Onia
Onia is a privately held, direct-to-consumer apparel brand selling premium swimwear, beachwear, and vacation clothing for men and women through its Shopify site onia.com and a single Madison Avenue flagship in New York, with international shipping via Fashion Logistics.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Onia does
Onia is a privately held, direct-to-consumer apparel brand that designs and sells premium swimwear, beachwear, and vacation-oriented clothing for men and women. Its product portfolio spans women's bikinis, one-pieces, sarongs and pareos, and an expanded ready-to-wear line (tops, bottoms, dresses, matching sets, linens), alongside men's short, mid, and long swim trunks, sun tees, and a growing ready-to-wear assortment covering shirting, polos, tees, pants, jackets, and knitwear. Accessories include scarves and The Linen Tote. Individual items are priced in the $115–$225 range.
The company's commercial operation runs on a Shopify e-commerce storefront (onia.com) complemented by a single physical flagship at 1069 Madison Avenue in New York, which serves both as a sales channel and a brand showroom. International checkout and delivery are outsourced to Fashion Logistics under a Delivery-Duty-Paid model that surfaces local-currency prices with duties and taxes prepaid. Reverse logistics are handled through a partnership with Loop Returns, which provides printer-free, QR-code-based drop-offs at Return Bar locations, capped at five items per return.
Onia's go-to-market is brand-led and visual: it markets primarily through organic social (Instagram, Facebook, Pinterest), an email newsletter that offers a 15% sign-up incentive, an editorial blog ("The Brief"), and post-sale loyalty and referral programs (myOnia, Refer a Friend). Free standard shipping is offered on U.S. orders above $150, with paid 2-day ($15) and next-day ($30) expedited options. The brand does not disclose headcount, revenue, funding, or ownership, and there is no evidence of wholesale distribution or multi-store retail.
Onia firmographics
Firmographics- Name
- Onia
- Legal name
- Onia
- Website
- https://onia.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Onia is a privately held, direct-to-consumer apparel brand selling premium swimwear, beachwear, and vacation clothing for men and women through its Shopify site onia.com and a single Madison Avenue flagship in New York, with international shipping via Fashion Logistics.
- Ownership category
- akta.pro rank
Onia industry classification
Industry- Product category
- Premium Swimwear and Beachwear
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industries
- Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Swimwear & Beachwear Cut & Sew (IMAOAEAH)
Keywords
Where Onia is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Onia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase revenue from selling premium swimwear, beachwear, and vacation clothing directly to consumers through the company's e-commerce website and retail store. Products are sold at retail price points ranging from $115-$225 per item.
- International Shipping Services: Revenue from international shipping services where Onia partners with Fashion Logistics to handle international checkout and delivery. Prices display in local currency inclusive of duties and taxes, with duties prepaid at checkout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard U.S. Shipping - Free on orders $150+ |
| Unit Pricing | Pay-as-you-go | Expedited Shipping Options |
| Unit Pricing | Pay-as-you-go | Product Pricing Range |
| Unit Pricing | Pay-as-you-go | Size Exchanges |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Onia product offering
Product offeringCore offering
Onia designs and sells premium swimwear, beachwear, and vacation clothing for men and women. Its assortment includes women's one-piece swimsuits, bikini tops and bottoms, rashguards, wraps, caftans, and cover-ups, and men's swim trunks, shirts, and pants. The brand markets these products to style-conscious individual consumers seeking elevated, transitional warm-weather apparel, distributing them through a direct-to-consumer e-commerce site, a Madison Avenue boutique, and international wholesale partners.
Product overview
Onia is a swim, beach outfits, and vacation wear brand offering a unified product portfolio centered around lifestyle apparel. The women's line includes swimwear (bikini tops, bikini bottoms, one-pieces, sarongs/pareos), clothing (tops, bottoms, dresses, rompers, skirts, sweaters, matching sets, linens), and accessories (scarves, linen totes). The men's line includes swimwear (short, mid, and long swim trunks, sun tees) and clothing (shirting, tees & henleys, polos, pants, shorts, jackets, hoodies & sweatshirts, knitwear). Products span multiple collections including Soleil, Jolie, Martine, Kate, Megan, Charles, and Linen Shop, with seasonal offerings and featured items like The Linen Tote.
Differentiator
Problem solved
Functional benefit
Products and services
- Soleil One Piece
Companies that use Onia
Customer profileSegments2 records
Ideal customer profiles1 record
Onia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Onia partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Fashion LogisticscoreOnia partners with Fashion Logistics for secure international checkout and delivery. Fashion Logistics handles international shipping logistics, displaying prices in local currency with duties and taxes prepaid (Delivery Duty Paid model). Most in-stock international items arrive in 2-10 business days depending on destination.
- Loop ReturnscoreOnia partners with Loop to offer sustainable, printer-free, and packaging-free returns and exchanges. Customers receive a QR code to drop off items at Return Bar locations. Loop has implemented a return item limit of 5 items. The partnership aims to make the returns experience more sustainable and convenient.
Recent moves5 records
Expansion highlights5 records
Onia competitors and assessment
Company assessmentDirect peers
- Marysia: Boutique premium swimwear brand known for scalloped designs and resort aesthetic. Direct competitor to Onia in women's premium swimwear with similar seasonal positioning.
- Andie Swim: DTC premium women's swimwear brand focused on fit and one-pieces/bikinis. Competes head-to-head with Onia's women's swim line for the same digitally native consumer.
- Summersalt: DTC premium women's swimwear and travel clothing brand. Direct competitor to Onia in the same price tier, customer demographic, and online swim/resort channel.
- Left on Friday: DTC premium women's swimwear and activewear brand. Closely comparable to Onia in target customer, price tier, and social-media-led marketing approach.
- Vitamin A: Premium women's swimwear brand with sustainability positioning and DTC plus boutique wholesale. Comparable to Onia in product range and premium pricing.
- Solid & Striped: Premium swimwear and ready-to-wear brand with strong DTC presence and selective retail. Direct overlap with Onia across premium swim, beachwear, and resort categories.
Broad incumbents
- J.Crew: Established apparel retailer with a meaningful swim and beachwear assortment within a broader lifestyle catalog. Comparable to Onia as a multi-channel apparel destination with seasonal swim exposure.
- Vineyard Vines: Larger premium lifestyle brand with strong men's and women's resort/casualwear including swim. Comparable to Onia in men's resort wear and premium-lifestyle positioning, but at significantly greater scale.
- Tommy Bahama: Established resort and island-inspired apparel brand spanning men's and women's swim, casualwear, and accessories. Broad incumbent that competes with Onia in the vacation-wear category.
- Sea Folly: Established global swimwear brand with broader assortment and wider distribution. Comparable to Onia as a swim-first brand but operates at much larger scale and broader retail presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Onia social profiles
Digital presenceOnia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onia leadership team
Management profileNumber of profiles
Onia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onia
What does Onia do?
Onia designs and sells premium swimwear, beachwear, and vacation clothing for men and women. Its assortment includes women's one-piece swimsuits, bikini tops and bottoms, rashguards, wraps, caftans, and cover-ups, and men's swim trunks, shirts, and pants. The brand markets these products to style-conscious individual consumers seeking elevated, transitional warm-weather apparel, distributing them through a direct-to-consumer e-commerce site, a Madison Avenue boutique, and international wholesale partners.
Is Onia a public or private company?
Onia is a private company. It is classified as unknown and is currently operating.
When was Onia founded?
Onia was founded in 2009. It employs 11 to 50 people.
Where is Onia based?
Onia is headquartered in New York, United States, in the North America region.
How does Onia make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are international Shipping Services.
Who are Onia's main competitors?
Direct peers on record are Marysia, Andie Swim, Summersalt, Left on Friday, Vitamin A and Solid & Striped. Broad incumbents are J.Crew, Vineyard Vines, Tommy Bahama and Sea Folly.
Does Onia have an API?
No public API is recorded for Onia.
What industry is Onia in?
Onia's product category is Premium Swimwear and Beachwear. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of CRAAABAL, Outdoor & Active Lifestyle Apparel Retail. Its NAICS code is 458110 and its SIC code is 5600.