Convert Solar
Convert Solar is a Virginia Beach-based residential and commercial solar installation company that designs, permits, installs, and services photovoltaic systems with in-house crews across Virginia. Founded in 2012 by Chad Wilkins, it has completed 7,000+ installations backed by a 25-year bumper-to-bumper warranty.
- Company typePrivate
- Founded2012
- HeadquartersVirginia Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Convert Solar does
Convert Solar is a Virginia Beach, Virginia-based solar energy services company that designs, permits, installs, and maintains photovoltaic (PV) systems for residential, commercial, and agricultural customers across the Commonwealth of Virginia. Founded in 2012 by Chad Wilkins, the company operates turnkey installation projects using Tier 1 panels (Silfab, REC), Enphase microinverters, and battery storage options from Tesla Powerwall, Enphase IQ Battery, and Franklin Whole Home. Its service stack includes drone-based roof assessments, custom system design using 12-month utility-bill analysis, in-house installation crews, real-time monitoring, and a 25-year bumper-to-bumper warranty covering panels, racking, roof penetrations, wiring, microinverters, parts, labor, and service visits — materially longer than the industry-standard 5-10 year workmanship warranty.
The company generates revenue primarily through one-time system sales and installation ($18,300-$47,700 per typical residential 7kW-13.5kW system) plus battery storage, EV charger, and roofing add-ons, with financing arranged through Goodleap Solar and other lenders to offer $0 down / $0 out-of-pocket options. Go-to-market combines direct in-home sales consultations, a $250-per-referral uncapped program, solar parties and lunch-and-learn events, location-specific SEO across Virginia Beach, Chesapeake, Norfolk, Richmond, Charlottesville, Lynchburg, Suffolk, and Northern Virginia, and partnerships with HomeAdvisor and other lead sources. Convert Solar is owner-operated with no private equity or venture financing, holds a Virginia Class A Licensed Alternative Energy Systems contractor credential, and employs a NABCEP-certified PV Installation Professional on staff. Customer testimonials cite bill reductions from $230/month to as low as $9.33/month and projected 30-year savings of $55K-$117K per installation.
Convert Solar firmographics
Firmographics- Name
- Convert Solar
- Legal name
- Convert Solar
- Website
- https://convert-solar.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Convert Solar is a Virginia Beach-based residential and commercial solar installation company that designs, permits, installs, and services photovoltaic systems with in-house crews across Virginia. Founded in 2012 by Chad Wilkins, it has completed 7,000+ installations backed by a 25-year bumper-to-bumper warranty.
- Ownership category
- akta.pro rank
Convert Solar industry classification
Industry- Product category
- Solar Installation Services
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring) (EUAMABAH), Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ), Solar Mounting, Racking & Trackers (Fixed-Tilt, Single/Dual-Axis, Rooftop Mounts) (EUAMABAF)
Keywords
Where Convert Solar is headquartered
LocationHeadquarters
- HQ city
- Virginia Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Convert Solar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Solar Panel System Sales and Installation: Complete solar energy system installation including panels, inverters, racking, electrical work, permitting, utility interconnection, and monitoring. Revenue generated from equipment and installation services.
- Battery Storage Solutions: Home battery storage installations including Tesla Powerwall, Enphase IQ Battery, and Franklin Whole Home systems for backup power and energy independence.
- EV Charger Installation: Home electric vehicle charging station installation services.
- Maintenance and Warranty Services: Ongoing maintenance, repairs, and warranty services for installed solar systems. Covers diagnostics, parts replacement, and service visits included in 25-year warranty.
- Solar Financing: Partnership with Goodleap Solar and other lenders to provide $0 down, $0 out-of-pocket financing options. Revenue from financing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Residential Solar Systems - Quote-based pricing ranging from 5kW to 15kW+ systems |
| Other | Multi-year contract | 25-Year Bumper-to-Bumper Warranty included with all installations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Convert Solar product offering
Product offeringCore offering
Convert Solar is a full-service solar energy system provider that designs, permits, installs, and maintains photovoltaic (PV) solar panel systems for residential and commercial properties across Virginia. The company delivers turnkey installations using Tier 1 panels (Silfab, REC) with Enphase microinverter technology, plus add-on offerings including home battery storage (Tesla Powerwall, Enphase IQ Battery, Franklin Whole Home), EV charger installation, 25-year bumper-to-bumper warranty coverage, and $0-down solar financing.
Product overview
Convert Solar offers a unified suite of solar energy solutions centered on residential and commercial solar installation services. The core offering consists of turnkey solar panel system design, permitting, installation, and grid interconnection for homes and businesses across Virginia. The portfolio extends through complementary add-on modules including battery storage solutions (Tesla Powerwall, Enphase IQ Battery, Franklin Whole Home), EV car charger installation, 25-year bumper-to-bumper warranty coverage, financing options, roofing services, SREC registration support, net metering guidance, and real-time solar monitoring. All products are delivered through in-house crews with local expertise across Virginia Beach, Chesapeake, Norfolk, Richmond, Charlottesville, Lynchburg, and surrounding areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Solar Installation
Quantifiable outcome
- 9.36kW system achieved 100% energy offset with $89,270 projected 30-year savings
- +3 more outcomes
Companies that use Convert Solar
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Convert Solar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Convert Solar partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- EnphasecoreEnphase is a key technology partner providing microinverter systems for Convert Solar installations. Convert Solar is an Enphase Install Partner. Enphase microinverters carry 25-year manufacturer warranty and allow individual panel monitoring and optimization.
- Tesla PowerwallcoreConvert Solar is a Tesla Powerwall Certified Installer, enabling them to offer Tesla's home battery storage solutions to customers seeking backup power and energy independence.
