Boba POPS

What Boba POPS does

Boba POPS is a US-based wine and spirits company that manufactures and sells alcohol-infused popping boba pearls. Founded in 2020 during the COVID pandemic by father-and-son team Ray Rozycki (CEO) and Harmon Rozycki, the company produces 8 core flavors (Blueberry, Strawberry, Raspberry, Peach, Lychee, Margarita Style, Piña Colada Style, and Espresso) plus a seasonal Pumpkin Spice edition, all bottled at 12.5% ABV in 375mL formats. The underlying technology is a proprietary soft-shell encapsulation process that creates flexible-yet-firm pearls bursting with liqueur when bitten, stable in hot or cold liquids, made with grain-neutral spirits and pure fructose, and certified gluten-free, vegan, dairy-free, and soy-free.

The company operates a hybrid distribution model. Direct-to-consumer sales run through the bobapops.com Shopify storefront, with order processing, age verification, and adult-signature delivery handled by LiquidRails (Paiseh, Inc.) via FedEx, GLS, and UPS to 48 states (excluding AK, HI, MI, and UT). Wholesale distribution covers 35+ states through RNDC (the anchor partner across 22+ states) plus regional distributors including Classic, Fedway, Heidelberg, Vin Sauvage, Burke, Otherside, Badger/Frank, Best Brands, and LDF, with shelf placement at Publix, Kroger, Albertsons, Vons, Ralphs, Winn-Dixie, Total Wines, and others. Single-bottle retail pricing is $29.99 (~$0.99 per 0.5 oz serving; ~25 servings per bottle), with bundled and seasonal SKUs ranging from $59.98 (Poppin' Duo) to $199 (Summer Bundle, all 8 flavors).

The company targets adults 21+ interested in cocktail innovation - notably home bartenders, party hosts, and social drinkers seeking low-ABV, low-calorie (~24 cal/serving) drink enhancements - and secondarily on-premise and off-premise accounts (bars, restaurants, liquor stores). Go-to-market combines paid social (Facebook, Instagram, Pinterest, TikTok), email capture with a 15% sign-up discount, blog/recipe content (15+ cocktail recipes including Bobatinis, mojitos, spritzes, smashes), and a 4.95/5 Judge.me customer rating (57 reviews, 96% five-star). The company is privately held, has 11-50 employees, manufactures at 110 Arrowhead Drive, Suite 350, Slippery Rock, PA, and as of 2026-05-11 has raised approximately $1.04M via a WeFunder crowdfunding campaign.

Name

Boba POPS

Legal name

Boba POPS

Website

https://bobapops.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Boba POPS is a privately held US wine and spirits company that produces and sells 12.5% ABV alcohol-infused popping boba pearls in 8 flavors plus bundles, sold DTC via bobapops.com (48 states) and through wholesale distributors and retail chains across 35+ US states.

Ownership category

akta.pro rank

Product category

Flavored Spirits

NAICS

Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080)

akta.pro industry

PRIMARYAFAFABAB

Still Soft Drinks & Flavored Waters (Non-Carbonated)

Agriculture & Food Production/Beverage Production/Non-Alcoholic Beverage Production (Soft Drinks, Juice, RTD)

SECONDARYTHAFAKAC

Bubble Tea (Boba) Shops

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Beverage Shops (Juice, Smoothie, Tea, Non-Alcoholic Specialty)

Keywords

• Alcoholic beverages
• Flavored spirits
• Popping boba pearls
• Cocktail mixers
• Wine and spirits

Headquarters

HQ city

Mcdonald

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Direct Product Sales: Sale of alcoholic popping boba pearls in 375mL bottles at $29.99 per bottle. Products sold include single flavors, variety packs (Trio, Duo), and seasonal bundles. Volume discount available: 3+ bottles unlocks free party kit with cups, straws, and shipping.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Boba POPS manufactures and sells alcohol-infused popping boba pearls — soft-shell-encapsulated spheres filled with grain-neutral spirit at 12.5% ABV, sold in 375mL bottles across multiple flavors (Blueberry, Strawberry, Raspberry, Peach, Lychee, Margarita Style, Piña Colada Style, Espresso) and seasonal/limited editions. The pearls burst when bitten, allowing consumers to add flavor and alcohol to cocktails, lemonades, seltzers, teas, or to enjoy them on their own.

Product overview

Boba POPS is a beverage company specializing in one-of-a-kind soft-shell-encapsulated pearls of popping spirits. The core product line consists of 8 flavored alcoholic boba varieties (Blueberry, Strawberry, Raspberry, Peach, Lychee, Margarita Style, Piña Colada Style, and Espresso), each bottled at 12.5% alc./vol. in 375mL bottles. The company also offers seasonal limited editions (Pumpkin Spice) and various bundle packs including the Summer Bundle (all 8 flavors), Berry Trio Pack, Independence Pack, Peachy & Lychee, Poppin' Duo Pack, and Poppin' Trio Pack. All products are gluten-free, vegan, dairy-free, and soy-free. The products are designed to be added to cocktails, lemonades, seltzers, teas, or enjoyed on their own, providing a burst of alcohol and flavor when bitten.

