albrand

What albrand does

albrand is a marketing and communications agency headquartered in Riyadh, Saudi Arabia, founded in 2020 by Mohannad Alghamdi, who serves as CEO and Creative Director. The firm operates three offices across Riyadh, Jeddah, and Cairo, and has scaled to 51–100 employees serving 60+ clients across 10 industry verticals. Since founding, the agency has accumulated 30+ international creative awards, indicating recognition against regional and global competitors for the same marquee accounts.

The agency's service offering spans eight integrated capabilities: strategy and planning, digital and social media, creative campaigns, media planning and buying, PR and media relations, design and branding, media production, and marketing consultations. The client roster spans Saudi government and sovereign entities (Ministry of Culture, PIF, Saudi Tourism Authority), consumer multinationals (Unilever, Dominos), and Saudi travel (Saudia), demonstrating a multi-sector book rather than single-vertical concentration.

The business model is service-led professional services revenue: retainers and project-based creative and media fees typical of agency engagements, with no funding rounds disclosed and no proprietary technology platform mentioned. Geographic expansion to Jeddah and Cairo suggests an explicit strategy to capture Saudi provincial activity and to position for MENA-wide assignments, respectively. There are no disclosed AI/ML capabilities, proprietary data assets, or technology products; revenue generation is grounded in human creative talent, award positioning, and multi-city client coverage.

Name

albrand

Legal name

albrand

Website

https://albrand.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

albrand is a marketing and communications agency headquartered in Riyadh, Saudi Arabia, with offices in Jeddah and Cairo, serving 60+ clients across 10 industries through strategy, digital, creative, media, PR, and production services since 2020.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAGAF

Brand Activations & Pop-Ups (Retail/Street/Guerrilla)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYMPAAAEAG

Environmental & Experiential Brand Design (Retail/Exhibit/Signage)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)

Keywords

• Integrated marketing services
• Creative campaign agency
• Media planning buying
• Public relations agency
• Brand strategy consulting

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing and Communication Services: The agency generates revenue through providing integrated marketing and communication services including creative campaigns, digital and social media management, PR and media relations, media planning and buying, design and branding, media production, strategy and planning, and marketing consultations to enterprise and government clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Albrand is an integrated marketing and communication agency that provides eight core services — Strategy and Planning, Digital and Social Media, Creative Campaigns, Media Planning and Buying, PR and Media Relations, Design and Branding, Media Production, and Marketing Consultations — to enterprise, government, and non-profit clients across Saudi Arabia and the Middle East. The agency delivers end-to-end marketing solutions from strategic development through creative execution and media production.

Product overview

albrand is an integrated marketing and communication agency offering a comprehensive suite of eight service offerings: Strategy and Planning, Digital and Social Media, Creative Campaigns, Media Planning and Buying, PR and Media Relations, Design and Branding, Media Production, and Marketing Consultations. The agency positions itself as a full-service marketing partner, combining creative solutions with strategic planning to deliver impactful campaigns for leading brands across Saudi Arabia and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy and Planning Building lasting client relationships through personalized marketing and communication strategy development, with adaptable strategies designed to deliver meaningful and impactful results. Targeted at enterprise, government, and non-profit clients seeking strategic marketing direction.
• Digital and Social Media Empowering clients to build dynamic and engaging online presences by leveraging the latest digital trends, platforms, and tools to ensure brands stay visible and relevant. Targeted at enterprise and government brands across FMCG, tourism, banking, and other sectors.
• Creative Campaigns Crafting campaigns that deliver exceptional marketing solutions, blending innovative ideas with meaningful and impactful results across various channels and touchpoints. Targeted at enterprise, government, and non-profit clients requiring award-caliber creative output.
• Media Planning and Buying Maximizing reach and effectiveness through strategic media planning, optimizing ad spend across digital, OOH, influencer marketing, in-app ads, and in-store channels. Targeted at enterprise and government clients requiring media investment management.
• PR and Media Relations Strengthening brand reputation by building valuable connections and crafting messages that resonate with audiences, fostering trust and enhancing public image. Targeted at enterprise, government, and non-profit clients including crisis management cases such as Faden Media.
• Design and Branding Crafting impactful brand strategies and creating memorable visual identities through cohesive design solutions, ensuring alignment across all touchpoints. Targeted at enterprise clients such as Wave Media (rebrand launch campaign).
• Media Production Crafting high-quality media content that tells compelling brand stories and captivates audiences, transforming ideas into powerful visual experiences, including documentary film production such as the King Faisal Air Academy project for Royal Saudi Air Forces.
• Marketing Consultations Providing expert insights and tailored strategies that empower brands to overcome unique challenges, ensuring maximum impact and meaningful results. Targeted at enterprise and government clients requiring strategic marketing advisory.

Quantifiable outcome

• 60+ active client partnerships
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Grey MENA: WPP-owned global agency with Middle East presence delivering integrated brand strategy, creative, and digital work — a comparable incumbent competitor for enterprise clients across the region.
• Leo Burnett MEA: Publicis-owned global creative agency with a deep Middle East and Africa presence serving FMCG, telecom, and government clients — directly comparable in offering integrated brand and creative services across the region.
• FP7 McCann: One of the largest integrated agency networks in the MENA region under IPG, providing creative, digital, media, and PR services — directly competes for the same enterprise and government marketing briefs as albrand but with significantly larger scale.
• Havas Middle East: Havas Group's regional network offering creative, media, digital, and PR services across the Middle East — competes for enterprise and government integrated marketing briefs in the same geographies as albrand.
• Impact BBDO: One of the largest BBDO-affiliated networks in the Middle East offering full-service advertising, digital, and brand communications — competes for the same integrated briefs in Saudi Arabia and the wider region.
• VMLY&R: WPP-owned global brand, experience, and commerce agency with established MENA operations providing integrated creative, digital, and commerce services — overlaps directly with albrand's full-service model.

Direct peers

• Crowd: Independent Middle East-based creative and digital agency with a comparable service mix (brand, digital, content, production) and a similar mid-sized, award-driven positioning — a direct independent peer competing in the same regional pitch environment.
• Socialize Agency: MENA-based social media and digital marketing agency serving enterprise and government clients across the region — directly comparable to albrand's digital, social, and content capabilities in the same geography.
• Serviceplan Group: Independent global agency group with established Middle East operations offering integrated brand strategy, creative, digital, and media services to enterprise and government clients — directly comparable service-line breadth and mid-sized positioning relative to albrand.
• TBWA\RAAD: Omnicom-owned pan-Arab creative agency headquartered in Dubai that delivers integrated brand strategy, creative campaigns, and digital work for regional enterprise clients — a direct creative-competitor in the same MENA pitch ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/albrand_co
• LinkedInlinkedin.com/company/albrandco
• Instagraminstagram.com/albrand_co
• TikToktiktok.com/@albrand.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about albrand