Girouard Équipement

Name

Girouard Équipement

Legal name

Girouard Équipement

Website

https://girouard.qc.ca

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Material Handling Equipment Distribution

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

akta.pro secondary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Telescopic forklift distribution
• Material handling equipment
• Heavy machinery dealer
• Construction equipment rental
• Connected fleet management

Headquarters

HQ city

Victoriaville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of new and used telescopic forklifts and related equipment from Manitou, Gehl, and other brands.
2. Equipment Rental: Short-term rental (1-2 months) and medium-term rental with purchase option. Two-day trial periods available for customers to validate equipment suitability.
3. Parts Sales: Sale of original parts and accessories for Manitou and Gehl equipment with 24-hour delivery in most regions.
4. Repair and Maintenance Services: Mobile maintenance service and workshop repairs for forklifts and aerial work platforms throughout Quebec.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Girouard Équipement sells, rents, and services Manitou and Gehl telescopic forklifts and related material handling equipment. The company operates as Quebec's only 100% dedicated Manitou and Gehl dealer, offering new and used equipment sales, short- and medium-term rentals with purchase options, original parts with 24-hour regional delivery, mobile and workshop repair/maintenance, and the Easy Manager connected fleet management solution.

Product overview

Girouard Équipement is a Quebec-based distributor of telescopic forklifts and heavy machinery, operating as a single-brand-focused dealer exclusively dedicated to Manitou and Gehl products. The company offers a unified equipment portfolio centered on Manitou and Gehl telescopic forklifts (chariots élévateurs télescopiques) for agricultural, construction, industrial, and public works sectors, complemented by Easy Manager—a fleet management IoT/AI solution that connects equipment for real-time monitoring, safety management, and preventive maintenance. Beyond equipment sales, the company provides rental services (short and medium-term with purchase options), 24-hour parts delivery, and mobile repair/maintenance services throughout Quebec. Established in 1998 and led by Carl Girouard, Girouard Équipement serves customers across Quebec with new and used inventory.

Differentiator

Problem solved

Functional benefit

Brands

• Easy Manager: Connected fleet management solution using artificial intelligence to track real-time safety and performance of equipment.

Products and services

• Manitou Telescopic Forklifts Telescopic forklifts and heavy machinery units from Manitou, sold to agricultural, construction, industrial, and public works sectors across Quebec as new or used inventory.
• Gehl Telescopic Forklifts and Compact Equipment Compact equipment and telescopic forklifts from Gehl, distributed as a complementary brand to Manitou and serving the same industrial and agricultural markets throughout Quebec.
• Easy Manager Connected Fleet Management AI-powered fleet management solution for connected equipment fleets, providing real-time tracking of safety and performance, geofencing, curfew settings, remote locking, keyboard access control, and preventive maintenance scheduling.
• Equipment Rental Service Short-term (1-2 months) and medium-term rental of Manitou and Gehl telescopic forklifts with option to purchase, including two-day trial periods for customers to validate equipment suitability.
• Parts and Accessories Supply Sale of original parts and accessories for Manitou and Gehl equipment, with 24-hour delivery in most regions of Quebec.
• Repair and Maintenance Service Mobile and workshop repair and preventive maintenance services for Manitou and Gehl telescopic forklifts and aerial work platforms, delivered throughout Quebec.

Quantifiable outcome

• 24-hour parts delivery in most regions
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• ManitoucoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Manitou brand telescopic forklifts and related equipment throughout Quebec. The only 100% dedicated Manitou dealer in Quebec.
• GehlcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Gehl compact equipment including compact loaders and related products. Part of the Manitou Group brand portfolio.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Herc Rentals: Large North American equipment rental provider with material handling and aerial fleet offerings — overlaps with Girouard's short/medium-term rental stream and competes for similar construction and industrial customers.
• United Rentals: Largest equipment rental company in North America, with significant aerial, material handling, and telehandler fleets and a national service network — competes with Girouard's rental stream and adjacent to its sales business at larger scale.
• Manitou Group: French manufacturer of Manitou and Gehl telehandlers — Girouard's primary supplier; relevant because OEM decisions on dealer footprint, direct sales, and bundled telematics directly drive Girouard's competitive position.
• JLG Industries (Oshkosh): Manufacturer of telehandlers and aerial work platforms that compete head-to-head with Manitou/Gehl product lines sold by Girouard — relevant peer because its dealer network and product positioning directly shape Girouard's competitive landscape in Quebec.

Direct peers

• Finning International: World's largest Caterpillar dealer with Canadian operations covering equipment sales, rental, parts, and service — comparable dealership structure, though at a much larger and multi-province scale than Girouard.
• Brandt Group of Companies: Major Canadian dealer of John Deere construction and agricultural equipment, providing sales, rentals, parts, and service across Canada — directly comparable dealer economics and customer mix to Girouard's Quebec Manitou/Gehl operation.
• Wajax Corporation: Canadian multi-line industrial equipment distributor (Volvo CE, Manitowoc, others) with equipment, parts, and service operations across Canada — same wholesale dealer model with overlapping material handling exposure.
• SMS Equipment: Canada-wide Komatsu dealer offering new and used equipment, rentals, parts, and service to construction, mining, and forestry customers — directly comparable dealer business model in the same end-markets as Girouard.
• Toromont Industries: Canadian Caterpillar dealer group with new/used equipment sales, rentals, parts, and service across multiple provinces — same heavy-equipment dealer business model as Girouard, but operating at significantly larger scale and multi-brand breadth.

Emerging players

• Ahern Rentals: Privately held North American equipment rental company with a growing telehandler and aerial fleet — comparable to Girouard's rental model and competes for similar mid-market construction and industrial accounts, though without Girouard's dealer exclusivity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girouard Équipement