Association des fabricants et détaillants de l’industrie de la cuisine du Québec

What Association des fabricants et détaillants de l’industrie de la cuisine du Québec does

AFDICQ (Association des fabricants et détaillants de l'industrie de la cuisine du Québec) is a non-profit trade association founded in 1981 and headquartered in Lévis, Quebec, Canada. It represents 215 active member companies engaged in the design and manufacture of kitchen cabinets, bathroom cabinets, and custom furniture in Quebec, collectively delivering approximately $1.3 billion in annual cabinet value and supporting roughly 14,000 manufacturing jobs. The association's core offerings include the PORTA asynchronous online training platform for member employees, the Signée Québec – Cuisine ■ Salle de bain certification mark identifying Quebec-made cabinets, the annual AFDICQ Congress, and an annual golf tournament. It also operates a member directory, a consumer-facing website (macuisinedereve.ca), and news/communications channels across web and social media (Facebook, Instagram, YouTube, email newsletter).

AFDICQ's business model is built on recurring annual membership dues paid by Quebec-based manufacturers and manufacturer-retailers, with pricing not publicly disclosed and prospective members directed to contact the association directly. Revenue is augmented by supplier sponsorship from a curated partner ecosystem — including Hettich, Richelieu, Uniboard, Blum, Tafisa, Planit Canada, Formica, Homag Canada, Commonwealth Plywood, Arauco, Granit Plus, and others — who support Signée Québec programming, the annual congress, and member travel to international trade events such as Interzum, Ligna, and Eurocucina. The association's go-to-market is sales-led, relying on direct outreach, industry events, and word-of-mouth within the Quebec kitchen industry.

The association is governed by a board of directors drawn from its membership, with Steeve Richard (co-proprietor of Richard & Levesque Cuisines Salles de Bain) currently serving as President following a transition from co-owner François Levesque, and Virginie Cloutier serving as CEO. Technology integration efforts — including brokered partnerships with Planit Canada (Cabinet Vision CAD/CAM) and WEB-CAB (production planning software) — indicate a gradual digitalization push aimed at member operations rather than AI or proprietary technology development. AFDICQ has no subsidiaries, no parent company, no external investors, and no public shareholders, operating as an independent member-controlled non-profit.

Name

Association des fabricants et détaillants de l’industrie de la cuisine du Québec

Legal name

Association des fabricants et détaillants de l'industrie de la cuisine du Québec

Website

https://afdicq.ca

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

AFDICQ is a non-profit Quebec trade association representing 215 kitchen and bathroom cabinet manufacturers and retailers, offering training (PORTA platform), the Signée Québec certification mark, and annual industry congress and networking events.

Ownership category

akta.pro rank

Headquarters

HQ city

Lévis

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: AFDICQ generates revenue through annual membership fees from Quebec kitchen cabinet manufacturers and retailers. The association provides member services including training (PORTA platform), networking events, industry advocacy, and the Signée Québec certification program.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

AFDICQ is a Quebec-based non-profit trade association representing 215 kitchen cabinet manufacturers and retailers. It delivers member services including industry advocacy, the PORTA online training platform, the Signée Québec certification program for Quebec-made cabinets, annual congress and golf tournament networking events, and member communications including a news portal and member directory.

Product overview

AFDICQ is a trade association representing Quebec kitchen cabinet manufacturers and retailers. Its offerings include professional development through the PORTA training platform, industry events (annual congress and golf tournament), the Signée Québec certification mark program to promote Quebec craftsmanship, and industry news/member communications. The association also provides networking opportunities and promotes member businesses through various initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Signée Québec – Cuisine ■ Salle de bain: A certification logo and program created by AFDICQ to promote Quebec craftsmanship and encourage local, regional, and Quebec purchasing. Quebec manufacturers and manufacturer/retailers of kitchen or bathroom cabinets can use this logo on modules that have been cut, transformed, and assembled in Quebec.

Products and services

• PORTA Training Platform Asynchronous online training platform offering courses for employees, managers, and executives of member companies to develop skills and improve performance across various aspects of cabinet manufacturing and retail operations.
• Signée Québec – Cuisine ■ Salle de bain Certification mark created by AFDICQ to identify Quebec-made kitchen and bathroom cabinets. Available to Quebec manufacturers and manufacturer-retailers whose modules are cut, transformed, and assembled in Quebec, with marketing tools including vignettes, table tents, stickers, and explanatory materials provided to qualifying members.
• 46e Congrès annuel (Annual Congress) Annual industry congress featuring conferences, supplier exhibitions, and networking opportunities for member kitchen cabinet manufacturers and retailers in Quebec.
• 38e Tournoi de golf annuel (Annual Golf Tournament) Annual golf tournament bringing together industry members for networking, cocktail reception, dinner, and prizes at a Quebec golf club.
• Formations (Professional Training Services) Professional development and training services for industry employees, delivered through the PORTA platform, covering skills needed across cabinet manufacturing and retail operations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered major and minor.

