Belladrum Tartan Heart Festival

What Belladrum Tartan Heart Festival does

Belladrum Tartan Heart Festival is a privately held annual multi-day family music and arts festival held at Belladrum Estate in Inverness-Shire, Scotland, 11 miles west of Inverness. Founded in 2004 and now in its 22nd year, the festival operates over a Thursday–Saturday weekend (30 July – 1 August 2026) with multiple themed areas including the Hothouse Field main stage, Garden Stage, Moose Hollow country music zone (Trailer Trash and Potting Shed stages), UHI Verb Garden Picture Dome, and the Highland Futures Zone. The festival is organized by Ben Wyvis Live Ltd, a wholly owned subsidiary of Kilimanjaro Holdings, with a small core team of 1–10 employees and outsourced production crews.

The festival's product surface spans core weekend and day tickets, multiple campsite tiers (General, Family 1–11, Quiet, Clean Fields), glamping through Limelife and Pitch Village, Club Clan Bella VIP upgrades, Tomatin whisky masterclasses, caravan/campervan pitches, on-site parking, shuttle services, and official merchandise sold via Big Cartel. Underlying technology is event infrastructure rather than proprietary software: ticketing runs on the Gigantic platform, marketing on Mailchimp, website on Squarespace, and the 2026 edition introduces ultrafast full-fibre Wi-Fi across up to five zones through Highland Broadband. Accessibility infrastructure includes Able2Adventure off-road wheelchair hire, AccessoLoo facilities, and new Beauly Mobility scooter hire.

The business runs a direct-to-consumer model targeting families and music enthusiasts primarily across Scotland, with ticketing through Gigantic and on-site upgrades generating the bulk of revenue. Ancillary revenue streams include Co-op on-site retail, food and beverage traders, market village stalls, BBC ALBA broadcasting partnership, transport bundles via Citylink and D&E Coaches, and sponsorship activations. The company monetizes car parking through the Belladrum Festival Community Trust (SC054123), a registered Scottish charity reinvesting proceeds into Highland communities — £100,000 was distributed to local organizations in 2025. The 2025 festival contributed £11.2 million to Scotland's economy per its impact report, with ~24,500 attendees plus production staff, artists, traders and crew on site.

Name

Belladrum Tartan Heart Festival

Legal name

Ben Wyvis Live Ltd

Website

https://tartanheartfestival.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Belladrum Tartan Heart Festival is an annual family music and arts festival held in Inverness-Shire, Scotland, founded in 2004 and now in its 22nd year. It serves Scottish families and music enthusiasts through weekend tickets, camping, glamping, and on-site experiences, generating revenue via ticketing, upgrades, merchandise, and sponsor partnerships under owner Kilimanjaro Holdings.

Ownership category

akta.pro rank

Product category

Live Music Festival

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industries

Community Music & Dance Festivals (Non-Commercial/Local) (MPAGAEAH), Cultural & Community Festivals (Ticketed) (THAJAFAI), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)

Keywords

• Music festival
• Live events
• Camping accommodation
• Arts entertainment
• Outdoor festivals

Headquarters

HQ city

Inverness

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Festival Tickets: Primary revenue from ticket sales including weekend passes and day tickets through Gigantic ticketing platform
2. Merchandise Sales: Official festival merchandise including clothing, accessories sold via Big Cartel online store
3. Car Parking Passes: Vehicle parking passes sold in advance with proceeds supporting the Belladrum Festival Community Trust
4. Glamping and Upgrades: Pre-pitched tents, Club Clan Bella VIP experiences, and other premium camping options
5. On-site Food, Beverage and Retail: Revenue from Co-op store, food traders, bars, and market village traders operating on-site
6. Tomatin Whisky Masterclasses: Paid whisky tasting and cocktail-making experiences hosted by Tomatin distillery

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Belladrum Tartan Heart Festival is an annual three-day family music and arts festival held at Belladrum Estate in Inverness-Shire, Scotland. The festival offers curated multi-genre live performances across multiple stages, alongside camping, glamping, caravan pitches, and premium upgrades including the Club Clan Bella VIP experience and Tomatin Whisky Masterclasses. Ancillary revenue comes from merchandise, car parking passes, on-site food/beverage, and accessibility services.

Product overview

Belladrum Tartan Heart Festival is a multi-day family music and arts festival offering a comprehensive event experience with core festival admission tickets, diverse camping and accommodation options (including glamping and caravan pitches), premium upgrades (Club Clan Bella VIP experience, Tomatin Whisky Masterclasses, Friendly Flush facilities), and practical services (shuttle buses, parking passes). The festival features multiple themed areas including the main Hothouse Field stage, Garden Stage, Moose Hollow country music zone (combining Trailer Trash and Potting Shed stages), the UHI Verb Garden Picture Dome, Highland Futures Zone, and the new Co-op Members Only Area. Additional offerings include accessibility services, market traders, food vendors, and merchandise. A charitable arm (BFCT) reinvests festival profits into local community projects.

