Sport Medisch Centrum Amsterdam

What Sport Medisch Centrum Amsterdam does

Sport Medisch Centrum Amsterdam (SMC Amsterdam) is a multidisciplinary sports medical and physiotherapy center operating from a single 400m2 facility at Olympiaplein 74A in Amsterdam South, the historic 1928 Olympic Games site. Founded in its current form in 2003 and tracing its lineage to a 1978 practice opened by Reinier van Dantzig, the center functions as a Dutch maatschap (partnership) of physiotherapist-owners rather than a corporate entity. It employs 50+ physiotherapists — including 12+ Master Manual Therapists (MMT) — alongside sports physicians (SMA Olympia), dietitians, osteopaths, podiatrists, sports psychologists, exercise physiologists, and sports masseurs, organized under three service themes: #herstel (recovery), #wordfit (fitness conditioning), and #presteer (performance optimization).

The center's product portfolio spans core physiotherapy and manual therapy sessions (€51.50-€95 per session), specialty services such as pelvic physiotherapy, osteopathy, and sports psychology, and performance-testing services through its High Performance Center (Biodex strength testing, VO2max, Wingate, sprint testing, and 3-camera video analysis). Sub-brands include Cycling Performance Amsterdam (bike fitting at €189-€239), Echo Centrum Amsterdam (musculoskeletal ultrasound diagnostics), and an on-site Atalmedial blood lab. Ancillary revenue comes from gym memberships (€40-€47.50/month) and meeting-room rental.

SMC operates a direct-to-consumer model with in-person service delivery, supplemented by referral pipelines from OLVG Hospital, VUmc trauma network, Bergman Clinics, DC Klinieken, and elite sports partnerships (Ajax, KNHB, NOC*NSF, Sparta Rotterdam, Team.nl). Direct billing is established with all Dutch health insurers for 2026. The company has announced a 2026 strategic merger with Fysiokliniek Amsterdam to create a single larger multidisciplinary center, signaling consolidation of Amsterdam-region physiotherapy capacity.

Name

Sport Medisch Centrum Amsterdam

Legal name

Sport Medisch Centrum Amsterdam

Website

https://smcamsterdam.nl

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Sport Medisch Centrum Amsterdam is a multidisciplinary sports medicine and physiotherapy center in Amsterdam South employing 50+ physiotherapists and specialists, serving insured patients, elite athletes, and amateur sports clients with integrated rehabilitation, performance testing, and bike-fitting services under one roof.

Ownership category

akta.pro rank

Product category

Sports Medicine and Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Fitness and Recreational Sports Centers (713940), Medical and Diagnostic Laboratories (6215)

SIC

Services-Health Services (8000)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industry

Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO)

Keywords

• Sports physiotherapy services
• Sports medicine clinic
• Manual therapy treatments
• Performance testing services
• Injury rehabilitation center

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Physiotherapy and Manual Therapy Sessions: Individual treatment sessions for physiotherapy, manual therapy, pelvic physiotherapy, and home visits. Rates vary by treatment type. Direct billing to health insurers for insured treatments.
2. Gym Memberships: Annual gym membership at €40/month and monthly flexible gym membership at €47.50/month. Automatic renewal unless cancelled 14 days to 1 month in advance.
3. Group Classes and Personal Training: Individual group class sessions at €15, personal training sessions at €65-80 per session.
4. Performance Testing Services: High performance testing services including strength tests, jump tests, sprint tests, VO2max tests, and field tests for individuals and teams.
5. Bike Fitting Services: Complete bike fitting at €189 and time trial bike fitting at €239 including physical therapy examination.
6. Insurance Reimbursement: Contracts with all Dutch health insurers for 2026. Treatments are billed directly to insurers for supplementary insured patients. Basic insurance covers chronic conditions after 20th treatment with physician referral.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

SMC Amsterdam is a multidisciplinary sports medical center offering physiotherapy, manual therapy, sports medicine, performance testing, dietetics, podiatry, sports psychology, osteopathy, and musculoskeletal ultrasound under one roof. It serves both individual consumers and sports teams through a physical clinic at Olympiaplein in Amsterdam, organized around three service themes: #herstel (recovery), #wordfit (fitness conditioning), and #presteer (performance optimization).

