Valley Of The Sun J

What Valley Of The Sun J does

Valley of the Sun J (the "J") is a 501(c)(3) nonprofit Jewish Community Center (Tax ID 86-0622258) headquartered at 12701 N Scottsdale Rd #201 in Scottsdale, Arizona, on the 30-acre Ina Levine Jewish Community Campus, where it co-locates with Pardes Jewish Day School, the Jewish Federation of Greater Phoenix, and other Jewish agencies. Founded in 1945, the organization serves the Greater Phoenix Jewish community—and explicitly welcomes participants of all backgrounds—through a comprehensive programming portfolio spanning fitness, aquatics, sports leagues, early childhood education, summer day camps, afterschool care, youth development, and adult cultural activities. Membership is tiered by age and household composition, with monthly subscriptions ranging from $61 (teen) and $78 (young adult) to $113 (individual), $157 (couple), and $190 (family all-inclusive), supplemented by discounted military/first-responder and 50+ cultural tiers, plus a $99 application fee waived with 12-month commitment.

The organization's core physical products are the Health Club @ Valley of the Sun J—a 50,000-square-foot fitness center with cardio, strength, indoor track, group fitness studios, and Pilates reformers—and the Martin Pear Aquatics Center, featuring a 25-yard, eleven-lane heated competition pool with walk-in lane and zero-entry shallow area. Surrounding program lines include the Alison Hendeles Early Childhood Center (6 weeks through Pre-K), Kochavim and Shemesh day camps, Club J afterschool, Baderech tween programming, Enrichment and Kids Night Out, J Teen Connect AZ, Maccabi Games participation, J Swim Club competitive team (Bronze through JForce tiers), adult basketball, pickleball, and volleyball leagues, the Harold & Jean Grossman Parkinson's Program, Red Cross lifeguard certification, and adult arts/culture programming including 92nd Street Live! streaming and the Jewish Film Club. Technology consists of a digital membership portal, the Workout @ Valley of the Sun J mobile app (iOS/Android) for class schedules and reservations, and third-party integrations Captyn (swim academy) and CampInTouch (camp management); each program area requires a separate login.

The business model is hybrid: recurring membership fees and program fees form the core commercial engine, augmented by tax-deductible individual donations, tiered corporate partnerships (Diamond through Community), foundation grants (Center for Jewish Philanthropy of Greater Phoenix, Step Into Swim, USA Swimming), and two annual fundraisers (J Gala, Fore the Kids golf tournament at TPC Scottsdale). The SMILE Campaign and J Family Aid subsidize participation for members facing financial hardship or chronic illness. Distribution is direct via website, on-site sales at the membership desk (480.481.7090), and digital self-service. Geographic scope is regional (Greater Phoenix); the organization has no parent company, no subsidiaries, no disclosed investors, and is governed by its own board.

Name

Valley Of The Sun J

Legal name

Valley of the Sun Jewish Community Center

Website

https://valleyofthesunj.org

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Valley of the Sun J is a 501(c)(3) nonprofit Jewish Community Center in Scottsdale, Arizona, operating since 1945 on a 30-acre campus and offering fitness, aquatics, sports leagues, early childhood education, day camps, teen programming, and adult cultural activities to Greater Phoenix families and seniors.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Recurring monthly or annual membership fees providing access to the health club, fitness center, and member discounts on programming. Tiered pricing for individuals, couples, families, and special categories (young adults, teens, military/first responders).
2. Program Fees: Fees for specific programs including day camp (Kochavim, Shemesh), early childhood center, swim lessons, sports leagues, personal training, group fitness classes, and enrichment activities.
3. Donations and Fundraising: 501(c)(3) nonprofit supported by individual donors, corporate and community partners, foundations, grants, and annual fundraisers (Gala, Fore the Kids golf tournament, SMILE Campaign).
4. Corporate Partnerships: Corporate and community partnerships providing tax-deductible donations at various levels (Community, In-Kind, Silver, Bronze, Gold, Platinum, Diamond).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Valley of the Sun J operates a Jewish Community Center on a 30-acre Scottsdale campus offering a 50,000-square-foot fitness center, an eleven-lane heated competition pool, an accredited early childhood center, summer day camps, adult sports leagues, swim academy lessons, cultural programming, and senior/adult activities. The center sells tiered memberships (individual, couple, family, young adult, teen, military/first responder) and individual program registrations across fitness, aquatics, childcare, preschool, sports, and Jewish cultural and educational programming.

