aclaris's portfolio. Closely comparable in size, geography (DACH roots), and product breadth across household, professional, and mineralization applications.

Emerging players

• LAICA: Italian household water filtration and wellness product company offering pitchers and filter cartridges in European markets. Comparable to Aclaris in product format and European regional focus but smaller scale and more consumer-direct.

Regional players

• Coway: South Korean water filtration and wellness appliance leader with direct presence in Aclaris's Seoul sales territory. Competes in POU household water purifiers and rental-based consumables models across APAC, making it a key regional peer in Aclaris's APAC expansion markets.
• Mitsubishi Cleansui: Japanese manufacturer of household water purifiers and replacement cartridges under the Cleansui brand. Comparable to Aclaris in product format (POU faucet-mount and under-sink systems) with strong APAC footprint and similar channel-driven go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ACLARIS_GmbH
• Facebookfacebook.com/people/Aclaris-GmbH/61562338615307
• LinkedInlinkedin.com/company/aclaris-gmbh
• Instagraminstagram.com/aclarisgmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aclaris