Product overview

Sport Medisch Centrum Amsterdam is a multidisciplinary medical center offering physiotherapy and sports medicine services. The center operates a single unified practice providing core physiotherapy services alongside specialized departments: the High Performance Center for exercise physiology testing, sports psychology, sports massage, dietetics, personal training, osteopathy, podiatry with VSO sports insoles, an on-site blood lab (Atalmedial), diagnostic ultrasound (Echo Centrum Amsterdam), cycling performance services (Cycling Performance Amsterdam), and effort testing. Services are organized into three thematic areas: #herstel (recovery from injury), #wordfit (fitness conditioning), and #presteer (performance optimization). The center also offers gym memberships, meeting room rental, and is partnered with sports doctors from SMA Olympia.

Differentiator

Problem solved

Functional benefit

Brands

• Cycling Performance Amsterdam: Working group focused on cycling performance, bike fittings, and performance training for professional and amateur cyclists
• Echo Centrum Amsterdam
• High Performance Center
• SMA Olympia (Sportartsen Olympos)

Products and services

• Fysiotherapie (Physiotherapy)
• Manuele Therapie (Manual Therapy)
• High Performance Center
• Sportpsychologie (Sports Psychology)

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

26 partnerships are on record, tiered flagship, core and minor.

• Fysiokliniek AmsterdamflagshipStrategic or Co-development Partner · 1 January 2026Strategic partnership to merge Fysiokliniek Amsterdam and SMC Amsterdam into one multidisciplinary center for sports rehabilitation and physiotherapy. Creates an integrated organization with shared vision for high-quality, evidence-based care with active rehabilitation at its core. Strengthens market position in Amsterdam region, quality and breadth of care offering, operational efficiency, and basis for future growth and innovation.
• KNHB (Koninklijke Nederlandse Hockey Bond)coreStrategic or Co-development PartnerNational hockey federation partnership. Multiple SMC physiotherapists serve as team physiotherapists for Dutch national hockey teams including men's and women's teams.
• NOC*NSFcoreStrategic or Co-development PartnerDutch Olympic Committee and National Sports Federation partnership. SMC is a High Performance Partner of NOC*NSF.
• AjaxcoreStrategic or Co-development PartnerProfessional football club partnership for sports medicine and physiotherapy services.
• OLVG HospitalcoreStrategic or Co-development PartnerHealthcare partnership with OLVG hospital for care coordination and clinical collaboration.
• VUmc (VU University Medical Center)coreStrategic or Co-development PartnerPartnership with UMC Amsterdam through Trauma Network for rehabilitation of complex fractures. SMC therapists are connected to the trauma network.
• Bergman ClinicsminorStrategic or Co-development PartnerOrthopedic collaboration including joint clinic and knee specialty partnership.
• SMA Olympia (Sportartsen Olympos)coreStrategic or Co-development PartnerSports medicine practice housed within SMC Amsterdam. Team includes sports physicians Jaap Bax, Daan van de Pol, and Irene Engelbertink offering injury consultations, exercise tests, and sports medical examinations.
• DC KliniekenminorStrategic or Co-development PartnerHealthcare partnership with diagnostic center.
• Zilveren KruisminorStrategic or Co-development PartnerHealth insurer partnership with insurance coverage contracts for 2026.
• AtalmedialcoreStrategic or Co-development PartnerBlood laboratory branch located within SMC Amsterdam premises. Open Mon, Wed, Fri 09:00-11:30 by appointment.
• ContestminorStrategic or Co-development PartnerExercise physiology partner providing testing services and expertise.
• Nyenrode Business UniversiteitminorStrategic or Co-development PartnerInnovation partnership with Nyenrode for knowledge development and research.
