What Two Spice does

Two Spice AG is a privately held Swiss gastronomy and lifestyle group founded in 1990 and headquartered in Dietlikon, Switzerland. The company develops, owns, and operates a portfolio of eight distinct restaurant and consumer brand concepts: Yooji's (Japanese sushi deli), RiceUp (Asian fusion street food), Nooba (Pan-Asian noodle bar), YALDA (Middle Eastern buffet cuisine), Cheyenne (bar in Zürich Oerlikon), Boilerroom (bar/lounge in Winterthur), yootea (organic refreshment beverage), and Zenbu (Japanese retail products). Operations span seven major Swiss cities—Zürich, Winterthur, Basel, Bern, Zug, Luzern, and St. Gallen—delivered through dine-in, takeaway, and online ordering channels.

The company's underlying operating platform combines owned physical restaurant locations, an in-house manufacturing unit (Manufaktur), and a centralized trading arm (Two Spice Trading, established in 2019) that handles procurement, product development, logistics, and third-party distribution of yootea and Zenbu products across Switzerland and Europe. The technology stack is conventional for the sector—POS, ERP systems, owned e-commerce ordering sites (yoojis.com, nooba.ch), and brand-specific Instagram channels for marketing—with no disclosed AI, proprietary platform, or software product.

Revenue is generated primarily through direct-to-consumer restaurant transactions (dine-in, takeaway, delivery) at pay-as-you-go unit pricing denominated in Swiss francs, supplemented by retail/wholesale CPG revenue from yootea and Zenbu via Two Spice Trading. Customers are individual consumers seeking Asian and international cuisine experiences. The company employs 501-1,000 staff, is co-owned by Daniel Kehl and Marc Saxer, and is integrated into the Coop Group ecosystem for hiring and compliance infrastructure. No external funding rounds, M&A activity, or public listing are disclosed in the source material.

Name

Two Spice

Legal name

Two Spice AG

Website

https://twospice.ch

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Two Spice AG is a privately held Swiss gastronomy group founded in 1990 that owns and operates eight restaurant and lifestyle brands (Yooji's, RiceUp, Nooba, YALDA, Cheyenne, Boilerroom, yootea, Zenbu) across seven Swiss cities, serving individual consumers through dine-in, takeaway, delivery, and CPG distribution channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Dietlikon

HQ country

Switzerland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Operations: Revenue from multiple restaurant locations across Switzerland offering dine-in, takeaway, and delivery services across various cuisine concepts.
2. Food & Beverage Retail: Sale of yootea beverage products and Zenbu Japanese retail products through trading operations.
3. Online Ordering: Online ordering services through yoojis.com and nooba.ch websites with delivery and pickup options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Two Spice AG operates a portfolio of distinct restaurant and lifestyle brands across major Swiss cities, including Yooji's (Japanese sushi deli), Nooba (Panasian noodle bar), RiceUp (Asian fusion street food), YALDA (Oriental buffet cuisine), and bar concepts Cheyenne and Boilerroom. The group also produces and distributes the yootea organic refreshment beverage and Zenbu Japanese retail products through its central trading arm, Two Spice Trading, supplying both its own restaurants and third-party customers across Switzerland and Europe.

Product overview

Two Spice AG is a creative and innovative gastronomy and lifestyle company based in Zürich, established in 1990. The company operates a portfolio of restaurant brands and concepts including Nooba (Panasian noodle bar), Yooji's (Japanese sushi and cuisine), RiceUp! (Asian Fusion), YALDA (Middle Eastern cuisine), Cheyenne (bar/restaurant), and Boilerroom (bar/lounge). The company also produces and distributes branded products including yootea (organic refreshment drink) and Zenbu (Japanese retail brand) through its trading division. Operations span multiple Swiss cities including Zürich, Winterthur, Basel, Bern, Zug, Luzern, and St. Gallen.

Differentiator

Problem solved

Functional benefit

Brands

• Yooji's Sushi Deli: Modern Japanese cuisine with sushi creations prepared fresh daily in front of guests, along with soups, salads, desserts, snacks, and vegetarian/vegan options. Multiple locations in Zurich, Winterthur, Bern, Zug, Luzern, Basel, and St. Gallen.
• RiceUp
• Nooba
• YALDA
• Cheyenne
• Boilerroom
• Yootea
• Zenbu
• Two Spice Trading