Differentiator

Problem solved

Functional benefit

Brands

• Club Clan Bella: VIP upgrade experience with posh loos, own bar, refresh tent and added comfort.
• Moose Hollow
• Belladrum Festival Community Trust (BFCT)

Products and services

• Belladrum Tartan Heart Festival Annual three-day family music and arts festival held at Belladrum Estate in Inverness-Shire, Scotland, featuring diverse multi-genre live performances, art installations, workshops, and activities across multiple stages for festival-goers of all ages.
• Camping & Campsite Options Multiple campsite types sold as part of the festival ticket including General Campsite (lively), Family Campsites 1-11 (calmer with strict noise curfews), Clean Fields (eco-friendly, sold out for 2026), and Quiet Campsite (furthest from arena with strict noise rules).
• Club Clan Bella VIP Experience VIP upgrade offering enhanced facilities including posh loos, private bar, refresh tent, and premium positioning within the festival site for a more comfortable festival experience.
• Glamping Packages Pre-pitched tent accommodation provided through partners Limelife and Pitch Village, including car parking passes (1 per 2 attendees) and direct communications from glamping providers regarding arrival information.
• Caravan & Campervan Tickets Vehicle passes for caravans and campervans with standard (7m x 8m) or jumbo (10m x 8m) pitches. Wednesday early access available with electric hook-up tickets sold separately and no generators allowed on site.
• Tomatin Whisky Masterclasses Guided whisky tasting experiences and cocktail-making sessions hosted by Tomatin Distillery, offering intimate discovery of Highland whisky craft with options for whisky tasting, cocktail making, or both.
• Friendly Flush Premium Toilet Facilities Upgraded toilet facilities in the family campsite with 24/7 serviced toilets, hairdryers, hair straighteners, and showers available on a pay-as-you-go basis.
• Car Parking Passes Pre-purchased parking passes for vehicles attending the festival including weekend passes and day passes. Physical window stickers mailed approximately 2 weeks before the event, with profits supporting the Belladrum Festival Community Trust.
• Shuttle Bus Services Scheduled shuttle bus services operated by D&E Coaches between Inverness, Dingwall, Muir of Ord, Beauly and the festival site, with Scottish Citylink offering combined bus-bundle tickets with shuttle connections.
• UHI Verb Garden Picture Dome Festival venue hosted with University of the Highlands and Islands offering spoken word, poetry, storytelling, performance and cinema featuring student films, Highland stories, Scotland's wildcats, performance poetry, Gaelic cinema, family-friendly shorts, comedy horror, and the annual poetry slam.
• Highland Futures Zone New interactive zone in the Walled Garden featuring hands-on STEM activities, careers information, engineering demonstrations, NHS Highland activities, renewable energy exhibits, and robot demonstrations including Spot the robotic dog from the National Robotarium.
• Festival Merchandise Official Belladrum merchandise including clothing, accessories, and limited edition items. The 2026 collection is available for pre-order with pickup at the festival, with football shirts (adult £44.99, youth £32.99) and various apparel items sold through Big Cartel.

Quantifiable outcome

• £11.2 million economic boost to Scotland's economy
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

17 partnerships are on record, tiered flagship and core.

