Hawai‘i

Intercollegiate Athleticshawaiiathletics.com

Company typePrivate
Founded-
HeadquartersHonolulu, United States
Headcount—
GTM typeB2C
OfferingServices

What Hawai‘i does

The University of Hawai'i at Manoa Athletics is the intercollegiate athletics department of the University of Hawai'i at Manoa, a public state university. It fields 21 NCAA Division I sports programs across men's, women's, and co-ed categories, competing primarily in the Mountain West Conference, the Big West Conference, and MPSF. The department operates from a portfolio of named facilities including the Clarence T.C. Ching Athletics Complex (football), SimpliFI Arena at Stan Sheriff Center (basketball and volleyball), Les Murakami Stadium (baseball), Rainbow Wahine Softball Stadium, and the Duke Kahanamoku Aquatic Complex.

The department's commercial surface consists of digital ticketing through the proprietary H-Pass app and ETicket Hawaii, the Fanatics-powered online merchandise store, the H-Zone campus store, and the HRewards mobile app that bundles student athletic admission into tuition via a mandatory Athletic Fee. Fan engagement is supported through per-sport social media accounts on Facebook, X, Instagram, and YouTube, supplemented by an H-Mail e-newsletter. Secondary ticket distribution flows through SeatGeek under an authorized resale arrangement.

Revenue is generated through a hybrid model combining student athletic fees (bundled in tuition), ticket and tailgate pass sales (e.g., $250 season tailgate pass, $45 single-game pass), merchandise sales, donor contributions through the Kōa Anuenue booster organization, corporate sponsorship monetized exclusively through Learfield/Hawaii Sports Properties, and Name, Image, and Likeness (NIL) arrangements for student-athletes. The department serves three primary customer segments: enrolled students, alumni and local community fans, and corporate sponsors. As a department of a state institution, it does not have external private ownership and does not publish standalone revenue figures.

Hawai‘i firmographics

Firmographics

Name: Hawai‘i
Legal name: University of Hawai'i at Manoa Athletics
Website: https://hawaiiathletics.com
Company type: Private
Operating status: Operating
Ownership category
akta.pro rank

Hawai‘i industry classification

Industry

Product category: Intercollegiate Athletics
NAICS: Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: College/University Athletic Departments & Varsity Programs (MPAKACAB)
akta.pro secondary industries: Intercollegiate Athletics (Varsity Sports Programs) (EDALAIAA), Athletics Events, Game Operations & Ticketing (EDALAIAK), Athletics Facilities & Venue Management (EDALAIAL)

Keywords

College athletics programs
NCAA Division I sports
Intercollegiate athletic events
Sports ticket sales
Licensed team merchandise

Where Hawai‘i is headquartered

Location

Headquarters

HQ city: Honolulu
HQ country: United States
HQ region: North America

Markets served

Hawai‘i business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Annual	Season Tailgate Pass - Full season access to Zone 13 tailgate lots
One time/ perpetual license	Pay-as-you-go	Single Game Tailgate Pass
Subscription	Annual	Student Athletic Admission - Included in tuition athletic fee

Distribution channels6 records

Marketing channels6 records

Hawai‘i product offering

Product offering

Core offering

University of Hawai'i at Manoa Athletics operates 21 NCAA Division I intercollegiate sports programs across men's, women's, and co-ed categories, competing in the Mountain West, Big West, and MPSF conferences. The department sells tickets to home sporting events, distributes licensed team merchandise, and operates athletic facilities including the Clarence T.C. Ching Athletics Complex, SimpliFI Arena at Stan Sheriff Center, Les Murakami Stadium, Rainbow Wahine Softball Stadium, and the Duke Kahanamoku Aquatic Complex. Revenue is generated through ticket sales, student athletic fees bundled into tuition, merchandise, corporate sponsorships via Learfield/Hawaii Sports Properties, and donor contributions through the Kōa Anuenue booster organization.

Product overview

The University of Hawai'i at Manoa Athletics department operates a comprehensive athletics program competing in NCAA Division I (Mountain West Conference, Big West Conference, and MPSF). The department's digital presence includes an official athletics website offering coverage of 21 varsity sports programs, digital ticketing through H-Pass, and official merchandise through the Fanatics online store. The program operates from several major facilities including the Clarence T.C. Ching Athletics Complex for football, SimpliFI Arena at Stan Sheriff Center for basketball and volleyball, Les Murakami Stadium for baseball, and the Duke Kahanamoku Aquatic Complex for swimming and diving.

Differentiator

Problem solved

Functional benefit

Brands

Hawai'i Athletics: Official athletics brand for University of Hawai'i at Manoa
Clarence T.C. Ching Athletics Complex
SimpliFI Arena at Stan Sheriff Center
Les Murakami Stadium
Rainbow Wahine Softball Stadium
Duke Kahanamoku Aquatic Complex
H-Zone
H-Pass

Products and services

University of Hawai'i Athletics Programs

Companies that use Hawai‘i

Customer profile

Segments3 records

Ideal customer profiles3 records

Hawai‘i technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Hawai‘i partnerships and signals

Strategic signal

Recent moves6 records

Expansion highlights4 records

Hawai‘i competitors and assessment

Company assessment

Others

Learfield (IMG College / Learfield): Multi-property rights and sponsorship partner that manages the corporate sponsorship book for UH Athletics; directly comparable as the sponsor-sales intermediary infrastructure used across Group-of-5 and Power-5 schools.

Direct peers

Boise State Athletics: Mountain West Conference peer and fellow Group-of-5 football program; comparable NCAA Division I multi-sport department with similar revenue scale, sponsorship model via Learfield, and conference realignment exposure.
San Diego State Athletics: Mountain West Conference counterpart; comparable Division I athletic department operating football, basketball, and Olympic sports with similar mid-major economics and brand positioning.
San Jose State Athletics: Mountain West Conference peer; comparable Division I athletic department with similar mid-major economics, Learfield sponsorship reliance, and Olympic-sport breadth.
Cal State Fullerton Athletics: Big West Conference peer; similarly structured Division I program operating comparable Olympic-sport portfolio and facing similar cost pressures.
Fresno State Athletics: Mountain West Conference peer; similar Division I multi-sport operation with shared Learfield sponsorship infrastructure and comparable facilities portfolio.
UNLV Athletics: Mountain West Conference peer and fellow Western Division I program; comparable structure, fan base dynamics, and revenue mix including student fees, tickets, and Learfield sponsorships.
Nevada Athletics: Mountain West Conference peer; similar Division I athletic department facing identical conference realignment pressures and operating comparable Olympic-sport portfolio.
UC Santa Barbara Athletics: Big West Conference peer; comparable Division I multi-sport program with similar geographic isolation profile and reliance on student fees and donor contributions.
Wyoming Athletics: Mountain West Conference peer; similarly situated small-market Division I program with comparable revenue scale and shared conference media-rights economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Hawai‘i financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hawai‘i leadership team

Management profile

Number of profiles

Profiles14 records

Hawai‘i funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hawai‘i M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawai‘i

What does Hawai‘i do?

Is Hawai‘i a public or private company?

Hawai‘i is a private company. It is classified as state government owned and is currently operating.

When was Hawai‘i founded?

Hawai‘i was founded in -1.

Where is Hawai‘i based?

Hawai‘i is headquartered in Honolulu, United States, in the North America region.

Who are Hawai‘i's main competitors?

Learfield (IMG College / Learfield) is listed as an others. Direct peers are Boise State Athletics, San Diego State Athletics, San Jose State Athletics, Cal State Fullerton Athletics, Fresno State Athletics, UNLV Athletics, Nevada Athletics, UC Santa Barbara Athletics and Wyoming Athletics.

Does Hawai‘i have an API?

No public API is recorded for Hawai‘i.

What industry is Hawai‘i in?

Hawai‘i's product category is Intercollegiate Athletics. Its primary akta.pro industry code is MPAKACAB, College/University Athletic Departments & Varsity Programs, with a secondary code of EDALAIAA, Intercollegiate Athletics (Varsity Sports Programs). Its NAICS code is 711211 and its SIC code is 7900.