Product overview

Valley of the Sun J is a Jewish Community Center offering a comprehensive portfolio of recreational, educational, and wellness programs as a unified community platform rather than a modular software product. The core Health Club @ Valley of the Sun J serves as the central facility, integrating fitness and aquatics with a 50,000-square-foot fitness center and Martin Pear Aquatics Center. Around this core, the organization offers Group Fitness (yoga, Pilates, Zumba, HIIT, and Les Mills classes), Personal Training, and specialized Parkinson's Fitness Programs. Sports and Leagues encompass basketball, pickleball, volleyball, and the J Swim Club competitive team. Family programming includes the Alison Hendeles Early Childhood Center (infant care through Pre-K), Kochavim and Shemesh Day Camps, Club J afterschool program, Baderech tween programming, Enrichment activities, Kids Night Out, and J Teen Connect AZ teen hub. Adults and Seniors programming features Arts/Culture/Education, 92nd Street Live!, Connect social events, and Games (canasta, bridge, mahjong). The organization also operates fundraising events including the annual J Gala and Fore the Kids golf tournament, supported by the SMILE Campaign for financial assistance. A mobile app (Workout @ Valley of the Sun J) enables members to access class schedules, reservations, and bookings.

Differentiator

Problem solved

Functional benefit

Brands

• Health Club @ Valley of the Sun J: The full-service health club featuring state-of-the-art fitness center and outdoor aquatics center.
• Alison Hendeles Early Childhood Center
• Harold & Jean Grossman Parkinson's Program
• Martin Pear Aquatics Center
• Jill and Lee Weiss Swim Academy
• JCC Maccabi Games
• Kochavim Day Camp
• Shemesh Day Camp
• Club J
• J Teen Connect AZ
• SMILE Campaign
• J Family Aid

Products and services

• Health Club @ Valley of the Sun J A 50,000-square-foot fitness center offering cardio, strength, and functional training equipment for adult members and guests on the Ina Levine Jewish Community Campus.
• Group Fitness Scheduled group exercise classes held at the fitness center for members and drop-in participants seeking instructor-led workouts in various formats.
• Personal Training One-on-one fitness coaching sessions delivered by certified trainers for members seeking customized exercise programming.
• Pilates Pilates-based group and individual sessions taught by trained instructors as part of the fitness center programming.
• Parkinson's Fitness Programs Specialized fitness programming led by Parkinson's Coordinator Jonell Mertens, designed to support individuals with Parkinson's disease through tailored exercise.
• Martin Pear Aquatics Center An eleven-lane heated competition pool offering lap swimming, aquatic recreation, and competitive aquatics programming for members and the community.
• Aqua Fitness Water-based group exercise classes held at the Martin Pear Aquatics Center for members and drop-in participants.
• Jill and Lee Weiss Swim Academy Structured swim lessons for children and adults using the Captyn registration platform, offering progressive skill development across levels.
• American Red Cross Lifeguard Training Certification course providing American Red Cross lifeguard credentials for participants seeking employment or volunteer roles in aquatic settings.
• J Swim Club Competitive swim team led by Head Coach Kelley Conrad, providing training and competition opportunities for youth and adult swimmers.
• Adult Basketball Leagues Organized basketball league play for adult members seeking recreational team competition.
• Maccabi Jewish athletic programming connected to the Maccabi Youth Games tradition, offering team sports participation and community-building competition.
• Pickleball Pickleball programming and instruction led by instructors Josh Perilstein and Kevin Hammel, including open play and lessons for adult members.
• Volleyball Instruction Volleyball classes and lessons led by instructor Rachel Obedin for youth and adult participants.
• Elite Performance Coaching Advanced athletic training services led by Elite Performance Coach Brian Hoffer for athletes seeking higher-level conditioning and sport-specific development.
• Alison Hendeles Early Childhood Center Accredited early childhood education center offering licensed childcare and preschool programs for infants through pre-K children.
• Childcare Drop-in and scheduled licensed childcare services provided at the early childhood center for member families.
• Preschool Structured preschool program within the Alison Hendeles Early Childhood Center focused on school readiness for young children.
• Kochavim Day Camp Summer day camp program for children, registered through the CampInTouch platform, providing structured daily activities on campus.
• Shemesh Day Camp Summer day camp program for youth, registered through the CampInTouch platform, offering themed programming and outdoor activities.
• Club J After-school program providing supervised activities, enrichment, and recreation for school-age children on campus.
• Baderech Teen leadership and engagement program offering structured activities, mentorship, and Jewish-identity-building experiences.
• J Teen Connect AZ Regional teen connection program providing social, educational, and leadership opportunities for Arizona Jewish teens.
• Enrichment Programs Educational enrichment classes for children and youth covering topics such as STEAM, languages, and creative arts.
• Kids Night Out Supervised evening programming for children that allows parents a night off while kids enjoy themed activities on campus.
• Adults + Seniors Programs Programming tailored to adult and senior members, including social, educational, and wellness activities.
• Arts, Culture + Education Cultural arts and educational programming including music, theater, dance, and Jewish cultural learning experiences.
• 92nd Street Live! Cultural arts program offering concerts, performances, and lectures inspired by the 92nd Street Y tradition.
• Workout @ Valley of the Sun J App Mobile application available on iOS and Android providing members with class schedules, workout resources, and member services.