Differentiator

Problem solved

Functional benefit

Products and services

• Blueberry Boba POPS

Quantifiable outcome

• 4.95 out of 5 stars from 57 reviews with 96% 5-star rating
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• RNDC (Republic National Distributing Company)coreChannel Partner/ Reseller/ DistributorPrimary wholesale distribution partner for Boba POPS across 22+ states including AL, AZ, DC, FL, GA, ID, IN, KY, LA, MD, MI, MS, NC, ND, NE, NM, OK, SC, SD, TN, TX, VA, and WA.
• Classic DistributioncoreChannel Partner/ Reseller/ DistributorWholesale distribution partner for California and Colorado markets.
• Fedway AssociatescoreChannel Partner/ Reseller/ DistributorWholesale distribution partner for New Jersey market.
• Heidelberg DistributingminorChannel Partner/ Reseller/ DistributorWholesale distribution partner for Ohio market.
• Vin SauvageminorChannel Partner/ Reseller/ DistributorWholesale distribution partner for Nevada market.
• Burke BeverageminorChannel Partner/ Reseller/ DistributorWholesale distribution partner for Massachusetts market.
• Otherside BeverageminorChannel Partner/ Reseller/ DistributorWholesale distribution partner for Delaware market.
• Badger/Frank (Badger Liquor)minorChannel Partner/ Reseller/ DistributorWholesale distribution partner for Wisconsin market.
• Best BrandsminorChannel Partner/ Reseller/ DistributorWholesale distribution partner for Tennessee market.
• LDF (Liberty Distributing)minorChannel Partner/ Reseller/ DistributorWholesale distribution partner for Kansas market.
• Local Distributor (PA)minorChannel Partner/ Reseller/ DistributorLocal wholesale distribution partner for Pennsylvania (manufacturing state).
• LiquidRails (Paiseh, Inc.)coreTechnology or IntegrationE-commerce fulfillment partner that handles order processing, payment, and shipping through their network of licensed third-party retailers. Orders are fulfilled by licensed retailers using carriers including FedEx, GLS, and UPS. Handles age verification and adult signature requirements for alcohol delivery.
• Publix, Winn-Dixie, Vons, Ralphs, Kroger, Albertsons, Total WinescoreChannel Partner/ Reseller/ DistributorMajor retail chain partners where Boba POPS products are sold in physical stores across the United States.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CoCo Bubble Tea: Global boba chain with hundreds of US locations and packaged retail tea products. Comparable as a large, established boba brand that Boba POPS' customers may already purchase from, and a potential distributor or licensing partner for adult-format extensions.
• Kung Fu Tea: One of the largest boba tea franchise chains in the US. Relevant as the dominant traditional boba incumbent whose customer base overlaps with Boba POPS' target adult beverage consumer; competes for cultural mindshare even without alcoholic overlap.
• Cutwater Spirits: Established RTD cocktail brand (canned spirits-based cocktails) owned by Anheuser-Busch. Operates in the same RTD alcohol shelf set where Boba POPS competes and validates the category mechanics, though with broader portfolio and larger distribution scale.
• Boba Guys: Premium boba tea shop chain with branded packaged retail products. Comparable because of boba-led brand equity, but serves a primarily non-alcoholic customer base through cafes rather than wholesale/DTC spirits; an obvious potential future alcoholic licensee or acquirer.
• High Noon: Hard seltzer brand known for vodka-based, lighter-calorie RTDs in grocery and convenience. Comparable as a large, flavored-RTD alcohol competitor on shared retail shelf space but with a more conventional (non-boba) delivery format.
• Share Tea: Large boba tea franchise with national footprint and packaged retail SKUs. Comparable as a boba-category incumbent whose consumer demographic and tea/boba sourcing overlap with Boba POPS' audience, providing read-across on boba-category demand signals.

Direct peers

• BuzzBallz: Pre-mixed single-serve alcoholic cocktails in a distinctive spherical pouch format. Comparable to Boba POPS as a novelty-shaped, high-ABV RTD alcohol SKU targeting adult consumers in retail and DTC, with similarly playful branding.
• Tipsy Scoop: Alcohol-infused novelty dessert brand (ice cream with spirits) sold in retail and DTC. Comparable to Boba POPS as a small, innovation-led CPG company injecting spirits into a non-traditional format and selling through grocery, e-commerce, and on-premise channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/drinkbobapops
• Instagraminstagram.com/drinkbobapops
• TikToktiktok.com/@drinkbobapops?lang=en
• Pinterestpinterest.com/pearlsofpoppingspirits/?invite_code=a68ac1022bd248c5a5e8c59da45b4464&sender=901142344097844162
• LinkedInlinkedin.com/company/bobapops

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boba POPS