Agrova International

Name

Agrova International

Legal name

AGROVA

Website

https://agrova.com

Company type

Private

Founded year

2025

Operating status

Operating

Ownership category

akta.pro rank

Product category

Poultry and Egg Production

NAICS

Food Manufacturing (311), Poultry and Egg Production (1123), Chicken Egg Production (112310)

SIC

Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Eggs & Egg Products (Shell, Liquid, Value-Added) (CRADACAJ)

akta.pro secondary industries

Egg ingredient manufacturing (albumen, yolk solids, egg protein isolates/hydrolysates) (AFANAHAG), Eggs (Shell & Liquid) Wholesale (AFAIAEAD), Private label & contract egg processing (toll manufacturing/packing) (AFANAHAI)

Keywords

• Shell egg production
• Liquid egg products
• Poultry farming
• Functional nutrition supplements
• Egg protein processing

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Shell Eggs (Retail & Foodservice): Production and sale of shell eggs across all production systems: organic, free-range, barn, and colony/cage. Products sold under own brands (APF eggs, Olas no laukiem, Oluksne Premium, Leicestershire Free Range, Midlands Farms Free Range, Shropshire Free Range, EggJoy) and supplied to major retail chains and food-service operators. Revenue derived from volume-based unit pricing to retailers and distributors across the Baltics, UK, and wider Europe.
2. Liquid Egg Products (B2B): Pasteurised liquid and whole egg products for professional kitchens, bakeries, and food manufacturers across Europe. Sold in bulk B2B volumes with recurring purchase relationships. Completes the vertical integration from farm to industrial processing client.
3. Fiteg² Functional Nutrition (D2C & B2B): Science-based egg protein powders, protein bars, and collagen supplements sold via direct-to-consumer e-commerce at fiteg2.com. Includes shareholder loyalty programme offering discounts to Agrova Baltics investors. Premium pricing for functional nutrition category; clinically tested formulas co-developed with nutrition experts.
4. Sunrise Group UK Operations: Vertically integrated egg production and packing from Leicestershire facility processing over 4 million eggs per week. Revenue from supplying major UK supermarkets, local retailers, food manufacturers, and the HoReCa sector. Sunrise recorded €38.5 million in revenue in the last financial year.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Agrova International is a vertically integrated European agri-foods group producing shell eggs (organic, free-range, barn, and colony), pasteurised liquid egg products for food manufacturers and HoReCa, and a proprietary Fiteg² line of functional nutrition products (egg protein powders, protein bars, collagen and beauty supplements) derived from egg albumin and eggshell membrane. Operations span production bases in Latvia and the United Kingdom, supplying major retail chains, foodservice distributors, and food manufacturers, while pursuing a zero-waste circular economy converting farm by-products into renewable energy and organic fertiliser.

Product overview

Agrova International operates as a vertically integrated agri-foods platform with two main production bases in Latvia and the UK. The company offers shell eggs (bio, free-range, barn, and colony systems) and pasteurised liquid egg products for food manufacturing and HoReCa sectors. The Fiteg² innovation division provides science-based functional nutrition including egg protein powders, protein bars, and collagen supplements for health and beauty. The group also developed The Chick Game, an educational mobile application. Products span multiple sub-brands including Oluksne Premium, Olas no laukiem, Eggjoy, and acquired UK brands under Sunrise Eggs (Leicestershire, Midlands Farms, Shropshire Free Range).

Differentiator

Problem solved

Functional benefit

Brands

• Fiteg²: Science-led line of premium egg-based proteins, collagen, and functional supplements for health, beauty, and performance
• The Chick Game
• Oluksne
• EggJoy
• Sunrise Eggs

Products and services

• Shell Eggs (APF eggs) Shell eggs produced across bio, free-range, barn, and colony systems with full traceability and animal welfare standards. Sold to retail chains, food manufacturers, and foodservice operators across the Baltics and Europe.
• Whole Egg Liquid (Pasteurised Liquid Egg) Pasteurised liquid egg products for professional kitchens, bakeries, and food manufacturers across Europe. Sold in bulk B2B volumes with recurring purchase relationships.
• Olas no laukiem (Free-Range Eggs) Free-range eggs from hens raised with outdoor access conditions, available in multiple colours (yellow, red, green) and sold to retail and foodservice customers.
• Oluksne Premium Eggs Premium egg brand offering various egg formats including Detas and BBRivo varieties, sold through retail chains across the Baltics.
• EggJoy Free-Range Eggs Free-range egg brand available in orange and green variants, sold to retail and consumer customers.
• Leicestershire Free Range Eggs Free-range eggs from Leicestershire-based Sunrise Group farms, supplying major UK supermarkets and retailers.
• Midlands Farms Free Range Eggs Free-range egg product from Midlands region farms under Sunrise Group, sold to UK retailers and foodservice operators.
• Shropshire Free Range Eggs Free-range egg product sourced from Shropshire farms under Sunrise Group, sold to UK retailers.
• Fiteg² Protein Powder Premium egg white protein made from 100% cage-free albumin with complete amino acid profile; sugar-free, gluten-free, fat-free, lactose-free. Sold D2C via fiteg2.com.
• Fiteg² Protein Bars High-quality egg white protein bars combined with nutrient-rich dried fruits and nuts, marketed to active-lifestyle consumers via fiteg2.com.
• Fiteg² Egg White Smoothie Egg white-based smoothie product for nutrition and health support, sold D2C via fiteg2.com.
• Fiteg² Pure Collagen Collagen supplement featuring Ovomet® derived from eggshell membrane, rich in types I, V, and X collagen; supports joint flexibility, tendon resilience, and skin elasticity. Sold D2C via fiteg2.com.
• Fiteg² Pure Beauty Collagen Beauty supplement with Ovoderm® egg membrane powder enriched with Vitamins C and E, Zinc, Copper, Biotin, Selenium, and Hyaluronic Acid for skin radiance, hair strength, and nail health. Sold D2C via fiteg2.com.
• The Chick Game (Educational Mobile Game) Educational mobile game teaching players about the chicken lifecycle and responsible egg farming through interactive farm-building, resource management, and animal-care gameplay. Recognised internationally with Golden Egg Award nomination and Vision 365 Global Innovation Initiative recognition.