• Hogeschool van Amsterdam (HvA)minorStrategic or Co-development PartnerScience partnership with Amsterdam University of Applied Sciences for research collaboration.
• SOMT UniversityminorStrategic or Co-development PartnerScience partnership for manual therapy education and research (MSc programs).
• MSG Science NetwerkminorStrategic or Co-development PartnerScience partnership network for sports medicine research.
• HeinekenminorGTM or Marketing PartnerBusiness partnership with Heineken.
• Q-MusicminorGTM or Marketing PartnerBusiness partnership with Q-Music radio station.
• De AtleetfabriekminorGTM or Marketing PartnerBusiness partnership with athlete services company.
• Team.nlcoreStrategic or Co-development PartnerNew partnership with Team.nl based on mutual operation at highest levels of topsport and physiotherapy. Both parties operate at elite level in Dutch sports medicine.
• Hurley Hockey ClubminorStrategic or Co-development PartnerSports partnership with Amsterdam hockey club Hurley for team physiotherapy support.
• AH&BC (Amsterdam Hockey and Bandy Club)minorStrategic or Co-development PartnerSports partnership with Amsterdam hockey club for team physiotherapy support.
• Pinoké Hockey ClubminorStrategic or Co-development PartnerSports partnership with Pinoké hockey club for women's first team support.
• Sparta RotterdamminorStrategic or Co-development PartnerSports partnership with Sparta Rotterdam football club.
• AVV SwiftminorStrategic or Co-development PartnerSports partnership with Amsterdam football club Swift.
• Taekwondo BondminorStrategic or Co-development PartnerSports partnership with Dutch Taekwondo Federation.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Isokinetic: International sports rehabilitation and sports medicine network (Italy/UK/etc.) treating elite and amateur athletes. Directly comparable to SMC in mission, athlete focus, multidisciplinary rehab model, and elite-team partnerships.
• Fysiokliniek Amsterdam: Amsterdam-based multidisciplinary physiotherapy and sports rehabilitation practice that is itself SMC's merger counterpart effective 2026. Directly comparable in scope, patient mix, and Amsterdam-Zuid catchment, and is the most meaningful single comparable in the dataset.
• Fysio Physics: Amsterdam-area physiotherapy and sports rehabilitation chain with multiple locations and direct-to-consumer booking. Closest city-level competitor to SMC's Amsterdam-Zuid catchment, with overlapping sports-physio and rehabilitation services.
• Fytaal: Dutch network of sports physiotherapy and sports medicine clinics operating multiple locations across the Netherlands. Comparable to SMC in core sports-physio service line, though more distributed geographically.

Broad incumbents

• DC Klinieken: Dutch network of outpatient diagnostic and treatment centers and an SMC healthcare partner. Overlaps on diagnostic imaging and minor treatments relevant to SMC's Echo Centrum and blood-lab services, though broader in scope.
• TopzorgGroep: Larger Dutch multi-disciplinary healthcare group operating physiotherapy, occupational therapy, and allied health services across multiple sites. Overlaps with SMC on physiotherapy but operates at much broader scale and broader service mix.
• Hospital for Special Surgery (HSS): US-based global leader in orthopedic surgery, sports medicine, and rehabilitation. Comparable in multidisciplinary sports medicine and rehab focus, though at vastly larger scale and academic-medical-center scope.
• Bergman Clinics: Dutch chain of orthopedic and specialty clinics and an existing SMC partner. Competes for the same orthopedic-rehab patient base, but operates as a multi-specialty clinic network rather than a sports-medicine center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SMCAA
• Facebookfacebook.com/sportmedischcentrum
• Instagraminstagram.com/explore/locations/7118468/smc-sport-medisch-centrum-amsterdam
• LinkedInlinkedin.com/company/smcamsterdam

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Medisch Centrum Amsterdam