Age with Grace Senior Care
Age with Grace Senior Care is a privately held, non-medical in-home elder care provider in Highland, Michigan, founded in 2008 and serving families across Oakland and Livingston counties with Companion Care, Alzheimer's & Dementia Care, and Hospice Assistance services delivered by a small caregiver workforce.
- Company typePrivate
- Founded2008
- HeadquartersHighland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Age with Grace Senior Care does
Age with Grace Senior Care is a non-medical in-home elder care provider headquartered in Highland, Michigan, founded in 2008 and operating as a privately held, founder-owned business (Mary Grace Charter). The company serves elderly clients and their families across Oakland and Livingston counties, including communities such as Brighton, Fenton, Milford, and Howell, with a workforce of 11-50 employees. Its service menu is organized around three pillars: Companion Care for general activities-of-daily-living support, Alzheimer's & Dementia Care for clients with cognitive decline, and Hospice Assistance for end-of-life in-home support. Service delivery is built on a customized caregiver-to-client matching process that the company positions internally as proprietary, but which is fundamentally a human-driven service methodology rather than a technology platform.
The business model is direct-to-consumer, with revenue generated through hourly or contracted in-home caregiving engagements billed to private-pay families. There is no disclosed engagement with insurance payers, hospital systems, or facility partners, and no evidence of institutional contracts. Client acquisition is driven by word-of-mouth referrals rather than paid marketing, and the company does not appear to operate a formal sales function. Caregiver recruitment is supported by an online application channel, suggesting limited but real use of digital tooling for labor sourcing.
The company has not raised external capital, pursued acquisitions, entered partnerships, or expanded beyond its established Michigan footprint. Its growth, to the extent any is occurring, is organic and tied to local referral networks and caregiver capacity. The absence of disclosed technology, AI/ML capabilities, or software infrastructure places the business firmly in the labor-intensive services category, with operating leverage dependent on caregiver utilization, billable rate discipline, and local market share rather than on any scalable technology asset.
Age with Grace Senior Care firmographics
Firmographics- Name
- Age with Grace Senior Care
- Legal name
- Age With Grace Senior Care
- Website
- https://agewithgraceseniorcare.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Age with Grace Senior Care is a privately held, non-medical in-home elder care provider in Highland, Michigan, founded in 2008 and serving families across Oakland and Livingston counties with Companion Care, Alzheimer's & Dementia Care, and Hospice Assistance services delivered by a small caregiver workforce.
- Ownership category
- akta.pro rank
Age with Grace Senior Care industry classification
Industry- Product category
- Non-Medical In-Home Senior Care
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Dementia Companion & Engagement Care (HSABAEAA)
- akta.pro secondary industries
- Elder Services & Aging Support (BPAGAEAF), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI)
Keywords
Where Age with Grace Senior Care is headquartered
LocationHeadquarters
- HQ city
- Highland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Age with Grace Senior Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Non-Medical Home Care Services: Direct billing for hourly in-home care services including companion care, Alzheimer's/dementia care, and hospice assistance. Caregivers are bonded and insured. Services are customized to individual client needs with flexible scheduling including overnight shifts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based custom pricing for non-medical home care services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Age with Grace Senior Care product offering
Product offeringCore offering
Age with Grace Senior Care provides non-medical in-home elder care delivered by bonded and insured caregivers in clients' homes across Oakland and Livingston counties in Michigan. Its core offerings are Companion Care (friendship, meal preparation, light housekeeping, activities, and transportation), Alzheimer's and Dementia Care (specialized communication and behavioral management), and Hospice Assistance (end-of-life support coordinated with hospice providers). Care plans are customized per client and offered with 24/7 flexible scheduling.
Product overview
Age with Grace Senior Care is a non-medical home care company offering a unified service portfolio of three core service lines: Companion Care, Alzheimer's & Dementia Care, and Hospice Assistance. All services are customized to individual client needs, delivered by compassionate and trained caregivers in the client's home environment. The company operates primarily in Michigan, serving Oakland County and Livingston County areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Companion Care Non-medical in-home companion care services for elderly clients, including friendship, food preparation, light housekeeping, stimulating activities, holiday and outdoor activities, and transportation to appointments. Aimed at seniors living alone, in group homes, or in assisted living facilities who need companionship and support with daily activities.
- Alzheimer's & Dementia Care Professional non-medical home care services for clients with Alzheimer's disease or other dementias, delivered by caregivers with specialized training in communication techniques and behavioral management. Targeted at individuals and families dealing with memory loss, cognitive decline, and the safety and behavioral challenges associated with dementia.
