Kebayoran Pharma

What Kebayoran Pharma does

PT Kebayoran Pharma is an Indonesian pharmaceutical and healthcare products distribution company headquartered in Jakarta, operating a nationwide network of 24 branch offices and warehouses across Sumatra, Java & Bali, and Kalimantan & Sulawesi. Founded in 1969 as CV Kebayoran Pharma and reincorporated as PT in 1972 under Indonesian Department of Health regulations, the company employs approximately 700 people, including 400 field forces, and is organized into three sales divisions covering Pharmaceuticals, Healthcare Products, and Consumer Products. The company distributes products from 28+ principal manufacturers (including Nicholas, Rohto, Indofarma, Kino, Ikhapharmindo, and Transmedic) to wholesalers, hospitals, pharmacies, drugstores, clinics, and chain stores, with service guarantees of 24-hour delivery and twice-daily dispatch from temperature-controlled warehouses operating under a FIFO inventory system.

The company's technology backbone is the proprietary KPS (Kebayoran Pharma System), launched in 2009 and continuously updated, which links all branches to the Head Office via internet and provides IT reporting services to principals. Supporting infrastructure includes daily humidity monitoring (60-80 percent), multi-temperature storage zones, and compliance with local Provincial Health Office and Balai POM regulations on warehouse layout and changes. The company makes money through distribution fees and product markups on transactions across its three product lines; pricing is quote-based with no public disclosure, and the go-to-market motion is sales-led through the field force and direct principal relationships rather than digital channels.

Name

Kebayoran Pharma

Legal name

PT. Kebayoran Pharma

Website

https://kebayoranpharma.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Pharmaceutical Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Full-Line Pharmaceutical Wholesalers (HLAIAJAA)

akta.pro secondary industry

Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)

Keywords

• Pharmaceutical distribution
• Medicine distribution
• Healthcare logistics
• Pharmaceutical warehousing
• Healthcare product distribution

Headquarters

HQ city

Kemayoran

HQ country

Indonesia

HQ region

Asia

Offices24 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Pharmaceutical Distribution Services: PT Kebayoran Pharma generates revenue through distribution services of pharmaceutical and healthcare products. As a medicine distributor, the company distributes products from principal manufacturers (pharmaceutical companies) to various customers including wholesalers, hospitals, pharmacies, drugstores, clinics, and chain stores. The company offers three product lines: Pharmaceuticals, Healthcare Products, and Consumer Products. Revenue comes from distribution fees and markups on products distributed across their 24 branch offices throughout Indonesia.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

PT Kebayoran Pharma is a pharmaceutical and healthcare product distribution company that sources medicines and health products from principal pharmaceutical manufacturers and distributes them through three sales divisions (Pharmaceuticals, Healthcare Products, Consumer Products) to wholesalers, hospitals, pharmacies, drugstores, clinics, and chain stores across Indonesia. The company operates 24 branch offices and warehouses supporting 24-hour delivery with twice-daily pickups, FIFO inventory management, temperature-controlled storage, and an in-house KPS IT reporting system.

Product overview

PT. Kebayoran Pharma is a pharmaceutical and healthcare product distribution company operating as a single unified service platform with three distinct divisions and three core service offerings. The company operates through three sales divisions: Pharmaceuticals (medicines), Healthcare Products (hospital supplies, medical disposables, health supplements), and Consumer Products (feminine hygiene, body hygiene, eye care, skin care, anti-aging). The service offerings include IT Reporting Services (computerized branch connectivity and comprehensive information systems), Distribution Services (24-hour delivery with twice-daily capability), and Spacious Warehouse facilities (temperature-controlled storage with FIFO inventory management). The company also maintains an in-house IT system called KPS (Kebayoran Pharma System) to support health product supply operations. With 24 branch offices and warehouses across Indonesia, the company covers market segments including wholesalers, hospitals, pharmacies, drugstores, clinics, and chain stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Distribution Services Pharmaceutical and healthcare product distribution services guaranteeing 24-hour delivery from all branch storage facilities, twice-daily deliveries, and just-in-time fulfillment to wholesalers, hospitals, pharmacies, drugstores, clinics, and chain stores across Indonesia.
• Spacious Warehouse (Warehousing & Storage Services) Temperature-controlled warehousing and storage services with daily monitoring, 60-80% humidity maintenance, FIFO inventory system, and pest/flood prevention maintenance programs across 24 branch warehouses in Indonesia.
• IT Reporting Services IT reporting and information services providing principal pharmaceutical manufacturers with comprehensive branch-to-head office data integration, KPS-based reporting, and online email network communication for inventory and sales visibility.
• Pharmaceuticals Division Sales division distributing medicines and pharmaceutical products from principal manufacturers to wholesalers, hospitals, pharmacies, drugstores, clinics, and chain stores throughout Indonesia.
• Healthcare Products Division Sales division distributing hospital products, disposable medical products, health supplements, and related healthcare items to healthcare providers across Indonesia.
• Consumer Products Division Sales division distributing consumer health products including feminine hygiene, body hygiene, eye care, skin care, and anti-aging products to retail customers across Indonesia.