• Lecxeco and Planit CanadamajorTechnology or Integration · 14 April 2026Partnership to optimize integration between Cabinet Vision and cabinet door production. Lecxeco reports are now available directly in Cabinet Vision for seamless production workflow.
• Planit Canada and WEB-CABmajorTechnology or Integration · 10 June 2019Partnership making WEB-CAB production assistant and planning assistant available across Canada through Planit Canada's distribution network.
• Commonwealth PlywoodminorGTM or Marketing PartnerProud partner of Signée Québec certification program for Quebec-made cabinets. Commonwealth Plywood supplies materials to cabinet manufacturers and participates in member events.
• HettichmajorGTM or Marketing PartnerKey partner for Signée Québec and major supporter of industry travel to Interzum/Ligna trade shows. Hettich provides hardware solutions for cabinet manufacturers.
• RichelieumajorGTM or Marketing PartnerMajor partner of Signée Québec program. Richelieu is a leading distributor of hardware and decorative products for cabinet manufacturers.
• UniboardmajorGTM or Marketing PartnerPartner of Signée Québec. Uniboard supplies decorative panels and surfaces to cabinet manufacturers in Quebec.
• BlumminorGTM or Marketing PartnerPartner supporting Signée Québec program. Blum provides cabinet hardware solutions and participates in member events.
• FormicaminorGTM or Marketing PartnerPartner of Signée Québec, providing laminate surfaces for cabinet manufacturers.
• IMA CanadaminorGTM or Marketing PartnerPartner of Signée Québec, providing machinery solutions for cabinet manufacturers.
• LecxecominorGTM or Marketing PartnerPartner of Signée Québec, offering cabinet door solutions including Velour Touch collection.
• Machinerie ContinentalminorGTM or Marketing PartnerPartner of Signée Québec, providing CNC machinery for cabinet manufacturers.
• Planit CanadamajorTechnology or IntegrationKey software partner providing Cabinet Vision CAD/CAM solutions. Also partnered with WEB-CAB for production assistant integration.
• TafisamajorGTM or Marketing PartnerMajor partner of Signée Québec. Tafisa is a leading supplier of decorative surfaces and particleboard to cabinet manufacturers.
• AraucominorGTM or Marketing PartnerPartner of Signée Québec, supplying engineered wood products.
• Granit PlusminorGTM or Marketing PartnerPartner of Signée Québec, providing granite countertop solutions.
• Homag CanadaminorGTM or Marketing PartnerPartner supporting member travel to Ligna trade show and Signée Québec program.
• Groupe NordfabminorGTM or Marketing PartnerPartner of Signée Québec, providing dust collection and air management systems for manufacturing.
• PrémouléminorGTM or Marketing PartnerPartner of Signée Québec, providing finishing solutions for cabinet manufacturers.
• RocheleauminorGTM or Marketing PartnerPartner of Signée Québec, offering decorative hardware and accessories for cabinets.
• SylteckminorGTM or Marketing PartnerPartner of Signée Québec, providing finishing solutions.
• ThermovisionminorGTM or Marketing PartnerPartner of Signée Québec, providing thermal imaging solutions.
• Web-CabmajorTechnology or IntegrationStrategic technology partner providing production and planning software integrated with Planit Canada. Won innovative technology award at IWF Atlanta.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kitchen Cabinet Manufacturers Association (KCMA): KCMA is the US trade association for kitchen cabinet manufacturers, offering ANSI/KCMA certification, industry standards, and advocacy. It is the closest functional analog to AFDICQ in a different geography, serving the same customer category (cabinet manufacturers) with overlapping certification and member-service programs.
• Architectural Woodwork Manufacturers Association of Canada (AWMAC): AWMAC represents Canadian architectural woodwork manufacturers, including cabinet makers, and offers standards, training, and certification. It directly overlaps with AFDICQ's cabinet manufacturer base in Canada and competes for similar members and partner sponsors.

Broad incumbents

• Business and Institutional Furniture Manufacturers Association (BIFMA): BIFMA is the trade association for the North American office and institutional furniture industry, providing standards, advocacy, and networking. It is a broader adjacent peer serving custom wood product manufacturers with overlapping association operating practices.
• Canadian Wood Council (CWC): CWC represents the Canadian wood products industry including structural and appearance-grade products used in cabinet manufacturing. It is a broader industry association that overlaps with AFDICQ on the upstream materials ecosystem and member advocacy.
• Canadian Manufacturers & Exporters (CME): CME is Canada's largest manufacturing industry association, providing advocacy, training, and networking across all manufacturing verticals. It is a broader incumbent that competes for the same Quebec manufacturer mindshare and government-relations mandate as AFDICQ, but at a national scale.
• American Home Furnishings Alliance (AHFA): AHFA is the US trade association for the home furnishings industry including furniture and cabinet producers. It is a broader incumbent that addresses similar manufacturer concerns around trade policy, standards, and supply chain issues relevant to AFDICQ members.

Others

• National Hardwood Lumber Association (NHLA): NHLA sets the grading standards for North American hardwood lumber used in cabinet manufacturing. It is an upstream materials-industry association whose standards and members directly affect AFDICQ member sourcing decisions.
• Hardwood Plywood & Veneer Association (HPVA): HPVA represents North American hardwood plywood and veneer producers that supply decorative panels to cabinet manufacturers like AFDICQ members. It is an adjacent industry association upstream of AFDICQ's member value chain.

Regional players

• Association des professionnels de la construction et de l'habitation du Québec (APCHQ): APCHQ is the Quebec construction and housing industry association that represents residential builders and renovators, AFDICQ's natural downstream customer base. It is a regional peer that operates advocacy, training, and the Prix Nobilis awards that AFDICQ members participate in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEIQ0mN8pYBWjRK0Wbr-uAg
• Facebookfacebook.com/Afdicq
• Instagraminstagram.com/afdicq/?hl=fr
• LinkedInlinkedin.com/company/afdicq

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association des fabricants et détaillants de l’industrie de la cuisine du Québec