HDR10+ Technologies

What HDR10+ Technologies does

HDR10+ Technologies, LLC is a Beaverton, Oregon-based consortium established in 2017 that administers the HDR10+ certification, licensing, and logo program for an open, royalty-free High Dynamic Range video standard. Its core technology delivers scene-by-scene or frame-by-frame dynamic metadata built on SMPTE ST 2084 (PQ) and SMPTE ST 2094-40 specifications, supporting up to 16-bit quantization and a 0–10,000 nit brightness range, and is backward compatible with the static-metadata HDR10 baseline.

The product portfolio has expanded beyond the base HDR10+ standard to include HDR10+ GAMING (launched 2022, with a free Unreal Engine plug-in released October 2023), HDR10+ ADAPTIVE (ambient-light tone mapping via built-in light sensors), HDR10+ ADVANCED (unveiled December 2025 with Enhanced Overall Brightness, Intelligent Motion Smoothing, Local Tone Mapping, Genre-based Optimization, Advanced Color Control, and Adaptive Cloud Gaming support), and the newly-administered Eclipsa Video program (May 2026) based on SMPTE 2094-50 developed with Google, Apple, and NBCUniversal. Certification is handled through independent Authorized Test Centers, and adoption spans 184 companies and 22,000+ certified products across 11 categories, reaching roughly 80% of TVs sold worldwide and over 75% of global smartphones.

The business model is B2B and consortium-based: companies join as Adopters by paying category-specific annual administration fees ($2,500 for Source Providers, $4,000 for SoC vendors, $10,000 for Display Manufacturers, with content and tool categories also on annual terms), with a contractual cap of $10,000 aggregate per adopter across all license agreements. There are no per-device or per-unit royalties. Distribution is indirect, through adopter products in consumer electronics retail and through content deployed on partner streaming platforms including Amazon Prime Video, Netflix, Apple TV+, Disney+, YouTube, Hulu, Paramount+, and Rakuten TV, plus ATSC 3.0 NextGen TV broadcasts in 40+ US markets. The organization is led by co-managers Bill Mandel and Makoto Morise.

Name

HDR10+ Technologies

Legal name

HDR10+ Technologies, LLC

Website

https://hdr10plus.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

HDR10+ Technologies, LLC is a Beaverton, Oregon consortium that administers the royalty-free HDR10+ dynamic-metadata video standard, licensing certification to display makers, SoC vendors, content platforms, and tool providers through capped annual administration fees.

Ownership category

akta.pro rank

Product category

Video Display Technology Standards

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

HDR & Mini-LED/OLED Monitors (HDACADAI)

akta.pro secondary industry

Standards, Registries & Interoperability Services (EIDR/ISAN, CPE, DDEX) (MPAHALAO)

Keywords

• HDR video standard
• Dynamic metadata licensing
• Display certification program
• High dynamic range technology
• Video codec certification

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Adopter Licensing Fees: Annual administration fees charged to companies that join as Adopters and receive access to the technical specification, HDR10+ patent pool, and right to use certification marks. Fee structure varies by adopter category.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HDR10+ Technologies, LLC develops and administers the open, royalty-free HDR10+ dynamic metadata standard for high dynamic range video, including HDR10+, HDR10+ ADVANCED, HDR10+ GAMING, and HDR10+ ADAPTIVE profiles. The company licenses the technology to display manufacturers, SoC vendors, source providers, content companies, and tool vendors through a tiered annual administration fee and certifies compliant products through independent Authorized Test Centers, with the certification mark used to differentiate products in retail.

Product overview

HDR10+ Technologies offers an open-standard HDR video technology platform centered on HDR10+, a dynamic metadata technology that enhances video quality by providing scene-by-scene or frame-by-frame brightness optimization. The portfolio includes: the core HDR10+ standard for movies, TV, and games; HDR10+ ADVANCED (unveiled December 2025) with enhanced brightness, intelligent motion smoothing, and local tone mapping; HDR10+ GAMING for video game HDR optimization with automatic plug-and-play setup; and HDR10+ ADAPTIVE for ambient light-based tone mapping adjustment. The company also administers the HDR10+ Certification Program through Authorized Test Centers and launched the Eclipsa Video program in May 2026. HDR10+ is royalty-free, supports quantization from 10-bit to 16-bit and up to 10,000 nits brightness, and is backward compatible with HDR10.

