NourishUs Naturals

What NourishUs Naturals does

NourishUs Naturals is a Portland, Oregon-based B2B contract manufacturer that produces naturally derived skin care, hair care, bath and body, and performance cosmetic products for white label and private label beauty brands. Founded in 2021, the company operates from a single Portland facility that combines R&D lab capabilities, small-batch manufacturing, and integrated in-house filling, allowing it to deliver finished packaged goods from a single location. Its catalog spans approximately 142 SKUs across skincare, haircare, bath and body, performance, and ingredient categories, supplemented by curated product lines such as the CBD Ready Collection (ten CBD-compatible cosmetic bases), Herbal Tea, Essential Muscle Care, Equalizer Facial, and the seasonal Sweet Honey Collection.

The company generates revenue through five primary streams: wholesale bulk product sales, white label manufacturing with customer-branded containers and labels, private label and contract manufacturing with custom formulation, raw ingredient sales, and custom scenting services. Wholesale orders carry a $75 minimum order value, while sample kits priced between $5.20 and $35.68 are sold without a minimum to lower the evaluation barrier for new brand customers. Bulk drum and tote orders operate on longer 8–12 week lead times with multi-year contract-style billing. Distribution is predominantly direct via the company's wholesale website with international shipping configured for 30+ countries and localized currency options.

NourishUs serves a deliberately diversified customer base spanning indie beauty brands, established beauty companies, spas and salons, professional service providers, and first-time side-hustle entrepreneurs building their own beauty brands. It holds Leaping Bunny cruelty-free certification and supports MoCRA regulatory compliance, with EU-compliant formulations enabling international market readiness. The company is privately held with no disclosed parent, no venture or private equity funding, and no public financial reporting. Its March 2026 launch of the CBD Ready Collection in partnership with Mile High Labs positions it to capture brand customers entering the CBD-infused cosmetics category.

Name

NourishUs Naturals

Legal name

NourishUs Naturals

Website

https://nourishusnaturals.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

NourishUs Naturals is a Portland-based B2B manufacturer of naturally derived skincare, haircare, and bath products offering white label, private label, and contract manufacturing services to indie beauty brands, spas, and entrepreneurs across 30+ countries.

Ownership category

akta.pro rank

Product category

Wholesale Cosmetics Manufacturing

NAICS

Toilet Preparation Manufacturing (325620), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB), Conditioners & Hair Masks (CRABABAB)

Keywords

• Wholesale cosmetics manufacturing
• Private label skincare
• White label beauty
• Contract manufacturing services
• Natural beauty ingredients

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: Bulk sale of naturally derived skin and hair care products to B2B customers including white label and private label brands. Products sold in various sizes including gallon, 5-gallon, and 55-gallon quantities with pricing scaled by volume.
2. White Label Manufacturing: Finished formulas purchased in bulk with branding applied by the customer. NourishUs provides containers and labels while customer handles filling or uses integrated filling support.
3. Private Label / Contract Manufacturing: Custom formulation services for brands seeking signature products. Includes options for scent customization, ingredient adjustments, and full custom development backed by R&D expertise.
4. Ingredient Sales: Supply of responsibly grown ingredients used in formulations, allowing brands to source key materials alongside finished products.
5. Scenting Services: Custom scenting of base products with fragrance, essential oils, or blends for seasonal variations, limited editions, or brand-specific customization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

NourishUs Naturals manufactures and wholesales naturally derived skin, haircare, bath & body, and performance cosmetic products for other businesses. The company provides white label and private label finished goods, custom formulation / contract manufacturing services, a standalone ingredients catalog (essential oils, emulsifiers, surfactants, etc.), and integrated in-house filling capabilities, primarily serving indie beauty brands, spas, salons, boutique retailers, and beauty entrepreneurs.

Product overview

NourishUs Naturals is a Portland-based wholesale skin and haircare manufacturer specializing in naturally derived, ethically made products for white label and private label brands. The company operates as a B2B manufacturer offering finished cosmetic products, bulk formulations, ingredients, and contract manufacturing services. The core product portfolio spans five main categories: Skincare (balms, cleansers, creams, exfoliators, masks, moisturizers, serums, toners), Bath & Body (soaks, sprays, washes, gels, lotions, scrubs), Haircare (conditioners, serums, shampoo, styling), and Performance (creams, gels, massage products). Notable product lines include the CBD Ready Collection (ten CBD-compatible cosmetic bases launched March 2026), Herbal Tea Line, Essential Muscle Care, Equalizer Facial Line, and seasonal Sweet Honey Collection. Service offerings include Ready-to-Label finished products, White Label bulk formulations, Private Label/Contract Manufacturing with custom formulation options, Sample Kits for brand evaluation, Ingredients for direct purchase, and In-House Filling Services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Median retail price per ounce can be up to 12x the original product cost per ounce, providing significant margin opportunity for resellers.
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Mile High LabscoreTechnology or Integration · 17 March 2026Ingredient supplier partnership for the CBD Ready Collection launch. Mile High Labs provides hemp-derived CBD ingredients compatible with NourishUs cosmetic base formulations. The partnership connects brands with verified CBD ingredient sources as part of the CBD-infused cosmetics market entry solution.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mana Products: Long-established U.S. contract manufacturer of color cosmetics, skincare, and personal care products for brand owners. Comparable in offering full-spectrum formulation, filling, and packaging services to B2B customers.
• Bayport Laboratories: U.S.-based contract manufacturer of personal care, skincare, and OTC products with in-house R&D and filling. Comparable integrated B2B model serving indie brands and contract manufacturing customers.
• Lady Burd Cosmetics: Private label cosmetics manufacturer offering makeup, skincare, and personal care products to brands and entrepreneurs. Comparable B2B white/private label model with low minimums serving indie and salon customers.
• Columbia Cosmetics Manufacturing: San Francisco Bay Area private label cosmetics and skincare manufacturer offering formulation, filling, and packaging services. Comparable B2B white/private label beauty manufacturing model serving brand customers.
• CoValence Laboratories: U.S. private label and contract manufacturer of naturally derived skincare and body care products. Comparable focus on naturally positioned, brand-friendly B2B manufacturing for indie and emerging beauty brands.
• Cosmetic Solutions: U.S.-based private label and contract manufacturer of natural skincare and personal care products, offering custom formulation and filling services. Directly comparable in B2B beauty manufacturing model, customer segments (indie and established brands), and naturally-derived positioning.
• Cosmetic Laboratories: California-based contract and private label manufacturer of skincare, haircare, and body care products with R&D and manufacturing capabilities. Comparable integrated B2B service offering to indie and established beauty brands.

Broad incumbents

• Bulk Apothecary: Large U.S. wholesale supplier of raw ingredients, cosmetic bases, and DIY supplies to small brands and manufacturers. Comparable in serving indie beauty entrepreneurs with bulk ingredients and base formulations, though broader and more distributor-oriented.

Others

• Mile High Labs: Hemp-derived CBD ingredient supplier and contract manufacturer that partners with NourishUs on the CBD Ready Collection. Comparable as an adjacent ecosystem participant in the CBD beauty supply chain rather than a direct competitor.

Emerging players

• McKenna Labs: Smaller U.S. private label skincare manufacturer focused on indie and emerging brand customers with naturally derived positioning. Comparable in target customer segment and natural/clean beauty orientation, though smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/nourishusnaturals
• Facebookfacebook.com/nourishusnaturals
• Pinterestpinterest.com/nourishusnaturals
• YouTubeyoutube.com/@NourishUsNaturals
• LinkedInlinkedin.com/company/nourishus-naturals

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NourishUs Naturals