D20 Collective

What D20 Collective does

D20 Collective is a direct-to-consumer e-commerce retailer of tabletop role-playing game (TTRPG) dice, accessories, and themed gear, founded in 2015 and operated from a Palo Alto, California mailing address. The company sells polyhedral dice sets for Dungeons & Dragons, Pathfinder, and other tabletop RPGs across six material categories — Resin/Acrylic, Metal, Wood, Bone, Gemstone, and Liquid Core — plus branded sub-collections (Scarlet Vault, Shattered Series, Wilds series, Dragon's Gaze) and a Shattered Mini Series of initiative trackers and spell-slot markers. Its catalog spans more than 300 sets and approximately 146 products in the main dice collection, with individual prices ranging from roughly $5 (budget acrylic) to over $100 (premium gemstone) and mystery bundles topping out near $265. Non-dice products include chain mail and velvet dice bags and "Keys to the Hoard" D20-shaped keychain mini-dice sets; a T-shirts line is listed as "coming soon."

Name

D20 Collective

Legal name

D20 Collective

Website

https://d20collective.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

D20 Collective is a Palo Alto-based direct-to-consumer e-commerce retailer selling polyhedral dice sets, mystery bundles, and accessories for Dungeons & Dragons and other tabletop RPG players. It operates a Shopify storefront of 300+ themed SKUs across resin, metal, wood, bone, gemstone, and liquid core materials.

Ownership category

akta.pro rank

Product category

Tabletop Gaming Dice and RPG Accessories

NAICS

Hobby, Toy, and Game Retailers (459120)

akta.pro primary industry

Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)

akta.pro secondary industry

Miniature Gaming Accessories (Dice, Mats, Tokens, Measuring Tools) (CRALAKAL)

Keywords

• Tabletop gaming dice
• RPG gaming accessories
• Polyhedral dice sets
• Mystery dice bundles
• Dungeons and Dragons gear

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time product sales through their Shopify-powered online storefront. Customers purchase individual dice sets, mystery bundles, and accessories at fixed prices. No subscription component; revenue is purely transactional with individual purchases ranging from $5 to over $100 per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

D20 Collective is an online retailer that sells polyhedral dice sets, mystery bundles, dice bags, and related gaming accessories for tabletop role-playing game players, particularly Dungeons & Dragons and Pathfinder enthusiasts. The catalog spans over 300 designs across resin/acrylic, metal, wood, bone, gemstone, and liquid core materials, with themed collections, oversized Chonk D20s, and keychain-housed mini dice sets.

Product overview

D20 Collective is a tabletop RPG dice e-commerce company offering a diverse portfolio of polyhedral dice products primarily for Dungeons & Dragons and other TTRPGs. The core product line consists of D&D dice sets available in multiple configurations (7-piece standard, 14-piece, 10d6, Chonk D20s, single D20s) across six material categories: Resin/Acrylic, Metal, Wood, Bone, Gemstone, and Liquid Core. The company differentiates through specialty themed collections including the Liquid Core line (featuring floating elements), the Gemstone Series (hand-carved semi-precious stones), and the Scarlet Vault (red/crimson-themed sets). Additional offerings include Mystery Boxes/Bundles (randomized multi-set bundles at discounted prices), Keys to the Hoard keychains (mini-dice in D20-shaped keychains), dice bags and accessories, and the Shattered Mini Series for tabletop markers. T-shirts are listed as coming soon. The company positions itself as 'For Gamers by Gamers' with over 300 different dice sets available across its catalog.

Differentiator

Problem solved

Functional benefit

Products and services

• Dungeons & Dragons Dice Sets

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Awesome Dice: DTC polyhedral dice maker and retailer with a focus on artisanal and themed designs. Comparable audience and price point to D20 Collective's premium gemstone and liquid-core lines.
• Norse Foundry: DTC dice and gaming accessories brand with curated themed collections. Competes head-to-head with D20 Collective on aesthetic-driven drops and the 'premium enthusiast' segment.
• Easy Roller Dice Company: Manufacturer-retailer of precision polyhedral dice sold direct to TTRPG players. Comparable to D20 Collective on product category and DTC model, with an added in-house manufacturing edge.
• Dice Dungeons: DTC retailer selling curated and themed polyhedral dice sets to tabletop RPG players. Overlaps with D20 Collective on price tiering, themed drops, and hobbyist audience.
• Q-Workshop: Designer and seller of themed polyhedral dice sets with global DTC reach. Comparable on product breadth and themed-IP positioning to D20 Collective's Scarlet Vault and Shattered lines.
• Kraken Dice: Direct-to-consumer retailer of themed polyhedral dice sets for D&D and other TTRPGs. Closest comp to D20 Collective on customer base, product mix, and DTC Shopify-style distribution.

Broad incumbents

• Miniature Market: Large online hobby retailer carrying TTRPG dice alongside miniatures, board games, and hobby supplies. Overlaps with D20 Collective on dice SKUs but competes from a much broader catalog.
• Wizards of the Coast: Publisher of Dungeons & Dragons, the IP ecosystem that drives demand for TTRPG dice including D20 Collective's catalog. Not a retail peer but the upstream category owner whose product cycle most directly affects demand.

Regional players

• The Dice Shop Online: Long-running UK-based specialty dice retailer offering broad polyhedral and precision dice assortments. Similar merchandising depth to D20 Collective but primarily serving the UK/European market.

Others

• Etsy (dice maker sellers): Marketplace aggregating thousands of independent dice makers and small-batch resin/gemstone sellers. Represents the long-tail competitive supply that competes with D20 Collective on uniqueness and price, particularly for handmade-style sets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/D20_Collective
• LinkedInlinkedin.com/company/d20-collective

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D20 Collective