- Hospice Assistance Non-medical end-of-life support services delivered in coordination with the client's chosen hospice provider, focused on compassionate comfort, dignity, and family respite during hospice care. Targeted at families and individuals receiving hospice care who need additional in-home companionship and support.
Quantifiable outcome
- Caregiver personality match success rate reported as 99.9%
Companies that use Age with Grace Senior Care
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles1 record
Age with Grace Senior Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Age with Grace Senior Care partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Age with Grace Senior Care competitors and assessment
Company assessmentDirect peers
- Right at Home: International franchise providing in-home companion, personal, and specialized dementia care for seniors. Directly competes in the same non-medical in-home elder care segment with similar referral-driven go-to-market.
- Senior Helpers: National non-medical home care franchise with a specific focus on Alzheimer's and dementia care, including a proprietary training program. Directly comparable to Age with Grace's dementia specialization and in-home delivery model.
- Home Instead: Largest global franchise network of non-medical in-home senior care services. Operates the same companion, dementia, and personal care model as Age with Grace, including caregiver matching and 24/7 schedules, making it the closest national analog.
- Synergy HomeCare: Franchised non-medical home care provider offering personal care, companion care, and dementia support. Closely mirrors Age with Grace's service mix and direct-to-consumer local franchise model.
- Comfort Keepers: Franchised non-medical home care provider offering companion, personal care, dementia, and end-of-life support. Directly comparable service portfolio and customer base to Age with Grace.
- Visiting Angels: National franchise providing non-medical in-home elder care including companion, dementia/Alzheimer's, and respite/hospice support. Competes head-to-head with Age with Grace in local markets with similar service mix and referral-driven acquisition.
- BrightStar Care: Franchised home care provider offering both non-medical companion/personal care and skilled medical services. Directly comparable non-medical service lines with a similar focus on dementia and chronic condition support.
Others
- Care.com: Online marketplace connecting families to caregivers including senior care. Adjacent to Age with Grace's market — competes for caregiver supply and family demand but operates as a marketplace rather than a care provider.
- A Place for Mom: Senior care advisory and referral platform that helps families find in-home care, assisted living, and memory care. Indirectly competes for the same elderly client families Age with Grace serves, primarily at the demand-generation stage.
Emerging players
- Honor: Technology-enabled home care company combining a digital care platform with employed caregivers. Competes in the same non-medical in-home care category but with a technology and capital structure that Age with Grace lacks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Age with Grace Senior Care social profiles
Digital presenceAge with Grace Senior Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Age with Grace Senior Care leadership team
Management profileNumber of profiles
Profiles2 records
Age with Grace Senior Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Age with Grace Senior Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Age with Grace Senior Care
What does Age with Grace Senior Care do?
Age with Grace Senior Care provides non-medical in-home elder care delivered by bonded and insured caregivers in clients' homes across Oakland and Livingston counties in Michigan. Its core offerings are Companion Care (friendship, meal preparation, light housekeeping, activities, and transportation), Alzheimer's and Dementia Care (specialized communication and behavioral management), and Hospice Assistance (end-of-life support coordinated with hospice providers). Care plans are customized per client and offered with 24/7 flexible scheduling.
Is Age with Grace Senior Care a public or private company?
Age with Grace Senior Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Age with Grace Senior Care founded?
Age with Grace Senior Care was founded in 2008. It employs 11 to 50 people.
Where is Age with Grace Senior Care based?
Age with Grace Senior Care is headquartered in Highland, United States, in the North America region.
How does Age with Grace Senior Care make money?
One revenue line is on record: non-Medical Home Care Services.
Who are Age with Grace Senior Care's main competitors?
Direct peers on record are Right at Home, Senior Helpers, Home Instead, Synergy HomeCare, Comfort Keepers, Visiting Angels and BrightStar Care. Others are Care.com and A Place for Mom. Honor is listed as an emerging player.
Does Age with Grace Senior Care have an API?
No public API is recorded for Age with Grace Senior Care.
What industry is Age with Grace Senior Care in?
Age with Grace Senior Care's product category is Non-Medical In-Home Senior Care. Its primary akta.pro industry code is HSABAEAA, Dementia Companion & Engagement Care, with a secondary code of BPAGAEAF, Elder Services & Aging Support. Its NAICS code is 62412 and its SIC code is 8090.