Quantifiable outcome

• Financial assistance provided to ensure no one turned away due to hardship through SMILE Campaign and J Family Aid programs.
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

24 partnerships are on record, tiered presenting sponsor, community partner, diamond partner, platinum partner, silver partner, bronze partner, gold partner, in-kind partner, corporate partner, grant funder and event partner.

• Supernus Pharmaceuticalspresenting sponsorGTM or Marketing Partner · 1 January 2026Presenting sponsor for Parkinson's Wellness Day 2026. A biopharmaceutical company focused on developing and commercializing products for the treatment of central nervous system (CNS) diseases. Partnership supports The Harold & Jean Grossman Parkinson's Program at The J.
• Abbottcommunity partnerGTM or Marketing PartnerCommunity partner supporting The J's programs. Industry: Health.
• ABLE Financial Groupdiamond partnerGTM or Marketing PartnerDiamond-level corporate partner. Industry: Finance.
• Affiliated Pediatric Dentistry and Orthodonticsplatinum partnerGTM or Marketing PartnerPlatinum corporate partner. Presenting sponsor for Kids Night Out events. Industry: Health.
• Andara by Cogir-Acoya Shea-Acoya Troonsilver partnerGTM or Marketing PartnerSilver-level partner. Industry: 55+ Services/Health.
• ASU Jewish Studiescommunity partnerStrategic or Co-development PartnerAcademic partnership enhancing knowledge of Jewish life through undergraduate and graduate courses, research conferences, workshops, and public lectures. Proud partner of The J.
• AZ Perfect Comfortbronze partnerGTM or Marketing PartnerBronze-level partner. Industry: Residential Services.
• Barrow Neurological Institutecommunity partnerStrategic or Co-development PartnerPresents monthly Parkinson's Support Group at The J. Barrow Neurological Institute provides neurological care and research, partnering on Parkinson's programming for the community.
• Brookdale Senior Livinggold partnerGTM or Marketing PartnerGold-level partner. Industry: 55+ Services.
• CCRM Fertilitycommunity partnerGTM or Marketing PartnerCommunity partner. Industry: Health.
• Chompie'scommunity partnerGTM or Marketing PartnerCommunity partner. Industry: Retail & Dining.
• Coca-Colain-kind partnerGTM or Marketing PartnerIn-kind partner. Industry: Retail & Dining.
• Village Medicalcorporate partnerGTM or Marketing PartnerCorporate partner using The J to establish brand awareness and increase credibility for their doctors through meaningful engagement with J members and the community.
• JFQ Lendingcorporate partnerGTM or Marketing PartnerCorporate partner hosting events at The J's facilities. Partnership provides business from J members and community engagement opportunities.
• Bella Vita Assisted Livingcommunity partnerGTM or Marketing PartnerCommunity partner. Industry: Residential Services.
• Body Systemscommunity partnerGTM or Marketing PartnerCommunity partner (also Gold Sponsor for Fore the Kids). Industry: Health.
• Boston Scientificcommunity partnerGTM or Marketing PartnerCommunity partner. Industry: Health.
• Greater Phoenix Jewish Film Festivalcommunity partnerStrategic or Co-development PartnerPartnership with GPJFF to present Jewish Film Lover's Club, screening and discussing Jewish films with community discussions at The J.
• 92nd Street Ycommunity partnerStrategic or Co-development PartnerPartnership to stream 92nd Street Live! programming at The J. A free monthly showcase of expertly curated events from the influential 92nd Street Y in New York, designed to enrich lives through community building and connection.
• American Red Crosscommunity partnerStrategic or Co-development PartnerProvides lifeguard training, CPR/AED, First Aid, and lifeguard instructor certification programs at The J's Aquatics Center.
• Step Into Swimgrant funderStrategic or Co-development PartnerNationwide initiative dedicated to creating safe swimmers. Grant supports expansion of class schedule and provides discounted lessons for those in need at Jill and Lee Weiss Swim Academy.
• USA Swimminggrant funderStrategic or Co-development PartnerNational swimming organization. Grant supports expansion of swim class schedule and discounted lessons at Jill and Lee Weiss Swim Academy.
• TPC Scottsdale (The Champions Course)event partnerGTM or Marketing PartnerHost venue for annual Fore the Kids charity golf tournament supporting the SMILE Campaign. Located at TPC Scottsdale's DraftKings Sportsbook for awards reception.
• DraftKings Sportsbookevent partnerGTM or Marketing PartnerHost venue for Fore the Kids tournament awards reception and raffle drawing at TPC Scottsdale.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Village Health Clubs & Spas: Long-established Scottsdale/Phoenix premium membership fitness club with pools, courts, group fitness, and family programming. Directly competes for Valley of the Sun J's adult and family Health Club memberships in the same geography.
• Life Time Fitness: Premium national membership-based fitness operator with extensive Scottsdale/Phoenix footprint, large aquatics, family programming, and kids' programs. Competes for the same affluent family demographic on the fitness and aquatics side of The J's offering.
• EOS Fitness: High-value, low-price membership fitness operator with deep Phoenix-metro presence. Competes on price-sensitive individual and family memberships, putting pressure on Valley of the Sun J's teen and young-adult tiers.

