What Twisted does

Twisted is an Israeli digital advertising agency, founded in 2006 and operating with 11–50 employees, positioned as Israel's first fully AI-integrated advertising agency. The firm provides a full-service offering that spans strategic planning, digital strategy and planning, data planning and purchasing, in-house media buying, in-house video production, creative services, content and social media management, and research and analytics. Twisted serves general business clients across industries through a sales-led, direct engagement model built around a 'one contact responsible for everything' account management structure.

The agency's central differentiator is the integration of AI tools across every department—from brief intake through strategy, planning, media management, optimization, and creative production. Twisted treats AI tools as 'junior workers' that handle repetitive and data-based tasks, while human staff serve as managers, editors, and creative directors. This approach is codified into a proprietary methodology called the 'AIVERTISING Model,' which covers strategy, creative, media, and optimization phases. The agency has published a book of the same name—described as Israel's first professional book co-authored with AI on AI in marketing—and has published a formal AI Ethic Code governing human oversight, transparency, privacy, anti-manipulation, and human innovation principles.

Twisted operates as a privately-held professional services firm generating revenue through advertising agency fees, with non-public pricing. Its go-to-market is direct and sales-led, leveraging its website portfolio, the AIVERTISING book for thought leadership positioning, and direct outreach from leadership (contact: Alon Michaeli Molian, 052-4745056; named partner: Eyal Gan-Mor, VP Creative and partner). The agency is Israel-focused with no disclosed external investors, subsidiaries, partnerships, or patents, and operates within the Middle East region primarily serving the Israeli market.

Name

Twisted

Legal name

Twisted

Website

https://site.twisted.co.il

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Twisted is an Israeli AI-integrated advertising agency offering strategy, in-house media buying, video production, creative, content, and research services to general business clients across industries using a proprietary AIVERTISING methodology.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Graphic Design Services (541430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industry

Data, Analytics & AI Consulting (BPAHACAI)

Keywords

• Advertising services
• Digital marketing
• Media buying
• Creative services
• Video production

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising Agency Services: Full-service advertising agency providing strategic planning, digital strategy, media buying (in-house), video production, creative services, content and social media, research and analysis. Revenue generated through professional service fees for marketing and advertising campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Twisted is a full-service advertising agency based in Israel providing strategic planning, digital strategy, in-house media buying, in-house video production, creative services, social media management, research and analytics. The agency integrates AI tools across all departments (brief intake, strategy, media management, optimization, and creative) while maintaining human creative oversight. They also published the AIVERTISING book documenting their AI-driven methodology.

Product overview

Twisted is a fully integrated AI-powered digital advertising agency offering comprehensive marketing services. Their core offering combines human creative talent with AI tools throughout all agency departments. The portfolio includes strategic planning, digital strategy and planning, data planning and purchasing, full in-house media buying, in-house video production, creative services, client management, research and analytics, and social content. They have also authored 'AIVERTISING', a book documenting their AI-driven approach to advertising, which introduces a proprietary AIVERTISING model for managing AI-era campaigns across strategy, creative, media, and optimization phases.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Advertising Campaign Management

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• MediaMonks (Monks): Global digital-first creative and advertising agency built around production and technology, with deep AI integration across content, media, and data. Closely comparable to Twisted as a technology-forward agency replacing traditional production models with AI-augmented workflows.
• Dept Agency: Digital agency combining creative, technology, and data services with explicit AI integration across departments. Similar to Twisted in positioning as a digitally-native, full-service agency leveraging technology to deliver integrated marketing services.
• Wpromote: Mid-sized digital marketing agency with significant AI/ML investment in media buying and campaign optimization. Directly comparable to Twisted in offering integrated media, creative, and performance services with technology as a differentiator.
• Huge: Digital agency offering strategy, creative, media, and technology services with a focus on integrated customer experience. Comparable to Twisted as a mid-sized agency offering comprehensive AI-enabled marketing services.
• Jellyfish (Brandtech Group): Global digital marketing agency within the Brandtech Group, built around AI-led media, creative, and analytics. Directly comparable to Twisted in offering AI-powered integrated marketing services with a technology-first operating model.

Regional players

• Gitam BBDO: Major Israeli advertising agency providing full-service marketing, digital, and creative work. Comparable to Twisted as a direct domestic competitor competing for the same Israeli client base.
• BBR Saatchi & Saatchi: Leading Israeli advertising agency offering integrated marketing, media, and creative services. Comparable to Twisted as a direct domestic competitor in the Israeli advertising market with similar service offerings.
• McCann Israel: Established Israeli branch of global McCann network, offering integrated advertising and digital services. Comparable to Twisted as a competing Israeli agency with similar full-service capabilities.

Emerging players

• Codeword: Tech-forward creative and content agency with explicit AI integration across editorial, creative, and content workflows. Comparable to Twisted as a similarly-sized agency emphasizing AI-augmented creative production.

Broad incumbents

• Accenture Song: Global Experience agency within Accenture, combining creative, technology, and AI capabilities for enterprise marketing. Comparable to Twisted in offering AI-integrated marketing services but at vastly larger scale and enterprise focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/twisted---marketing-communication-lld

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twisted