• Co-opflagshipGTM or Marketing Partner · 1 January 2026Major retail partner operating on-site Co-op store with exclusive Members Only VIP area in Hothouse field. Provides giveaways, promotions, and membership deals for festival-goers. Partnership includes Co-op membership cards, exclusive competitions with prizes including £1,000 and festival tickets.
• Highland BroadbandflagshipTechnology or Integration · 1 January 2026Full-fibre broadband partner installing ultrafast Wi-Fi across five zones on site. Partnership makes Belladrum the UK's best-connected greenfield festival site. Supporting card payments, vendor services, production, broadcasting, and media facilities.
• BBC ALBAflagshipStrategic or Co-development Partner · 1 January 2026Festival broadcaster providing TV and iPlayer coverage across the festival weekend. Partnership includes annual talent search for emerging Scottish artists from north and north-east Scotland, with winner performing on main stage.
• D&E CoachescoreChannel Partner/ Reseller/ Distributor · 1 January 2026Official shuttle bus partner running regular services to and from Inverness, Dingwall, Muir of Ord and Beauly to the festival site. Provides single and return tickets.
• CitylinkcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Coach travel partner offering bundled shuttle ticket packages from Glasgow, Edinburgh, Perth, Fort William, and Ullapool to Inverness with onward shuttle to festival site. Partnership enables visitors to book complete travel packages.
• TomatincoreStrategic or Co-development Partner · 1 January 2026Whisky distillery partner providing Tomatin Masterclasses including guided whisky tasting and cocktail-making experiences. Popular upgrade option selling out every year.
• Cantraybridge CollegecoreOthers · 1 January 20262026 Charity Partner. A college providing education for individuals with additional support needs, based in Croy, Inverness.
• Skills Development ScotlandcoreStrategic or Co-development Partner · 1 January 2026Presenting the Highland Futures Zone in the Walled Garden with hands-on STEM activities, career workshops, robotics demonstrations including Spot the robot dog from National Robotarium, and employer showcases for Highlands and Islands opportunities.
• UHI (University of the Highlands and Islands)coreStrategic or Co-development Partner · 1 January 2026Academic partner hosting the Verb Garden Picture Dome featuring spoken word, poetry, storytelling, performance, student films, and cinema experiences across the festival weekend.
• Mark Allen / Have Guitar Will Travel WorldcoreGTM or Marketing Partner · 1 January 2026Stage sponsor for Trailer Trash stage at Moose Hollow. Nashville-based PBS TV show bringing music industry connections including Dave Pomeroy (Nashville Musicians Association President) and Regina McCrary (gospel singer who toured with Bob Dylan).
• Scottish Government Fair Work FirstcoreOthers · 1 January 2026Festival committed to Scottish Government's Fair Work First policy advancing high-quality and fair work criteria including effective voice, opportunity, security, fulfilment, and respect.
• MFR (Moray Firth Radio)coreGTM or Marketing Partner · 1 January 2026Partnership with award-winning Scottish breakfast show Boogie in the Morning hosting the Saturday fancy dress competition at Garden Stage with hosts Boogie and Arlene.
• Living Wage ScotlandcoreOthers · 1 January 2026Festival accredited as a Living Wage employer committed to paying the real Living Wage to all employees regardless of gender.
• Able2AdventurecoreStrategic or Co-development Partner · 1 January 2026Accessibility partner providing free manual off-road wheelchair hire throughout the festival. Mechanics also available for minor wheelchair repairs.
• AccessoLoocoreStrategic or Co-development Partner · 1 January 2026Accessibility partner providing fully accessible bathroom facilities with height-adjustable changing bench, electric ceiling hoist, and specialist features for users with complex disabilities.
• Beauly MobilitycoreStrategic or Co-development Partner · 1 January 2026New for 2026: Mobility scooter hire partner based next to accessibility campsite, offering scooters with overnight charging available.
• Belladrum Festival Community TrustcoreOthers · 1 January 2025Registered Scottish charity (SC054123) reinvesting car parking revenue into local communities. Has £20,000 available for community grants in 2025-2026 round supporting organizations within Kiltarlity, Beauly, Kilmorack, Kirkhill and Bunchrew Community Council areas.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Green Man Festival: Independent Welsh family-friendly music festival (~20-25K capacity) with camping, multi-genre lineups, dedicated family areas, and a strong community/sustainability identity. Highly comparable to Belladrum's family-first, countryside-set festival model.
• Latitude Festival: Major UK family-friendly music and arts festival (~40K capacity) blending music with theatre, poetry, comedy, and family areas. Comparable multi-genre, family-inclusive programming philosophy, though at a larger scale than Belladrum.
• Wilderness Festival: Boutique UK music and arts festival (~10-15K capacity) set in an Oxfordshire estate, combining live music with food, wellness, and family programming. Comparable mid-sized countryside festival model with premium experiences and arts-led content similar to Belladrum's Verb Garden Picture Dome.
• Camp Bestival: UK family-focused boutique music festival (Dorset/Shropshire editions) explicitly built around family programming, kids' areas, and camping. Direct competitor for the family-festival audience segment that Belladrum targets.
• Kendal Calling: Mid-sized independent UK music festival (capacity ~25-30K) set in the Lake District, with a comparable family-friendly positioning, multi-stage lineup, on-site camping, and a similar premium-upsell model. Closest direct UK peer to Belladrum by scale, geography-as-destination, and family-first ethos.
• Deer Shed Festival: North Yorkshire independent family-friendly music and arts festival (~10K capacity) with multi-stage programming, family areas, and a similar intimate countryside ethos. Comparable boutique family-festival peer.

Regional players

• TRNSMT Festival: Glasgow-based Scottish music festival (~50K capacity) operating in the same Scottish market as Belladrum and competing for Scottish festival-goer spend. Not a direct rural/family peer, but the primary regional competitor for Scottish music-festival ticket share.
• Hebridean Celtic Festival (HebCelt): Scottish family-friendly music festival held on the Isle of Lewis with ~17K capacity and a similar community-rooted, multi-genre Highland/island identity. Comparable Scottish regional peer with shared family-first positioning.
• Connect Music Festival: Scottish music festival that historically competed directly with Belladrum for Scottish festival audiences, sharing a similar independent multi-genre positioning. Operates in Scotland and is the most direct regional head-to-head competitor.

Others

• Kilimanjaro Live: Parent concert promoter and live events operator (under Kilimanjaro Holdings) that books, promotes, and operates UK tours and festivals. Directly comparable because it is the operating group behind Ben Wyvis Live Ltd and shares Belladrum's commercial infrastructure, artists, and production teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/belladrum
• Instagraminstagram.com/belladrumfestival
• Xx.com/BelladrumFest
• LinkedInlinkedin.com/company/belladrumtartanheartfestival

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belladrum Tartan Heart Festival