Meta Plant & Equipment

What Meta Plant & Equipment does

Meta Plant & Equipment Uganda Ltd is a privately held machinery dealer headquartered in Kireka along Kinawataka Road, Uganda. The company operates as the national dealer for New Holland Agriculture (TT and TC tractor and combine harvester ranges) and Fieldking implements, and as the regional dealer in Uganda for Dezzi Equipment, a South African manufacturer of heavy machinery marketed as 'Built Africa Tough'. The product portfolio spans agricultural equipment (tractors, combine harvesters, mounted disc ploughs, offset disc harrows, multi-crop row planters), construction plant (new and used excavators, backhoes, forklifts, dozers), and Dezzi industrial machinery (3-wheel cane loaders, loggers, haulage tractors, articulated dump trucks) targeted at sugar, forestry and mining operators. The company also stocks spare parts and provides after-sales service and maintenance support across all equipment brands it represents.

The business model is a classic equipment-dealership structure. Revenue is generated through three streams: (1) hardware sales of new and used agricultural and construction equipment, (2) sale of spare parts for all represented brands, and (3) after-sales service and support. Equipment is offered under both retail purchase and rental arrangements, broadening the addressable customer set. Pricing is not publicly disclosed; all equipment is quoted on a custom, contact-based basis via a sales phone line, a dedicated spare-parts line, and a service line. The company sells and rents directly from its Kireka office and through an e-commerce storefront at metapeuganda.com, with supplementary brand-building on Facebook, LinkedIn, and Instagram.

The customer base spans three primary verticals: small-to-large-scale Ugandan farmers seeking agricultural mechanization, construction companies and contractors needing earthmoving and material-handling equipment, and industrial operators in sugar, forestry, and mining requiring heavy-duty specialized machinery. Go-to-market is direct-to-consumer/sales-led, relying on inbound enquiries via phone, the website, and physical walk-ins. The company is privately held with no disclosed parent company, subsidiaries, funding rounds, or ownership structure; financial, headcount, and founding-date information is not publicly available.

Name

Meta Plant & Equipment

Legal name

Meta Plant & Equipment Uganda Ltd

Website

https://metapeuganda.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Meta Plant & Equipment Uganda Ltd is a privately held Ugandan dealer of new and used agricultural, construction, and industrial machinery, operating as the national dealer for New Holland and Fieldking and regional dealer for Dezzi Equipment, with spare parts and after-sales service.

Ownership category

akta.pro rank

Product category

Agricultural and Construction Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Used & Refurbished Farm Machinery (Resale, Rebuild, Remanufacturing) (AFAAAAAI)

Keywords

• Agricultural equipment dealer
• Construction machinery sales
• Tractor and harvester supply
• Heavy equipment spare parts
• After-sales machinery service

Headquarters

HQ city

Kampala

HQ country

Uganda

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of new and used agricultural and construction equipment including tractors, combine harvesters, implements, and heavy machinery. Options for both retail purchase and rental market.
2. Spare Parts: Sale of spare parts for all equipment brands represented
3. After-Sales Service: After-sales service and support for all equipment sold

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Meta Plant & Equipment Uganda Ltd is a machinery dealer that stocks, sources, and sells new and used agricultural and construction equipment in Uganda. As the national dealer for New Holland and Fieldking brands and a regional dealer for Dezzi Equipment, the company supplies tractors, combine harvesters, agricultural implements, and heavy construction machinery, complemented by spare parts availability and after-sales service for both retail purchase and rental markets.

Product overview

Meta Plant & Equipment is a Ugandan dealer for agricultural and construction machinery, operating as a single unified offering centered on equipment sales, spare parts, and after-sales services. The portfolio consists of New Holland tractors and combine harvesters (TC and TT ranges), Dezzi heavy equipment (3-wheelers, haulage tractors, ADTs), Fieldking agricultural implements (disc harrows, ploughs, planters), and general construction equipment (excavators, backhoes, forklifts, dozers), all supported by after-sales service. The company serves both retail and rental markets across the construction industry and Ugandan farming sector.

Differentiator

Problem solved

Functional benefit

Products and services

• New Holland Tractors

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• New HollandcoreChannel Partner/ Reseller/ DistributorMETA Plant & Equipment Uganda is the national dealer for New Holland Agriculture products including tractors (TT range - TT55, TT75, TT4 models), combine harvesters (TC range), and related agricultural equipment. The partnership positions the company as the primary source for New Holland products in Uganda.
• FieldkingcoreChannel Partner/ Reseller/ DistributorMETA Plant & Equipment is the national dealer for Fieldking implements including mounted disc ploughs, offset disc harrows, and multi-crop row planters. Fieldking products are recommended to complement New Holland tractors, creating a synergistic dealer relationship.
• Dezzi EquipmentcoreChannel Partner/ Reseller/ DistributorMETA Plant & Equipment is the regional dealer for Dezzi Equipment, an African manufacturer known for 'Built Africa Tough' equipment. Dezzi products include three-wheel cane loaders, loggers, articulated dump trucks, cane slew loaders, and haulage tractors, with particular focus on sugar, forestry and mining sectors.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Market position

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/metapeuganda
• LinkedInlinkedin.com/company/meta-plant-equipment-uganda-ltd
• Instagraminstagram.com/metapeuganda

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meta Plant & Equipment