Associação de Supermercados do Estado do Rio de Janeiro

Name

Associação de Supermercados do Estado do Rio de Janeiro

Legal name

Associação de Supermercados do Estado do Rio de Janeiro

Website

https://asserj.com.br

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

ASSERJ is a Brazilian non-profit trade association representing more than 1,200 supermarket operators in the State of Rio de Janeiro, providing advocacy, training (Escola ASSERJ), the Super Negócios magazine, certification seals, and the SRE Super Rio Expofood trade show.

Ownership category

akta.pro rank

Headquarters

HQ city

Barra Da Tijuca

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees from supermarket chains operating in Rio de Janeiro state. Members receive access to benefits including training, legal protection, guidance visits, exclusive injunctions, free event tickets, and strategic content.
2. SRE Trade Show and Events: Revenue from the SRE Super Rio Expofood trade show, the best and most innovative B2B business event in the Americas, organized by ASSERJ and Base Eventos. Ticket sales for the 36th edition ranged from R$150-520 depending on the day and batch.
3. Super Negócios Magazine: Monthly publication generating revenue through advertising from brands targeting the supermarket retail sector.
4. Training Courses and Workshops: Free online courses exclusively for members through Escola ASSERJ, with content covering food safety, category management, sales techniques, and compliance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

ASSERJ is a non-profit trade association that represents supermarket owners and operators in the State of Rio de Janeiro, Brazil. It delivers a portfolio of member services including legal and institutional representation, free professional training through Escola ASSERJ, monthly industry magazine (Revista Super Negócios), major trade events (SRE Super Rio Expofood, Seminário Super Negócios, ASSERJ Experience), technical orientation visits, and certification seal programs such as Super Pet and Idoso 80+.

Product overview

ASSERJ (Associação de Supermercados do Estado do Rio de Janeiro) is a supermarket trade association offering a portfolio of services for its members. The organization operates as a platform combining training (Escola ASSERJ), media (Revista Super Negócios), events (SRE Super Rio Expofood, Seminário Super Negócios, ASSERJ Experience), innovation programs (Conecta Varejo), and operational support (SAA member service, technical visits, certifications). The portfolio is organized around member value propositions: capacity building, industry representation, business networking, and exclusive member services. There is no public API or technology product component.

Differentiator

Problem solved

Functional benefit

Brands

• Revista Super Negócios: Monthly magazine publication bringing quality content about the supermarket sector and production chain.
• Escola ASSERJ
• SRE Super Rio Expofood
• ASSERJ Experience
• Seminário Super Negócios
• Conecta Varejo
• De Olho no Lixo
• Super Pet

Products and services

• Escola ASSERJ (ASSERJ School)
• Revista Super Negócios

Quantifiable outcome

• SRE Super Rio Expofood generated US$ 1.8 billion in business and attracted 78,000 visitors
• +3 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Base EventoscoreStrategic or Co-development PartnerCo-organizer of the SRE Trade Show, the premier B2B business event for the supermarket and food service sectors in the Americas. Base Eventos partners with ASSERJ to deliver the annual trade show at Riocentro, which generates US$ 1.8 billion in business per edition.
• Convenção ABRASflagshipStrategic or Co-development PartnerThe ABRAS Convention brings together 600 of the largest supermarket owners in Brazil during the SRE Trade Show. This partnership positions the event as the national gathering point for supermarket industry leadership.
• ALAS - Associação das Américas de SupermercadosflagshipStrategic or Co-development PartnerASSERJ President Fábio Queiróz also serves as President of ALAS. The partnership brings the largest delegation of ALAS members to the SRE Trade Show, promoting international exchange and visibility.
• SESC RiocoreStrategic or Co-development PartnerInstitutional partner of the SRE Trade Show. SESC provides support for the event and participates in the institutional structure.
• SENAC RJcoreStrategic or Co-development PartnerInstitutional partner of the SRE Trade Show. SENAC supports professional development initiatives.
• Governo do Estado do Rio de JaneirocoreStrategic or Co-development PartnerStrategic partner of the SRE Trade Show. Government support for the largest B2B event in the Americas.
• Viva RiominorStrategic or Co-development PartnerPartner in the De Olho no Lixo social program, transforming waste into art and income in the Rocinha community. Technical cooperation also involves INEA and SEA.
• Instituto Municipal de Vigilância Sanitária (Rio de Janeiro)coreStrategic or Co-development PartnerPartnership that achieved authorization for dogs and cats to enter supermarkets in Rio de Janeiro, leading to the Super Pet seal initiative.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Others

• ABIA - Associação Brasileira da Indústria de Alimentos: Brazilian food-industry trade association representing food manufacturers that supply supermarket retailers. Closely adjacent to ASSERJ's ecosystem — many of its members exhibit at the SRE Trade Show.
• GS1 Brasil: Standards organization for barcodes, traceability, and supply-chain data used across Brazilian retail. Thematically adjacent to ASSERJ's membership base of supermarkets reliant on GS1 standards for category management and supplier integration.

Regional players

• Associação Comercial do Rio de Janeiro: Rio de Janeiro's historic commercial association, comparable to ASSERJ in geography and member-services orientation, but with a broader commercial (not supermarket-vertical) membership base.

Broad incumbents

• FCDL - Federação das Câmaras de Dirigentes Lojistas: National federation of retail business leader chambers. Comparable to ASSERJ as a retail-sector advocacy and services organization, though oriented around small/medium retailers rather than supermarket chains specifically.
• Fecomércio RJ: Federation of commerce for the State of Rio de Janeiro. Operates as a broader retail/services umbrella body in the same geography as ASSERJ, with overlapping advocacy and representation functions.
• CNC - Confederação Nacional do Comércio: National confederation representing commerce across Brazil, including supermarket retail. Operates at a higher aggregation level than ASSERJ and provides macroeconomic and labor-policy leadership that constrains or shapes ASSERJ's advocacy room.
• ACSP - Associação Comercial de São Paulo: One of Brazil's oldest and largest commercial associations. Comparable to ASSERJ in member-services and event orientation (e.g., trade fairs), but serving a broader commercial membership base beyond just supermarkets.
• ABRAS - Associação Brasileira de Supermercados: The national-level Brazilian supermarket trade association that convenes the ABRAS Convention alongside ASSERJ's SRE Trade Show. Operates over a far larger geographic and membership base, making it the dominant industry voice ASSERJ interfaces with.

Direct peers

• APAS - Associação Paulista de Supermercados: State-level supermarket association for São Paulo, the largest grocery market in Brazil. Directly comparable to ASSERJ in mission and member services, but operating in a much larger and more competitive geography.
• ALAS - Asociación de las Américas de Supermercados: Pan-American supermarket association whose presidency is concurrently held by ASSERJ's President. Shares leadership and event programming with ASSERJ, making it the closest executive-level peer and strategic partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/tvasserj
• Facebookfacebook.com/asserjsupermercados
• LinkedInlinkedin.com/company/asserjsupermercados
• Instagraminstagram.com/asserjsupermercados?igsh=MWpjbXE3cG9ibXpzYg==

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associação de Supermercados do Estado do Rio de Janeiro