Products and services

• Yooji's Sushi Deli Modern Japanese restaurant concept offering fresh sushi prepared daily in front of guests, along with soups, salads, desserts, snacks, and vegetarian/vegan options. Operates dine-in, takeaway, and delivery across multiple Swiss cities.
• Nooba Panasian noodle bar concept offering dishes from Thailand, Japan, and India, including Edamame, Bao Pork Belly, Nam Tok Nua, and Frozen Mochis, with dine-in, takeaway, and delivery service.
• RiceUp Asian fusion street food concept where customers customize meals with seasonal vegetables, quality meat, tofu, sauces, and toppings served on rice, rice noodles, or salad.
• YALDA Restaurant concept offering homemade Middle Eastern and Oriental cuisine served in buffet format in an ambiance suited to group and family gatherings.
• Cheyenne Cult bar and restaurant in Zürich Oerlikon offering drinks, burgers, and regular events including live concerts and tastings.
• Boilerroom Bar and lounge in Winterthur located in a former heating plant offering afterwork drinks, cocktails, and American food with industrial-themed ambiance.
• yootea Organic (Bio) refreshment beverage brand developed by Two Spice Trading and distributed through retail and foodservice channels across Switzerland and Europe.
• Zenbu Japanese retail product line developed by Two Spice Trading and distributed across Switzerland and Europe.
• Two Spice Trading Central trading arm of the Two Spice group responsible for product development, procurement, internal and third-party sales, logistics, quality control, and global supplier management for food, beverage, and non-food items.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Friends of the Sea (FOS)coreOthersIndependent non-profit marine conservation organization that promotes ocean and fish stock protection through market incentives. Certification scheme ensures certified sustainable seafood products are served in Two Spice restaurants.
• Labor VeritascoreImplementation/ SI/ Consulting PartnerIndependent testing and consulting organization providing chemical analysis, microbiological testing, hygiene controls, hygiene consulting, and management system certification. All Two Spice restaurants are regularly inspected by Labor Veritas.
• Coop GroupcoreStrategic or Co-development PartnerTwo Spice is part of the Coop Group ecosystem, using Coop job portal for hiring. Whistleblowing platform integrates with Coop Group's reporting system. Coop is a major Swiss retail cooperative.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vapiano: European casual-dining chain offering fresh, made-to-order Italian, pasta, and multi-cuisine concepts with multiple locations. Comparable to Two Spice's multi-brand strategy and custom-assembly dining model (similar to RiceUp's 'mix it your way' approach).
• Wagamama: Pan-Asian casual dining chain operating across the UK, Europe, and beyond with a noodle-bar concept similar to Two Spice's Nooba. Directly comparable as a multi-unit Pan-Asian restaurant operator, though at substantially larger international scale.
• Sushi Shop: European sushi retail and restaurant franchise concept operating across France and continental Europe. Comparable to Two Spice's Yooji's in cuisine focus, though more retail/delivery-skewed than sit-down dining.
• Tibits: Swiss vegetarian restaurant chain with multiple locations across Switzerland and the UK, founded on a multi-concept buffet/deli model. Comparable as a Swiss-headquartered multi-unit restaurant brand with a similar sustainability and quality positioning.
• Hiltl: Long-established Swiss restaurant group (founded 1898) operating multiple dining concepts including vegetarian, buffet, and à la carte formats from Zürich. Highly comparable as a privately-held, multi-brand Swiss restaurant operator with similar heritage and operational depth.
• Marché Restaurants (Marché International): Swiss-headquartered multi-concept foodservice operator with restaurants across Europe and at travel locations, operating multiple distinct brands in a similar portfolio model to Two Spice. Both operate multi-brand strategies with central procurement and trading functions serving both own-brands and third parties.
• Yo! Sushi: Japanese/sushi restaurant chain operating across the UK and internationally with conveyor-belt and traditional sushi formats. Closely comparable to Two Spice's Yooji's Sushi Deli in cuisine focus and casual-dining positioning.

Broad incumbents

• Mövenpick Restaurants: Historic Swiss restaurant brand now part of a broader hospitality group, operating casual and fine-dining restaurants globally. Comparable as a heritage Swiss multi-format restaurant operator, though at materially larger scale and broader geographic reach.
• Le Pain Quotidien: International casual bakery-café chain operating across Europe, the Americas, and beyond with a sustainability-focused positioning. Comparable as a multi-location European casual-dining operator with similar brand-portfolio approach and quality/sustainability messaging.

Emerging players

• Hans im Glück: German franchise burger restaurant chain with strong design and lifestyle positioning. Comparable to Two Spice's bar concepts (Cheyenne, Boilerroom) in combining F&B with a distinctive venue/cultural identity, though in a different cuisine segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nooba_panasian
• Facebookfacebook.com/twospiceAG
• LinkedInlinkedin.com/company/two-spice-ag

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Spice