Lola Health

What Lola Health does

Lola Health is a UK-based, London-headquartered private limited company (Company No. 15961806) that sells direct-to-consumer at-home blood testing, biological age testing, gut microbiome analysis, and NMN supplements. Founded in 2025 and operating with 1-10 employees, the company serves health-conscious UK consumers, fitness-focused individuals, and a growing B2B channel of clinics, practitioners, employers, pharmacies, and content creators. The product portfolio spans a tiered blood test range (Core Health 45, Vital Check 56, Peak Insights 70+, Female Hormones Clarity), TruDiagnostic-powered epigenetic tests (TruAge, TruHealth, TruAge + TruHealth), GutID microbiome kits, and NMN supplements, with pricing from £125 to £385 per test.

The technical stack is built on UKAS-accredited (ISO 15189) UK partner laboratories shared with the NHS, with all kits CE-marked under ISO 13485 and every blood test reviewed by a GMC-registered doctor. Sample collection is delivered via a managed network of DBS-checked at-home phlebotomists (99.8% reliability), partner clinics, or a self-draw option with Royal Mail return. A Shopify-powered e-commerce site and native iOS/Android app (integrating Google Health Connect for wearable data sync) form the customer platform, with an AI-powered wellness chat feature layered on top of doctor-reviewed reports.

Revenue is generated through unit-priced test sales, subscription/membership plans for recurring testing, B2B referral commissions paid to partners (clinics, employers, pharmacies, creators), gift cards, and international shipping fees for TruAge/GutID/NMN products shipped via DHL Express to 12+ European countries plus Australia. Distribution combines product-led e-commerce with channel partnerships and direct enterprise outreach, with marketing driven by an 81+ page medically-reviewed longevity blog, organic social media, and creator referral programmes.

Name

Lola Health

Legal name

Lola Health Ltd

Website

https://lolahealth.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Lola Health is a UK-based at-home blood testing and longevity diagnostics company serving health-conscious consumers, fitness individuals, clinics, and employers with multi-marker blood panels, epigenetic biological age tests, and gut microbiome kits via at-home phlebotomy and GMC-reviewed results.

Ownership category

akta.pro rank

Product category

At-Home Diagnostic Testing

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071), Services-Home Health Care Services (8082)

akta.pro primary industry

At-Home Lab Testing & Diagnostics-Integrated Virtual Care (HLALAAAE)

akta.pro secondary industry

Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK)

Keywords

• At-home blood testing
• Biological age testing
• Preventive health diagnostics
• Biomarker analysis
• Longevity testing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Blood Test Sales (One-Time Purchase): Customers purchase individual blood test kits at set price points. Tests include venous blood draw (at-home or clinic), lab analysis, and doctor-reviewed results. Revenue is one-time per test, with optional add-on biomarkers and subscription/membership plans for recurring purchases.
2. Biological Age Testing: TruAge, TruHealth, and TruAge + TruHealth tests sold as one-time purchases. These involve DNA methylation analysis at a US-based lab, with results delivered via PDF and app. Includes international shipping (DHL Express, both directions) covered in the purchase price.
3. Gut Health Testing: GutID Complete Microbiome Assessment and GutID Core Gut Insights kits sold as one-time purchases. Includes DHL Express delivery to customer and return shipping to US lab.
4. NMN Supplements: Sale of NMN (beta-Nicotinamide Mononucleotide) food supplements as a separate product line, shipped internationally via DHL Express. One-time or repeat purchase model.
5. Subscription / Membership Plans: Customers can purchase kits via subscription or membership plans for recurring blood testing at preferential pricing. Phlebotomy appointments and doctor review included. Rebooking fees may apply. Cancellation is customer-managed.
6. B2B Partner Referral Revenue: Partner clinics, practitioners, employers, creators, and pharmacies earn referral commissions and cashback by directing customers to Lola tests via unique referral codes. Partners are paid by Lola for validated referrals.
7. Gift Cards: Prepaid gift cards sold for blood testing and biological age testing, valid for 12 months from purchase. Purchasers buy ahead; recipients redeem against any test on the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels8 records

Core offering

Lola Health sells at-home and in-clinic blood testing services in the UK, offering comprehensive biomarker panels (45 to 70+ markers), biological age (epigenetic) testing via TruDiagnostic, gut microbiome testing through GutID kits, and NMN food supplements. Tests are collected through professional phlebotomy visits or self-arranged draws, analysed at UKAS-accredited (ISO 15189) UK partner laboratories, and reviewed by GMC-registered doctors. Customers access results, trend tracking, and AI-powered wellness insights through the Lola mobile app and partner portal.