Differentiator

Problem solved

Functional benefit

Brands

• HDR10+ ADVANCED: Enhanced dynamic metadata technology for elevated HDR10+ performance including Enhanced Overall Brightness, Intelligent Motion Smoothing, Local Tone Mapping, Genre-based Optimization, and Advanced Color Control.
• HDR10+ GAMING
• HDR10+ ADAPTIVE
• Eclipsa Video

Products and services

• HDR10+ Open, royalty-free HDR dynamic metadata standard that delivers scene-by-scene or frame-by-frame brightness optimization for movies, TV, and games. Licensed to adopters across display, silicon, content, source, and tool categories.
• HDR10+ ADVANCED Advanced dynamic metadata technology that elevates HDR10+ performance with Enhanced Overall Brightness, Intelligent Motion Smoothing, Local Tone Mapping, Genre-based Optimization, Advanced Color Control, and Adaptive Cloud Gaming support.
• HDR10+ GAMING HDR display optimization standard for video games that dynamically adjusts HDR display settings, featuring automatic plug-and-play HDR setup, display capability optimization, and no latency impact on gameplay performance.
• HDR10+ ADAPTIVE Extension of HDR10+ that adjusts tone mapping in real-time based on ambient light conditions using built-in light sensors, preserving shadow detail and highlight accuracy in both dark rooms and bright environments, with over 6,300 certified products available.
• HDR10+ Certification Program Independent certification program operated through HDR10+ Authorized Test Centers that verifies luminance accuracy, color gamut, and tone mapping performance and grants the right to use the HDR10+ certification mark on compliant products.
• Eclipsa Video Program New open source video standard administered by HDR10+ Technologies LLC based on SMPTE ST 2094-50, focused initially on smartphones and next-generation devices; devices certified for both Eclipsa Video and HDR10+ may use 'Eclipsa Video powered by HDR10+'.
• HDR10+ GAMING Unreal Engine Plug-in Free-of-charge Unreal Engine plug-in that enables game developers to implement the HDR10+ GAMING standard with seamless metadata integration between engine and certified displays.

