Bastion

What Bastion does

Bastion is a UK-headquartered, privately held marketing services agency founded in 1992 and dedicated exclusively to the video games industry. The firm operates through a multi-brand architecture rather than a single unified brand: Bastion serves as the core marketing and communications agency, Pinpoint handles influencer and social media, Folgate provides corporate communications and crisis counsel, G2M delivers go-to-market consultancy for developers and publishers, OneVoice is the company's global agency network spanning 16 locations across North America, LATAM, Europe, MENA, and Asia-Pacific, and dedicated units Bastion Strategy, Bastion Events, and Bastion America round out the offering. Bastion's customer base is heavily concentrated among AAA and mid-tier video game publishers and developers — Epic Games, Electronic Arts, Amazon Games, Ubisoft, Square Enix, Riot Games, Konami, Bandai Namco, Private Division, and Naughty Dog — with a secondary presence in indie developers (ustwo Games, Moon Studios, Wingeon) and selective non-gaming brand engagements (Ballantine's). The firm has won the MCV/Develop Awards in four consecutive years (2022-2025), and its case studies demonstrate campaign outcomes at scale, including 1.1B total reach for League of Legends Worlds 2024, 900+ pieces of coverage for the Silent Hill 2 launch, and over 1 Billion UMVs for the FFXIV Aetheryte Crystal campaign.

Bastion's business model is professional services revenue — project-based and retainer engagements with enterprise clients in the video games sector. The firm does not publicly disclose pricing, and operates on a quote-based model typical of bespoke creative and communications agencies. There is no evidence of institutional investment, PE ownership, or public listing; the firm appears to be founder- or management-owned and self-funded since 1992. Distribution is entirely direct enterprise field sales, with the 16-office OneVoice network enabling locally-tailored global campaign execution and 24-hour support coverage. The underlying technology stack is not proprietary software; Pinpoint's influencer platform and the various sub-brand service delivery mechanisms rest on marketing services expertise, creative production capability, and established relationships with gaming media, influencers, and community networks rather than on AI or platform technology.

Name

Bastion

Legal name

Bastion Ltd

Website

https://bastion.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Bastion is a London-headquartered, privately held marketing services agency founded in 1992 that exclusively serves the video games industry. It delivers end-to-end marketing, PR, influencer, events, and corporate communications to AAA publishers, mid-tier developers, and select indie studios across a 16-office global network.

Ownership category

akta.pro rank

Product category

Video Game Marketing Services

NAICS

Advertising Agencies (54181), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Indie Publishing & Label Services (Funding, Marketing, Release Management) (MPAFABAF)

Keywords

• Video game marketing
• Public relations agency
• Influencer marketing
• Corporate communications
• Go-to-market strategy

Headquarters

HQ city

Spitalfields

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Marketing and Communications Services: Bastion generates revenue through providing comprehensive marketing, PR, communications, and event management services to video game publishers and developers. Services include strategic counsel, media relations, influencer marketing, social media management, event curation, and campaign planning.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bastion is a London-based marketing and communications agency dedicated to the video game industry. The company delivers strategic marketing, public relations, influencer campaigns, corporate communications, go-to-market consulting, event curation, and US-market activation services for video game publishers and developers through its sub-brands Pinpoint, Folgate, G2M, OneVoice, Bastion Strategy, Bastion Events, and Bastion America.

Product overview

Bastion is a multi-award-winning global marketing services agency dedicated to the video game space, operating since 1992. The company operates as a platform of specialized service brands rather than a unified software product. Its portfolio includes: Bastion (core marketing and communications agency), Pinpoint (influencer marketing and social media), Folgate (corporate and B2B communications), G2M (go-to-market consultancy), OneVoice (global agency network with 16 offices), Bastion America (US operations), Bastion Strategy (marketing strategy and media planning), and Bastion Events (events and experiential). These brands work together to provide end-to-end marketing services for video game publishers and developers, from strategic planning through campaign execution and events.

Differentiator

Problem solved

Functional benefit

Brands

• Pinpoint: Player-focused influencer marketing and social media agency dedicated to the games industry, building authentic connections with audiences through strategic content creator identification and relationships
• Folgate
• G2M
• OneVoice
• Bastion Strategy
• Bastion Events

Products and services

• Bastion (Core Agency) Marketing and communications agency dedicated to the video game industry, providing strategic marketing and PR services to video game publishers and developers.
• Pinpoint

Quantifiable outcome

• League of Legends Worlds 2024: 1.1B total reach across 92 written pieces, 99 radio pieces, 2 national TV pieces
• +10 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• OneVoice Network PartnerscoreChannel Partner/ Reseller/ DistributorOneVoice is Bastion's global agency network comprising partner agencies in 16 locations across USA, Canada, Brazil/LATAM, UK, France, Germany, Italy, Spain, Portugal, Poland, Benelux, Nordics, Turkey/MENA, Japan, South Korea, and Australia. These partner agencies enable Bastion to deliver global campaigns with local market relevance, providing hub support to publishers and developers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: Global PR and communications firm with a gaming and entertainment vertical. Comparable to Bastion's Folgate corporate-comms and crisis practice, with broader scale and Fortune 500 cross-vertical reach.
• Ogilvy: Global WPP-owned marketing and communications network with a dedicated gaming and entertainment practice. Competes for the largest publisher enterprise accounts where scale, cross-vertical integration, and procurement relationships matter, often against specialists like Bastion.
• Dentsu: Global advertising and marketing network with gaming and entertainment clients across Dentsu Creative and Merkle. Competes for integrated marketing mandates where publishers want a single multi-discipline vendor rather than a specialist.
• We Are Social: Global socially-led creative agency with a gaming and entertainment practice. Comparable to Bastion's Pinpoint social and influencer offering but operating at broader cross-vertical scale.

Direct peers

• Diva Agency: UK-based gaming marketing and PR agency. Geographic and vertical peer to Bastion — competes for the same UK-headquartered and European publisher accounts across PR, influencer, and community-led campaigns.
• Reverb Communications: Long-standing US gaming industry PR and marketing agency serving publishers and developers. Comparable to Bastion's core offering — traditional PR, media relations, and launch support for the same publisher client base.
• ICO Partners: UK/US-headquartered PR and communications agency exclusively focused on the video games industry. Direct peer to Bastion — both compete for enterprise publisher mandates across PR, influencer, and launch campaigns, with overlapping client rosters (Riot, Ubisoft, EA).
• Evolve Public Relations: Public relations agency serving gaming, entertainment, and technology clients. Overlaps with Bastion in PR, media relations, and corporate communications for video game publishers and developers.
• Wonacott PR: Boutique gaming and entertainment PR agency with a similar publisher and developer client mix to Bastion. Competes for indie and mid-tier publisher mandates in the same earned-media and launch-campaign space.
• Plan of Attack: US-based gaming and entertainment marketing agency offering influencer, PR, and social campaigns. Closely comparable to Bastion's Pinpoint division in the influencer and creator-marketing segment, serving similar publisher and developer clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thisisbastion
• LinkedInlinkedin.com/company/bastion

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bastion