Product overview

Lola Health is a home blood testing and biological age testing service offering multiple blood test products alongside a mobile app platform. The core product portfolio includes blood tests ranging from Core Health 45 (45 biomarkers) to Peak Insights (70+ biomarkers), plus Female Hormones Clarity (31 biomarkers). Biological age testing includes TruAge Test, TruHealth Test, and TruAge + TruHealth, all powered by TruDiagnostic's epigenetic lab. Gut health testing is available via GutID Complete Microbiome Assessment and GutID Core Gut Insights. The company also sells NMN supplements and gift cards. All tests include professional at-home or clinic phlebotomy and doctor-reviewed results. The Lola mobile app serves as the platform for result viewing, trend tracking, AI-powered wellness chat, and device/wearable data integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Health 45 blood test A blood test covering 45 essential biomarkers across cholesterol, blood sugar, vitamins, iron status, cardiovascular wellness, hormones, inflammation and nutrition. Includes at-home or in-clinic phlebotomy, UKAS-accredited lab analysis and GMC-registered doctor review, with results delivered in 2 working days. Targeted at adults seeking a general wellness overview.
• Vital Check 56 blood test Lola's most popular blood test, evaluating 56 key biomarkers across blood health, organ function, cardiovascular, hormonal and immune markers. Includes professional phlebotomy and doctor-reviewed results delivered in 2 working days, aimed at consumers wanting broader wellness insight than the Core panel.
• Peak Insights 70+ blood test Lola's most comprehensive blood test, evaluating 70+ critical biomarkers across advanced cardiovascular, hormonal, metabolic and immune markers. Includes at-home or clinic phlebotomy, UKAS lab analysis and GMC doctor review, with results in 4 working days. Targeted at health-optimisation consumers and longevity-focused individuals.
• Female Hormones Clarity panel A hormone-focused blood test with 31 key biomarkers designed for women wanting to understand hormonal balance and its impact on energy, mood and overall health. Includes phlebotomy and doctor-reviewed results.
• TruAge biological age test Tracks biological age and pace of ageing from DNA methylation analysis, powered by TruDiagnostic's US-based CLIA-certified and CAP-accredited epigenetic lab. Includes organ-system ageing scores and lifestyle wellness signals, delivered as a PDF report and within the Lola app in 2–3 weeks. International DHL Express shipping included both ways.
• TruHealth epigenetic test Epigenetic health metrics test from TruDiagnostic analysing organ-system health scores and lifestyle wellness signals via DNA methylation. Easy at-home sample collection with international shipping; intended for longevity-focused consumers wanting epigenetic insight beyond chronological age.
• TruAge + TruHealth epigenetic bundle Combined TruDiagnostic package that delivers both TruAge biological age and TruHealth epigenetic health metrics in a single bundled test. Includes at-home sample collection and DHL Express international shipping; results returned as a PDF and in the Lola app.
• GutID Complete Microbiome Assessment (CMA) Comprehensive gut microbiome analysis kit analysed at GutID's US laboratory. Uses at-home sample collection with DHL Express international shipping both ways, giving detailed gut health insight for consumers tracking microbiome alongside blood biomarkers.
• GutID Core Gut Insights (CGI) Core gut microbiome insights kit analysed at GutID's US laboratory for essential gut health evaluation. At-home sample collection with DHL Express international shipping; positioned as an entry-level gut test versus the Complete Microbiome Assessment.
• NMN food supplements NMN (beta-Nicotinamide Mononucleotide) food supplements sold by Lola Health as a separate product line, shipped internationally via DHL Express. Sold as a one-time or repeat purchase; marketed as a longevity supplement and not intended to diagnose, treat, cure or prevent disease.
• Lola Health gift cards Prepaid gift cards valid for 12 months from purchase, redeemable against blood testing, biological age testing and gut testing categories on the Lola platform. Available for purchase as a standalone product line for gifting.

Quantifiable outcome

• 70+ blood markers analysed in a single comprehensive test
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core.

• TruDiagnosticcoreTechnology or IntegrationTruDiagnostic is a US-based CLIA-certified, CAP-accredited epigenetic laboratory that provides TruAge biological age testing, TruHealth health metrics, and TruAge + TruHealth combined tests sold by Lola Health. Lola ships samples internationally via DHL Express to TruDiagnostic's US lab for DNA methylation analysis, which then returns results to Lola's app. This partnership extends Lola's product range into epigenetic/biological age testing, a key longevity vertical.
• GutIDcoreTechnology or IntegrationGutID provides gut microbiome testing kits (Complete Microbiome Assessment and Core Gut Insights) sold by Lola Health internationally. Samples are shipped via DHL Express to GutID's US laboratory for microbiome analysis. This partnership enables Lola to offer comprehensive gut health testing alongside its blood testing and biological age products.
• Shopify Inc.coreTechnology or IntegrationLola Health operates its online store through Shopify Inc., powering the e-commerce platform (lolahealth.com), including product listings, checkout, order management, and payment processing.
• AlixrcoreChannel Partner/ Reseller/ DistributorAlixr is a UK digital health platform (alixr.co.uk) that integrates Lola Health's blood testing into its wellness services. Ed Dench, CEO of Alixr, provides a testimonial praising Lola's responsiveness, customisation (adding new features for Alixr's needs), and communication. Alixr's clients receive Lola's blood tests as part of their digital health offering.
• Renee McGregorcoreChannel Partner/ Reseller/ DistributorRenee McGregor (renee mcgregor.com) is a nutrition and wellness practitioner who uses Lola Health as a support partner for her clinic. Her clients receive professional blood testing services with results ready within 48 hours for her review. She provides practitioner testimonials recommending Lola to other health professionals.
• Parvati HealthcoreChannel Partner/ Reseller/ DistributorParvati Health (parvatihealth.com), led by Florence Rowe, uses Lola Health as a cost-effective, user-friendly blood testing partner. Parvati Health earns referral-based commissions and incentivises staff to promote Lola's services. Florence Rowe recommends Lola to other doctors, dietitians, and health professionals as a reliable service.
• NHS-Trusted Laboratories (UKAS-Accredited Partner Lab)coreStrategic or Co-development PartnerLola Health uses UKAS-accredited (ISO 15189) UK partner laboratories for sample analysis — described as 'the same labs the NHS uses.' These labs are CQC-compliant and accredited to ISO 15189, with all Lola kits CE marked as medical devices under ISO 13485. This is a foundational partnership enabling Lola's clinical credibility and quality assurance.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Medichecks: UK-based direct-to-consumer at-home blood testing service offering finger-prick and venous blood test panels. Named explicitly in Lola customer testimonials as the incumbent Lola is winning share from on price and phlebotomy accuracy.
• InsideTracker: US-based longevity-focused blood testing and biomarker analysis platform offering multi-marker panels with personalised insights. Comparable target customer (longevity/health-optimisation consumer) and panel depth.
• Function Health: US-based preventative health testing platform offering 100+ biomarker lab tests with longitudinal tracking and physician review. Closely comparable combination of comprehensive panels, doctor review, and longitudinal trend functionality.
• Randox Health: UK private clinical laboratory and at-home phlebotomy testing provider offering comprehensive blood panels. Direct competitor for Lola's clinic and home-visit venous blood draws with comparable NHS-accredited lab positioning.
• Thriva: UK at-home blood testing subscription service providing finger-prick biomarker panels with GP-reviewed results. Closely comparable business model, target customer (health-optimisation consumer), and recurring testing proposition.
• Everlywell: US-based at-home lab testing marketplace offering blood, hormone and microbiome tests with physician-reviewed results. Comparable multi-category at-home testing marketplace model and DTC consumer base.
• Forth: UK-based direct-to-consumer blood testing and health-tracking service offering female hormone and wellness panels with home phlebotomy. Comparable DTC positioning and at-home phlebotomy distribution model.

Broad incumbents

• Numan: UK digital health platform offering blood testing alongside telehealth consultations, prescriptions and wellness programmes. Wider scope than Lola but overlapping health-optimisation consumer base and UK clinical positioning.

Emerging players

• Zoe: UK-based personalised nutrition platform combining blood biomarker, gut microbiome and continuous glucose monitoring with app-based insights. Comparable longevity/wellness consumer proposition and multi-modal testing stack.

Others

• TruDiagnostic: US-based CLIA-certified epigenetic laboratory supplying Lola's TruAge and TruHealth biological age tests. Technology partner and adjacent competitor in the longevity epigenetic testing space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/lola_longevity
• Facebookfacebook.com/lolalongevity
• LinkedInlinkedin.com/company/lola-ypl
• Instagraminstagram.com/lola_longevity
• TikToktiktok.com/@lola_longevity

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lola Health