- Franklin Whole HomemajorConvert Solar is an install partner for Franklin Whole Home battery storage systems, providing customers with additional options for home energy storage solutions.
- GeneracmajorGenerac is a partner providing power generation and backup solutions. Logo appears in partnership section indicating authorized dealer/installer status.
- Silfab SolarcoreSilfab Solar is a panel manufacturer partner. Convert Solar installs Tier 1 solar panels from manufacturers including Silfab, all with established US operations and financial stability to honor 25-year claims.
- REC SolarcoreREC Solar is a panel manufacturer. Convert Solar holds REC Gold Solar Installer status, indicating certified expertise with REC panel installations.
- Switch TogethermajorSwitch Together is a co-op solar program. Convert Solar won the Switch Together Co-op Solar program recognition for Virginia in 2025.
- HomeAdvisorminorHomeAdvisor is a home services marketplace. Partnership provides lead generation and customer referrals for residential solar installations.
- NFPAminorNational Fire Protection Association partnership relates to electrical safety standards compliance for solar installations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Convert Solar competitors and assessment
Company assessmentDirect peers
- Palmetto Solar: Residential solar installer with a technology-led platform for system design and sales, operating across multiple states. Comparable because Palmetto targets homeowners with turnkey solar-and-storage packages similar to Convert Solar's offerings, competing for the same direct-to-consumer segment.
- Momentum Solar: Direct-to-consumer residential solar installer with operations on the East Coast including Virginia. Comparable because Momentum Solar uses in-home consultations and direct sales to sell turnkey PV systems with battery and EV charger options, mirroring Convert Solar's sales-led, no-subcontractor installation model.
- Green Home Systems: Mid-Atlantic residential solar installer operating across Virginia, Maryland, Pennsylvania, and DC. Comparable because it sells and installs turnkey residential solar systems with battery and EV charger add-ons using direct sales and in-house crews, directly competing with Convert Solar in several Virginia markets.
- ADT Solar: Residential solar installer leveraging the ADT brand for customer acquisition, offering turnkey PV systems across multiple states including the Mid-Atlantic. Comparable because it competes for the same Virginia homeowner segment with direct sales, full design-installation services, and battery add-on options similar to Convert Solar.
- Freedom Forever: Residential solar installer operating across multiple states with direct sales and in-house installation crews. Comparable because it sells turnkey PV systems with battery add-ons to homeowners using a similar consultative, no-subcontractor approach to Convert Solar, though at much larger multi-state scale.
- Blue Raven Solar: Residential solar installer operating across multiple U.S. states with in-house installation crews and direct-to-consumer sales. Comparable because it offers turnkey rooftop solar with financing options similar to Convert Solar's Goodleap-backed $0-down model and competes for the same Mid-Atlantic homeowner segment.
Regional players
- Trinity Solar: Mid-Atlantic residential solar installer headquartered in New Jersey serving the Northeast and Mid-Atlantic including parts of Virginia. Comparable because Trinity Solar uses a direct sales model with in-house installation crews and offers turnkey solar-plus-storage systems targeting homeowners in the same regional geography as Convert Solar.
Broad incumbents
- SunPower: National residential and commercial solar installer and equipment manufacturer offering turnkey PV systems and storage. Comparable because it competes directly with Convert Solar for Virginia homeowners with full design-install-finance packages and battery add-ons, though at significantly larger scale.
- Tesla Energy: Vertically integrated solar and battery provider offering Tesla Solar Roof, retrofit solar panels, and Powerwall installations nationwide. Comparable because Convert Solar is a Tesla Powerwall Certified Installer and competes for the same Virginia homeowners seeking integrated solar-plus-storage solutions, though Tesla operates as a manufacturer and installer.
- Sunrun: National residential solar installer and lease/PPA provider with operations across dozens of states including Virginia. Comparable because it sells and installs residential rooftop solar systems with battery add-ons (including Tesla Powerwall), targeting the same homeowner segment as Convert Solar but at vastly greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Convert Solar social profiles
Digital presenceConvert Solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Convert Solar leadership team
Management profileNumber of profiles
Profiles2 records
Convert Solar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Convert Solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Convert Solar
What does Convert Solar do?
Convert Solar is a full-service solar energy system provider that designs, permits, installs, and maintains photovoltaic (PV) solar panel systems for residential and commercial properties across Virginia. The company delivers turnkey installations using Tier 1 panels (Silfab, REC) with Enphase microinverter technology, plus add-on offerings including home battery storage (Tesla Powerwall, Enphase IQ Battery, Franklin Whole Home), EV charger installation, 25-year bumper-to-bumper warranty coverage, and $0-down solar financing.
Is Convert Solar a public or private company?
Convert Solar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Convert Solar founded?
Convert Solar was founded in 2012. It employs 11 to 50 people.
Where is Convert Solar based?
Convert Solar is headquartered in Virginia Beach, United States, in the North America region.
How does Convert Solar make money?
Five revenue lines are on record. Solar Panel System Sales and Installation is the primary driver. The others are battery Storage Solutions, EV Charger Installation, maintenance and Warranty Services and solar Financing.
Who are Convert Solar's main competitors?
Direct peers on record are Palmetto Solar, Momentum Solar, Green Home Systems, ADT Solar, Freedom Forever and Blue Raven Solar. Trinity Solar is listed as a regional player. Broad incumbents are SunPower, Tesla Energy and Sunrun.
Does Convert Solar have an API?
No public API is recorded for Convert Solar.
What industry is Convert Solar in?
Convert Solar's product category is Solar Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of EUAMABAH, Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring).