Tyres.co.uk

What Tyres.co.uk does

Tyres.co.uk is the trading name of Drivemax Ventures Ltd, a private limited company registered in England that operates an online tyre marketplace for UK consumers. The platform lets drivers search by vehicle registration or tyre size, compare products across more than 40 brands spanning budget (Falken, Nexen and others), mid-range (Hankook, Yokohama), and premium tiers (Continental, Michelin, Pirelli, Bridgestone, Goodyear), and book installation either at one of 2000+ independent partner fitting centres across England, Scotland, and Wales, or via a mobile fitting service that comes to the customer's location. Product coverage extends well beyond passenger car tyres to include 4x4, van, motorcycle, caravan, campervan, classic car, run-flat, performance, summer, winter, and EV-optimised tyres, with companion tools such as a Tyre Size Calculator and Tyre Size Comparison utility.

The underlying technology is a self-serve e-commerce platform integrated with a partner-garage booking system, complemented by a vehicle registration-to-fitment lookup, an SEO-oriented Knowledge Hub of educational content, and standard integrations with Google Analytics, Microsoft Clarity, and Reviews.io. Customer support is offered 24/7 and every tyre carries a lifetime guarantee; the site advertises a 4.9/5 rating across 500+ Reviews.io reviews. There is no proprietary AI, no public API, and no disclosed app; a "Join Our Fitting Network" page indicates ongoing recruitment of independent garages.

Revenue is generated through two primary streams captured in the source: margin on tyre sales via the e-commerce platform, and a transaction-based fee or commission tied to fully fitted bookings that bundle delivery, fitting, wheel balancing, a new rubber valve, and disposal of the old tyre. Go-to-market is product-led and channel-partner driven: customers self-serve online without sales intervention, while fulfilment is distributed through 2000+ third-party garages and a mobile fitting network. The primary customer segments are individual UK drivers replacing tyres on personal vehicles, with a secondary segment of small-business vehicle operators managing tyre replacement for company fleets. Pricing is unit-based per tyre with three published tiers and a minimum entry price of around £50.

Name

Tyres.co.uk

Legal name

Drivemax Ventures Ltd

Website

https://tyres.co.uk

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Tyres.co.uk is a UK online tyre marketplace that lets individual drivers search by vehicle registration or tyre size, compare 40+ brands from budget to premium, and book fitting at 2000+ partner garages or via mobile fitting services.

Ownership category

akta.pro rank

Product category

Online Tyre Retail

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC)

Keywords

• Online tyre retail
• Tyre fitting services
• Vehicle tyres marketplace
• Car tyre sales
• Mobile tyre fitting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Tyre Sales: Online sales of tyres across multiple brands (budget, mid-range, premium) with transaction-based pricing. Revenue generated from margin on tyre sales through the e-commerce platform.
2. Fitting Services Commission: Coordinates fitting services through partner garages. Fully fitted prices include delivery, fitting, balancing, new rubber valve, and old tyre disposal, with the company acting as intermediary.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Tyres.co.uk operates an online marketplace enabling UK consumers to search, compare, and purchase tyres from over 40 brands across budget, mid-range, and premium tiers, with coordinated fitting through a network of 2000+ independent UK garages or mobile fitting services. The platform supports vehicle registration and tyre size search, transparent all-inclusive pricing, and nationwide delivery and installation.

Product overview

Tyres.co.uk operates as an online tyre marketplace connecting consumers with over 2000 independent UK fitting centres. The platform offers a comprehensive range of tyre products across multiple categories including car, 4x4, van, motorcycle, and specialist tyres (EV, performance, all-season, summer, winter, classic car, campervan, caravan, and run-flat), available across three pricing tiers (budget, mid-range, and premium). The core offering combines an e-commerce platform for tyre selection with integrated booking for local garage fitting or mobile tyre fitting services. Supporting the core marketplace, the platform provides a Knowledge Hub with educational content and tools including a Tyre Size Calculator and Tyre Size Comparison tool. The fully fitted service bundles delivery, professional installation, balancing, valve replacement, and old tyre disposal into a single upfront price.

Differentiator

Problem solved

Functional benefit

Products and services

• Tyres.co.uk Online Marketplace
• Car Tyres
• 4x4 and SUV Tyres
• EV Tyres
• Performance Tyres
• All Season Tyres
• Summer Tyres
• Winter Tyres
• Classic Car Tyres
• Van Tyres
• Campervan and Caravan Tyres
• Run Flat Tyres
• Motorcycle Tyres
• Fully Fitted Service
• Mail Order Service
• Mobile Tyre Fitting

Quantifiable outcome

• 4.9/5 customer rating based on 500+ reviews

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Independent UK Fitting CentrescoreChannel Partner/ Reseller/ DistributorNetwork of 2000+ independent local garages across the UK that provide professional tyre fitting services. These partners receive tyre deliveries and perform installation. Tyres.co.uk coordinates booking and payment through its platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mytyres.co.uk: Mytyres is a UK online tyre retailer providing price comparison across multiple brands and fitting through partner garages. Its marketplace model, consumer focus, and UK-only operations make it a near-comparable direct peer to Tyres.co.uk.
• Protyre: Protyre is a UK tyre and servicing chain with online booking and fitting at its own garages. It targets similar consumer segments as Tyres.co.uk and competes for the same online tyre shopper, though with a more branch-led model than a marketplace model.
• National Tyres: National Tyres is a UK tyre retailer with both a physical branch network and online ordering capability. It offers tyre fitting at its own and partner locations, making it a direct competitor for online tyre purchase with installation across the UK.
• Tyre Shopper: Tyre Shopper is an online tyre comparison and retail platform in the UK that allows users to find tyres by registration or size and arrange fitting at partner locations. Its product offering and target customer closely match Tyres.co.uk's positioning.
• Blackcircles.com: Blackcircles is the UK's leading online tyre retailer and the closest direct competitor to Tyres.co.uk, offering a similar online marketplace model where customers search, compare, and book tyres fitted at partner garages. Acquired by Michelin in 2019, it has scale advantages and brand recognition.
• tyreleader.co.uk: Tyreleader is a UK-facing online tyre retailer offering a marketplace model with delivery-to-fitter service, closely mirroring Tyres.co.uk's value proposition. As part of the broader Delticom group, it is a direct marketplace competitor in the same consumer segment.

Broad incumbents

• Delticom AG: Delticom is a European online tyre retailer operating multiple regional tyre e-commerce brands across the UK and Europe. As a publicly listed marketplace operator with broader geographic reach, it represents an established incumbent in the same digital tyre retail category.
• Halfords: Halfords is a UK high-street automotive products retailer offering tyres alongside broader motoring categories. Its online tyre search and fitting service via partner centres makes it a comparable broad-market incumbent, though tyres are one category within a much wider product portfolio.
• Kwik Fit: Kwik Fit is the UK's largest tyre and automotive servicing chain with hundreds of centres. It competes both as a physical retailer and increasingly online, offering fitting at its owned locations—making it a broader incumbent that overlaps with Tyres.co.uk's partner-fitter network model.
• ATS Euromaster: ATS Euromaster is a major UK tyre retailer and fitting chain with a national centre network. As a Michelin-affiliated brand, it competes directly with Tyres.co.uk in both retail tyre sales and the fitting service experience for fleet and consumer customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Xx.com/tyresukofficial
• Facebookfacebook.com/tyresukofficial
• LinkedInlinkedin.com/company/tyresukofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tyres.co.uk