Quantifiable outcome

• Nearly 80% of TVs sold worldwide support HDR10+
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• Google, Apple, NBCUniversalcoreStrategic or Co-development Partner · 26 May 2026These three companies collaborated to create SMPTE ST 2094-50, a new standard that uses adaptive metadata to dynamically manage display headroom, preserving creative intent across devices. Google also partnered to bring HDR10+ to Chrome browser for a clearer, more consistent HDR video experience.
• Amazon Prime VideocoreStrategic or Co-development Partner · 10 December 2025Amazon Prime Video is the flagship reference platform for HDR10+ content delivery. It has been an HDR10+ streaming platform since December 2017, with all HDR-enabled content carrying HDR10+ metadata. In 2026, Prime Video became the first streaming service to launch HDR10+ ADVANCED with Enhanced Overall Brightness and Intelligent Motion Smoothing on supported Samsung displays.
• SamsungcoreStrategic or Co-development Partner · 10 December 2025Samsung is the world's leading TV brand by volume with every Samsung TV supporting HDR10+. Samsung Research America is an adopter across Display, SoC, Source, and Tool categories. Samsung Japan Research Institute exhibited HDR10+ GAMING at Tokyo Game Show 2025. Samsung and NEXON unveiled the world's first HDR10+ GAMING title 'The First Descendant'.
• NEXONcoreStrategic or Co-development PartnerDeveloped 'The First Descendant' in collaboration with Samsung - the world's first gaming title featuring the HDR10+ GAMING standard, unveiled at Gamescom 2023. NEXON Korea Corporation is listed as an adopter in the Content category.
• MediaTekmajorTechnology or IntegrationMediaTek is listed as an eager supporter of HDR10+ ADVANCED technology. As a major SoC vendor, MediaTek's chips power many smartphones and smart TVs with HDR10+ support.
• PanasonicmajorTechnology or IntegrationListed as an eager supporter of HDR10+ ADVANCED technology. Panasonic Corporation is an adopter in Display and Source categories, producing TVs and home electronics.
• RokumajorTechnology or IntegrationListed as an eager supporter of HDR10+ ADVANCED technology. Roku, Inc. is an adopter in the Source category, producing streaming devices and the Roku Plus Series TVs with HDR10+ certification.
• NetflixmajorTechnology or IntegrationNetflix supports HDR10+ available on AV1-encoded content with ongoing expansion. Netflix chose to deliver HDR10+ streams using the efficient open-source AV1 video codec, requiring devices with AV1 decoding capability.
• NVIDIAmajorTechnology or IntegrationNVIDIA Corp is listed as an adopter in the Source category, providing GPUs for HDR10+ GAMING certification. Graphics cards must be certified to correctly signal displays to enter HDR10+ Game mode.
• QualcommmajorTechnology or IntegrationQualcomm is listed as an adopter in SoC and Tool categories, providing Snapdragon chipsets that enable HDR10+ support in smartphones and other devices.
• Eclipsa Audio ProgramcoreStrategic or Co-development PartnerHDR10+ Technologies LLC was selected to administer the Eclipsa Audio certification program launched in October, and subsequently the Eclipsa Video certification program in May 2026. Eclipsa Video is based on SMPTE 2094-50 created by Google, Apple, and NBCUniversal. Devices certified for both standards may use 'Eclipsa Video powered by HDR10+'.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UHD Alliance: Industry alliance that defines Ultra HD Premium specifications covering resolution, HDR, and audio. Comparable in role to HDR10+ Technologies as a cross-industry consortium setting performance specifications and certification marks for displays and content.
• IMAX Corporation (IMAX Enhanced): Operates IMAX Enhanced, a premium picture-and-sound certification program for streaming content and certified devices. Competes with HDR10+ in the consumer-facing premium-certification space across TVs and streaming.
• SMPTE (Society of Motion Picture and Television Engineers): The standards body under which HDR10+ is defined (SMPTE ST 2094-40 and ST 2094-50). Operates as an upstream peer that publishes the foundational specifications that HDR10+ Technologies commercializes.
• Technicolor: Provides HDR production and mastering services, including proprietary HDR delivery technologies. Adjacent peer in the HDR value chain serving studios, OTT platforms, and consumer electronics brands.
• ATSC (Advanced Television Systems Committee): Standards body that defines ATSC 3.0 / NextGen TV, the broadcast platform through which HDR10+ is currently being deployed in 40+ US markets. Operates as a peer-level consortium standardizing next-generation television delivery.

Direct peers

• Dolby Laboratories: Owner of Dolby Vision, the primary proprietary competitor to HDR10+ in dynamic-metadata HDR. Dolby licenses its HDR technology to the same OEMs, studios, and streaming platforms that HDR10+ serves, making it the most direct head-to-head rival in the consumer HDR ecosystem.

Emerging players

• Mux: Video infrastructure and analytics provider used by major streaming services to deliver HDR-encoded content including HDR10+. Comparable as an enabling technology peer in the HDR streaming delivery stack.
• BBC R&D (Hybrid Log-Gamma): Co-creator of HLG (Hybrid Log-Gamma), an alternative HDR format used prominently in broadcast workflows. Competes with HDR10+ for HDR adoption in TV broadcasting, particularly in the UK and Japan.
• Bitmovin: Video encoding and streaming infrastructure provider whose encoder and player products support HDR10+ metadata. Comparable as a tool-vendor-class enabler of HDR10+ content delivery across OTT platforms.
• Visionular: Provides cloud-based HDR video processing and encoding infrastructure that complements HDR10+ workflows in streaming delivery. Comparable in addressing the dynamic-metadata HDR encoding pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=2qb7_RJ3EsU
• Xx.com/HDR10plus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HDR10+ Technologies