Quantifiable outcome

• Annual production capacity exceeds 500 million eggs across Latvia and UK
• +6 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• OaklinscoreImplementation/ SI/ Consulting PartnerOaklins acted as lead M&A advisor for Agrova International's acquisition of Sunrise Group, overseeing the process from initial contact with sellers through to successful completion. Oaklins is an international M&A advisory firm with deep sector expertise in food and agriculture.
• Eversheds SutherlandcoreImplementation/ SI/ Consulting PartnerEversheds Sutherland provided legal counsel and legal due diligence to Accession Capital Partners on the financing for Agrova International's €40 million acquisition of Sunrise Eggs. Eversheds Sutherland advised on the mezzanine financing structure combining debt and equity instruments.
• Big DutchmanmajorTechnology or IntegrationBig Dutchman, one of the world's leading poultry industry technology providers, is supplying cage-free housing systems for the three new laying hen houses under construction at Alūksne as part of Agrova's EUR 30 million investment programme. Equipment installation expected to commence within one month of construction completion.
• EY ParthenonmajorImplementation/ SI/ Consulting PartnerEY Parthenon served as financial and capital-raising advisor to Agrova International for the Sunrise Group acquisition, supporting the structuring and execution of the transaction.
• DeloittemajorImplementation/ SI/ Consulting PartnerDeloitte conducted financial, tax, and ESG due diligence for Accession Capital Partners on the Sunrise Group acquisition.
• Higgs LLPminorImplementation/ SI/ Consulting PartnerHiggs LLP provided legal counsel to Agrova International on the Sunrise Group acquisition.
• PKF Francis ClarkminorImplementation/ SI/ Consulting PartnerPKF Francis Clark conducted financial and tax due diligence for Agrova International on the Sunrise Group acquisition.
• S&W Partners Corporate FinancemajorImplementation/ SI/ Consulting PartnerS&W Partners Corporate Finance acted as lead financial advisor to the sellers of Sunrise Group, supporting the process of approaching potential buyers and leading negotiations to successful completion.
• Gateley PLCminorImplementation/ SI/ Consulting PartnerGateley PLC provided legal counsel to the sellers of Sunrise Group on the acquisition by Agrova International.
• Aimasa Ltd.majorTechnology or IntegrationAimasa Ltd. is the construction contractor engaged for the three new laying hen houses under construction at Alūksne as part of Agrova's EUR 30 million investment programme. Construction commenced in 2026.

Scale indicators20 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Cal-Maine Foods: Largest US shell egg producer (NASDAQ: CALM) with specialty eggs, cage-free and organic lines. Comparable to Agrova as a publicly listed, vertically integrated egg platform with branded specialty products and a cage-free transition underway — though US-only and far larger scale.
• Eurovo Group: Italy-based pan-European egg producer and processor, one of the largest in Europe with shell eggs, liquid egg and egg products. Comparable to Agrova as a multi-country, vertically integrated European egg platform — though broader product portfolio and more mature scale.

Emerging players

• Vital Farms: US-based pasture-raised egg brand with strong D2C and retail presence. Comparable to Agrova/Fiteg² on the brand-led, premium positioning, ethical sourcing (pasture-raised vs. cage-free), and D2C e-commerce channel — though smaller scale and US-focused.

Regional players

• Ovostar Union: Ukrainian vertically integrated egg producer with shell eggs, liquid egg and dried egg products exported across Europe. Comparable in vertical integration (farm to liquid/powdered egg ingredients), EU export orientation, and product portfolio to Agrova's Baltics operations — though operating in a different geography.
• Granata Eggs: Italian egg producer and processor with shell eggs and liquid egg products. Comparable to Agrova Baltics on vertically integrated farm-to-liquid processing model and EU-focused retail/foodservice distribution.

Direct peers

• Avara Foods: One of the UK's largest poultry and egg producers, supplying major retailers with shell eggs and added-value products. Directly comparable as a vertically integrated UK egg platform serving ASDA, Tesco, and other supermarkets that overlap with Sunrise Eggs' customer base.
• Noble Foods: UK-based leading egg supplier and owner of the Happy Egg Co. brand, supplying major retailers with free-range and specialty eggs. Highly comparable to Sunrise/Agrova UK in product mix (free-range, organic, barn), customer base (UK supermarkets), and vertically integrated production.
• Interovo Egg Group: Dutch-based European egg producer with operations across the Netherlands, Belgium, Germany and Spain producing shell eggs and egg products. Directly comparable to Agrova on multi-country European footprint, liquid egg processing, and B2B/retail customer mix.
• Lakes Free Range Egg Company: UK free-range and organic egg producer supplying major retailers. Closely comparable to Sunrise Eggs on free-range positioning, regional UK farm footprint (Cumbria), and retail customer mix.

Others

• Big Dutchman: Global supplier of poultry housing and equipment systems, including the Big Dutchman cage-free housing systems Agrova is installing in the new Alūksne laying hen houses. Included as a key technology/enabler partner rather than a competitor — relevant for understanding the capex ecosystem and equipment supply chain for Agrova's £30M expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/agrova.int
• LinkedInlinkedin.com/company/agrovainternational/?viewAsMember=true
• Instagraminstagram.com/agrova_int

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrova International