Hawai‘i
- Company typePrivate
- Founded-
- HeadquartersHonolulu, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Hawai‘i does
The University of Hawai'i at Manoa Athletics is the intercollegiate athletics department of the University of Hawai'i at Manoa, a public state university. It fields 21 NCAA Division I sports programs across men's, women's, and co-ed categories, competing primarily in the Mountain West Conference, the Big West Conference, and MPSF. The department operates from a portfolio of named facilities including the Clarence T.C. Ching Athletics Complex (football), SimpliFI Arena at Stan Sheriff Center (basketball and volleyball), Les Murakami Stadium (baseball), Rainbow Wahine Softball Stadium, and the Duke Kahanamoku Aquatic Complex.
The department's commercial surface consists of digital ticketing through the proprietary H-Pass app and ETicket Hawaii, the Fanatics-powered online merchandise store, the H-Zone campus store, and the HRewards mobile app that bundles student athletic admission into tuition via a mandatory Athletic Fee. Fan engagement is supported through per-sport social media accounts on Facebook, X, Instagram, and YouTube, supplemented by an H-Mail e-newsletter. Secondary ticket distribution flows through SeatGeek under an authorized resale arrangement.
Revenue is generated through a hybrid model combining student athletic fees (bundled in tuition), ticket and tailgate pass sales (e.g., $250 season tailgate pass, $45 single-game pass), merchandise sales, donor contributions through the Kōa Anuenue booster organization, corporate sponsorship monetized exclusively through Learfield/Hawaii Sports Properties, and Name, Image, and Likeness (NIL) arrangements for student-athletes. The department serves three primary customer segments: enrolled students, alumni and local community fans, and corporate sponsors. As a department of a state institution, it does not have external private ownership and does not publish standalone revenue figures.
Hawai‘i firmographics
Firmographics- Name
- Hawai‘i
- Legal name
- University of Hawai'i at Manoa Athletics
- Website
- https://hawaiiathletics.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Hawai‘i industry classification
Industry- Product category
- Intercollegiate Athletics
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- College/University Athletic Departments & Varsity Programs (MPAKACAB)
- akta.pro secondary industries
- Intercollegiate Athletics (Varsity Sports Programs) (EDALAIAA), Athletics Events, Game Operations & Ticketing (EDALAIAK), Athletics Facilities & Venue Management (EDALAIAL)
Keywords
Where Hawai‘i is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Markets served
Hawai‘i business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Season Tailgate Pass - Full season access to Zone 13 tailgate lots |
| One time/ perpetual license | Pay-as-you-go | Single Game Tailgate Pass |
| Subscription | Annual | Student Athletic Admission - Included in tuition athletic fee |
Distribution channels6 records
Marketing channels6 records
Hawai‘i product offering
Product offeringCore offering
University of Hawai'i at Manoa Athletics operates 21 NCAA Division I intercollegiate sports programs across men's, women's, and co-ed categories, competing in the Mountain West, Big West, and MPSF conferences. The department sells tickets to home sporting events, distributes licensed team merchandise, and operates athletic facilities including the Clarence T.C. Ching Athletics Complex, SimpliFI Arena at Stan Sheriff Center, Les Murakami Stadium, Rainbow Wahine Softball Stadium, and the Duke Kahanamoku Aquatic Complex. Revenue is generated through ticket sales, student athletic fees bundled into tuition, merchandise, corporate sponsorships via Learfield/Hawaii Sports Properties, and donor contributions through the Kōa Anuenue booster organization.
Product overview
The University of Hawai'i at Manoa Athletics department operates a comprehensive athletics program competing in NCAA Division I (Mountain West Conference, Big West Conference, and MPSF). The department's digital presence includes an official athletics website offering coverage of 21 varsity sports programs, digital ticketing through H-Pass, and official merchandise through the Fanatics online store. The program operates from several major facilities including the Clarence T.C. Ching Athletics Complex for football, SimpliFI Arena at Stan Sheriff Center for basketball and volleyball, Les Murakami Stadium for baseball, and the Duke Kahanamoku Aquatic Complex for swimming and diving.