Quantifiable outcome

• 24-hour service to all customers from all branch storage facilities
• +2 more outcomes

Named customers28 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• NicholascoreOthersNicholas is a principal/pharmaceutical manufacturer whose products are distributed by PT Kebayoran Pharma through their nationwide network of 24 branch offices.
• RohtocoreOthersRohto is a pharmaceutical and healthcare products manufacturer whose products are distributed by PT Kebayoran Pharma through their nationwide network.
• IndofarmacoreOthersIndofarma is a pharmaceutical company whose products are distributed by PT Kebayoran Pharma across Indonesia.
• KinocoreOthersKino is a pharmaceutical/healthcare products manufacturer whose products are distributed by PT Kebayoran Pharma.
• IkhapharmindocoreOthersIkhapharmindo is a pharmaceutical manufacturer whose products are distributed by PT Kebayoran Pharma.
• TransmediccoreOthersTransmedic is a healthcare products manufacturer whose products are distributed by PT Kebayoran Pharma.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PT Anugrah Argon Medica: One of Indonesia's largest pharmaceutical distributors with nationwide coverage. Directly comparable to Kebayoran Pharma as a full-line pharmaceutical wholesaler serving hospitals, pharmacies, and retailers across Indonesia.
• PT Enseval Putera Megatrading: Major Indonesian pharmaceutical and consumer goods distributor with extensive nationwide branch network. Directly comparable in business model, customer base (hospitals, pharmacies, retailers), and principal relationships.
• PT Mensa Bina Sukses: Indonesian pharmaceutical distributor serving hospitals, pharmacies, and healthcare providers across multiple regions. Directly comparable in distribution model and customer segments.
• PT Bina San Prima: Indonesian pharmaceutical and medical device distributor with nationwide network. Comparable to Kebayoran in serving pharmacies, hospitals, and clinics with pharmaceutical products.
• PT Sapta Sari Tama: Indonesian pharmaceutical wholesaler and distributor. Operates in the same pharmaceutical distribution space with comparable customer base of pharmacies and healthcare providers.
• PT Rajawali Nusindo: Indonesian pharmaceutical distributor with national distribution capabilities. Directly competes with Kebayoran in distributing pharma products from manufacturers to hospitals, pharmacies, and drugstores across Indonesia.

Broad incumbents

• McKesson Corporation: Global pharmaceutical distribution giant and broad industry incumbent. While not a direct competitor in Indonesia, McKesson represents the global standard for pharmaceutical wholesaling business model and scale that Kebayoran operates within.
• PT Indofarma: Indonesian state-owned pharmaceutical manufacturer and distributor. While primarily a principal/manufacturer to Kebayoran, Indofarma also has its own distribution arm, making it a broader industry incumbent with overlapping distribution activities.
• Cencora (formerly AmerisourceBergen): Global pharmaceutical distribution and related services leader. Comparable to Kebayoran as a broad incumbent operating the full-line pharmaceutical wholesaler business model at significantly larger scale.
• PT Kimia Farma (Apotek & Distribution): State-owned Indonesian pharmaceutical manufacturer, distributor, and retail pharmacy operator. Operates in pharmaceutical distribution alongside manufacturing and retail, making it a broader incumbent comparable to Kebayoran's distribution business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pt-kebayoran-pharma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kebayoran Pharma