Others

• Barrow Neurological Institute: Existing strategic partner that co-presents the monthly Parkinson's Support Group at The J. Listed as a peer given the depth of programmatic co-development around The J's Parkinson's wellness offering, not as a commercial competitor.

Direct peers

• Sid Jacobson JCC (Long Island): Jewish Community Center offering a comparable comprehensive programming mix — fitness, aquatics, early childhood, camps, and adult cultural programming — under a single membership. Closest direct peer in mission and operating structure to Valley of the Sun J.
• YMCA of the Sun Corridor (Greater Phoenix YMCA): Operates a similar membership-based community center model in the same Greater Phoenix market, offering fitness, aquatics, childcare, youth sports, and camps. The YMCA is the closest secular analog to Valley of the Sun J's full-service community programming model.
• JCC Manhattan: Urban Jewish Community Center with comparable mission, membership-based programming, and a focus on cultural and wellness offerings. Comparable in mission and programming breadth, though operating in a denser, non-suburban geography.
• 92nd Street Y (New York): Historic Jewish community center known for cultural and educational programming. Direct partnership with Valley of the Sun J to stream 92nd Street Live! programming, and a comparable peer in cultural and adult-engagement programming depth.
• Jewish Community Center of Greater Phoenix (now rebranded as part of Valley of the Sun J): The anchor organization itself; referenced as a comparison since other Arizona JCCs (e.g., Tucson JCC) operate similarly structured programming under JCC Association standards.

Regional players

• Tucson Jewish Community Center: Arizona-based Jewish Community Center offering fitness, aquatics, early childhood, and cultural programming. Operates in a different Arizona metro with a comparable JCC model, providing a regional benchmark for the same operating context.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ValleyofTheSunJ_Scottsdale
• Facebookfacebook.com/valleyofthesunj
• LinkedInlinkedin.com/company/valleyofthesunj
• Instagraminstagram.com/valleyofthesunj

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley Of The Sun J