Differentiator
Problem solved
Functional benefit
Brands
- Hawai'i Athletics: Official athletics brand for University of Hawai'i at Manoa
- Clarence T.C. Ching Athletics Complex
- SimpliFI Arena at Stan Sheriff Center
- Les Murakami Stadium
- Rainbow Wahine Softball Stadium
- Duke Kahanamoku Aquatic Complex
- H-Zone
- H-Pass
Products and services
- University of Hawai'i Athletics Programs
Companies that use Hawai‘i
Customer profileSegments3 records
Ideal customer profiles3 records
Hawai‘i technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hawai‘i partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Hawai‘i competitors and assessment
Company assessmentOthers
- Learfield (IMG College / Learfield): Multi-property rights and sponsorship partner that manages the corporate sponsorship book for UH Athletics; directly comparable as the sponsor-sales intermediary infrastructure used across Group-of-5 and Power-5 schools.
Direct peers
- Boise State Athletics: Mountain West Conference peer and fellow Group-of-5 football program; comparable NCAA Division I multi-sport department with similar revenue scale, sponsorship model via Learfield, and conference realignment exposure.
- San Diego State Athletics: Mountain West Conference counterpart; comparable Division I athletic department operating football, basketball, and Olympic sports with similar mid-major economics and brand positioning.
- San Jose State Athletics: Mountain West Conference peer; comparable Division I athletic department with similar mid-major economics, Learfield sponsorship reliance, and Olympic-sport breadth.
- Cal State Fullerton Athletics: Big West Conference peer; similarly structured Division I program operating comparable Olympic-sport portfolio and facing similar cost pressures.
- Fresno State Athletics: Mountain West Conference peer; similar Division I multi-sport operation with shared Learfield sponsorship infrastructure and comparable facilities portfolio.
- UNLV Athletics: Mountain West Conference peer and fellow Western Division I program; comparable structure, fan base dynamics, and revenue mix including student fees, tickets, and Learfield sponsorships.
- Nevada Athletics: Mountain West Conference peer; similar Division I athletic department facing identical conference realignment pressures and operating comparable Olympic-sport portfolio.
- UC Santa Barbara Athletics: Big West Conference peer; comparable Division I multi-sport program with similar geographic isolation profile and reliance on student fees and donor contributions.
- Wyoming Athletics: Mountain West Conference peer; similarly situated small-market Division I program with comparable revenue scale and shared conference media-rights economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hawai‘i social profiles
Digital presenceHawai‘i financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hawai‘i leadership team
Management profileNumber of profiles
Profiles14 records
Hawai‘i funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hawai‘i M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hawai‘i
What does Hawai‘i do?
University of Hawai'i at Manoa Athletics operates 21 NCAA Division I intercollegiate sports programs across men's, women's, and co-ed categories, competing in the Mountain West, Big West, and MPSF conferences. The department sells tickets to home sporting events, distributes licensed team merchandise, and operates athletic facilities including the Clarence T.C. Ching Athletics Complex, SimpliFI Arena at Stan Sheriff Center, Les Murakami Stadium, Rainbow Wahine Softball Stadium, and the Duke Kahanamoku Aquatic Complex. Revenue is generated through ticket sales, student athletic fees bundled into tuition, merchandise, corporate sponsorships via Learfield/Hawaii Sports Properties, and donor contributions through the Kōa Anuenue booster organization.
Is Hawai‘i a public or private company?
Hawai‘i is a private company. It is classified as state government owned and is currently operating.
When was Hawai‘i founded?
Hawai‘i was founded in -1.
Where is Hawai‘i based?
Hawai‘i is headquartered in Honolulu, United States, in the North America region.
Who are Hawai‘i's main competitors?
Learfield (IMG College / Learfield) is listed as an others. Direct peers are Boise State Athletics, San Diego State Athletics, San Jose State Athletics, Cal State Fullerton Athletics, Fresno State Athletics, UNLV Athletics, Nevada Athletics, UC Santa Barbara Athletics and Wyoming Athletics.
Does Hawai‘i have an API?
No public API is recorded for Hawai‘i.
What industry is Hawai‘i in?
Hawai‘i's product category is Intercollegiate Athletics. Its primary akta.pro industry code is MPAKACAB, College/University Athletic Departments & Varsity Programs, with a secondary code of EDALAIAA, Intercollegiate Athletics (Varsity Sports Programs). Its NAICS code is 711211 and its SIC code is 7900.